IMM

What IMM does

IMM, LLC (operating under the DBA "Ideas Made Measurable") is a privately held, full-service digital marketing agency headquartered in Boulder, Colorado. Founded in 2006, the firm delivers integrated marketing services across six pillars: Consumer Insights (predictive analytics, attribution modeling, LTV analysis, segmentation), Brand Strategy (positioning, communications planning, content strategy), Websites + Experience (UX/UI design, prototyping, information architecture), Content + Campaigns (creative strategy, integrated campaigns, identity development, production), Paid Media for Commerce (media strategy, programmatic, PPC, audience segmentation), and SEO + Local (paid/organic search, technical audit). The agency's underlying technology stack is built around data-driven insights and a "test & learn" philosophy, using analytics platforms and proprietary measurement frameworks rather than a single unified software platform.

IMM serves more than 100 brands across 15+ industries, including enterprise relationships with NetApp (5+ year tenure), Microsoft, IBM, Verizon, Adobe, Juniper Networks, CoreWeave, and Sierra Nevada, as well as mid-market and emerging clients such as GridX, Uplight, noho, Who Gives A Crap, Elevations Credit Union, and IBERIABANK. The go-to-market model is consultative and sales-led, anchored in a free strategic consultation funnel, thought leadership content (blog, newsletter, social), case-study-led proof, and referrals from existing clients. Revenue is generated through project-based engagements and ongoing retainer contracts; pricing is not publicly disclosed and is scoped per engagement. The agency is founder/management-owned with no disclosed institutional investors, no parent company, and no subsidiaries, and operates exclusively within the United States.

Name

IMM

Legal name

IMM, LLC

Website

https://imm.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

IMM is a privately held, full-service digital marketing agency in Boulder, Colorado, delivering integrated strategy, creative, content, paid media, SEO, and analytics services to 100+ brands across 15+ industries, with a focus on enterprise and mid-market clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

akta.pro secondary industry

Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Digital marketing agency
• Brand strategy services
• Paid media advertising
• Content marketing services
• Search engine optimization

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing & Advertising Services: IMM generates revenue through project-based engagements and ongoing retainer contracts for digital marketing services including consumer insights, brand strategy, web experience design, content campaigns, paid media, and SEO. Services are delivered across 15+ industries for enterprise and mid-market clients, with engagements ranging from campaign-specific work to full brand transformations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

IMM is a full-service digital marketing agency that helps enterprise and mid-market brands capitalize on change through six integrated service pillars: Consumer Insights (analytics and research), Brand Strategy, Websites + Experience (UX/UI design), Content + Campaigns, Paid Media for Commerce, and SEO + Local. Services are delivered via project-based engagements and ongoing retainers across B2B and B2C sectors, combining data-driven strategy, creative, media, and analytics in integrated teams.

Product overview

IMM is a full-service digital marketing agency that operates as a unified service offering rather than a platform-plus-modules architecture. The agency provides six integrated service pillars: Consumer Insights (analytics and research), Brand Strategy (positioning and planning), Websites + Experience (UX design and development), Content + Campaigns (creative and production), Paid Media for Commerce (digital advertising), and SEO + Local (search optimization). These services are delivered through integrated teams combining strategists, writers, designers, art directors, and UX/UI experts to deliver end-to-end digital marketing solutions for clients across B2B and B2C sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Insights

Quantifiable outcome

• 241% lift in incremental revenue for PEARL iZUMi with 95% of 2020 revenue from new customers
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mekanism: Independent creative and media agency blending brand storytelling with performance marketing. Comparable to IMM in serving mid-market and enterprise brands across B2B and consumer with integrated creative + media + analytics.
• R/GA: Global digital agency offering brand strategy, experience design, and data-driven marketing to enterprise clients. Comparable to IMM in its integrated model combining creativity, data, and technology for transformation engagements.
• Huge: Digital agency providing strategy, design, marketing, and technology services to enterprise brands. Comparable to IMM in its UX/UI-led, full-service digital transformation model targeting large B2B and consumer clients.
• Codeword: B2B technology-focused content and marketing agency serving enterprise software, cloud, and AI clients. Comparable to IMM's B2B tech book (NetApp, Juniper, CoreWeave) and content design system capabilities.

Broad incumbents

• Digitas: Global connected marketing agency within Publicis Groupe, offering data, creative, media, and technology services at scale. Comparable to IMM's end-to-end service pillars but with significantly larger geographic and resource footprint.
• 360i: Data-driven digital marketing agency within Dentsu, specializing in media, creative, and analytics for enterprise brands. Comparable to IMM in its analytics-first approach and paid media expertise.
• Deloitte Digital: Digital transformation arm of Deloitte, combining strategy, creative, technology, and analytics for enterprise clients. Comparable to IMM's enterprise brand transformation work but at a much larger scale with consulting capabilities.
• Droga5: Award-winning creative agency within Accenture Song, known for integrated campaigns for major brands. Comparable to IMM in combining creative excellence with measurable outcomes, but with a stronger brand advertising heritage.
• Jellyfish: Global digital marketing agency within Brandtech Group offering media, creative, and technology services. Comparable to IMM's integrated paid media, SEO, and content pillars, but with international scale.

Emerging players

• Triptent: Independent creative and content agency specializing in brand storytelling and social content for challenger brands. Comparable to IMM's mid-market creative + media model, though with a more niche consumer-brand focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IMM
• Facebookfacebook.com/IMMBoulder
• LinkedInlinkedin.com/company/-imm
• Instagraminstagram.com/immboulder

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMM