Breath and Body Yoga

What Breath and Body Yoga does

Breath and Body Yoga is a privately held, founder-owned yoga practice based in Austin, Texas, founded in 2006 by Desirae Pierce, an RYT-500 and NASM-certified instructor with 25+ years of teaching experience and a ballet/collegiate-athletics background. The studio historically operated two Austin locations (the original on Burnet Road and a second on Exposition opened in September 2015), but permanently closed both physical studios around 2020 during the COVID-19 pandemic after accumulating unsustainable debt. The company has since re-emerged as an asset-light private instruction service.

The core offering is a personalized, alignment-based yoga methodology that fuses vinyasa flow with precise anatomical alignment and is delivered across in-person private sessions (at client homes in greater Austin or at the Yoga Vida Westlake partner studio), small group private sessions for 3-6 people, virtual Zoom private sessions for out-of-area clients, on-demand pre-recorded video classes, corporate on-site yoga, 200/300-hour teacher training, and special-event programming. The technical stack is light: a Squarespace-hosted website handles marketing and one-time class purchases, while a separate subscription and gift-card storefront completes the commerce layer.

Revenue is generated primarily through unit-priced private sessions ($80-$200 per session or session packs) targeted at individual and small-group consumers in Austin, supplemented by B2B corporate yoga contracts with named clients in healthcare, retail, apparel, manufacturing, and sports (Seton Healthcare Family, Kendra Scott, Heineken, Under Armour, Texas Longhorns, Idera), a $20/month on-demand subscription with lifetime access, gift cards, and professional services revenue from teacher training and events.

Name

Breath and Body Yoga

Legal name

Breath and Body Yoga

Website

https://breathandbodyyoga.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Breath and Body Yoga is an Austin-based, founder-owned alignment-based yoga practice offering private in-person and Zoom sessions, on-demand digital classes, corporate yoga, teacher training, and events to individual consumers and enterprise clients.

Ownership category

akta.pro rank

Product category

Yoga Instruction Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Private yoga sessions
• Corporate wellness programs
• On-demand yoga classes
• Yoga teacher training
• Alignment-based yoga

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Sessions: In-person private yoga sessions at client homes or Yoga Vida Westlake, including body assessment, customized sequences, hands-on adjustments, meditation, and strength training. Offered at 60 or 75 minute durations, with optional video recording.
2. Small Group Private Sessions: Group private sessions for 3-6 people with customized sequences and hands-on adjustments, available in-person or via Zoom.
3. Zoom Private Sessions: Virtual private sessions with body assessment, customized sequence, and video recording included. Available globally for clients outside Austin.
4. On-Demand Classes: Pre-recorded yoga classes including Power Vinyasa, Slow Flow, Hip & Hammies, and workshop content. Offered as one-time purchases or monthly subscription with unlimited lifetime access.
5. Corporate Yoga: On-site yoga instruction for corporate clients, delivered live or virtually to employees at workplace locations.
6. Gift Cards: Digital gift cards sold in denominations of $50, $100, $150, $500, and $1,000, redeemable for private sessions and programs.
7. Teacher Training: 200 and 300 Hour Yoga Teacher Training programs for aspiring yoga instructors, including alignment-based methodology and mentorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Breath and Body Yoga is a personalized yoga instruction business offering alignment-based yoga services to individual consumers. Core offerings include in-person private yoga sessions at client homes or partner studios, virtual Zoom private sessions, on-demand pre-recorded yoga classes, corporate workplace yoga, and 200/300-hour yoga teacher training programs. Specialized practice areas cover recovery and injury rehabilitation, athletic performance, longevity, new student introduction, advanced practice, strength training integration, and weight balance.

Product overview

Breath and Body Yoga is a yoga studio offering a comprehensive portfolio of personalized wellness services. The core offerings include Individual Private Sessions, Small Group Private Yoga, Zoom Private Sessions, and On-Demand Yoga classes (available as one-time purchases or monthly subscriptions). Specialized programs cover Recovery/Healing, Athletic Performance, Longevity, New Students, Advanced Practice, Strength Training, and Weight Balance. Additional services include Corporate Yoga, Yoga Events & Celebrations, and Teacher Development (200 & 300 Hour Training). The studio also sells Gift Cards as a retail product. Services are delivered in-person in Austin or virtually via Zoom, with on-demand content accessible anytime.

Differentiator

Problem solved

Functional benefit

Brands

• On-Demand Yoga: Pre-recorded yoga classes including Power Vinyasa, Slow Flow, Hip & Hammies and workshop content available for streaming.

Products and services

• Individual Private Sessions One-on-one personalized yoga sessions delivered in-person at the client's home in greater Austin or at Yoga Vida in Westlake, including body assessment, customized sequence, hands-on adjustments, meditation, asana, and optional strength training. Available in 60-minute, 75-minute, and recorded-session variants.
• Small Group Private Yoga Tailored private yoga sessions for groups of 3-6 people with customized sequences and hands-on adjustments, available in-person or via Zoom for families, friends, or small teams practicing together.
• Zoom Private Sessions Virtual private yoga sessions available worldwide via Zoom for clients traveling or living outside Austin, including body assessment, customized sequence, and optional video recording for independent home practice.
• On-Demand Yoga Pre-recorded yoga video classes including Power Vinyasa, Slow Flow, Hip & Hammies, and workshop content, available 24/7 as one-time purchases ($5/class) or a monthly subscription ($20/month) with unlimited lifetime access and new content added weekly.
• Corporate Yoga Workplace yoga programs delivering stress reduction, improved focus, physical health, and team building for employees, available on-site at the corporate location or virtually. Current named clients include Kendra Scott, Heineken, Under Armour, Seton Healthcare, Idera, and the University of Texas Athletics department.
• Yoga Teacher Training 200-hour and 300-hour Yoga Teacher Training programs for aspiring and existing yoga teachers, focusing on alignment-based methodology, anatomy, and heart-centered instruction with mentorship.
• Yoga Events and Celebrations Customized yoga experiences for weddings, birthdays, anniversaries, company retreats, fundraisers, themed yoga parties, and community celebrations, adaptable for all ages and fitness levels.
• Gift Cards Digital yoga gift cards sold in denominations of $50, $100, $150, $500, and $1,000, redeemable for private sessions and programs, with seasonal promotional bundles.

Named customers9 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Present Practice YogacoreChannel Partner/ Reseller/ DistributorHost venue for Breath and Body Yoga's public group classes including Power Vinyasa, Yin, and specialty workshops. The partnership provides class schedule access and studio space for community classes as part of 'The Practice of Freedom' program.
• Yoga Vida (Westlake)coreChannel Partner/ Reseller/ DistributorPartner studio location where private sessions are conducted. Provides professional studio space for private client sessions in Westlake area of Austin.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Mindbody: Wellness business management and booking platform serving yoga studios, teachers, and corporate wellness providers. Adjacent rather than directly competing, but a key enabling technology for any yoga studio looking to scale class scheduling, private bookings, and gift card sales.

Emerging players

• Wanderlust: Yoga and wellness events/festival brand with a teacher-training directory and online content. Comparable to Breath and Body Yoga's events/celebrations and teacher training streams, though oriented around large-scale festivals rather than single-studio private instruction.

Broad incumbents

• Peloton Yoga: Connected fitness platform offering on-demand and live yoga classes alongside broader workout content. Competes with Breath and Body Yoga's digital subscription at a much larger scale and lower effective price point.
• CorePower Yoga: Large national yoga studio chain offering heated power vinyasa classes, teacher training, and on-demand content. Comparable to Breath and Body Yoga through its shared emphasis on Power Vinyasa, teacher training programs, and digital subscription offerings, but operates at materially greater scale.
• YogaWorks: Multi-location yoga studio brand with group classes, private sessions, teacher training (200/500-hour), and on-demand streaming. Directly comparable service mix and training offerings, but with a national footprint and broader instructor base.

Regional players

• Present Practice Yoga: Austin-based yoga studio that hosts Breath and Body Yoga's 'Practice of Freedom' public class program. Direct local channel partner and the studio's primary Austin venue for group classes after the 2020 closure of its own physical locations.

Direct peers

• Glo: Premium digital yoga and meditation platform offering on-demand classes across vinyasa, yin, restorative, and meditation styles. Most directly comparable to Breath and Body Yoga's on-demand subscription stream at $20/month, competing for the same at-home practitioner wallet.
• Alo Moves: Subscription-based digital yoga and fitness platform with a deep on-demand class library across power vinyasa, slow flow, and meditation. Competes head-on with Breath and Body Yoga's $20/month on-demand offering and shares the apparel-adjacent lifestyle branding approach.
• Baptiste Yoga: Methodology-driven power vinyasa brand offering teacher trainings, public classes, retreats, and online content. Comparable to Breath and Body Yoga's alignment-based, methodology-anchored positioning and 200/300-hour teacher training programs.
• Black Swan Yoga (Austin): Austin-based yoga studio chain offering community-style drop-in classes, teacher training, and unlimited monthly memberships. Local direct competitor for Breath and Body Yoga's public class and teacher training business in the Austin metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/breathbodyyoga
• Facebookfacebook.com/breathandbodyyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breath and Body Yoga