WiziShop
WiziShop is a French SaaS ecommerce platform provider, founded in 2008 in Nice, that enables entrepreneurs and SMBs across 180+ countries to launch and manage online stores via an all-in-one subscription including 400+ native features, AI-assisted content tools, and a 200+ app marketplace.
- Company typePrivate
- Founded2008
- HeadquartersNice, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WiziShop does
WiziShop is a privately held French SaaS company, founded in 2008 in Nice by Grégory Beyrouti and René Cotton, that provides an all-in-one ecommerce platform enabling entrepreneurs and small-to-medium businesses to launch and manage online stores. The platform offers 400+ native features — including hosting, design (WiziBlocks drag-and-drop system with 72 layout models), payment processing, shipping, multichannel selling, and analytics — all included within the subscription, with no additional modules to purchase. The company operates a hybrid go-to-market: a product-led growth funnel anchored by a 7-day free trial with no credit card required, complemented by a sales-led motion for an Enterprise tier (>€1M annual sales, zero transaction fees) and migration support from Shopify, WooCommerce, Magento, PrestaShop, Oxatis, and Wix.
The company's product strategy centers on three recent capability layers. First, WiziShop AI (launched 2022) integrates a generative AI assistant (Maia) directly into the admin interface for content, product description, and workflow automation. Second, the SEO-Powered Ecommerce suite (50+ exclusive optimizations including Topic Cluster Manager, Searchdexing, and URL obfuscation) is positioned as a core differentiator. Third, WiziShop has built a sub-brand portfolio under "WiziShop Group": Dropizi for dropshipping (2018), Evolup for affiliate stores (2023), and Pizi for AI-powered mobile product page creation (2024). Distribution is multi-channel, spanning self-serve, an Ambassador affiliate program (up to €360/client), a Reseller Program (Classic and Premium white-label tiers) for agencies, a 70+ Expert Partners network, and the WiziShop App Store (200+ free apps).
WiziShop monetizes through recurring subscription fees (SMART monthly/annual plans), transaction fees on GMV (waived for Enterprise), and ancillary services (domain registration, email, SMS). The company has disclosed only a 2013 funding round from Jaina Capital and Kima Ventures (~€150K equivalent), suggesting largely bootstrapped, capital-efficient operations. As of the latest data, WiziShop claims 350K+ e-merchants supported cumulatively, presence in 180+ countries, and 11-50 employees. The company remains privately held and founder-operated, with no disclosed acquisitions, no public listing, and no parent company.
WiziShop firmographics
Firmographics- Name
- WiziShop
- Legal name
- WiziShop, SAS
- Website
- https://wizishop.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WiziShop is a French SaaS ecommerce platform provider, founded in 2008 in Nice, that enables entrepreneurs and SMBs across 180+ countries to launch and manage online stores via an all-in-one subscription including 400+ native features, AI-assisted content tools, and a 200+ app marketplace.
- Ownership category
- akta.pro rank
WiziShop industry classification
Industry- Product category
- Ecommerce Platform Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
Keywords
Where WiziShop is headquartered
LocationHeadquarters
- HQ city
- Nice
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
WiziShop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Subscription Fees: Monthly or annual subscription plans (SMART, Business plans) with access to all features included in the subscription. No additional modules or software to install.
- Transaction Fees: Transaction costs calculated on the total amount of sales generated by the Client on their site. The company checks the status of orders daily and excludes cancelled/refunded orders from fee calculations. Enterprise tier offers zero transaction fees for merchants exceeding 1 million euros in annual sales.
- Additional Services: Optional services including domain name purchase, emailing, and SMS text messaging, payable upon order placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SMART Plan - Monthly subscription |
| Subscription | Annual | Annual Subscription |
| Subscription | Multi-year contract | Enterprise Offer |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
WiziShop product offering
Product offeringCore offering
WiziShop provides an all-in-one SaaS ecommerce platform that enables merchants to create, customize, and manage online stores with 400+ native features included in the subscription. The platform integrates a generative AI assistant (WiziShop AI / Maia) for automating content creation and store management tasks. Complementary offerings include a mobile product page creator (Pizi App), an App Store with 200+ free extensions, and group sub-brands for dropshipping (Dropizi) and affiliate stores (Evolup).
Product overview
WiziShop is an all-in-one SaaS ecommerce platform founded in 2008 that enables merchants to create and manage online stores with 400+ native features included in subscription. The product portfolio includes the core WiziShop ecommerce platform with integrated AI capabilities (WiziShop AI), the Pizi app for 45-second product page creation, and SEO-focused features (SEO-Powered Ecommerce, Topic Cluster Manager). The WiziShop Group also encompasses specialized sub-brands: Dropizi (dropshipping solution) and Evolup (affiliate store creator). Additional offerings include 200+ free apps from the WiziShop App Store, migration services from major platforms, reseller programs (Classic and Premium), an Ambassadors affiliate program, a Partnership API for developer integrations, and Business Coach support services.
Differentiator
Problem solved
Functional benefit
Products and services
- WiziShop Core Platform All-in-one SaaS ecommerce platform enabling merchants to create and manage online stores with 400+ native features (hosting, design, payments, shipping, analytics, SEO) bundled into a single subscription. Targets SMB and mid-market e-merchants globally.
- WiziShop AI Generative AI suite embedded in the WiziShop admin interface, featuring the Maia AI assistant available 24/7 to automate product descriptions, SEO content, and daily store management tasks for merchants.
- Pizi App Mobile app using AI to generate ecommerce product pages in 45 seconds; part of the WiziShop Group and aimed at merchants needing rapid product listing.
- Dropizi Wholly-owned WiziShop Group sub-brand offering a 100% dropshipping ecommerce solution with free video training and access to European suppliers, targeted at aspiring dropshippers.
- Evolup Wholly-owned WiziShop Group sub-brand dedicated to creating affiliate stores, featuring automatic synchronization with Amazon and tools for affiliate marketers.
- WiziShop App Store Marketplace of 200+ free applications that extend WiziShop platform functionality for merchants.
- WiziShop Migration Service Migration service that transfers online stores from Shopify, WooCommerce, Magento, PrestaShop, Oxatis, or Wix to WiziShop, including product catalog, customer, and order import plus SEO preservation.
- Classic Reseller Program Reseller program for agencies offering a simplified process, customized back office, tailored pricing, no commission fees, and access to AI Maia for client store creation under the agency's brand.
- Premium Reseller Program Premium reseller program for high-volume agencies offering a custom back office, option for showcase or ecommerce sites, custom development, no transaction fees, and dedicated Slack support.
- Ambassadors Program Affiliate program allowing influencers and partners to earn up to €360 commission per new client subscribing to a WiziShop Group plan, with unique affiliate links, creative promotional tools, and centralized multi-brand tracking across WiziShop, Dropizi, and Evolup.
- WiziShop Partnership API Public API enabling developers and partners to create custom features and integrations that extend WiziShop platform functionality.
Quantifiable outcome
- 350K+ e-merchants supported since 2008
- +4 more outcomes
Companies that use WiziShop
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
WiziShop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature6 records
WiziShop partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GooglecoreGoogle partnership displayed as part of WiziShop's partner network, indicating integration and compatibility with Google services and tools for ecommerce functionality.
- SemRushcoreSemRush partnership indicates integration with leading SEO and marketing analytics tools for keyword research and competitive analysis.
- AmazoncoreAmazon partnership enables marketplace integration for merchants to sell across multiple channels including Amazon.
- PayPalcorePayPal payment integration provides secure payment processing options for ecommerce transactions.
Scale indicators7 records
Recent moves12 records
Expansion highlights6 records
WiziShop competitors and assessment
Company assessmentDirect peers
- Wix: Website-builder-turned-ecommerce platform targeting SMB merchants. WiziShop names Wix as a supported migration source and competes on ease-of-use, drag-and-drop design, and bundled features in the same SMB segment.
- PrestaShop: Open-source French-origin ecommerce platform also headquartered in Europe. WiziShop lists PrestaShop as a migration source and competes for European SMB merchants seeking an all-in-one SaaS alternative.
- WooCommerce: Open-source WordPress ecommerce plugin widely used by SMBs and agencies. WiziShop targets merchants leaving WooCommerce with migration tooling, positioning itself as a hosted, all-in-one alternative without plugin management.
- Adobe Commerce (Magento): Enterprise-leaning ecommerce platform from Adobe. WiziShop lists Magento as a migration source and targets the long tail of mid-market merchants seeking a simpler SaaS alternative to Magento's complexity.
- BigCommerce: Public SMB/mid-market ecommerce SaaS platform. Competes with WiziShop on subscription ecommerce for growing merchants, with comparable API-driven extensibility and migration-friendly positioning.
- Oxatis: Historic French SMB ecommerce SaaS platform. WiziShop names Oxatis as a supported migration source, indicating direct overlap in the French SMB ecommerce market with comparable customer profiles.
- Shopify: Global leader in SMB ecommerce SaaS platforms. WiziShop explicitly lists Shopify as a source of incoming migrations and competes head-on for the same entrepreneur/SMB customer base, with subscription + transaction-fee revenue mechanics.
Broad incumbents
- Squarespace: Design-led website and online-store builder serving SMBs, creators, and brands. Overlaps with WiziShop in the SMB ecommerce and design-driven segment but is broader in scope (portfolios, bookings, content sites).
- Shopify Plus / BigCommerce Enterprise: Higher-end tiers of major SMB ecommerce platforms aimed at >€1M GMV merchants. WiziShop's bespoke Enterprise offer with zero transaction fees is directly benchmarked against these enterprise SKUs.
Others
- Dropizi: WiziShop Group subsidiary focused on dropshipping. Included as an adjacent/ecosystem reference rather than a true competitor, since it is a wholly-owned sister brand extending the group's merchant offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
WiziShop social profiles
Digital presenceWiziShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiziShop leadership team
Management profileNumber of profiles
Profiles4 records
WiziShop subsidiaries and ownership
Company hierarchySubsidiaries3 records
WiziShop funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiziShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiziShop
What does WiziShop do?
WiziShop provides an all-in-one SaaS ecommerce platform that enables merchants to create, customize, and manage online stores with 400+ native features included in the subscription. The platform integrates a generative AI assistant (WiziShop AI / Maia) for automating content creation and store management tasks. Complementary offerings include a mobile product page creator (Pizi App), an App Store with 200+ free extensions, and group sub-brands for dropshipping (Dropizi) and affiliate stores (Evolup).
Is WiziShop a public or private company?
WiziShop is a private company. It is classified as venture growth investor backed and is currently operating.
When was WiziShop founded?
WiziShop was founded in 2008. It employs 11 to 50 people.
Where is WiziShop based?
WiziShop is headquartered in Nice, France, in the Europe region.
How does WiziShop make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are transaction Fees and additional Services.
Who are WiziShop's main competitors?
Direct peers on record are Wix, PrestaShop, WooCommerce, Adobe Commerce (Magento), BigCommerce, Oxatis and Shopify. Broad incumbents are Squarespace and Shopify Plus / BigCommerce Enterprise. Dropizi is listed as an others.
Does WiziShop have an API?
Yes. WiziShop provides a Partnership API enabling developers to integrate and build custom features. The API documentation is available at api-doc.wizishop.com/documentation/3/home. The API allows merchants to create custom features and extend the platform's functionality. Developer documentation is at api-doc.wizishop.com/documentation/3/home.
What industry is WiziShop in?
WiziShop's product category is Ecommerce Platform Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAJAO, AI Search & Generative Engine Optimization (GEO) Services. Its NAICS code is 5132 and its SIC code is 7371.