Kassatex
Kassatex is a New York-based, privately held luxury home textile brand founded in 1999 that designs, sources, and sells premium bath, bedding, beach, and tabletop products direct-to-consumer, to hospitality accounts, and through trade and B2B wholesale channels, supplemented by an active portfolio of designer collaborations and OEKO-TEX certified Turkish cotton and bamboo constructions.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kassatex does
Kassatex is a New York-based, privately held luxury home textiles brand founded in 1999, operating across bath, bedding, beach, tabletop, and decor categories. Its core product portfolio centers on premium Turkish cotton and bamboo-blend towels (including Atelier 800-gram, Mercer 680-gram, and Kyoto Bamboo 600 GSM constructions), percale/sateen/linen-bamboo sheet sets, European white goose down pillows and comforters, Turkish cotton robes, beach towels and bags, and curated tabletop. Products are differentiated by OEKO-TEX STANDARD 100 and MADE IN GREEN certifications, high GSM construction (600–800 GSM), and a monogramming personalization service. A portfolio of designer collaborations (Alfredo Paredes, Chairish, Erin Gates, Jennifer Fisher, Shopbop, Over the Moon, Mia Moretti, Lewis Miller) and distributed third-party brands (Juliska, POOLSIDE, Resol, Eberjey, Freya, ixoq) broaden the assortment beyond Kassatex-developed SKUs.
The business operates a hybrid go-to-market: direct-to-consumer e-commerce at kassatex.com serves as the primary channel, supported by an integrated blog, email, loyalty rewards, and affiliate programs; a dedicated hospitality division (hospitality.kassatex.com) and B2B wholesale portal (b2b.kassatex.com) serve hotels, resorts, and trade customers, with named accounts including 1 Hotels, Baccarat Hotel, The Global Ambassador, Charleston Place Hotel, and EAST Miami; an Interior Design Trade Program and Design Studio handle bespoke and trade work. Revenue is generated entirely through one-time unit sales across price tiers ranging from entry-level accessories under $20 to luxury comforters at $520+, with Afterpay installment financing for orders between $35 and $1,200 and free US shipping on orders over $100. The brand ships internationally to Canada, UK, Netherlands, Spain, and additional markets, and has accumulated a 4.7-star average across 6,185 verified reviews alongside extensive earned media in Architectural Digest, Oprah Daily, People, House Beautiful, Business Insider, and Veranda.
Kassatex firmographics
Firmographics- Name
- Kassatex
- Legal name
- Kassatex
- Website
- https://kassatex.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kassatex is a New York-based, privately held luxury home textile brand founded in 1999 that designs, sources, and sells premium bath, bedding, beach, and tabletop products direct-to-consumer, to hospitality accounts, and through trade and B2B wholesale channels, supplemented by an active portfolio of designer collaborations and OEKO-TEX certified Turkish cotton and bamboo constructions.
- Ownership category
- akta.pro rank
Kassatex industry classification
Industry- Product category
- Home Textiles
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)
- akta.pro secondary industry
- Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)
Keywords
Where Kassatex is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kassatex business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through kassatex.com website selling bath, bedding, beach, tabletop, and decor products directly to consumers. Products are sold as one-time purchases with price points ranging from under $20 to over $500.
- Wholesale/B2B: B2B channel through b2b.kassatex.com serving hospitality properties, interior designers, and trade professionals.
- Hospitality Division: Dedicated hospitality.kassatex.com division providing products to hotels, resorts, and hospitality businesses.
- Custom Offerings: Custom product offerings for bespoke requirements through the Design Studio and trade programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level bath and kitchen accessories |
| Unit Pricing | Pay-as-you-go | Mid-range bath and bedding collections |
| Unit Pricing | Pay-as-you-go | Premium luxury collections |
| Unit Pricing | Pay-as-you-go | Designer collaborations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Kassatex product offering
Product offeringCore offering
Kassatex is a New York-based home textiles brand founded in 1999 that designs, manufactures, and sells luxury bath, bedding, beach, tabletop, and home decor products. The company sells primarily direct-to-consumer through its own website while also operating a B2B trade and hospitality program for hotels, interior designers, and other commercial clients. Its assortment spans coordinated collections across multiple home categories under a single proprietary label.
Product overview
Kassatex is a New York-based luxury home textile brand founded in 1999, offering a comprehensive portfolio of premium bath, bedding, beach, tabletop, and decor products. The core offering centers on high-quality Turkish cotton towels (including Atelier 800-Gram, Kyoto Bamboo, and Mercer collections), premium bedding (Percale, Sateen, and Linen sheet sets; down pillows and comforters), bathrobes and pajamas, beach essentials, and curated tabletop collections. The company differentiates through collaborations with designers (Alfredo Paredes, Erin Gates, Chairish, Shopbop, Over the Moon), monogramming personalization services, and OEKO-TEX certifications. Products are sold direct-to-consumer through kassatex.com with a loyalty rewards program, and the company serves trade/hospitality segments through dedicated B2B portals.
Differentiator
Problem solved
Functional benefit
Brands
- Kassatex Loyalty: Customer rewards program allowing users to earn points on purchases
- The Hotel Collection
- Chairish x Kassatex
- Alfredo Paredes for Kassatex
- Erin Gates x Kassatex
- Mia Moretti x Kassatex
- Lewis Miller x Kassatex
Products and services
- Bath Collection Luxury bath textiles including towels, robes, mats, and related accessories sold direct to consumers and supplied to hospitality clients.
- Bedding Collection Bedding products including sheets, duvet covers, pillowcases, and decorative pillows for the home.
- Beach Collection Beach towels and outdoor lifestyle textiles designed for everyday and travel use.
- Tabletop Collection Tabletop products such as dinnerware, glassware, and serveware for home entertaining and dining.
- Home Decor Collection Decorative accessories including pillows, throws, candles, fragrances, and other home accents.
- Trade and Hospitality Program B2B program supplying Kassatex textile and tabletop products in bulk to hotels, interior designers, and other commercial customers.
Quantifiable outcome
- 4.7-star average rating from 6,185 verified reviews demonstrates consistent customer satisfaction
- +2 more outcomes
Companies that use Kassatex
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Kassatex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Kassatex partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Alfredo ParedesflagshipDesigner Alfredo Paredes, former Executive Vice President and Chief Creative Officer of Ralph Lauren, created an exclusive bath collection for Kassatex including Viola, Alvaro, Mambo, and Hemingway products. The collection won the 2024 Great Design Award from Architectural Digest.
- ShopbopcoreShopbop collaborated with Kassatex on an exclusive bath collection including wavy towels, coasters, bath mats, and salt cellars. The partnership celebrates Shopbop's trend-forward design approach.
- Over the MooncoreWedding inspiration brand Over the Moon collaborated on a spring-inspired bath collection featuring Floral Scallop towels and bath mats with whimsical designs.
- ChairishflagshipChairish x Kassatex is a multi-category collaboration including scalloped bath towels, quilted bedding, outdoor pillows, and lounge chair covers. Featured extensively in Architectural Digest and Apartment Therapy.
- Erin GatesflagshipInterior designer Erin Gates (Elements of Style author) collaborated on bath, beach, bedding, and tabletop collections with coordinated colorways for easy mixing and matching.
- Mia MoretticoreDJ and author of Low Touch Economy created everyday essential bags and baskets including Farmer's Market Tote and La Casa nesting baskets with sun-ripened colors.
- Jennifer FishercoreJewelry designer Jennifer Fisher collaborated on bedding including slinky jacquard duvet, sham sets, and pajama tops with understated elegance.
- Lewis MillercoreEvent designer Lewis Miller (known for Flower Flash installations) collaborated on Flower Tote bags reimagining the market run for fresh flowers.
- POOLSIDEminorBeach lifestyle brand founded on vacation state of mind; Kassatex distributes their hand-embroidered beach bags and accessories known for playful spirit and sustainable craftsmanship.
- Business & Pleasure Co.minorAustralian brand creating premium beach umbrellas and chairs; distributed through Kassatex for their vintage-inspired, quality-focused beach accessories.
- ResolminorLA-founded brand of consciously designed beach chairs and picnic baskets made sustainably worldwide.
- ixoqminorEthical brand creating beach bags from recycled plastic cord; pieces handwoven by Guatemalan women artisans honoring local traditions.
- JuliskaminorBrand founded by husband and wife duo Capucine and David Gooding; offers tabletop collections celebrating artisanal craftsmanship.
- FreyaminorSan Francisco brand creating artisan-crafted straw hats; weavers are women artisans from Ecuador including mothers, daughters, and grandmothers.
- EberjeyminorFeatured sleepwear brand offering soft, comforting pajama sets including Gisele, Nautico, and Frida collections.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kassatex competitors and assessment
Company assessmentDirect peers
- Brooklinen: Brooklinen is a leading DTC premium bedding and bath brand offering sheets, towels, robes, and loungewear at overlapping price points. It targets the same affluent millennial consumer and competes directly with Kassatex's core assortment on kassatex.com.
- Coyuchi: Coyuchi is a sustainable home textiles brand selling organic bedding, bath, and beach linens. It overlaps directly with Kassatex on premium towels, sheets, and OEKO-TEX / sustainability credentials.
- Boll & Branch: Boll & Branch is a premium DTC bedding brand focused on organic, ethically sourced cotton sheets, comforters, towels, and robes. It competes directly with Kassatex's premium cotton and OEKO-TEX-credentialed assortment.
- Parachute Home: Parachute is a premium DTC home textiles brand selling bedding, bath, robes, and tabletop with a similar direct-to-consumer and wholesale model. Both brands emphasise European-sourced materials, designer collaborations, and the 'hotel-at-home' positioning.
- Matouk: Matouk is a heritage luxury linen brand selling premium bedding, bath, and table linens through DTC, hospitality, and trade channels. It is a near-direct analogue to Kassatex with a comparable multi-channel model and hospitality customer base.
- Frette: Frette is a heritage Italian luxury linen maker supplying five-star hotels and premium consumers. Like Kassatex, it sells premium bath and bedding through both DTC and hospitality channels and shares the same 'hotel-at-home' positioning.
- Riley Home: Riley is a DTC bedding and bath brand offering premium sheets, duvets, towels, and robes with a similar 'hotel-quality at home' value proposition. It directly competes with Kassatex on price point, materials, and channel mix.
Broad incumbents
- Restoration Hardware (RH): RH is a large luxury home furnishings retailer offering bedding, bath, and tabletop alongside furniture and décor. It is a broader incumbent that competes with Kassatex in premium home textiles but as part of a much wider assortment.
- West Elm: West Elm is a national home furnishings retailer with a sizeable bedding, bath, and tabletop assortment. It competes with Kassatex on consumer-facing premium home textiles but operates at much larger scale and broader category scope.
Emerging players
- Snowe: Snowe is/was a DTC home brand selling premium bedding, bath, table, and loungewear with a similar direct-to-consumer model. It overlaps with Kassatex's core product mix and target demographic as a smaller, design-forward peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kassatex social profiles
Digital presenceKassatex compliance and trust
Trust signalCompliance3 records
Kassatex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kassatex leadership team
Management profileNumber of profiles
Kassatex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kassatex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kassatex
What does Kassatex do?
Kassatex is a New York-based home textiles brand founded in 1999 that designs, manufactures, and sells luxury bath, bedding, beach, tabletop, and home decor products. The company sells primarily direct-to-consumer through its own website while also operating a B2B trade and hospitality program for hotels, interior designers, and other commercial clients. Its assortment spans coordinated collections across multiple home categories under a single proprietary label.
Is Kassatex a public or private company?
Kassatex is a private company. It is classified as unknown and is currently operating.
When was Kassatex founded?
Kassatex was founded in 1999. It employs 11 to 50 people.
Where is Kassatex based?
Kassatex is headquartered in New York, United States, in the North America region.
How does Kassatex make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B, hospitality Division and custom Offerings.
Who are Kassatex's main competitors?
Direct peers on record are Brooklinen, Coyuchi, Boll & Branch, Parachute Home, Matouk, Frette and Riley Home. Broad incumbents are Restoration Hardware (RH) and West Elm. Snowe is listed as an emerging player.
Does Kassatex have an API?
No public API is recorded for Kassatex.
What industry is Kassatex in?
Kassatex's product category is Home Textiles. Its primary akta.pro industry code is CRAIALAG, Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers), with a secondary code of CRAIALAJ, Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants). Its NAICS code is 4491 and its SIC code is 5700.