MAAP

What MAAP does

MAAP is an Australian performance cycling apparel brand founded in 2014 and headquartered in North Melbourne, operating as a direct-to-consumer e-commerce company at maap.cc. The company designs and sells technical cycling clothing — jerseys, bib shorts, jackets, base layers, and accessories — engineered for high-intensity road, endurance, and gravel riding, with proprietary technology including a 3D Thermo Moulded chamois developed with Elastic Interface, micro-perforated Pro Air fabrics for heat management, and OEKO-TEX/bluesign-certified sustainable textiles. Pricing spans AUD $25 for accessories up to AUD $590 for the Beta Pro Aero Speedsuit, positioning MAAP in the premium tier alongside Assos, Castelli, and Rapha.

MAAP generates revenue almost entirely through one-time unit sales of its own branded apparel via its Shopify storefront, with a small physical presence via the MAAP LaBs retail concept. The brand serves four primary customer personas: competitive and WorldTour-level cyclists, endurance riders, alt-road/gravel cyclists, and style-conscious lifestyle buyers, with a recently extended offering into running gear for multidisciplinary athletes. Marketing is driven by elite-team sponsorship — most prominently a 2026 UCI WorldTour partnership with GreenEDGE Cycling (Team Jayco AlUla and Liv AlUla Jayco) — supplemented by capsule collaborations with Kask, P.A.M, Public Possession, QOUC, and Privateers, plus community programs including the recurring Zwift "Off The MAAP" virtual challenge and a HYPERFORMANCE installation at Paris Fashion Week.

The business is privately held with 51–100 employees, no disclosed investors or funding rounds, and no published financials. MAAP operates in a global cycling apparel market sized at roughly $7–8.7 billion with 5.8–6.5% projected CAGR, where premium specialists collectively hold an estimated 30% share. Revenue concentration is structurally low given the DTC consumer model, though commercial dependency on the GreenEDGE sponsorship for top-of-funnel credibility and brand validation is high relative to overall marketing spend.

Name

MAAP

Legal name

MAAP

Website

https://maap.cc

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

MAAP is an Australian direct-to-consumer performance cycling apparel brand designing premium jerseys, bibs, and accessories for competitive, endurance, gravel, and style-conscious cyclists, with growing extensions into running and off-bike lifestyle wear.

Ownership category

akta.pro rank

Product category

Performance Cycling Apparel

NAICS

Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Performance cycling apparel
• Cycling jerseys
• Cycling bib shorts
• Cycling accessories
• Road cycling gear

Headquarters

HQ city

North Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Cycling Apparel Sales: MAAP generates revenue primarily through direct-to-consumer sales of performance cycling apparel including jerseys, bibs, shorts, caps, socks, bottles, and accessories. Products are sold at premium price points ranging from $25 AUD to $590 AUD, reflecting the brand's high-performance positioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

MAAP designs, manufactures (via third-party production), and sells premium performance cycling apparel and accessories — including race-fit jerseys, bib shorts, base layers, jackets, off-bike lifestyle apparel, caps, bottles, and musettes — primarily through its direct-to-consumer e-commerce platform maap.cc. The product range spans road cycling, gravel/alt-road, and endurance segments, alongside UCI WorldTour-validated team-issue apparel and lifestyle/off-bike collections.

Product overview

MAAP is a performance cycling apparel company offering a comprehensive range of technical cycling clothing and accessories. The product portfolio is organized into distinct collections: Core road cycling products (Pro Air Jersey 3.0, Team Bib Evo Cargo, Training Bib 3.0), professional racing lines (WorldTour 26 and GreenEDGE 2026 capsules with UCI WorldTour-validated gear), performance collections (Eclipse Pro Bib 2.0 for aerodynamics, Aeon Collection for endurance), specialty lines (Alt_Road for mixed terrain, Pro Aero for elite aerodynamics), and off-bike lifestyle apparel. Key product lines include various jersey types (Pro Air Jersey 3.0, Pro Air LS Jersey 3.0), bib shorts (Team Bib Evo, Training Bib, Aeon Bib Short, Eclipse Pro Bib 2.0), and accessories (caps, bottles, musettes). The Spectrum Capsule represents their latest high-intensity summer collection featuring Pro Air 3.0 technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro Air Jersey 3.0 Race-fit performance cycling jersey featuring targeted open mesh zones and micro-perforated fabrics with majority recycled yarns for enhanced airflow during high-intensity efforts. For competitive cyclists and endurance riders seeking elite-level ventilation.
• Pro Air LS Jersey 3.0 Long-sleeve version of the Pro Air Jersey 3.0 with amplified open mesh ventilation to maximize airflow and accelerate moisture transfer during high-intensity efforts.
• Team Bib Evo Cargo High-performance bib short with dual side cargo pockets for secure storage, durable stretch fabric with stable compression, moisture control, and MAAP's proprietary 3D Thermo Moulded Elastic Interface chamois.
• Training Bib 3.0 Entry-level bib short designed for everyday comfort and reliability, featuring MAAP's core 3D Thermo Moulded chamois technology for daily training rides.
• Apex Aeon Bib Short Endurance-optimized bib short featuring higher-density chamois for long-distance riding, warp-knit leg panels for compressive second-skin feel, and integrated leg gripper. Part of the Aeon Collection.
• WorldTour 26 Pro Air Jersey 3.0 Team-issue Pro Air Jersey 3.0 integrating ultra-light Italian fabrics with amplified open mesh ventilation for UCI WorldTour competition. Released for the GreenEDGE Cycling 2026 season.
• WorldTour 26 Team Bib Evo Team-issue bib short for WorldTour competition featuring MAAP's 3D Thermo Moulded chamois with Elastic Interface technology. Released for the GreenEDGE Cycling 2026 season.
• Eclipse Pro Bib 2.0 Aerodynamic efficiency bib featuring airflow-contouring ergonomic panelling, lightweight compressive fabrics, and multi-density chamois designed to reduce drag at high speeds.
• Alt_Road Cargo Bib 2.0 Versatile bib short designed for mixed terrain and all-road cycling with enhanced cargo storage capabilities for self-supported riding.
• Women's GreenEDGE 26 Team Bib Evo Women's-specific team-issue bib short featuring MAAP's 3D Thermo Moulded chamois with high-airflow mesh back and reflective elements for the Liv AlUla Jayco WorldTour team.
• Spectrum Musette Packable cotton canvas musette bag with wide shoulder strap and snap closure for everyday cycling essentials.
• Lite Cap Lightweight 5-panel cap (approximately 26g) with breathable woven mesh and mechanical stretch for warm-climate riding under helmets.
• WorldTour 26 Bottle 550ml BPA-free water bottle with lightweight ergonomic structure and easy squeeze design for consistent liquid flow during rides.
• WorldTour 26 Hoodie Casual hoodie from the WorldTour collection for off-bike wear, featuring relaxed fit and reflective transfers.
• WorldTour 26 Tee Relaxed-fit cotton tee from the WorldTour collection, crafted from 230 GSM organic cotton with a drop-sleeve cut for off-bike lifestyle wear.

Quantifiable outcome

• Temperature range 15-40°C coverage across product lines
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• GreenEDGE CyclingflagshipStrategic or Co-development Partner · 1 January 2026MAAP serves as the official apparel partner for GreenEDGE Cycling's UCI WorldTour program, outfitting Team Jayco AlUla and Liv AlUla Jayco. The partnership, entering its 2026 season, is described as 'built on progress, not compromise.' The 2026 kit will be revealed at HYPERFORMANCE during Paris Fashion Week, with the collaboration emphasizing both performance and design excellence at the highest competitive level.
• ZwiftcoreGTM or Marketing Partner · 1 November 2025Fifth edition of 'Off The MAAP' virtual cycling challenge returning to Zwift in November 2025. The collaboration creates a virtual community event engaging cyclists globally through the Zwift platform, demonstrating MAAP's community-led marketing approach.
• KaskcoreStrategic or Co-development PartnerMAAP x KASK collaboration featuring Protone Icon Special Edition helmets. The partnership combines cycling apparel expertise with helmet technology, offering coordinated product collections.
• P.A.M (Perks and Mini)coreStrategic or Co-development PartnerOngoing collaboration with art-forward brand P.A.M, resulting in limited edition capsule collections. Products include MAAP x P.A.M. Team Bib Evo Cargo at $435 AUD.
• Public PossessionminorStrategic or Co-development PartnerCollaboration with streetwear-influenced brand Public Possession, creating capsule collections at the intersection of cycling apparel and contemporary fashion.
• QOUCminorStrategic or Co-development PartnerAlt_Road focused collaboration with QOUC (Quoc), combining MAAP's technical apparel with QOUC's cycling footwear/accessories expertise.
• PrivateersminorStrategic or Co-development PartnerCollaboration with Privateers, a brand focused on mountain bike and off-road cycling gear, extending MAAP's presence in the gravel/adventure segment.
• Life Time Grand PrixcoreGTM or Marketing PartnerPartnership with Life Time Grand Prix series, the premier ultra-endurance gravel and mountain bike event series, aligning MAAP with elite off-road competition.

Scale indicators4 records

Direct peers

• Rapha: Rapha is a London-based premium cycling apparel brand and the most direct competitor to MAAP, sharing the high-end road/performance cycling segment with similar DTC and RCC membership model. Comparable on price points, style-led design philosophy, and endurance-focused product lines.
• Castelli: Castelli is a heritage Italian cycling apparel brand that, like MAAP, sponsors professional teams and competes in the premium performance segment. Direct overlap on jerseys, bib shorts, skinsuits and WorldTour-level positioning with shared fabric innovation focus.
• Assos: Assos is a Swiss premium cycling apparel specialist with comparable bib short and jersey engineering depth, including proprietary chamois technology and WorldTour-level performance positioning. Direct competitor in the ultra-premium tier.
• Pas Normal Studios: Pas Normal Studios is a Copenhagen-based premium cycling apparel brand with a Scandinavian minimal-design aesthetic and similar DTC positioning. Closely comparable on style-meets-performance identity and mid-premium price band.
• Q36.5: Q36.5 is an Italian premium cycling apparel brand with proprietary fabric technologies and high-end pricing similar to MAAP. Comparable in technical innovation focus (proprietary fabrics, chamois engineering) and WorldTour-adjacent positioning.
• Sportful: Sportful is an Italian cycling apparel manufacturer with deep heritage outfitting professional teams, sharing MAAP's premium performance positioning and bib/jersey specialization. Direct overlap on WorldTour sponsorship credentials and European design heritage.
• Santini Cycling: Santini is an Italian heritage cycling apparel brand that manufactures for numerous WorldTour teams, with comparable bib and jersey specialization and similar premium-to-mid-premium price positioning to MAAP.
• Attaquer: Attaquer is an Australian premium cycling apparel brand with a similar style-meets-performance identity and DTC model. Closest geographic and brand-positioning peer, both competing in the same Australian home market.
• Gore Wear: Gore Wear is the cycling and running apparel spin-off of W. L. Gore, with comparable technical apparel positioning and presence in road, gravel and off-road categories. Direct competitor in premium cycling jerseys, bibs and weather-protective layers.

Broad incumbents

• Pearl Izumi: Pearl Izumi is a long-established broad-line cycling apparel brand with wider price-point coverage than MAAP, including entry-level through premium tiers. Comparable on cycling apparel product mix but operates at larger scale with broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MAAP_Apparel
• Facebookfacebook.com/maap.cc
• Instagraminstagram.com/maap.cc
• Xx.com/maap_cc
• LinkedInlinkedin.com/company/maap-cc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAAP