IMM

Digital Marketing Servicesimm.com

IMM is a privately held, full-service digital marketing agency in Boulder, Colorado, delivering integrated strategy, creative, content, paid media, SEO, and analytics services to 100+ brands across 15+ industries, with a focus on enterprise and mid-market clients.

Company typePrivate
Founded2006
HeadquartersBoulder, United States
Headcount51–100
GTM typeB2B
OfferingServices

What IMM does

IMM, LLC (operating under the DBA "Ideas Made Measurable") is a privately held, full-service digital marketing agency headquartered in Boulder, Colorado. Founded in 2006, the firm delivers integrated marketing services across six pillars: Consumer Insights (predictive analytics, attribution modeling, LTV analysis, segmentation), Brand Strategy (positioning, communications planning, content strategy), Websites + Experience (UX/UI design, prototyping, information architecture), Content + Campaigns (creative strategy, integrated campaigns, identity development, production), Paid Media for Commerce (media strategy, programmatic, PPC, audience segmentation), and SEO + Local (paid/organic search, technical audit). The agency's underlying technology stack is built around data-driven insights and a "test & learn" philosophy, using analytics platforms and proprietary measurement frameworks rather than a single unified software platform.

IMM serves more than 100 brands across 15+ industries, including enterprise relationships with NetApp (5+ year tenure), Microsoft, IBM, Verizon, Adobe, Juniper Networks, CoreWeave, and Sierra Nevada, as well as mid-market and emerging clients such as GridX, Uplight, noho, Who Gives A Crap, Elevations Credit Union, and IBERIABANK. The go-to-market model is consultative and sales-led, anchored in a free strategic consultation funnel, thought leadership content (blog, newsletter, social), case-study-led proof, and referrals from existing clients. Revenue is generated through project-based engagements and ongoing retainer contracts; pricing is not publicly disclosed and is scoped per engagement. The agency is founder/management-owned with no disclosed institutional investors, no parent company, and no subsidiaries, and operates exclusively within the United States.

IMM firmographics

Firmographics

Name: IMM
Legal name: IMM, LLC
Website: https://imm.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 51–100 employees
Short description: IMM is a privately held, full-service digital marketing agency in Boulder, Colorado, delivering integrated strategy, creative, content, paid media, SEO, and analytics services to 100+ brands across 15+ industries, with a focus on enterprise and mid-market clients.
Ownership category
akta.pro rank

IMM industry classification

Industry

Product category: Digital Marketing Services
NAICS: Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Account-Based Marketing (ABM) Services (BPAFAKAG)
akta.pro secondary industry: Online Reputation Management (ORM) (MPAAAOAB)

Keywords

Digital marketing agency
Brand strategy services
Paid media advertising
Content marketing services
Search engine optimization

Where IMM is headquartered

Location

Headquarters

HQ city: Boulder
HQ country: United States
HQ region: North America

Offices1 record

Markets served

IMM business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Digital Marketing & Advertising Services: IMM generates revenue through project-based engagements and ongoing retainer contracts for digital marketing services including consumer insights, brand strategy, web experience design, content campaigns, paid media, and SEO. Services are delivered across 15+ industries for enterprise and mid-market clients, with engagements ranging from campaign-specific work to full brand transformations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

IMM product offering

Product offering

Core offering

IMM is a full-service digital marketing agency that helps enterprise and mid-market brands capitalize on change through six integrated service pillars: Consumer Insights (analytics and research), Brand Strategy, Websites + Experience (UX/UI design), Content + Campaigns, Paid Media for Commerce, and SEO + Local. Services are delivered via project-based engagements and ongoing retainers across B2B and B2C sectors, combining data-driven strategy, creative, media, and analytics in integrated teams.

Product overview

IMM is a full-service digital marketing agency that operates as a unified service offering rather than a platform-plus-modules architecture. The agency provides six integrated service pillars: Consumer Insights (analytics and research), Brand Strategy (positioning and planning), Websites + Experience (UX design and development), Content + Campaigns (creative and production), Paid Media for Commerce (digital advertising), and SEO + Local (search optimization). These services are delivered through integrated teams combining strategists, writers, designers, art directors, and UX/UI experts to deliver end-to-end digital marketing solutions for clients across B2B and B2C sectors.

Differentiator

Problem solved

Functional benefit

Products and services

Consumer Insights

Quantifiable outcome

241% lift in incremental revenue for PEARL iZUMi with 95% of 2020 revenue from new customers
+5 more outcomes

Companies that use IMM

Customer profile

Named customers17 records

Segments4 records

Ideal customer profiles4 records

IMM technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

IMM partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

IMM competitors and assessment

Company assessment

Direct peers

Mekanism: Independent creative and media agency blending brand storytelling with performance marketing. Comparable to IMM in serving mid-market and enterprise brands across B2B and consumer with integrated creative + media + analytics.
R/GA: Global digital agency offering brand strategy, experience design, and data-driven marketing to enterprise clients. Comparable to IMM in its integrated model combining creativity, data, and technology for transformation engagements.
Huge: Digital agency providing strategy, design, marketing, and technology services to enterprise brands. Comparable to IMM in its UX/UI-led, full-service digital transformation model targeting large B2B and consumer clients.
Codeword: B2B technology-focused content and marketing agency serving enterprise software, cloud, and AI clients. Comparable to IMM's B2B tech book (NetApp, Juniper, CoreWeave) and content design system capabilities.

Broad incumbents

Digitas: Global connected marketing agency within Publicis Groupe, offering data, creative, media, and technology services at scale. Comparable to IMM's end-to-end service pillars but with significantly larger geographic and resource footprint.
360i: Data-driven digital marketing agency within Dentsu, specializing in media, creative, and analytics for enterprise brands. Comparable to IMM in its analytics-first approach and paid media expertise.
Deloitte Digital: Digital transformation arm of Deloitte, combining strategy, creative, technology, and analytics for enterprise clients. Comparable to IMM's enterprise brand transformation work but at a much larger scale with consulting capabilities.
Droga5: Award-winning creative agency within Accenture Song, known for integrated campaigns for major brands. Comparable to IMM in combining creative excellence with measurable outcomes, but with a stronger brand advertising heritage.
Jellyfish: Global digital marketing agency within Brandtech Group offering media, creative, and technology services. Comparable to IMM's integrated paid media, SEO, and content pillars, but with international scale.

Emerging players

Triptent: Independent creative and content agency specializing in brand storytelling and social content for challenger brands. Comparable to IMM's mid-market creative + media model, though with a more niche consumer-brand focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

IMM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

IMM leadership team

Management profile

Number of profiles

Profiles4 records

IMM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

IMM M&A and investment

M&A and investment

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMM

What does IMM do?

Is IMM a public or private company?

IMM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was IMM founded?

IMM was founded in 2006. It employs 51 to 100 people.

Where is IMM based?

IMM is headquartered in Boulder, United States, in the North America region.

How does IMM make money?

One revenue line is on record: digital Marketing & Advertising Services.

Who are IMM's main competitors?

Direct peers on record are Mekanism, R/GA, Huge and Codeword. Broad incumbents are Digitas, 360i, Deloitte Digital, Droga5 and Jellyfish. Triptent is listed as an emerging player.

Does IMM have an API?

No public API is recorded for IMM.

What industry is IMM in?

IMM's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services, with a secondary code of MPAAAOAB, Online Reputation Management (ORM). Its NAICS code is 541810 and its SIC code is 7311.