ShineOn
ShineOn is a print-on-demand e-commerce platform that enables SMB entrepreneurs and DTC brands to sell personalized products via Shopify without inventory risk, handling manufacturing, customization, and shipping from US and EU facilities on a transaction-based wholesale model.
- Company typePrivate
- Founded2016
- HeadquartersHackettstown, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ShineOn does
ShineOn generates revenue transactionally by charging merchants the wholesale cost of each product fulfilled; merchants retain the retail markup, with stated merchant gross margins of 65%+ and additional 10%+ revenue from upsell opportunities. There are no subscription fees or upfront costs to join the platform — merchants pay only when a customer orders — and earned ShineCash credits expire after 60 days, creating a use-it-or-lose-it dynamic that drives repeat order volume. Distribution runs through three channels: a self-serve sign-up at sellers.shineon.com integrated with Shopify (primary), a Partner Sales Channel for selling beyond Shopify, and direct B2B enterprise sales. The company also monetizes a 50,000+ merchant Facebook community and an extensive free training ecosystem (live trainings, masterclasses, YouTube) as acquisition and retention levers. Cumulative platform GMV exceeds $250M, with 3M+ orders processed for 70,000-100,000+ merchants at the time of data collection.
ShineOn firmographics
Firmographics- Name
- ShineOn
- Legal name
- That's No Moon Inc.
- Website
- https://shineon.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ShineOn is a print-on-demand e-commerce platform that enables SMB entrepreneurs and DTC brands to sell personalized products via Shopify without inventory risk, handling manufacturing, customization, and shipping from US and EU facilities on a transaction-based wholesale model.
- Ownership category
- akta.pro rank
ShineOn industry classification
Industry- Product category
- Print-on-Demand E-commerce Platform
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand) (MPACABAG)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where ShineOn is headquartered
LocationHeadquarters
- HQ city
- Hackettstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShineOn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Product Sales Revenue Share: Merchants sell products to customers at retail prices set by the merchant. ShineOn charges the merchant the wholesale/product cost, and the merchant keeps the margin. Revenue model is transaction-based with no upfront costs - merchants only pay when a customer orders. Profit margins stated at 65%+ with additional 10% revenue from upsell opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free merchant sign-up with no upfront costs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ShineOn product offering
Product offeringCore offering
ShineOn operates a print-on-demand (POD) e-commerce platform that enables merchants to sell personalized, viral, high-margin custom products without holding inventory. The platform provides a 1-click Shopify integration, a catalog of 150+ customizable products (primarily jewelry and personalized merchandise), automated customization/fulfillment/shipping from US-based facilities, white-label branding, and a real-time merchant dashboard. Merchants pay only when a customer orders, with average gross profit margins of 65%+.
Product overview
ShineOn is a print-on-demand e-commerce platform structured as a unified platform with integrated modules. The core offering is the ShineOn Print-on-Demand Platform combined with the ShineOn Profits On-Demand Shopify App, which together provide product customization, fulfillment, and shipping services. Merchants access a catalog of 150+ customizable products including jewelry and personalized merchandise. The platform is supplemented by the B2B Partnership module for enterprise clients, a White-Labeling Service for brand promotion, and Training and Education resources. The platform emphasizes high-profit margins (65%+), fast shipping (2-5 days from US/EU facilities), and no upfront inventory costs.
Differentiator
Problem solved
Functional benefit
Brands
- ShineOn Profits On-Demand: The main Shopify app platform for print-on-demand dropshipping services.
Products and services
- ShineOn Print-on-Demand Platform A print-on-demand e-commerce platform that enables merchants to sell personalized, viral, high-profit custom products without holding inventory. The platform handles product customization, manufacturing, packing, and shipping directly to customers, with no upfront costs and average merchant gross margins of 65%+.
- ShineOn Profits On-Demand Shopify App A Shopify-integrated application providing 1-click product publishing, order management, and real-time tracking for ShineOn merchants. Enables access to a 150+ product catalog and white-label customization directly within Shopify, with a 4.8/5 star Shopify App Store rating.
- Custom Product Catalog (150+ POD Products) A catalog of 150+ customizable print-on-demand products — primarily personalized jewelry (necklaces, heart necklaces, dog tag necklaces, circle necklaces) and other personalized merchandise — vetted for virality and bundled with free design templates for merchants.
- ShineOn B2B Partnership Program An enterprise-level print-on-demand manufacturing and fulfillment solution for DTC brands. Provides sub-2-day production, 65% fulfillment cost reduction, and scalable order processing demonstrated from 2,000 to 8,000+ orders per month without headcount increases.
Quantifiable outcome
- 65%+ average gross profit margin for merchants
- +4 more outcomes
Companies that use ShineOn
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
ShineOn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
ShineOn partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, minor and flagship.
- ShopifycorePrimary e-commerce platform integration. Offers 1-click Shopify integration allowing merchants to connect their store and sync products, orders, and fulfillment automatically. ShineOn is listed on the Shopify App Store with a 4.8/5 star rating.
- Jewelry Television (JTV)minorCo-marketing arrangement (JTV Program) where merchants can participate and earn 12.5% commission (growing to 25% for subsequent purchases) on customers' first JTV purchase, up to $200 per customer. Commission paid as ShineCash credits.
- DTC Jewelry Brand (Case Study Partner)flagship$20M+ DTC jewelry brand moved manufacturing from overseas to ShineOn's US-based production. Results: 7-day production time reduced to under 2 days, fulfillment costs decreased 65%, scaled from 2,000 to 8,000 orders/month without adding headcount. Showcases B2B partnership value proposition.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
ShineOn competitors and assessment
Company assessmentDirect peers
- Spread Group: Creator-focused merch platform combining Spreadshirt marketplace and Spreadshirt production services for POD apparel and accessories. Comparable to ShineOn in POD-driven custom merch, with a stronger marketplace orientation.
- Printful: Largest direct-to-merchant print-on-demand fulfillment platform offering custom apparel, accessories, and home goods integrated with Shopify, Etsy, and other channels. Closest direct competitor to ShineOn in POD infrastructure and merchant tooling.
- Spring (formerly TeeSpring): Creator commerce platform enabling individuals to design and sell custom merchandise on demand. Overlaps with ShineOn's creator/entrepreneur customer segment and POD-driven merch model.
- CustomCat: Print-on-demand platform focused on apparel and accessories with Shopify and Etsy integrations. Comparable to ShineOn as a merchant-facing POD fulfillment service competing in similar SMB channels.
- Gooten: POD fulfillment company serving SMB and enterprise merchants with a global production network. Competes with ShineOn across personalized home goods, accessories, and apparel categories.
- Gelato: Global print-on-demand production network targeting creators, SMBs, and enterprise brands. Overlaps with ShineOn's POD model and enterprise B2B positioning, particularly for personalized merchandise.
- TPOP: Eco-friendly print-on-demand platform targeting European merchants with white-label fulfillment. Comparable to ShineOn in merchant-facing POD model and white-label positioning, though smaller and regionally focused.
- Printify: Print-on-demand marketplace and fulfillment network with deep Shopify integration. Competes head-on with ShineOn for SMB merchants seeking low-upfront customized product catalogs.
Broad incumbents
- Zazzle: Long-standing custom products marketplace where consumers and designers create personalized goods including jewelry, gifts, and apparel. Overlaps with ShineOn's personalized merchandise thesis but operates as a consumer marketplace rather than a merchant-only POD platform.
Emerging players
- Apliiq: Apparel-focused print-on-demand and private-label platform for boutique brands. Comparable to ShineOn in white-label custom apparel but narrower in category scope and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
ShineOn social profiles
Digital presenceShineOn compliance and trust
Trust signalCompliance4 records
ShineOn financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShineOn leadership team
Management profileNumber of profiles
Profiles1 record
ShineOn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShineOn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShineOn
What does ShineOn do?
ShineOn operates a print-on-demand (POD) e-commerce platform that enables merchants to sell personalized, viral, high-margin custom products without holding inventory. The platform provides a 1-click Shopify integration, a catalog of 150+ customizable products (primarily jewelry and personalized merchandise), automated customization/fulfillment/shipping from US-based facilities, white-label branding, and a real-time merchant dashboard. Merchants pay only when a customer orders, with average gross profit margins of 65%+.
Is ShineOn a public or private company?
ShineOn is a private company. It is classified as venture growth investor backed and is currently operating.
When was ShineOn founded?
ShineOn was founded in 2016. It employs 101 to 250 people.
Where is ShineOn based?
ShineOn is headquartered in Hackettstown, United States, in the North America region.
How does ShineOn make money?
One revenue line is on record: product Sales Revenue Share.
Who are ShineOn's main competitors?
Direct peers on record are Spread Group, Printful, Spring (formerly TeeSpring), CustomCat, Gooten, Gelato, TPOP and Printify. Zazzle is listed as a broad incumbent. Apliiq is listed as an emerging player.
Does ShineOn have an API?
No public API is recorded for ShineOn.
What industry is ShineOn in?
ShineOn's product category is Print-on-Demand E-commerce Platform. Its primary akta.pro industry code is MPACABAG, Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand), with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 42394 and its SIC code is 5094.