Avanti Linens

What Avanti Linens does

Avanti Linens is a US-based, privately held home textiles manufacturer and distributor founded in 1969 by Arthur and Sandy Tauber in New York and now headquartered at a 175,000 square foot facility in Moonachie, NJ. The company invented the embellished towel product category and has built its identity around in-house embroidery and sewing capabilities, producing decorative towels, bath accessories, table linens, kitchen textiles, bedding and beach towels. Over time, Avanti has expanded from a single-category embellished towel business (1969 to 2004) into bath accessories (2004), table linens and kitchen products (2009) and bedding (2019), and currently operates as a licensed manufacturer and distributor for premium brands including Izod, Nicole Miller, Spode, Portmeirion, Jonathan Adler and Fiesta, covering design aesthetics from coastal and contemporary to tropical, traditional, southwest and lodge.

The company's core technology is its in-house embroidery and decorative sewing capability, paired with a custom Bigcommerce e-commerce platform with ERP integration and single-page checkout, launched in July 2020 with digital agency Coalition Technologies. Avanti operates a dual go-to-market: direct-to-consumer e-commerce through its owned website supplemented by organic social presence on Facebook, Instagram and Pinterest, and a wholesale channel via a 'Become a Wholesaler' program that serves retailers and bulk buyers. Pricing is unit-based across SKUs ranging roughly from $12 to $90, with free standard shipping on orders between $100 and $500 and a flat $12 shipping fee below $100, and a 30-day return policy.

Avanti generates revenue through one-time product sales across its DTC and wholesale channels, shipping only within the continental United States and explicitly excluding Alaska, Hawaii, Puerto Rico, US territories, APO/FPO boxes and wholesale accounts from standard shipping terms. The customer base consists primarily of individual home décor consumers seeking coordinated, branded textile collections, with a secondary wholesale buyer segment purchasing for retail resale. Management remains with the founding family (Arthur and Sandy Tauber as Founders), and the company operates as an independent, family-founded business with no disclosed institutional investors, parent company or subsidiaries.

Name

Avanti Linens

Legal name

Avanti Linens

Website

http://www.avantilinens.com/

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Avanti Linens designs, manufactures and distributes embellished towels, bath accessories, table linens, bedding and beach towels from its Moonachie, NJ facility, serving both US direct-to-consumer shoppers and wholesale buyers through licensed premium brand partnerships.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industries

Table & Dining Textiles Manufacturing (Tablecloths/Napkins/Placemats/Runners) (IMAOAKAF), Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB)

Keywords

• Home textiles
• Embellished towels
• Bath accessories
• Table linens
• Decorative bedding

Headquarters

HQ city

Moonachie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Retail sales of home textiles including embellished towels, bath accessories, table linens, bedding, and beach towels through their e-commerce platform and wholesale channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Avanti Linens designs, manufactures, and distributes home textile products including embellished towels, bath accessories, table linens, bedding, beach towels, and kitchen textiles. The company holds licenses for premium brands such as Izod, Nicole Miller, Spode, Portmeirion, Jonathan Adler, and Fiesta, producing coordinated collections for the bath, table, and bedroom sold through its own e-commerce site and wholesale channels.

Product overview

Avanti Linens is a home textiles company founded in 1969 that designs, manufactures, and distributes embellished towels and coordinated home décor products. The company operates as a multi-brand portfolio with licensed partnerships including Izod, Nicole Miller, Spode, Portmeirion, Jonathan Adler, and Fiesta. Avanti's product ecosystem centers on its core embellished towel category, supplemented by bath accessories (added 2004), table linens and kitchen products (added 2009), and bedding (added 2019). The company maintains domestic production in its 175,000 square foot Moonachie, NJ facility where it sews and embroiders towels, while operating a BigCommerce-powered e-commerce platform for direct-to-consumer and wholesale sales. The product line spans decorative towels in various sizes (bath, hand, fingertip), bath accessories (shower curtains, rugs, accessories), table linens (tablecloths, runners, placemats, napkins), bedding (quilts, comforters, sheets), and seasonal holiday collections.

Differentiator

Problem solved

Functional benefit

Brands

• Avanti: Primary brand for home textiles including towels, bath accessories, table linens, and bedding.

Products and services

• Embellished Towels The original product category invented by Avanti Linens in 1969, featuring embroidered and decorative towels for the bathroom, sold under its own brand and licensed labels.
• Bath Accessories Bathroom accessory collections including shower curtains, bath rugs, tumblers, toothbrush holders, soap dishes, lotion pumps, tissue covers, wastebaskets, jars, trays, and shower hooks.
• Table Linens Table textiles including tablecloths, runners, placemats, and napkins in various sizes and materials such as cotton/polyester blends, available in licensed designs like Portmeirion Botanic Garden and Spode Christmas Tree.
• Bedding Bedding products including quilt sets, comforters, sheet sets, and shams featuring licensed designs such as Portmeirion Botanic Garden and Charlotte and Americana collections.
• Beach Towels Beach towels featuring licensed designs from Izod and Nicole Miller, including coastal, tropical, and classic patterns made of 100% cotton sheared velour.
• Kitchen Products Kitchen textiles including oven mitts, pot holders, and kitchen towels sold alongside table linens.
• Holiday Collections Seasonal holiday-themed products including Christmas Tree, Nutcracker Candy, Snowflakes, Gingerbread, Stars, Heritage, and other holiday designs spanning table linens, bath accessories, and bedding.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• WestPoint Home: Privately held US home textiles manufacturer producing branded and private-label towels, bedding, and bath products. Highly comparable in size, vertical integration, and licensed-brand strategy to Avanti Linens.
• Kassatex: Designer and manufacturer of premium bath towels, robes, and home textiles sold through DTC and department-store wholesale. Operates in the same embellished/premium bath niche Avanti pioneered.
• Croscill Home: Manufacturer and licensor of coordinated home textiles including comforters, bedspreads, curtains, and bath products. Closely mirrors Avanti's category-coverage strategy across bath, bed, and decorative textiles.
• PEM America: Licensed home textiles producer covering bedding, bath, and decorative products for major brands. Similar in size, licensing model, and multi-channel distribution to Avanti.
• J. Queen New York: Designer and manufacturer of decorative bedding, quilts, and home textiles with a comparable licensed-brand portfolio and wholesale-led distribution strategy.
• Heritage Lace: US-based producer of decorative home textiles with strong wholesale presence in independent and specialty retailers, overlapping with Avanti's coordinated home-decor positioning.
• April Cornell: Designer home textiles brand offering coordinated table linens, bedding, and bath collections with a floral/coastal aesthetic that overlaps Avanti's product breadth and licensed-content model.
• Lamont Home Textiles: Manufacturer and distributor of branded and licensed home textiles including bath, bedding, and decorative accessories, competing in the same wholesale and DTC channels as Avanti.

Emerging players

• Brooklinen: Digital-native premium DTC brand in sheets, towels, and bedding. Represents the emerging DTC benchmark in the bath and bedding categories where Avanti also competes.

Broad incumbents

• Williams-Sonoma (Williams Sonoma Home / Pottery Barn): Large multi-brand home retailer with private-label and licensed bath, bedding, and table-linen programs. Sets the competitive floor on assortment scale, brand experience, and customer acquisition in home textiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/161957130501667
• Instagraminstagram.com/avantilinens
• Pinterestpinterest.com/avantilinens
• Xx.com/avantilinens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avanti Linens