Cricviz
CricViz is a London-based cricket data and analytics company that operates the world's largest cricket database (nearly 40,000 games) and serves nine of twelve ICC Test-playing nations, major broadcasters, and T20 franchises with predictive models, performance analysis tools, and broadcast graphics.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cricviz does
CricViz is a London-headquartered cricket data and analytics company founded in 2015 that builds products and services for cricket governing bodies, professional franchises, broadcasters, and media organizations. The company operates what it describes as the world's largest cricket database, containing scorecard data for almost 40,000 games dating back to the 19th century, with up to 30 data points captured for every ball bowled in major competitions and over 1 million balls collected in person annually through its FastPath collection system. Its product portfolio centers on five core analytics tools — Centurion (a gateway platform integrating video, Hawk-Eye ball tracking, and performance data), the Query Tool (database access with complex query capability), Match Centre (delivered via flexible APIs), WinViz (real-time win probability), and Data Feeds (standard and advanced cricket data distribution) — complemented by services in performance analysis, broadcast and media analytics, data collection, and proprietary data science modeling.
The company's go-to-market is a B2B enterprise sales model targeting cricket governing bodies, professional franchises, and broadcasters through multi-year partnership agreements. Revenue is generated through recurring subscriptions for performance analysis and broadcast analytics, licensing royalties on data feeds and proprietary models (WinViz, Match Impact, PitchViz, Player Ratings), and managed services for in-ground data collection. CricViz serves nine of the twelve ICC Test-playing nations — including Cricket Australia, New Zealand Cricket, ECB, Zimbabwe Cricket, and the ICC — alongside major broadcasters (Fox Sports, Sky Sports, BBC, Disney Star, Sony Sports, Prasar Bharati) and T20 franchises (Delhi Capitals, London Spirit, Pretoria Capitals, Desert Vipers, Royal Challengers Bangalore). The company operates from five offices (London HQ, Leeds, Mumbai opened 2023, Antigua and Barbuda, Johannesburg) and is a subsidiary within the Ellipse Data sports analytics group, which also houses TennisViz, FootballViz, Oval Insights, and Stuart Farmer Media Services.
CricViz monetizes its proprietary predictive models — including WinViz, Match Impact, Player Ratings, PitchViz, and xW/xR (expected wickets/runs) — through both embedded use in its own products and licensing/white-labeling to clients. The company has invested in generative AI capabilities, launching an AI Commentary Service in June 2023 using natural language generation for automated ball-by-ball commentary, and has developed domain-specific evaluation frameworks such as Skill Scales for the Women's T20 World Cup. Pricing is quote-based and not publicly disclosed, with multi-year enterprise contracts as the standard commercial structure.
Cricviz firmographics
Firmographics- Name
- Cricviz
- Legal name
- CricViz Ltd
- Website
- https://cricviz.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CricViz is a London-based cricket data and analytics company that operates the world's largest cricket database (nearly 40,000 games) and serves nine of twelve ICC Test-playing nations, major broadcasters, and T20 franchises with predictive models, performance analysis tools, and broadcast graphics.
- Ownership category
- akta.pro rank
Cricviz industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where Cricviz is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Cricviz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Performance Analysis Services: CricViz provides analytics services to cricket teams and boards including access to Query Tool, Centurion, Video Scorecard, analyst helpdesk support, and bespoke advisory services. These are typically delivered through multi-year partnership agreements with cricket governing bodies and professional franchises.
- Broadcast & Media Analytics: Provides data-driven insights, graphics production, and analyst support for cricket broadcasters. Analysts are embedded with broadcast teams to provide real-time analysis, WinViz predictions, and contextual insights for commentary.
- Data Feeds: Distributes cricket data including fixtures, scorecards, results, standings, squads, and advanced analytics to media partners and platforms. Data powers third-party match centres, apps, and digital platforms.
- Data Collection Services: Official in-ground data collection at matches for cricket boards, collecting ball-by-ball event data, video tagging, and performance data. Powers official statistics platforms for governing bodies.
- Data Science Models & Licensing: Proprietary models including WinViz, Player ratings, and Match Impact are licensed or white-labeled to clients for use in their own products and platforms.
- Content Production: Creates data-driven cricket content for media partners, including shows like The Great Indian Cricket Show for Prasar Bharati, featuring star-studded line-ups and data-led storytelling.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Cricviz product offering
Product offeringCore offering
CricViz provides cricket analytics software, data, and services to governing bodies, professional teams, and broadcasters. Its core offering is a proprietary cricket database (scorecard data for almost 40,000 games dating to the 19th century, updated daily with up to 30 data points per ball) and a suite of products (Centurion, Query Tool, Match Centre, WinViz, Data Feeds) that deliver predictive insights, performance analysis, and broadcast graphics, complemented by professional services for in-ground data collection, analyst support, and bespoke data science modeling.
Product overview
CricViz is a cricket data and analytics platform built around the world's largest cricket database containing almost 40,000 games dating back to the 19th century. The product portfolio centers on five core analytics tools: Centurion (gateway platform for video and data integration with third-party ball tracking from Hawk-Eye and Virtual Eye), Query Tool (database access for complex queries and exports), Match Centre (match insights delivered via flexible APIs), WinViz (win probability predictor), and Data Feeds (standard and advanced data distribution). These are complemented by four professional services: Performance Analysis (team and board advisory), Broadcast & Media (commentary and graphics for broadcasters), Data Collection (in-ground match data gathering), and Data Science (proprietary predictive models). The ecosystem is designed for cricket boards, franchises, broadcasters, and media organisations seeking data-driven insights across performance, fan engagement, and content creation.
Differentiator
Problem solved
Functional benefit
Brands
- Centurion: The gateway into cricket's largest database. Unrivalled analysis tool for opponents, players and performance metrics.
- Query Tool
- Match Centre
- WinViz
- Data Feeds
- Powered by CricViz
Products and services
- Centurion Gateway analytics platform providing unrivalled analysis of opponents, players, and performance metrics through video and data integration, visualisations including Captaincy Grid and PitchViz, and third-party ball tracking from Hawk-Eye and Virtual Eye. Used by cricket teams, boards, and analysts.
- Query Tool Database query product enabling analysts to run complex and comparative queries against the full CricViz database with data export to Excel for player comparisons and historical analysis.
- Match Centre Advanced match analysis product delivered through flexible APIs tailored to any branding, providing unique insights into what is happening in a match, why, and what is likely to happen next, featuring WinViz, PredictViz, and PitchViz visualisations.
- WinViz Win probability predictor that calculates the relative chances of either team winning at any given moment in a cricket match, based on a sophisticated algorithm informed by results of every major T20 game ever played, presented as a simple percentage.
- Data Feeds Data distribution product providing standard feeds (fixtures, scorecards, results, standings, squads) and advanced feeds (Manhattan, wagon wheels, full player stats, WinViz, ball-by-ball data) to media partners, broadcasters, and digital platforms.
- Performance Analysis Services Elite insight services for cricket teams and boards covering talent evaluation, squad optimisation, player development, and match management, deploying experienced analysts for opposition analysis and playing strategies under multi-year partnership agreements.
- Broadcast & Media Services Service providing commentary box analysts and advanced broadcast graphics for cricket broadcasters, including WinViz predictive graphics, ticker stats, head-to-head comparisons, batter-by-bowler type matchups, bowling options, fielding data, and catch efficiency.
- Data Collection Services In-ground data collection service capturing over 1 million balls of cricket annually, including FastPath immediate data, event data for real-time information, and full performance data covering bowling, batting, and fielding analysis.
- Data Science Models Proprietary data science modeling service producing models including WinViz for fan engagement, Match Impact for player evaluation, and player ratings, plus bespoke proprietary models developed for clients across the sports data landscape.
- Powered by CricViz Network giving independent analysts access to CricViz data and supporting models, allowing them to focus on working with teams without managing their own data collection.
- CricViz Database Proprietary cricket database containing scorecard data for almost every major game of cricket ever played, with full scorecard data for almost 40,000 games dating back to the 19th century, updated daily, with up to 30 data points collected for every ball bowled in all major competitions.
Quantifiable outcome
- CricViz provides data services to nine of the twelve Test-playing nations
- +2 more outcomes
Companies that use Cricviz
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Cricviz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature11 records
Cricviz partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and flagship.
- Cricket AustraliacoreMulti-year agreement making CricViz the Official Data Collection Services and High Performance Partner for Cricket Australia. Provides analytics services, FastPath collection system, ball-by-ball video tagging, and fan engagement tools for men's and women's high-performance programmes.
- London SpiritcoreMulti-year performance analysis partnership providing Centurion, Video Scorecard, and auction support for men's and women's teams ahead of the 2026 Hundred season.
- New Zealand CricketcoreSeven-year agreement as Official Performance Analysis and Scoring Partner. Provides analytics services, live data collection infrastructure, enhanced LED scoreboard, streaming graphics, and custom-built fan engagement match centres.
- Prasar BharatiflagshipLandmark multi-year partnership to produce The Great Indian Cricket Show with 100+ episodes broadcast across Prasar Bharati channels to 240 million viewers.
- Sony Sports NetworkflagshipPartnership to deliver enhanced broadcast insights for England-India Test series with expert analysts embedded with on-site crews, multilingual coverage support in Hindi and English.
- Zimbabwe CricketflagshipMulti-year agreement providing performance analysis services including Centurion Tool, analyst helpdesk, and match packs for pre-game, in-game, and post-game analysis.
- Disney StarflagshipData analysis and insights partnership for IPL 2024 and ICC Men's T20 World Cup, with CricViz analysts working with Disney Star's production and commentary teams.
- ECBcoreOfficial data collection relationship providing the foundation for a long-term strategic partnership. CricViz collects, advances, and distributes match data for all ECB matches across England and Wales.
- Fox SportscoreOn-site analyst support for every Australian home game since 2018/19 season, providing detailed player notes, real-time insights, and broadcast graphics integration.
- Hawk-Eye InnovationsflagshipMulti-year agreement expanding long-standing data partnership to include official Hawk-Eye ball-tracking data and video via CricViz's Centurion product.
- Desert VipersflagshipAnalytics partnership for International League T20 tournament, providing data-driven insights and performance analysis.
- Pretoria CapitalsflagshipAnalytics partnership for SA20 tournament providing data insights and performance analysis support.
- Betway SA20flagshipMulti-year deal until 2026 providing data and analytics services powering digital channels, WinViz, MVP ratings, and automated commentary.
- Star SportsflagshipPartnership with Indian broadcaster Star Sports to provide advanced match analytics and AI-driven insights during major tournaments including IPL and ICC Men's T20 World Cup.
- Ellipse DatacoreCricViz is part of Ellipse Data, a leading sports data and analytics company comprising CricketViz (cricket), TennisViz (tennis), FootballViz (football), Oval Insights (rugby), and Stuart Farmer Media Services (rugby).
Scale indicators7 records
Recent moves2 records
Expansion highlights7 records
Cricviz competitors and assessment
Company assessmentBroad incumbents
- Synergy Sports: Sports video, data, and analytics provider for basketball and other sports. Comparable to CricViz's video-and-data integrated analytics platform offering for teams and broadcasters, though currently outside the cricket vertical.
- Hudl: Team video and analytics platform used by professional and amateur sports organizations. Comparable to CricViz's Centurion-style video-and-data integration product for teams, though Hudl is much broader in sport and customer base.
- Catapult Sports: Provider of athlete performance monitoring and analytics (GPS, wearable, video) used by elite teams globally. Comparable to CricViz's performance analysis & scouting services as a data-driven decision-support tool for professional teams, though Catapult spans many sports.
- Hawk-Eye Innovations: Sony-owned ball-tracking and sports technology company and CricViz's deepest data partner. Comparable because it provides cricket tracking, analytics, and broadcast graphics and could theoretically disintermediate CricViz's analytics layer by offering proprietary models directly to broadcasters.
- Sportradar: Global sports data and content company covering multiple sports including cricket. Comparable as a multi-sport data and analytics provider offering data feeds, broadcast services, and betting-related analytics to leagues, media, and bookmakers.
- Genius Sports: Sports data, technology, and media company providing data feeds, analytics, and broadcast tools to leagues, sportsbooks, and media partners. Comparable because it offers cricket data and is increasingly focused on AI-powered analytics and content.
Emerging players
- Second Spectrum: AI-powered sports tracking and analytics company specializing in broadcast graphics and team analytics. Comparable to CricViz's broadcast analytics and predictive modeling for live sports, with overlap in computer-vision and tracking data.
- Impact Index: Cricket-focused analytics company offering player and match impact ratings. A close niche competitor to CricViz's Player Ratings and Match Impact models; also a former employer of CricViz Senior Broadcast Analyst Soham Sarkhel.
- Stridalyzer: Cricket-specific analytics platform providing ball-by-ball insights and fan engagement tools. Comparable to CricViz's Match Centre and data feed products, though more consumer-facing and smaller in enterprise scale.
Direct peers
- Stats Perform: Owner of Opta, the leading multi-sport data and analytics provider. Directly competes with CricViz in cricket data collection and performance analytics, and is also a former employer of multiple CricViz senior leaders (Rob Lowe, Fred Clarke, Andy Lowe, Jemma Green).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cricviz social profiles
Digital presenceCricviz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cricviz leadership team
Management profileNumber of profiles
Profiles24 records
Cricviz funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cricviz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cricviz
What does Cricviz do?
CricViz provides cricket analytics software, data, and services to governing bodies, professional teams, and broadcasters. Its core offering is a proprietary cricket database (scorecard data for almost 40,000 games dating to the 19th century, updated daily with up to 30 data points per ball) and a suite of products (Centurion, Query Tool, Match Centre, WinViz, Data Feeds) that deliver predictive insights, performance analysis, and broadcast graphics, complemented by professional services for in-ground data collection, analyst support, and bespoke data science modeling.
Is Cricviz a public or private company?
Cricviz is a private company. It is classified as corporate owned and is currently operating.
When was Cricviz founded?
Cricviz was founded in 2015. It employs 1 to 10 people.
Where is Cricviz based?
Cricviz is headquartered in London, United Kingdom, in the Europe region.
How does Cricviz make money?
Six revenue lines are on record. Performance Analysis Services are the primary driver. The others are broadcast & Media Analytics, data Feeds, data Collection Services, data Science Models & Licensing and content Production.
Who are Cricviz's main competitors?
Broad incumbents on record are Synergy Sports, Hudl, Catapult Sports, Hawk-Eye Innovations, Sportradar and Genius Sports. Emerging players are Second Spectrum, Impact Index and Stridalyzer. Stats Perform is listed as a direct peer.
Does Cricviz have an API?
Yes. Match Centre is delivered through flexible APIs that can be tailored to fit with any branding look and feel, enhancing existing designs. Data feeds are distributed to clients including broadcasters and media partners.
What industry is Cricviz in?
Cricviz's product category is Sports Analytics Software. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 513210 and its SIC code is 7370.