What Pintola does

Pintola (legally Das Foodtech Pvt Ltd) is an Indian direct-to-consumer packaged foods brand headquartered in Ahmedabad with manufacturing in Sabarkantha, Gujarat, founded in 2015. The company manufactures and sells a portfolio of nut butters — peanut butter as the flagship line, plus almond and cashew butters — alongside breakfast cereals (rolled oats, steel cut oats, muesli), organic brown rice cakes, and packaged nuts and seeds. Production runs on a daily, on-order basis in an ISO 22000-certified, FSSAI-approved facility using USA-imported stainless steel grinding machinery with continuous roasting and 100% batch inspection, supporting a positioning around high-protein, natural, and certified-organic ingredients (USDA, SGS, India Organic, Jaivik Bharat).

The commercial model is B2C and asset-light on the demand side: products are sold unit-priced (₹109-₹399) through pintola.in and Amazon India with no subscription, accepting UPI, cards and net banking, and shipping pan-India in 3-7 business days. Pintola targets fitness enthusiasts, health-conscious consumers, gluten-free seekers and broad family buyers with a horizontal segmentation approach. The company claims over 10 lakh customers and 5 lakh+ reviews and self-positions as India's top-selling nut butter brand; an Investors page hosts an FY 2024-2025 Annual Report, but no funding rounds, revenue figures, or institutional investor names are publicly disclosed, and headcount is reported at 11-50.

Name

Pintola

Legal name

Das Foodtech Pvt Ltd

Website

https://pintola.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pintola (Das Foodtech Pvt Ltd) is an Indian direct-to-consumer packaged foods brand that manufactures and sells peanut butters, premium nut butters, oats, muesli, rice cakes, and nuts & seeds from its ISO 22000-certified Gujarat facility to health-conscious and fitness-focused consumers across India via pintola.in and Amazon.

Ownership category

akta.pro rank

Product category

Nut Butter and Healthy Snacks

NAICS

Roasted Nuts and Peanut Butter Manufacturing (311911), Food Manufacturing (311), Breakfast Cereal Manufacturing (31123), Cookie and Cracker Manufacturing (311821)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)

akta.pro secondary industry

Rice Cakes & Grain Snack Manufacturing (AFAKAIAK)

Keywords

• Peanut butter products
• Nut butter manufacturing
• High protein foods
• Healthy breakfast cereals
• Organic snack foods

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Pintola generates revenue through direct-to-consumer sales of nut butters, oats, muesli, rice cakes, seeds, and organic products via their e-commerce platform. Products are sold in various sizes (350gm to 2.5kg) at price points ranging from ₹109 to ₹399. The company manufactures products daily on order basis ensuring freshness.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pintola manufactures and sells nut butters (peanut, almond, cashew variants), high-protein peanut butters, performance series peanut butters with whey or vegan protein, breakfast cereals (oats, muesli), organic wholegrain brown rice cakes, nuts and seeds, and organic products (quinoa, jaggery powder, chia seeds) directly to consumers via pintola.in and Amazon India. Products are produced daily on order basis in an ISO 22000 Certified and FSSAI approved factory in Gujarat, India.

Product overview

Pintola (operated by Das Foodtech Pvt Ltd) is an Indian direct-to-consumer nutrition brand specializing in peanut butters, nut butters, breakfast cereals, and healthy snacks. The product portfolio is organized into distinct categories: Natural Peanut Butter line (All Natural, Organic, Classic, Dark Chocolate variants); High Protein line (Dark Chocolate, Crispy, Jaggery, and Unsweetened options with added whey protein); Performance Series (vegan protein peanut butters with 26-32% protein content); Premium Nut Butters (Almond and Cashew butters); Breakfast Cereals (Oats including Jumbo Rolled and Steel Cut, Muesli varieties including Fruit & Nut, Choco Berry, and Millet blends); Rice Cakes (Organic Brown Rice Cakes); Organic Products (Quinoa, Jaggery Powder, Chia Seeds); and Nuts & Seeds (Cashews, Almonds, Pistachios, Pumpkin Seeds, Sunflower Seeds, Flax Seeds, and mixed nut combinations). The company positions itself as India's leading nut butter brand with a focus on high-protein, health-focused food products manufactured in ISO 22000 certified facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• All Natural Peanut Butter Single-ingredient natural peanut butter made from roasted peanuts, available in Creamy, Crunchy, and Extra Crunchy variants with sizes of 350gm, 1kg, and 2.5kg. Targeted at health-conscious consumers seeking natural nut butters without additives.
• All Natural Organic Peanut Butter Organic peanut butter made from USDA Organic, SGS Organic, India Organic, and Jaivik Bharat certified organic peanuts; single-ingredient product for consumers seeking certified organic spreads.
• Classic Peanut Butter Classic American-recipe peanut butter containing hydrogenated vegetable oil, sugar, and salt with an 18-month shelf life, targeted at consumers preferring traditional flavored peanut butter.
• Dark Chocolate Peanut Butter Dark chocolate flavored peanut butter free from artificial colorings and harmful preservatives, available in Crunchy and Creamy variants for chocolate-loving consumers.
• High Protein Dark Chocolate Peanut Butter High protein peanut butter combining roasted peanuts, imported European whey protein, and dark chocolate; zero trans fat, high in protein and fiber, available in 510gm and 1Kg sizes for fitness-focused consumers.
• Crispy High Protein Dark Chocolate Peanut Butter High protein peanut butter delivering 30% protein with dark chocolate and crunchy rice crisps, plus added whey protein for muscle support, targeted at fitness enthusiasts.
• High Protein Organic Jaggery Peanut Butter High protein peanut butter made with organic jaggery and imported whey protein; zero trans fat, high in protein and fiber, targeted at health-conscious consumers preferring natural sweeteners.
• High Protein All Natural Unsweetened Peanut Butter Unsweetened high protein peanut butter made with imported whey protein; zero trans fat, high in protein and fiber, targeted at consumers seeking no-added-sugar protein spreads.
• Dark Chocolate Performance Peanut Butter Performance series peanut butter with vegan plant-based protein offering 26% protein content, high fiber, gluten-free, non-GMO, and sweetened with brown sugar; targeted at vegan and performance-focused consumers.
• American Recipe Performance Peanut Butter American-recipe performance peanut butter with vegan plant-based protein delivering 32% protein content; uses Himalayan salt and brown sugar; non-GMO and dairy-free, targeted at vegan performance consumers.
• All Natural Almond Butter Natural almond butter made from California almonds, high in protein and fiber, with no added sugar, salt or preservatives; suitable for keto diet consumers.
• Dark Chocolate Almond Butter Dark chocolate flavored almond butter containing more than 50% almonds, suitable for all age groups as a flavored premium spread.
• All Natural Cashew Butter Single-ingredient natural cashew butter, a rich source of protein, minerals and good fats for health-conscious consumers.
• High Protein Dark Chocolate Oats High protein oats delivering 25g protein per serving, fortified with chia and pumpkin seeds, with 0% refined sugar and fiber-rich; available in 400g and 800g sizes for fitness-oriented breakfast consumers.
• Jumbo Rolled Oats Premium rolled oats sourced from Australia; 100% whole grain, high in protein and fiber, no added sugar, naturally gluten-free; available in 400gm and 1kg sizes.
• Steel Cut Oats 100% wholegrain steel cut oats that help reduce cholesterol due to high soluble fiber; naturally gluten-free with no preservatives or artificial colors.
• Fruit & Nut Muesli Gluten-free muesli with 68% whole grains (six types including jowar, oats, ragi, brown rice, bajra, corn flakes), 20% fruits and seeds, and 12% nuts; high in fiber.
• Choco Berry Crunch Muesli Muesli with 60% whole grains, 18% Belgian dark chocolate mix, and 22% fruits, nuts and seeds; contains 25% millet; no added sugar and naturally gluten-free.
• 33% Millet | Wholegrain & Seeds Muesli Nourishing muesli with 74% whole grains, 20% nuts and seeds (watermelon, flax, pumpkin, almonds, chia), and 6% dates; gluten-free and wheat-free.
• Organic Wholegrain Brown Rice Cakes Zero fat, very low calorie rice cakes made only from puffed brown rice, ideal for weight loss; available in Unsalted, Salted, Multigrain, and Multigrain Salted variants.
• Premium Organic Chia Seeds 100% pure organic chia seeds with 16% protein, 34% fiber, plus calcium, magnesium, copper, and omega-3 fatty acids.
• Premium Flax Seeds Flax seeds with 21g protein per 100g, omega-3 fatty acids, fiber, magnesium, and copper; 100% natural, non-GMO whole food.
• Premium Sunflower Seeds Sunflower seeds with 24g protein per 100g, rich in vitamin E, copper, magnesium, and antioxidants; no preservatives added.
• Premium Pumpkin Seeds Pumpkin seeds high in dietary fiber, iron, magnesium, and protein, with zinc for immune support; around 6.2g protein per serving.
• Roasted & Salted Pumpkin Seeds Roasted and salted pumpkin seeds with Himalayan pink salt, high in dietary fiber and protein while low in calories.
• Premium 8 in 1 Mix Nuts & Berries Premium blend of 8 types of nuts and berries including almonds, cashews, pistachios, walnuts, and dried fruits; zero cholesterol, high in protein and fiber, in 200g resealable packets.
• Premium Peri Peri Cashew Dry Roasted 100% whole African cashews dry roasted with peri peri seasoning; zero trans fat, no added sugar or salt, gluten-free.
• Premium Roasted & Salted Cashews Premium whole cashews sourced from Africa, roasted with Himalayan pink salt; high in protein and rich in copper, magnesium, and antioxidants.
• Premium Cashews Black Pepper Dry Roasted Whole African cashews dry roasted with South Indian black pepper, in 100g resealable pouches.
• Premium Roasted & Salted Almonds 100% Californian almonds roasted and salted with Himalayan pink salt; high in vitamin E, magnesium, protein (6g per serving), and healthy fats; 200g pack.
• Premium Roasted & Salted Pistachios 100% whole Californian pistachios roasted and salted; rich in fiber, protein, and antioxidants; gluten-free snack.
• Organic Quinoa Certified organic quinoa high in protein, fiber, and minerals; gluten-free, cholesterol-free; available in 500g and 1kg sizes with 12-month shelf life.
• Organic Jaggery Powder 100% organic jaggery powder made from pure organic sugarcane juice; free from chemicals, additives, and sulphur; rich in iron, magnesium, and potassium; 500g box.

Quantifiable outcome

• Products deliver up to 30-32% protein content in performance peanut butter variants
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Oziva: India D2C plant-based nutrition brand selling peanut butter, protein oats, muesli, and protein shakes; competes for the same health-conscious, performance-seeking consumer cohort.
• True Elements: Indian D2C healthy-foods brand with overlapping SKUs in peanut butter, seeds, oats, and muesli, marketed on the same natural/whole-food proposition to tier-1 Indian consumers.
• The Whole Truth: India D2C clean-label snack and nut-butter brand; competes head-on in the 'no preservatives, transparent labelling' positioning that Pintola also leans into.
• Nourish You: India D2C superfoods brand (chia, millets, quinoa, breakfast mixes) that overlaps directly with Pintola's organic seeds, quinoa, and muesli SKUs.
• As-It-Is Nutrition: Indian D2C sports and everyday nutrition brand offering peanut butter, whey protein, oats, and muesli with a comparable Amazon+D2C distribution model and similar fitness-aware customer persona.
• Wingreens Farms: Indian D2C dips, spreads, and sauces brand with adjacent shelf presence in modern trade; competes for the 'healthy spread' occasions in Pintola's portfolio.
• Alpino Health Foods: India's largest homegrown peanut butter brand with the closest portfolio overlap (natural peanut butter, high-protein, almond butter, oats, muesli) and a similarly D2C-led GTM targeting fitness and health-conscious Indian consumers.
• Two Brothers Organic Farms: India D2C organic and natural foods brand selling jaggery, seeds, peanut butter, and breakfast staples with comparable farm-to-jar sourcing and USDA/India Organic certifications.

Broad incumbents

• Happilo: Established Indian premium dry-fruits and nuts brand with extensive modern trade presence; competes on the nuts, seeds, and trail-mix portions of Pintola's catalog at overlapping price points.

Emerging players

• Yoga Bar: Indian better-for-you snack brand now part of ITC; while centered on protein bars, it targets the same fitness/health-conscious consumer with adjacent breakfast-friendly SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PintolaOfficial
• Instagraminstagram.com/Pintola.in
• Facebookfacebook.com/pintola.in
• LinkedInlinkedin.com/company/pintolapeanutbutter

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pintola