Leaf Shave Co.

What Leaf Shave Co. does

Leaf Shave Company, LLC is a privately held, Pittsburgh-based consumer products company that designs and sells premium metal safety razors and complementary shave care products, founded in 2018 by Adam Simone and Adam Hahn. Its core product, the Leaf Two Razor, is a two-blade pivoting safety razor built entirely from metal with no plastic components, featuring a pivoting head that follows facial and body contours, individually-guarded steel blades to reduce lift-and-cut skin trauma, magnetic blade-loading, exfoliating Prep Fins, and deep tactile grip grooves. The product line extends to Single Edge Razors (Twig for lighter hair, Thorn for coarser hair with a 0.2 mm wider gap), a Dermaplaner tool, the original three-blade Leaf Razor, and supporting consumables (steel blade packs, shave oil, calming serum, vegan shave soap bars, alum Nick Block, bowl and brush set) plus a mail-back blade recycling program.

Leaf generates revenue through a mix of one-time hardware sales ($49-$199 across standalone, kit, and bundle SKUs), recurring consumable purchases (steel blade refills at $14.95 per 50 blades, shave care refills), and the Club Leaf annual membership ($29/year) offering 15% refill discounts, 10% cash-back store credit, free US shipping, and extended warranty. Distribution runs primarily through its own e-commerce storefront (leafshave.com), with shipping from an Illinois fulfillment center, augmented by a global network of 220+ boutique retail partners in zero-waste shops, refill stores, and specialty shaving retailers across the US, Australia, Canada, the UK, the Netherlands, Germany, Spain, the Czech Republic, Slovakia, Denmark, Malaysia, and New Zealand. The company targets eco-conscious consumers, sensitive-skin shavers, safety-razor switchers deterred by traditional designs, and skincare/dermaplaning enthusiasts, supported by Leaping Bunny cruelty-free and FSC packaging certifications and partnerships including rePurpose Global for ocean-plastic recovery. The team remains lean at 1-10 employees, and no external funding rounds, acquisitions, or parent company ownership have been disclosed.

Name

Leaf Shave Co.

Legal name

Leaf Shave Company, LLC

Website

https://leafshave.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Leaf Shave Co. designs and sells premium metal safety razors and complementary shave care products directly to consumers and through 220+ boutique retailers globally, targeting eco-conscious, sensitive-skin, and safety-razor-switching customers.

Ownership category

akta.pro rank

Product category

Safety Razors

NAICS

Saw Blade and Handtool Manufacturing (332216)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Shaving Hardware (Manual & Electric Razors) (CRABAGAA)

akta.pro secondary industries

Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF), Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB)

Keywords

• Safety razors
• Shave care products
• Razor accessories
• Personal grooming
• Steel razor blades

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Hardware Razor Sales: One-time purchase of premium all-metal safety razors (Leaf Two at $109, Single Edge Razors from $89, Dermaplaner from $49). Razors are built to last a lifetime, creating a high upfront transaction with no recurring hardware revenue.
2. Blade & Consumable Refills: Ongoing sale of steel blade refills and shave care consumables. Blade packs start at $14.95 (50 blades), Dermaplaner refills at $12, Shave Oil at $24, Calming Serum at $28, Shave Soap Bar at $12.95. These create recurring per-transaction revenue with high margins and no subscription requirement.
3. Club Leaf Membership: $29 annual subscription offering 15% off blade refills and shave care, 10% cash back as store credit, free US shipping, extended warranty, and access to exclusive product drops. Drives recurring revenue and increases customer lifetime value by incentivizing repeat purchases.
4. Accessories: Sale of accessories including razor cases ($29), stands, shower holders, bowl & brush sets ($69), and the Nick Block ($19). Optional add-on purchases at checkout to complement the core razor.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Leaf Shave Co. manufactures and sells premium metal safety razors including the Leaf Two pivoting razor, Single Edge Razors (Twig and Thorn), the Dermaplaner, and the original Leaf Razor, paired with shave care consumables and accessories. Razors use standard half double-edge steel blades rather than proprietary cartridges and are sold directly to consumers and through boutique retailers. The portfolio also includes blade refills, shave oil, calming serum, shave soap, and a Club Leaf annual membership.

Product overview

Leaf Shave Co. offers a portfolio of premium eco-friendly safety razors and shave care products. The core product line includes the Leaf Two Razor (two-blade pivoting safety razor for face/head/body), Single Edge Razors (Twig for lighter hair, Thorn for coarser hair), Dermaplaner for facial exfoliation, and Original Leaf (first-generation three-blade model). Supporting products include Blade Packs and Dermaplaner Refills for consumables, Shave Care Set, Shave Oil, Calming Serum, and Shave Soap Bar in multiple scents for skincare during and after shaving, plus accessories like Shave Bowl & Brush, Nick Block, and Recycling Tin. The company also offers a Club Leaf annual membership program providing discounts, cash back, and extended warranty benefits. All products emphasize plastic-free design with recyclable steel blades and sustainable packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Club Leaf: Annual membership program offering 15% off refills, 10% cash-back, free US shipping, extended warranty, and access to exclusive product drops for $29/year.

Products and services

• Leaf Two Razor Two-blade pivoting safety razor for face, head, and body shaving with individually-guarded steel blades, magnetic blade loading, Prep Fins for exfoliation, and all-metal construction with no plastic waste; for individual consumers seeking a close shave without cartridge waste.
• Single Edge Razors (Twig and Thorn) Single-edge safety razors sold in two variants: Twig for lighter hair and Thorn for coarser hair with an extra 0.2mm blade gap; feature magnetic loading, back-weighted handle, and zero disposable plastic, and are intended for individual consumers transitioning to safety razor shaving.
• Dermaplaner Zero-waste dermaplaning tool for facial exfoliation and hair removal that leaves skin smoother and brighter, compatible with standard blade refills and blade guards; aimed at skincare-focused individual consumers.
• Original Leaf Razor First-generation multi-blade pivoting safety razor from Leaf Shave with a three-blade design and pivot head intended to reduce irritation; targeted at individual consumers wanting a durable metal razor and the founding product of the company.
• Blade Packs Single-edge steel blade refills offered in packs of 50, 100, or 200 blades, priced from $14.95, compatible with all Leaf razors and standard half double-edge blades; for individual consumers needing ongoing replacement blades.
• Dermaplaner Refills Zero-waste replacement blades and blade guards for the Leaf Dermaplaner, available in 10-pack (blades plus guards) or 20-pack (guards only) configurations; for skincare-focused individual consumers.
• Shave Care Set Bundle of all-natural Shave Oil (50ml) and Calming Serum (30ml) packaged in glass bottles with reusable droppers, designed to replace plastic-packaged shave care products; for individual consumers seeking natural shave care.
• Shave Oil All-natural face oil for shaving that provides lightweight blade support and skin hydration, available in Unscented and limited-batch Wild Orchid variants, bottled in 175ml aluminum; for individual consumers looking for natural shave care without synthetic lubricating strips.
• Calming Serum Post-shave serum formulated with natural oils, botanicals, and essential oils that contain omegas 3 and 6 from grapeseed and borage seed oils, in a 30ml bottle; for individual consumers seeking post-shave nourishment and healing.
• Shave Soap Bar Vegan, plastic-free shave soap bar available in multiple scents (Fragrance-Free, Fig, Spruce, Glacier, Campfire Spice, Sangria), handmade with a hydrogenated soybean oil base; for individual consumers seeking natural shave soap.
• Shave Bowl and Brush Lathering set consisting of a stainless steel bowl and a zinc brush with vegan synthetic bristles, featuring no-slip grips and a lifetime-use design; for individual consumers wanting a traditional lathering setup.
• Nick Block Alum block in a cork form factor used post-shave to calm irritation, tighten skin, and seal minor nicks and cuts; for individual consumers seeking post-shave skin care.
• Blade Recycling Tin Metal tin for safely storing used blades for recycling; enables disposal as scrap metal and supports the mail-back blade recycling program; for individual consumers who want to recycle spent blades responsibly.
• Club Leaf Membership Annual paid membership at $29/year that provides 15% off blade and shave care refills, 10% cash back as store credit, free US shipping, an extended razor warranty while active, priority support and fulfillment, and access to exclusive product drops; for individual repeat customers of Leaf Shave Co.

Quantifiable outcome

• 20+ million plastic razors and cartridges prevented from polluting landfills and oceans since 2018
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• rePurpose GlobalcoreStrategic or Co-development PartnerLeaf Shave partners with rePurpose Global for annual plastic recovery. Through this partnership, Leaf has funded the removal of 40,000+ pounds of ocean-bound plastic. The partnership also supports job creation, training, and education for local women's groups in south India, making it both an environmental and social impact initiative.
• National Forest FoundationminorOthersEarth Month giving partner supporting forest restoration, fire resilience, and education efforts in the United States. Leaf Shave donates a portion of Earth Month sales to this organization.
• Bat Conservation InternationalminorOthersEarth Month giving partner supporting research and conservation efforts for bats. Funded through annual Earth Month donations from Leaf Shave.
• Coral RestorationminorOthersEarth Month giving partner supporting research, education, and active coral reef restoration efforts. Funded through annual Earth Month donations from Leaf Shave.
• Pacific Whale FoundationminorOthersEarth Month giving partner supporting educational and conservation efforts focused on whales. Funded through annual Earth Month donations from Leaf Shave.
• Pollinator PartnershipminorOthersEarth Month giving partner supporting education and research on the long-term health of pollinators. Funded through annual Earth Month donations from Leaf Shave.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bevel: Men's grooming brand offering single-blade razors and shave care for men with sensitive skin and coarse hair. Targets a similar premium, design-conscious male consumer and competes for the same 'intimidated by traditional safety razors' niche that Leaf addresses.
• Dollar Shave Club: Pioneer DTC razor subscription brand competing directly with Leaf in the online men's grooming space. Both sell razor handles plus consumable refills via e-commerce, although Dollar Shave Club focuses on cartridges rather than safety razors.
• Rockwell Razors: Premium adjustable safety razor brand selling metal razors and blade subscriptions. Directly competes with Leaf on premium safety razor hardware, blade refill economics, and male grooming positioning.
• Supply: Single-edge safety razor brand selling premium all-metal razors and blade subscriptions via DTC. Direct competitor in the pivoting single-edge / safety razor category with a similar eco-friendly, design-led positioning.
• Harry's: Direct-to-consumer men's razor brand offering multi-blade cartridge razors and shave care online. Same target customer (modern men seeking better shaving) and overlapping distribution model (DTC + retail). Acquired by P&G in 2019, giving it far larger resources than Leaf.
• Henson Shaving: Canadian safety razor manufacturer selling premium all-metal razors with a focus on reducing irritation. Competes with Leaf in the high-end safety razor category and shares the all-metal, no-plastic design ethos.

Broad incumbents

• Edwin Jagger: British heritage brand of premium safety razors and wet shaving accessories. Competes in the high-end safety razor category with traditional designs, but lacks Leaf's pivoting multi-blade innovation and modern DTC focus.
• The Art of Shaving: Established premium men's grooming retailer and brand offering razors, shave care, and in-store barber services. Competes in the same premium shaving category but with a broader portfolio and physical retail presence.
• Mühle (Mü shaving): German heritage manufacturer of high-end safety razors, brushes, and shave care. Overlaps with Leaf in all-metal safety razors and boutique retail distribution, but operates as a broader traditional European brand with deeper grooming catalog.

Emerging players

• Billie: DTC women's razor brand (acquired by P&G) offering subscription blade refills. Adjacent peer sharing the DTC razor + consumables model but targeting female consumers rather than Leaf's male-leaning audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/leafshave
• Facebookfacebook.com/leafshave
• LinkedInlinkedin.com/company/leaf-shave-co.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leaf Shave Co.