AGE of Central Texas

What AGE of Central Texas does

AGE of Central Texas is a tax-exempt nonprofit 501(c)(3) organization founded in 1986 and headquartered in Austin, Texas, that delivers a portfolio of programs for older adults and family caregivers across Central Texas. Its service mix comprises Pathways (free resource navigation, support groups, education, and personalized care planning), the Health Equipment Lending Program (H.E.L.P.) which loans durable medical equipment and distributes incontinence supplies, Memory Connections for individuals with mild cognitive impairment or early memory loss, the licensed AGE Thrive Social & Wellness Centers (adult day health care at $110/day private pay with Medicaid/VA reimbursement accepted), and a Technology Learning Lab providing digital literacy classes. In 2025 the organization served approximately 4,000 individuals and delivered roughly 95,000 hours of service through four physical sites — the Austin headquarters, South Austin Thrive Center, Round Rock Thrive Center, and Georgetown Williamson County Regional Office — plus satellite HELP closets in Lockhart, Leander, and Austin.

The organization operates as a direct service nonprofit with a hybrid revenue model funded by individual donations, corporate sponsorships (H-E-B, AARP, AT&T, Charles Schwab, Waymo, CareFor), foundation grants (Impact Austin), government reimbursement (Texas Medicaid via DADS, Superior HealthPlan, United Healthcare Community Plan; Veterans Administration benefits), and pay-as-you-go program fees. Distribution is direct-to-consumer through physical centers, in-home equipment delivery, partner-hosted service sites, and virtual support groups via Zoom. Marketing relies on community events (Dignity Derby, She Thrives), healthcare referral partnerships with Baylor Scott & White, Austin Regional Clinic, WellMed, and Brookdale Senior Living, organic social media, email, and earned media through Telemundo Austin and KEYE CBS Austin.

Technically the organization is low-tech: no proprietary software product, mobile app, API, or AI/ML capability is disclosed, and the Technology Learning Lab exists to teach digital skills to older adults rather than to deploy technology at scale. The competitive position rests on 40 years of regional incumbency, a 4-star Charity Navigator rating, licensed clinical staff, and dense referral relationships across the Central Texas healthcare and senior-living ecosystem. The leadership team includes CEO Suzanne Anderson (ex-Special Olympics Texas), COO K.C. Lawrence, Chief Development and Communications Officer Blair Loaiza, and Chief of Community Engagement Bonnie How, with a Chief Financial Officer role currently open.

Name

AGE of Central Texas

Legal name

AGE of Central Texas

Website

https://ageofcentraltx.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

AGE of Central Texas is a 501(c)(3) nonprofit founded in 1986 that provides adult day health care, caregiver support, memory loss programs, medical equipment lending, and digital literacy services to older adults and family caregivers across the Austin–Round Rock–Georgetown region.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Educational Services (8200)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Caregiver Support & Education Programs (Center-Based) (HSABANAN), Community & Senior Center Lifelong Learning Programs (EDAAAMAB)

Keywords

• Adult day health care
• Caregiver support services
• Aging services nonprofit
• Medical equipment lending
• Memory loss support

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Individual donations, corporate sponsorships, and foundation grants form the primary revenue stream. Website references ways to give including one-time gifts, recurring donations, and planned giving.
2. Program Service Fees: Thrive Social & Wellness Centers generate revenue through private pay ($110/day), Medicaid, VA benefits, and long-term care insurance. Some programs are free while others have fees.
3. Event Fundraising: Special events like Dignity Derby, She Thrives conference, and Amplify Austin campaign raise funds while building community awareness.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AGE of Central Texas is a nonprofit organization that delivers free and low-cost programs supporting older adults and family caregivers in Central Texas. Its core offerings include the Pathways program suite (resource navigation, caregiver support groups, caregiver education, and personalized care planning), the Health Equipment Lending Program (H.E.L.P.) loaning durable medical equipment and distributing incontinence supplies, Memory Connections for individuals with mild cognitive impairment, the licensed AGE Thrive Social & Wellness Centers providing daytime health care for adults with physical or cognitive needs, and a Technology Learning Lab providing digital literacy education.

Product overview

AGE of Central Texas is a nonprofit organization offering a portfolio of programs and services for older adults and family caregivers. The core offerings include Pathways (Resource Navigation, Support Groups, Education, and Care Planning), the Health Equipment Lending Program (H.E.L.P.), Memory Connections for early memory loss support, AGE Thrive Social & Wellness Centers for adult day health care, and a Technology Learning Lab for digital literacy. Additional programs include annual events like the Dignity Derby and She Thrives conferences. These programs work together to provide free and low-cost services including resource navigation, caregiver support, medical equipment loans, incontinence supplies, adult day care, and technology education.

Differentiator

Problem solved

Functional benefit

Brands

• AGE Thrive Social & Wellness Centers: Licensed daytime care centers for older adults with physical or cognitive needs providing health monitoring, nutritious meals, engaging activities, and door-to-door transportation.
• Pathways
• H.E.L.P. (Health Equipment Lending Program)
• Memory Connections
• Technology Learning Lab

Products and services

• Pathways Program Suite Integrated suite of caregiver and older-adult services covering Resource Navigation (free expert consultation connecting older adults and caregivers to vetted resources), Support Groups (facilitated peer groups for local and long-distance family caregivers, in-person and virtual), Education (monthly sessions on aging, caregiving, community resources, and brain health), and Care Planning (personalized plans connecting individuals to trusted resources for safety, health, and independence).
• Health Equipment Lending Program (H.E.L.P.) Free loans of gently used durable medical equipment and distributions of adult incontinence products for older adults in need, delivered across the Central Texas region including through partner closet locations in Lockhart, Leander, and Austin.
• Memory Connections Subscription-style program offering engaging small-group activities for individuals experiencing mild to moderate cognitive changes or memory loss, featuring Cognitive Stimulation Therapy and peer support groups delivered in person and virtually.
• AGE Thrive Social & Wellness Centers Licensed adult day health care centers in South Austin and Round Rock providing daytime care for older adults with physical or cognitive needs, including health monitoring by nursing staff, nutritious meals and snacks, engaging activities, field trips, and door-to-door transportation. Services may be paid via private pay ($110/day with multi-day discounts), Texas Medicaid (DADS, Superior HealthPlan, United Healthcare Community Plan), or VA benefits, with a half-day pricing option available.
• Technology Learning Lab Group digital literacy education classes for older adults at Central Austin and Round Rock locations covering smart home devices, Wi-Fi, Bluetooth, passwords, and online safety, funded in part by the City of Austin and AT&T.

Quantifiable outcome

• 94% of older adults with memory loss reported feeling less socially isolated through Memory Connections and Thrive Center programs
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, core and minor.

• H-E-BmajorGTM or Marketing Partner · 1 May 2026Presenting sponsor for Donation Drive for Dignity and She Thrives events. Major corporate supporter providing funding and visibility for programs serving older adults.
• AARPmajorGTM or Marketing PartnerSponsors Caregiver Weekend Seminars and She Thrives events. National organization supporting older adults and family caregivers.
• CareFormajorGTM or Marketing PartnerSOLD OUT sponsor for Health Equipment Lending Program. Provides support for medical equipment and incontinence supply programs.
• Austin Telco Federal Credit UnioncoreGTM or Marketing Partner2026 Dignity Derby sponsor, raised 2,762 adult pull-ups. Financial institution supporting community programs.
• Impact AustincoreGTM or Marketing PartnerMajor funders of the Health Equipment Lending Program. One of the largest women's philanthropy groups in the nation.
• WellMed Medical ManagementcoreStrategic or Co-development PartnerHealthcare organization specializing in Medicare populations. Board member Luz Lopez-Guerrero serves as Director of Growth and Broker Relations.
• WaymominorGTM or Marketing PartnerSponsor for She Thrives events, 'Take the Cake' sponsorship level.
• Brookdale Senior LivingcoreStrategic or Co-development PartnerMovers & Shakers partner, national senior living provider collaborating on caregiver support programs.
• Baylor Scott & White HealthcoreStrategic or Co-development PartnerMovers & Shakers partner, healthcare system supporting programs for older adults.
• Austin Regional CliniccoreStrategic or Co-development PartnerMovers & Shakers partner, healthcare provider collaborating on senior care initiatives.
• Golden Age Home (Lockhart)minorChannel Partner/ Reseller/ DistributorRegional HELP closet location serving Lockhart area with medical equipment and supplies.
• Hill Country Community Ministries (Leander)minorChannel Partner/ Reseller/ DistributorRegional HELP closet location serving Leander area with medical equipment and supplies.
• LadyBird at RBJ Senior Housing (Austin)minorChannel Partner/ Reseller/ DistributorRegional HELP closet location serving Austin with medical equipment and supplies.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Others

• AARP: National aging advocacy organization whose Caregiver Weekend Seminars and She Thrives sponsorship directly support AGE programming. Indirect comparator on the caregiver education and resource navigation layer, with massive member reach and policy influence that dwarfs any single regional nonprofit.

Emerging players

• Alzheimer's Association: National nonprofit focused on Alzheimer's and dementia care, providing memory-loss support programs, caregiver education, and early-stage engagement that overlap AGE's Memory Connections. Less direct on the licensed day care side but operates in the same mission space.

Direct peers

• Family Caregiver Alliance: National nonprofit providing caregiver education, support groups, resource navigation, and care planning for family caregivers of adults with chronic, disabling, or age-related conditions. Directly overlaps with AGE's Pathways Resource Navigation, Support Groups, and Care Planning services.
• Meals on Wheels America: National nonprofit umbrella for local programs delivering nutrition, wellness checks, and social support to seniors aging in place. Comparable business model (501(c)(3), donor + government funding, regional affiliates) and overlapping mission of keeping older adults independent at home.
• Easterseals: National 501(c)(3) network operating adult day services, caregiver respite, and disability programs across the U.S. Directly comparable to AGE as a mission-aligned nonprofit delivering center-based adult day health and caregiver support funded through a mix of donations, Medicaid, and fees.
• Active Day: Largest operator of adult day health services in the U.S., serving older adults with physical and cognitive needs through licensed centers with nursing oversight. Closest direct competitor on the Thrive Centers core service line, although operated for-profit rather than nonprofit.

Broad incumbents

• Comfort Keepers: National franchise network providing in-home personal care, companionship, and respite services to seniors, often in partnership with Area Agencies on Aging and veteran programs. Comparable on the caregiver respite and in-home support dimensions of AGE's Pathways offering, scaled much larger via a franchise model.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and home health at national scale. Listed as a 'Movers & Shakers' program partner of AGE — overlaps on memory and caregiver support but delivers core services through residential settings rather than community-based nonprofit programming.
• Visiting Angels: National franchise network delivering non-medical in-home senior care including personal care, companionship, and respite for family caregivers. Adjacent incumbent on the home-and-community-based support layer that complements (or competes with) AGE's caregiver-focused Pathways programs.
• InnovAge Holding Corp. Public PACE (Program of All-Inclusive Care for the Elderly) operator running adult day health centers as part of integrated Medicare/Medicaid programs for dual-eligible seniors. Mature incumbent demonstrating where adult day health can scale when married to value-based-care reimbursement — a strategic endpoint for AGE's adult day care franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwDJGzXFAQFQP4rkC-VRcug
• Facebookfacebook.com/ageofcentraltx
• LinkedInlinkedin.com/in/age-of-central-texas-bb20811a5
• Instagraminstagram.com/ageofcentraltx
• Xx.com/ageofcentraltx

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGE of Central Texas