Sprite

What Sprite does

Sprite is a lemon-lime carbonated soft drink brand launched in 1961 and wholly owned by The Coca-Cola Company (NYSE: KO). It is positioned as the world's number one lemon-lime soft drink and is marketed in approximately 180 global markets, primarily through Coca-Cola's bottling and distribution network, including Coca-Cola Europacific Partners (CCEP) in select regions. The core product is the Sprite lemon-lime soda, with sub-brands and extensions including Sprite + Tea (a tea-infused variant), Sprite Chill (a chilled-format innovation), and a co-branded ready-to-drink (RTD) product, Absolut Vodka & Sprite Pineapple, distributed in the UK. The technology underpinning the brand is positioned as a soft drink formulation and branding platform, with the principal 'platform' asset being the 'It's That Fresh' global brand identity launched in March 2026, which unifies refreshed visual and sonic branding (including the 'Sprite Sound' musical identity co-created with producer Mustard) across all markets.

Sprite's revenue is generated almost entirely through beverage sales via retail, convenience, foodservice, and e-commerce channels, using mass-market CPG pricing; brand-level revenue is not publicly disclosed and is reported only as part of The Coca-Cola Company's consolidated financials. Go-to-market is event-driven and culture-led, anchored by global basketball sponsorships (NBA, EuroLeague, Harlem Globetrotters, Unrivaled Basketball Club), co-branded consumer collaborations (Crenshaw Skate Club, Takis, TABASCO, McDonald's), digital retail media campaigns (Grab in Indonesia), and athlete influencer deals (Sha'Carri Richardson). The brand targets mainstream consumers seeking refreshment, with an emphasis on younger demographics engaged with basketball, music, and street culture across 180 markets. Reported campaign outcomes include a 30% sales uplift and 25% conversion rate from the Indonesia Grab retail media campaign, and 11.9 million total viewers / 589 million social media impressions for the Unrivaled 1-on-1 tournament.

Name

Sprite

Legal name

The Coca-Cola Company

Website

https://sprite.com

Company type

Public

Founded year

1961

Operating status

Operating

Short description

Sprite is a lemon-lime carbonated soft drink brand owned by The Coca-Cola Company, marketed across 180 global markets as the world's leading lemon-lime soda. The brand extends into Sprite + Tea, Sprite Chill, and co-branded RTDs, and is distributed through Coca-Cola's retail, foodservice, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Carbonated Soft Drinks

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Lemon-lime soft drinks
• Carbonated soft drinks
• Non-alcoholic beverages
• Ready-to-drink beverages
• Consumer packaged goods

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Beverage Sales: Sprite generates revenue through direct beverage sales via retail channels, convenience stores, restaurants, and e-commerce platforms. As a mass-market CPG brand, sales are driven by broad distribution and consumer demand for refreshment.

Go-to-market motion5 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sprite is a colorless lemon-lime flavored carbonated soft drink brand sold globally as the number one lemon-lime soft drink in 180 markets. The portfolio includes the core Sprite beverage alongside sub-brands such as Sprite + Tea (tea-infused variant), Sprite Chill (chilled innovation), and co-branded RTD products like Absolut Vodka & Sprite Pineapple, distributed via Coca-Cola's retail, foodservice, and e-commerce channels.

Product overview

Sprite is a lemon-lime carbonated soft drink brand owned by The Coca-Cola Company. The core product Sprite is supported by sub-brands including Sprite + Tea (tea-infused variant) and Sprite Chill (chilled variant), with both expanding globally under the 'It's That Fresh' brand platform launched March 2026. Coca-Cola Europacific Partners also produces the co-branded Absolut Vodka & Sprite Pineapple RTD.

Differentiator

Problem solved

Functional benefit

Brands

• Sprite + Tea: A tea-flavored Sprite variant combining lemon-lime soda with tea.
• Sprite Chill
• Sprite Sound

Products and services

• Sprite Core lemon-lime carbonated soft drink brand owned by The Coca-Cola Company, positioned as the number one lemon-lime soft drink globally and supported by the 'It's That Fresh' brand platform.
• Sprite + Tea Tea-infused variant of Sprite featuring golden tea, positioned as a hybrid beverage innovation with the tagline 'Taste the Sprite. Sip the Tea.'
• Sprite Chill Chilled beverage variant being expanded globally under the 'It's That Fresh' brand platform across 180 markets as part of Sprite's summer 2026 innovation rollout.
• Absolut Vodka & Sprite Pineapple Co-branded ready-to-drink product featuring vodka and Sprite with pineapple flavor, produced by Coca-Cola Europacific Partners in 250ml slimline cans at 5% ABV, targeting the UK RTD market.

Quantifiable outcome

• 30% uplift in GrabMart sales during Indonesia's 'mudik' campaign
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• GrabcoreGTM or Marketing Partner · 21 May 2026Sprite partnered with Grab to run a real-time refreshment campaign during Indonesia's annual 'mudik' mass migration season, targeting consumers actively traveling to their hometowns. The campaign leveraged Grab's retail media ecosystem and achieved a 30% uplift in GrabMart sales and 25% conversion rate.
• EuroLeague BasketballcoreGTM or Marketing Partner · 23 March 2026Sprite signed a multi-season agreement with Euroleague Basketball to become an official partner of the pan-European club competition starting from the 2026-27 season. The deal provides visibility across in-venue channels, on-court branding, and in-arena advertising, with activation beginning at the 2026 EuroLeague Final Four in Athens.
• Crenshaw Skate ClubminorGTM or Marketing Partner · 19 March 2026Collaboration with Crenshaw Skate Club as part of Sprite's 'It's That Fresh' global platform, targeting street culture and skateboarding communities.
• TakisminorGTM or Marketing Partner · 19 March 2026Collaboration with Takis as part of Sprite's 'It's That Fresh' global platform, combining beverage and snack brand marketing in the street culture space.
• TABASCOminorGTM or Marketing Partner · 19 March 2026Collaboration with TABASCO as part of Sprite's 'It's That Fresh' global platform, expanding the brand's presence in the food and flavor space.
• McDonald'scoreGTM or Marketing Partner · 19 March 2026McDonald's collaboration as part of Sprite's 'It's That Fresh' global platform, leveraging the fast-food giant's global footprint for co-branded activations and product offerings.
• Mustard (Producer)coreStrategic or Co-development Partner · 19 March 2026Producer Mustard collaborated with Sprite to create 'Sprite Sound,' a new musical identity as part of the 'It's That Fresh' brand platform, serving as a sonic brand asset across 180 markets.
• NBAflagshipGTM or Marketing Partner · 18 March 2026Sprite returned as the NBA's Official Global Soft Drink Partner under a multiyear agreement, reviving a partnership that began in 1986 and previously ran until 2015. Sprite will activate across NBA's global stages including tentpole moments and international events, with fan experiences, co-branded limited-edition cans, and digital content.
• Harlem GlobetrottersminorGTM or Marketing Partner · 18 March 2026Sprite entered into a new basketball sponsorship with the Harlem Globetrotters, expanding its basketball portfolio beyond major league partnerships.
• Dallas Mavericks/Mavs FoundationminorGTM or Marketing Partner · 10 July 2025Partnership with Dallas Mavericks and Mavs Foundation to deliver major upgrades to a basketball court at Genesis Women's Shelter & Support in Dallas, including new playing surface, adjustable hoops, lighting, and integrated games.
• Unrivaled Basketball ClubcoreGTM or Marketing Partner · 16 January 2025Sprite serves as presenting partner for Unrivaled's 1-on-1 Tournament, a women's professional basketball league co-founded by Breanna Stewart and Napheesa Collier. The partnership includes the $300,000 prize pool tournament with $200,000 for the champion, broadcast on TNT, truTV, and HBO Max.
• Sha'Carri RichardsonminorGTM or Marketing Partner · 6 August 2024Athlete influencer partnership with Sha'Carri Richardson, a prominent sprinter who has become a notable athlete influencer through strategic partnerships and social media presence, collaborating with Sprite for authentic brand storytelling.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Red Bull: Red Bull is a leader in the energy/functional beverage category that increasingly competes with Sprite for share of throat among younger consumers seeking refreshment and energy, particularly in the street culture and sports sponsorship arenas.
• Olipop: Olipop is a fast-growing prebiotic functional soda brand that competes with Sprite in the flavored soda consumer occasion but targets health-conscious consumers seeking lower-sugar alternatives, representing the encroachment of wellness-positioned CSDs.
• Monster Energy: Monster Energy competes with Sprite for younger consumer occasions and sports/sponsorship real estate, with growing distribution in the same retail and convenience channels that anchor Sprite's volume.

Broad incumbents

• Fanta: Fanta is a sister brand to Sprite within The Coca-Cola Company's portfolio, both being fruit-flavored CSDs, with Fanta's orange flavor offering a comparable consumer positioning in flavored CSDs globally.
• PepsiCo (Pepsi): PepsiCo is the largest direct competitor to The Coca-Cola Company globally, with Pepsi, Mountain Dew, and 7UP all competing directly with Sprite in the carbonated soft drink category across retail, foodservice, and emerging markets.
• Keurig Dr Pepper: Keurig Dr Pepper owns major CSD brands including Dr Pepper, Canada Dry, and Schweppes that compete with Sprite in the broader carbonated soft drink category across North America and select international markets.
• Gatorade: Gatorade is a PepsiCo-owned sports drink that competes with Sprite for hydration occasions, particularly in sports and athletic contexts, and is increasingly paired with basketball and sports sponsorships targeting overlapping consumer segments.

Direct peers

• Schweppes: Schweppes is a premium mixers and CSD brand under Keurig Dr Pepper/Asahi that competes with Sprite particularly in the mixers and adult refreshment occasions, and has a strong heritage presence in international markets.
• 7UP: 7UP is the original lemon-lime soft drink and Sprite's most direct competitor, owned by Keurig Dr Pepper in the US and PepsiCo internationally, competing head-to-head in the same flavor segment, retail channels, and consumer occasions.
• Mountain Dew: Mountain Dew is a PepsiCo-owned citrus-flavored CSD that competes with Sprite in the youth and gaming/extreme-sports consumer segment, with similar distribution channels and overlapping occasions particularly among Gen Z consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Sprite
• YouTubeyoutube.com/user/cocacola
• Facebookfacebook.com/spritein
• Instagraminstagram.com/cocacola

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprite