Elder Options of Texas

What Elder Options of Texas does

Elder Options of Texas is a privately held online directory founded in 2001 and operated by founder and owner Cheryl Culbertson out of League City, Texas. The company serves Texas seniors (active adults 55+), adult children of aging parents, family caregivers, and baby boomers by aggregating categorized listings of senior-care service providers across the state. Its product surface is organized into six interconnected web portals covering Care Facilities, Home Care, Senior Living, Planning Ahead, Professional Services, and Other Resources, supplemented by a content library of educational articles spanning topics from Alzheimer's care and Medicare/Medicaid to elder law, reverse mortgages, and caregiver support.

The underlying technology is a web-based directory platform with a content management system that powers both provider listings and an extensive SEO-oriented article base. The site map documents 30+ topical categories designed for organic search discovery. There is no mobile app, no public API or SDK, and no disclosed proprietary AI or recommendation functionality. The business model is two-sided: consumers access the directory and educational content free of charge, while the company monetizes through listings and referrals to Texas-based service providers including assisted-living facilities, home-care agencies, hospice providers, elder-law attorneys, geriatric care managers, reverse-mortgage lenders, and related professionals. Pricing for service-provider listings is not publicly disclosed.

Operationally, the company is a small lifestyle/solopreneur entity (1-10 employees) with no disclosed outside funding, no parent company, no M&A activity, and no publicly identified management team beyond the founder. The active partner network (Alzheimer's Association Texas chapters, Texas Long-Term Care Partnership, Texas TORCH, Easter Seals Texas, City of Houston Aging Services, and others) functions primarily as content/resource linking rather than commercial integration. The privacy policy was last refreshed on January 19, 2024, indicating the platform remains actively maintained within a steady-state operating posture.

Name

Elder Options of Texas

Legal name

Elder Options of Texas

Website

https://elderoptionsoftexas.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Elder Options of Texas is a privately held, Texas-focused online directory founded in 2001 that connects seniors, caregivers, and adult children of aging parents with categorized listings of senior-care service providers across the state, monetized via provider listings.

Ownership category

akta.pro rank

Product category

Senior Care Directory

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAJAAAH

Senior Living & 55+ Community Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYHSABAIAL

Housing & Placement Coordination (Assisted Living, Memory Care, SNF)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

Keywords

• Senior care directory
• Assisted living resources
• Home care listings
• Elder law referrals
• Senior housing directory

Headquarters

HQ city

League City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Directory Listings and Service Provider Referrals: The platform appears to operate as a free resource directory for consumers while monetizing through listings and referrals to service providers including assisted living facilities, home care agencies, elder law attorneys, geriatric care managers, and other senior care professionals throughout Texas.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Elder Options of Texas operates an online directory that aggregates categorized listings of senior care and housing service providers across Texas, including assisted living, memory care, home care, hospice, 55+ apartments, elder law attorneys, geriatric care managers, and long-term care resources. The site also publishes educational articles and lifestyle resources aimed at seniors, caregivers, and adult children of aging parents, monetizing through paid directory listings and referrals to service providers.

Product overview

Elder Options of Texas is a comprehensive online directory for senior care and housing options in Texas, organized as a platform of six interconnected portal categories. The core offering consists of the Care Facilities Portal (assisted living, memory care, nursing homes), Home Care Portal (in-home care, hospice), Senior Living Portal (55+ apartments, independent living), Planning Ahead Portal (LTC insurance, reverse mortgages, medical alerts), Professional Services Portal (geriatric care managers, elder law attorneys, home modification), and an Other Resources/Lifestyle Articles section providing educational content. Users can browse categorized listings and access informational articles to make decisions about senior care services throughout Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Care Facilities Portal

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• AgespaceminorOthersPartner organization sharing advice on elderly care through their platform, providing complementary senior care information resources.
• Texas TORCH (Texas Organization of Residential Care Homes)minorOthersStatewide organization representing residential care homes in Texas, partnered to provide resources and information about residential care options.
• The Saavy SeniorminorOthersNational senior resource organization providing practical information and resources for seniors, partnered to expand reach and provide comprehensive senior care information.
• Age of Central TexasminorGTM or Marketing PartnerRegional organization providing caregiver resources and support services in Central Texas, partnered to offer localized caregiver support information.
• City of Houston Health Department - Aging ServicesminorOthersMunicipal government partner providing aging-related health resources and services for Houston area seniors.
• Texas Long Term Care PartnershipminorOthersStatewide initiative promoting private long-term care insurance and partnership programs to help Texans prepare for future care needs.
• Rebuilding Together HoustonminorOthersNonprofit providing no-cost home repairs for qualified homeowners in Houston's East End, referenced as a resource for senior home modification assistance.
• Texas Ramp ProjectminorOthers501(c)(3) nonprofit providing free wheelchair ramps to low-income older adults and people with disabilities, referenced as a home modification resource.
• Easter Seals TexasminorOthersNational disability services organization providing adult day services, referenced as a resource for adult day care options.
• Alzheimer's Association - Texas ChaptersminorOthersPartnership with Alzheimer's Association Texas chapters (Capital of Texas, Greater Dallas, Houston & Southeast Texas, North Central Texas, Star Chapter) providing dementia care resources and support information.

Scale indicators4 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• SeniorAdvisor: SeniorAdvisor (owned by A Place for Mom) provides reviews and directory listings for senior living communities and home care providers — directly competing for the same Texas senior care search traffic.
• AssistedLiving.org: AssistedLiving.org publishes state-specific guides and directories for assisted living facilities and senior care services, with significant content overlap to Elder Options of Texas's Texas-focused educational content and listings.
• A Place for Mom: A Place for Mom is the largest senior care referral network in the U.S., connecting families with assisted living, memory care, and home care providers — the most direct national competitor to Elder Options of Texas's directory and referral model.
• Caring.com: Caring.com operates a senior care directory with educational content, provider listings, and caregiver resources — directly comparable to Elder Options of Texas's content-and-directory approach across assisted living, home care, and senior living categories.
• Where You Live Matters: Where You Live Matters is a senior living directory and resource site providing state- and city-level listings for senior care and housing — a comparable content-and-directory competitor.
• Seniorly: Seniorly is an online directory and resource platform for senior living communities and care services, with searchable listings and editorial content — a direct competitor in the senior care directory category.
• AgingCare.com: AgingCare.com offers caregiver-focused educational content, community forums, and provider directories — closely aligned with Elder Options of Texas's caregiver and adult-children audience and content-led directory model.

Broad incumbents

• Care.com: Care.com is a large, established care marketplace covering senior care, child care, and pet care — a broader incumbent that overlaps with Elder Options of Texas's home care and caregiver referral categories.

Regional players

• Texas Health and Human Services Commission: The Texas HHS Commission provides official state resources for seniors including long-term care, aging services, and Medicaid information — a free alternative that competes with Elder Options of Texas's directory for Texas senior care information queries.

Emerging players

• HelpAdvisor: HelpAdvisor publishes editorial guides and directory listings on senior care, Medicare, and financial planning topics — a comparable emerging content-and-directory platform competing for similar organic search traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ElderOptionsTX
• Facebookfacebook.com/ElderOptionsofTexas
• LinkedInlinkedin.com/company/elder-options-of-texas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elder Options of Texas