Nexxt Intelligence
Nexxt Intelligence builds the inca conversational AI platform that lets market research teams run AI-moderated qual-infused quant surveys and embed SmartProbe and SmartCoding APIs into third-party survey systems, serving enterprise insights teams, agencies, and ResTech platforms globally.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nexxt Intelligence does
Nexxt Intelligence is a Toronto-based insight-technology company that has built the inca platform, a conversational AI system purpose-built for the market research industry. The company was founded in 2015 by Kathy Cheng, a market researcher with 20 years of global experience, and operates with 11–50 employees across headquarters in Toronto and a regional office in London. Its core proposition combines large language models (GPT-3.5/4/4o from OpenAI) with a proprietary neuro-symbolic AI architecture, a curated market research knowledge base, and unique digital projective techniques (TreeMan, Hot Air Balloon) to deliver AI-moderated qualitative interviews and qual-infused quantitative surveys at scale.
The product portfolio centers on three offerings: the inca Conversational Research Platform (full SaaS survey product with voice/video responses, 90+ language support, and DCM/Conjoint analysis); the inca SmartProbe API (embeddable AI probing capability exposed to any survey platform); and inca SmartCoding/SmartProbe Studio (AI coding and design workspaces). The company monetizes through usage-based credit pricing across both direct SaaS consumption and API embedding, supplemented by professional services for research design, methodology consulting, and white-label deployment. GTM is hybrid: PLG via free trials on a self-serve portal, enterprise field sales with tailored demos, and an expanding channel-partner network that includes survey platforms (NIPO/Nfield, Dynata, Pureprofile), research agencies (MMR, C+R Research, Haystack, Yonder), and infrastructure (Microsoft Azure).
Nexxt Intelligence serves enterprise market research and insights teams, corporate CX/marketing functions, and ResTech platforms seeking to embed conversational AI capabilities into their stacks. Named customers include Microsoft, Nestlé, RBC, Clorox, Kimberly-Clark, General Mills, Bell Canada, and Nestlé Health Science, alongside platform and agency partners distributing the technology to mid-market clients. Revenue is undisclosed; the company is privately held, founder-controlled, and self-funded aside from an early L-SPARK accelerator relationship, with regional hosting spanning North America, EMEA, and APAC to support global enterprise data-residency requirements.
Nexxt Intelligence firmographics
Firmographics- Name
- Nexxt Intelligence
- Legal name
- Nexxt Intelligence Inc.
- Website
- https://nexxt.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nexxt Intelligence builds the inca conversational AI platform that lets market research teams run AI-moderated qual-infused quant surveys and embed SmartProbe and SmartCoding APIs into third-party survey systems, serving enterprise insights teams, agencies, and ResTech platforms globally.
- Ownership category
- akta.pro rank
Nexxt Intelligence industry classification
Industry- Product category
- Market Research Technology / Conversational AI Research Platform
- NAICS
- Marketing Research and Public Opinion Polling (54191), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where Nexxt Intelligence is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Nexxt Intelligence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- inca Conversational Research Platform: Credit-based SaaS pricing with flexible credit models. Survey-complete credits designed for high-volume survey organizations. Project credits ideal for fewer, smaller-sample surveys and qual-at-scale studies.
- inca SmartProbe API: Usage-based pricing for API access based on probing credits, with 2x demerit credits included at no additional cost. Built for embedding advanced AI probing into partner systems and workflows.
- inca SmartCoding (App and API): Credit-based pricing for coding character credits with AI-powered summarization included at no additional cost. Available as web app or API integration at same price point.
- Professional Services: Expert research design and methodology consultation, project setup/programming, advanced analysis and reporting, custom template development, and white-label solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Survey-complete credits for high-volume organizations |
| Usage-based | Pay-as-you-go | Project credits for smaller-sample surveys and qual-at-scale studies |
| Usage-based | Pay-as-you-go | SmartProbe API probing credits |
| Usage-based | Pay-as-you-go | SmartCoding coding character credits |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Nexxt Intelligence product offering
Product offeringCore offering
Nexxt Intelligence sells the inca conversational AI research platform that enables enterprises and research agencies to run qualitative-infused quantitative surveys, AI-moderated qualitative interviews at scale, and AI-powered verbatim coding. The platform is offered as a SaaS survey tool, as embeddable SmartProbe and SmartCoding APIs for third-party survey platforms, and is complemented by professional research design and methodology services. It targets enterprise research, insights, CX, and marketing teams as well as ResTech platform partners seeking AI-driven probing, projective techniques, and automated coding across 90+ languages.
Product overview
Nexxt Intelligence offers inca, a conversational AI platform for market research consisting of three main products: the core inca Conversational Research Platform (full SaaS survey platform), the SmartProbe API (standalone AI probing for any survey), and SmartCoding API (AI verbatim analysis). The platform uses neuro-symbolic AI combining GPT models with market research domain expertise. Key capabilities include conversational surveys with AI probing, voice/video responses, projective techniques, advanced survey logic, and quant-qual hybrid research. Pricing is usage-based with flexible credit models. The company also offers professional services for research design, setup, and analysis.
Differentiator
Problem solved
Functional benefit
Brands
- inca: Conversational AI research platform for qual-infused quant surveys and qual-at-scale studies. Delivers robust KPIs, higher-quality data, and deeper human insights through AI-guided conversations.
- inca SmartProbe
- inca SmartProbe API
- inca SmartCoding
- inca AI Coding
- inca SmartProbe Studio
Products and services
- inca Conversational Research Platform World's most advanced conversational research platform for qual-infused quant surveys and qual-at-scale studies, delivered as a SaaS survey platform. Delivers robust KPIs, higher-quality data, and deeper human insights through AI-guided conversations. Supports voice/video responses, projective techniques, advanced survey logic, multilingual research across 90+ languages, real-time AI probing, and AI-moderated qual interviews.
- inca SmartProbe API Next-generation AI probing API for embedding conversational probing into any survey platform or research workflow. Uses neuro-symbolic AI to generate empathetic, contextually relevant follow-up questions for open-ended responses in 90+ languages, with Professional and Enterprise tiers including question-objective fine-tuning and demerit scoring.
- inca SmartCoding AI-powered coding solution for analyzing open-ended conversations and verbatims with human-in-the-loop controls. Available as web app and API integration. Generates codeframes, codes verbatims, and provides narrative summarization across 140+ languages, combining cutting-edge AI with human steering throughout the process.
Quantifiable outcome
- Over 88% of participants rate the inca survey experience better than other surveys
- +6 more outcomes
Companies that use Nexxt Intelligence
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Nexxt Intelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability14 records
Feature8 records
Nexxt Intelligence partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Logit Tech GroupcorePartnership with Logit Tech Group to support Bell's Let's Talk mental health initiative. Conducted nationwide conversational survey with 600 Canadians aged 13+ capturing authentic perspectives on mental health experiences.
- NIPO (Nfield)coreIntegration enables Nfield survey users to easily benefit from deeper insights from open-ended questions through inca SmartProbe integration.
- Yonder Data SolutionsminorYonder published article on using inca platform to reach depths in respondent feedback that were once unreachable, demonstrating AI to unlock deeper insights.
- PureprofilecorePartnership introduces benefits of inca Conversational AI surveys to Pureprofile clients, combining traditional quant survey features with engaging participant experience and deeper insights.
- DynatacoreIntegration of inca SmartProbe API with Dynata surveys enhances insights from open-ended questions. Presented at IIEX Europe Conference.
- Microsoft AzurecorePartnership allows Nexxt Intelligence's inca SmartProbe API service to be hosted on Microsoft Azure servers in the EU and other regions worldwide. Enables clients to choose data hosting in France, Sweden, Switzerland, UK, Australia, Canada, Japan, India, and US.
- C+R ResearchcorePartnership brings AI probing for open-ended survey questions to more clients in the US market - described as 'the world's most important research market'.
- Haystack ConsultingminorPartnership to deliver deeper insights to Haystack Consulting clients with inca SmartProbe.
- MMR ResearchcoreGlobal consumer and sensory research agency integrating inca SmartProbe into their surveys to deliver deeper insight from open-ended responses. Partnership focuses on generative AI applications in market research.
- Phase 5minorPartnership helping Phase 5 run their first conversational AI project. Phase 5 published learnings on 'Qualitative Research at Scale: Using Chatbot-Enabled Surveys'.
- University of Waterloo AI InstitutecorePartnership with university AI institute demonstrates commitment to R&D. Prof. Jimmy Lin, Co-Director, serves as Technical Advisor. University ranked in top 25 globally for Computer Science.
- OneElevenminorTech accelerator program that Nexxt Intelligence joined, focused on growth.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Nexxt Intelligence competitors and assessment
Company assessmentDirect peers
- QuestionPro: Survey and research platform with a broad enterprise footprint and AI-assisted analysis features. Targets the same market-research and CX buyer as Nexxt with a freemium-to-enterprise pricing model and similar self-serve plus enterprise GTM.
- Remesh: AI-moderated qualitative research platform that runs live, multi-participant conversations and analyzes open-ended responses at scale. Closest direct peer to Nexxt's SmartProbe AI-moderated qual and conversational survey positioning, serving the same market research buyer with overlapping AI-driven qualitative workflows.
- Attest: Consumer research platform that gives brands on-demand access to survey respondents and uses AI for analysis. Directly comparable to Nexxt on the buyer (brand and insights teams) and the use case (AI-assisted consumer survey insight generation).
Broad incumbents
- Qualtrics: Enterprise experience-management and survey platform owned by Silver Lake/CPPIB. Competes for the same enterprise market-research and CX budget with a much broader portfolio (CX, EX, brand, product), making it the dominant incumbent Nexxt is positioned against for large enterprise deals.
- Forsta: Research-technology platform formed from the merger of Confirmit and FocusVision, offering survey, VoC, and video research tools. Serves the same enterprise market-research buyer as Nexxt, but with a much wider portfolio and established global footprint.
- SPSS (IBM): IBM's statistical analysis software long used for survey data, conjoint, and advanced analytics. An incumbent anchor in many enterprise research stacks that Nexxt must integrate with or displace when selling quant-plus-qual platforms.
Emerging players
- Alida: Customer experience and insights platform combining surveys, communities, and VoC tooling. Overlaps with Nexxt on AI-augmented customer insight workflows for enterprise CX teams, though with a community-first rather than conversational-AI-first approach.
- Toloka: AI data and human-in-the-loop labeling platform increasingly used to support dataset curation and evaluation for research AI. Adjacent to Nexxt's fine-tuning and knowledge-base curation workflows, particularly for multilingual data preparation.
Regional players
- MFour: Mobile-first consumer research platform in the US with a large first-party panel and survey app. Comparable on serving brand and agency buyers of consumer insights, but with a regional, mobile-panel-led model rather than a global AI-moderated platform.
Others
- OvationCXM (Ovation): Voice-of-customer and customer feedback platform with AI-driven text analytics. An adjacent player in the broader research-and-insights stack that some of Nexxt's CX and brand-tracking buyers evaluate alongside conversational research platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nexxt Intelligence social profiles
Digital presenceNexxt Intelligence compliance and trust
Trust signalCompliance5 records
Nexxt Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nexxt Intelligence leadership team
Management profileNumber of profiles
Profiles7 records
Nexxt Intelligence funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nexxt Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nexxt Intelligence
What does Nexxt Intelligence do?
Nexxt Intelligence sells the inca conversational AI research platform that enables enterprises and research agencies to run qualitative-infused quantitative surveys, AI-moderated qualitative interviews at scale, and AI-powered verbatim coding. The platform is offered as a SaaS survey tool, as embeddable SmartProbe and SmartCoding APIs for third-party survey platforms, and is complemented by professional research design and methodology services. It targets enterprise research, insights, CX, and marketing teams as well as ResTech platform partners seeking AI-driven probing, projective techniques, and automated coding across 90+ languages.
Is Nexxt Intelligence a public or private company?
Nexxt Intelligence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nexxt Intelligence founded?
Nexxt Intelligence was founded in 2015. It employs 11 to 50 people.
Where is Nexxt Intelligence based?
Nexxt Intelligence is headquartered in Toronto, Canada, in the North America region.
How does Nexxt Intelligence make money?
Four revenue lines are on record. inca Conversational Research Platform is the primary driver. The others are inca SmartProbe API, inca SmartCoding (App and API) and professional Services.
Who are Nexxt Intelligence's main competitors?
Direct peers on record are QuestionPro, Remesh and Attest. Broad incumbents are Qualtrics, Forsta and SPSS (IBM). Emerging players are Alida and Toloka. MFour is listed as a regional player. OvationCXM (Ovation) is listed as an others.
Does Nexxt Intelligence have an API?
Yes. Nexxt Intelligence offers two APIs: inca SmartProbe API and inca SmartCoding API. The SmartProbe API enables AI-powered conversational probing of open-ended survey responses, allowing advanced AI probing to be added to any survey platform. The SmartCoding API provides AI-powered verbatim analysis with human-in-the-loop controls, available as both a web app and API integration for analyzing text or conversational data. Pricing is usage-based with credit packs. The APIs process data using large language models including GPT-3.5, GPT-4, and GPT-4o from OpenAI, with data hosted on Microsoft Azure servers in multiple regions including France, Sweden, Switzerland, UK, Australia, Canada, Japan, India, and US. Developer documentation is at api.inca.chat.
What industry is Nexxt Intelligence in?
Nexxt Intelligence's product category is Market Research Technology / Conversational AI Research Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 54191 and its SIC code is 7372.