ZA
ZA is a Hong Kong-based digital financial services group operating Hong Kong's first licensed virtual bank (ZA Bank) alongside digital insurance, investment, brokerage, and credit card brands under Zhong'an Technology (International) Group Limited, serving Hong Kong residents and mainland visitors through mobile apps.
- Company typePrivate
- Founded2019
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What ZA does
ZA is a Hong Kong-based digital financial services group operated by Zhong'an Technology (International) Group Limited (眾安科技（國際）集團有限公司), structured as an umbrella of interconnected financial brands including ZA Bank, ZA Insure, ZA Invest, ZA One, ZA Broker, ZA Mall, ZA Tech, ZA Fam, and ZA Coin. Its core subsidiary, ZA Bank, was the first virtual bank in Hong Kong to be licensed by the HKMA (March 2020) and the first to officially launch, and as of December 31, 2021, it led all eight HK virtual banks in deposit scale, loan scale, and user count. The platform serves Hong Kong residents and mainland Chinese visitors to Hong Kong with a 100% digital, mobile-app-based delivery model (ZA Bank App and ZA One App) and no physical branches.
The product portfolio spans deposits and payments, personal and commercial loans (rates from 1.30% APR, amounts up to HKD 18 million via the ZME 千萬貸 product, tenors up to 72 months, plus debt-consolidation ZA 卡數師), a Visa credit card (ZA Card) with cashback rebates, fully digital insurance distribution (ZA Insure, including Generali long-term endowment and life products), fund investment and stock/IPO trading (ZA One, ZA Invest, ZA Broker), and ancillary e-commerce and fintech services (ZA Mall, ZA Tech). Operational footprint comprises a Hong Kong headquarters plus offices in Shenzhen (R&D and data roles), Foshan, and Shanghai, with 501–1,000 employees across the group. The company holds SFC Type 1 (securities trading) licensing, was the first virtual bank to provide Southbound Trading (南向通) under the Cross-boundary Wealth Management Connect scheme, and the first to support online account opening for mainland visitors.
The business model combines net interest income (loan book and deposit spread), insurance agency commissions, fund platform and trading fees, and card interchange. Distribution is purely self-serve and product-led, leveraging app store presence, social media (Facebook, LinkedIn), and earned media, with partnership channels through Klook (travel insurance), the Hong Kong International Airport Authority (digital tourism), and Generali Hong Kong (insurance). Pricing is usage-based with low entry thresholds — fund investments from HKD 1, no purchase or platform fees — explicitly targeting younger demographics (over 50% of insurance policyholders are post-90s). The group operates as a private company, does not disclose revenue or capital structure details, and is governed by HKMA, SFC, and Insurance Authority oversight applicable to its licensed entities.
ZA firmographics
Firmographics- Name
- ZA
- Legal name
- 眾安科技（國際）集團有限公司 (Zhong'an Technology (International) Group Limited)
- Website
- https://za.group
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ZA is a Hong Kong-based digital financial services group operating Hong Kong's first licensed virtual bank (ZA Bank) alongside digital insurance, investment, brokerage, and credit card brands under Zhong'an Technology (International) Group Limited, serving Hong Kong residents and mainland visitors through mobile apps.
- Ownership category
- akta.pro rank
ZA industry classification
Industry- Product category
- Digital Virtual Banking
- NAICS
- Depository Credit Intermediation (5221)
- SIC
- Functions Related To Depository Banking, Nec (6099), Personal Credit Institutions (6141), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations) (FSAGAAAI)
- akta.pro secondary industries
- Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF), SME Lending Platforms & Embedded SME Credit (FSAKAGAJ), Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where ZA is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices4 records
Markets served
ZA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Loan Interest Income: Interest income from personal loans (ZME 千萬貸 up to HKD 18 million), credit facilities, and commercial loans with repayment periods up to 72 months
- Insurance Premiums: Digital insurance products through ZA Insure, including life insurance, savings plans (e.g., Generali long-term endowment/human life insurance)
- Investment Fund Management: Fund investment services through ZA One with low minimum investment starting from HKD 1, fee-free purchase and sale
- Stock Trading Commissions: Stock trading services including IPO subscription (新股易) with expert-managed portfolio
- Credit Card Interchange Fees: ZA Card cashback program with HKD 160 million in rebates distributed to users, generating interchange fee revenue
- Deposit Interest Spread: Interest earned on deposits (HKD 100 million+ paid to users in deposit interest as of Feb 2022)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Personal loan rates starting from 1.30% APR |
| Freemium | Pay-as-you-go | Fund investment with zero fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ZA product offering
Product offeringCore offering
ZA (眾安) is a Hong Kong digital financial services group operating Hong Kong's first licensed virtual bank (ZA Bank) together with a suite of fintech subsidiaries: ZA Insure for digital insurance, ZA One for fund and IPO investment, ZA Broker for online securities trading, ZA Invest for fund products, ZA Fam for family insurance, ZA Card (Visa) for cashback credit card services, ZA Mall for e-commerce, and ZA Tech for fintech infrastructure. The group delivers all banking, insurance, and investment services exclusively through mobile applications with no physical branches, targeting Hong Kong residents and Mainland visitors to Hong Kong.
Product overview
ZA is a comprehensive financial brand platform operated by众安科技（國際）集團有限公司 (ZA International), founded in 2019. The platform consists of multiple interconnected digital financial products: ZA Bank serves as the core virtual banking platform offering deposits, loans, credit cards, and wealth management; ZA Insure provides fully digital insurance; ZA One delivers integrated financial services including fund trading and IPO investments; ZA Broker handles securities trading; ZA Invest manages fund investments; and ZA Fam offers family insurance. These products are accessible through dedicated mobile apps (ZA Bank App and ZA One App) and are positioned as user-centric, digitally-native financial services targeting Hong Kong customers.
Differentiator
Problem solved
Functional benefit
Brands
- ZA Bank: Hong Kong's first digital virtual bank providing deposits, loans, credit cards, transfers, and investment services.
- ZA Insure
- ZA Invest
- ZA Broker
- ZA Mall
- ZA Tech
- ZA Fam
- ZA One
- ZA Coin
Products and services
- ZA Bank Hong Kong's first virtual bank offering fully digital deposit accounts, transfers, personal and commercial loans, and credit card services to individuals and SMEs through the ZA Bank mobile app.
- ZA One Comprehensive digital wealth management brand offering fund trading and new stock IPO subscription and trading services through the ZA One mobile app, with no buying/selling fees or platform fees.
- ZA Broker Online securities brokerage providing digital trading and investment services for stocks and securities, leveraging ZA Bank's SFC Type 1 regulated activity license.
- ZA Insure Fully digital insurance platform offering accessible life insurance, savings plans (including Generali long-term endowment and human life insurance), and family insurance products to Hong Kong consumers through mobile distribution.
- ZA Invest Investment service platform offering fund investment and wealth management solutions with no purchase fees, no platform fees, and minimum investments starting from HKD 1.
- ZA Mall E-commerce marketplace under ZA Group offering shopping services integrated with the group's financial products.
- ZA Tech Fintech solutions and digital infrastructure arm providing technology services and capabilities across multiple markets, including partnerships for digital insurance products in travel.
- ZA Card Visa credit card issued by ZA Bank with a cashback rewards program; recognised as one of the most active Visa cards in Hong Kong, with HKD 160 million in cashback rebates distributed to users as of February 28, 2022.
- ZA卡數師 (ZA Debt Cleancer) Debt consolidation loan product allowing users to pay off all card debts at once, with repayment periods up to 72 months.
- ZME 千萬貸 (ZME Million Loan) Business loan product offering financing up to HKD 18 million for business needs, with loan rates as low as 1.30% APR.
- ZA Fam Family-oriented insurance product brand co-created with Hong Kong users under ZA Group.
- ZA Coin Insurance product brand under ZA Group.
Quantifiable outcome
- Market leader with HKD 100 million+ deposit interest paid to users
- +4 more outcomes
Companies that use ZA
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
ZA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ZA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Hong Kong International Airport Authority (機管局)coreZA International partnered with the Airport Authority to jointly promote digital tourism experience. The partnership focused on integrating digital financial services with airport and travel experiences.
- KlookcoreKlook and ZA Tech partnered in multiple markets to develop innovative insurance products for travel. This strategic collaboration aimed to create digital travel insurance solutions integrated with Klook's travel booking platform.
- Generali Hong Kong (忠意人寿（香港）有限公司)coreGenerali Hong Kong provides long-term endowment and human life insurance products (分红儲蓄及人壽計劃) distributed through ZA Bank platform. ZA Bank acts as agent to sell these insurance products to its customers.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
ZA competitors and assessment
Company assessmentDirect peers
- WeLab Bank: Hong Kong-licensed virtual bank (WeLab Holdings) offering mobile-first deposits, loans and wealth products to HK consumers; directly competes head-to-head with ZA Bank in app-led retail banking and lending.
- Mox Bank: Hong Kong virtual bank joint venture backed by Standard Chartered, HKT and Trip.com; competes with ZA Bank on digital accounts, cards and lifestyle-led customer acquisition in the same HK market.
- Livi Bank: Hong Kong virtual bank led by Bank of China (Hong Kong), JD Digits and other investors; offers deposits, loans and payments under an HKMA virtual bank licence and competes for the same HK retail and SME segments as ZA Bank.
- Airstar Bank: HKMA-licensed virtual bank backed by Xiaomi and AMTD; mobile-first deposits, lending and payments competitor to ZA Bank within the same cohort of eight HK virtual banks.
- PAO Bank: Hong Kong virtual bank connected to the Ping An ecosystem; offers deposits, lending and payments to HK consumers and is part of the same eight-licensee cohort competing with ZA Bank.
- Lemonade: Digital-first consumer insurance carrier using mobile-first underwriting and AI; a comparable pure-play model for ZA Insure's fully digital insurance distribution and underwriting approach.
Broad incumbents
- ZhongAn Online P&C Insurance: Hong Kong-listed parent / group affiliate (6060.HK) of ZA; operates Mainland China insurtech at scale and provides a comparable digital insurance and fintech platform benchmark for ZA Insure.
- WeBank: Mainland China's first digital-only bank backed by Tencent; comparable tech-led neobanking model that informs valuation and strategic benchmarks for ZA's virtual bank.
- Revolut: Global digital bank with multi-currency accounts, cards and wealth products targeting consumers and SMEs; provides an international benchmark for ZA's super-app / cross-sell playbook.
Emerging players
- Ant Group / AlipayHK: Operates AlipayHK e-wallet and ecosystem financial services in Hong Kong, overlapping with ZA's payment, lending and consumer-finance wallet use cases; important platform competitor in HK retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ZA social profiles
Digital presenceZA compliance and trust
Trust signalCompliance6 records
ZA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZA leadership team
Management profileNumber of profiles
Profiles3 records
ZA subsidiaries and ownership
Company hierarchySubsidiaries9 records
ZA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZA
What does ZA do?
ZA (眾安) is a Hong Kong digital financial services group operating Hong Kong's first licensed virtual bank (ZA Bank) together with a suite of fintech subsidiaries: ZA Insure for digital insurance, ZA One for fund and IPO investment, ZA Broker for online securities trading, ZA Invest for fund products, ZA Fam for family insurance, ZA Card (Visa) for cashback credit card services, ZA Mall for e-commerce, and ZA Tech for fintech infrastructure. The group delivers all banking, insurance, and investment services exclusively through mobile applications with no physical branches, targeting Hong Kong residents and Mainland visitors to Hong Kong.
Is ZA a public or private company?
ZA is a private company. It is classified as corporate owned and is currently operating.
When was ZA founded?
ZA was founded in 2019. It employs 501 to 1,000 people.
Where is ZA based?
ZA is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does ZA make money?
Six revenue lines are on record. Loan Interest Income is the primary driver. The others are insurance Premiums, investment Fund Management, stock Trading Commissions, credit Card Interchange Fees and deposit Interest Spread.
Who are ZA's main competitors?
Direct peers on record are WeLab Bank, Mox Bank, Livi Bank, Airstar Bank, PAO Bank and Lemonade. Broad incumbents are ZhongAn Online P&C Insurance, WeBank and Revolut. Ant Group / AlipayHK is listed as an emerging player.
Does ZA have an API?
No public API is recorded for ZA.
What industry is ZA in?
ZA's product category is Digital Virtual Banking. Its primary akta.pro industry code is FSAGAAAI, SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations), with a secondary code of FSAHAJAF, Direct Lending — Specialty Finance (Consumer/SME Lending Platforms). Its NAICS code is 5221 and its SIC code is 6099.