What GreenEdge Cycling does

GreenEdge Cycling, legally GreenEDGE Cycling SAGL, is a privately-held Swiss-registered professional cycling organization operating as Australia's first combined men's and women's UCI WorldTour team. The organization fields four squads: Team Jayco AlUla (men's WorldTour), Liv AlUla Jayco (women's WorldTour), Hagens Berman Jayco Men's Continental Team, and Liv AlUla Jayco Women's Continental Team, with the Continental programs serving as a development pathway into WorldTour-level competition. The team competes in the full UCI WorldTour calendar including Grand Tours (Tour de France, Giro d'Italia, Vuelta a España), Monuments (Milano-Sanremo, Tour of Flanders, Liège-Bastogne-Liège), and Classics, generating global race exposure across Europe, the Middle East, and Asia. Headquartered in Lugano, Switzerland with operational presence in Australia and Europe, the team is in its 15th consecutive WorldTour season as of 2026.

The organization's commercial model is sponsorship-led, with title naming rights held by Jayco (Australian recreational vehicle manufacturer) and AlUla (Saudi Arabian heritage and tourism destination under the Royal Commission for AlUla). Revenue is generated through multi-year sponsorship agreements with title sponsors, equipment and apparel suppliers (Giant Bicycles, Liv Cycling, MAAP, Shimano, Cadex, Elite), technology providers (ai.io, TrainingPeaks, Best Bike Split, Ultrahuman), sports nutrition brands, and a growing direct-to-consumer merchandise channel via shop.greenedgecycling.com. Customers are B2B enterprise sponsors seeking high-visibility global brand exposure to the cycling enthusiast and endurance sports demographic, alongside a smaller B2C merchandise consumer base. The team supports its commercial operation with a multi-channel digital marketing presence (808K+ Instagram followers, YouTube, Twitter/X, email newsletter) and operates with 11-50 employees plus contracted riders and sport directors.

Name

GreenEdge Cycling

Legal name

GreenEDGE Cycling SAGL

Website

https://greenedgecycling.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenEdge Cycling operates Team Jayco AlUla and Liv AlUla Jayco, Australia's first combined men's and women's UCI WorldTour cycling teams, plus two Continental development squads, funded through multi-year sponsorship agreements with enterprise brands seeking global race exposure.

Ownership category

akta.pro rank

Product category

Professional Cycling Team / Sports Sponsorship Services

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Professional cycling team
• Sports sponsorship services
• UCI WorldTour racing
• Cycling apparel merchandise
• Athlete development program

Headquarters

HQ city

Bernate Ticino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Title and Naming Rights Sponsorship: The team is named after its title sponsors — Jayco (recreational vehicles) and AlUla (Saudi Arabian destination) — generating primary revenue through naming rights agreements. These sponsors appear prominently on team jerseys and in all official communications.
2. Equipment and Product Sponsorship: In-kind and financial sponsorships from equipment manufacturers and sports nutrition/brands including Giant Bicycles (bikes), Liv Cycling (women's team bikes and kit), MAAP (apparel), Shimano (components), Elite (trainers), Cadex (wheels), Dometic (equipment), 6d Sports Nutrition, Ultrahuman, Joe's No-Flats, CEMA Bearings, Sporttape, Premax, Elmec, Misceladoro, Best Bike Split, Walbike, Vekta, Matchwornshirt, Alpin Lodges, Falomo, and Bike Room.
3. Continental Team Sponsorships: Revenue from Hagens Berman Jayco (Men's UCI Continental Team) and Liv AlUla Jayco Women's Continental Team, with additional named sponsors including Maap, Shimano, and TrainingPeaks supporting specific team functions.
4. Merchandise and Retail: The team operates a direct-to-consumer e-commerce store (shop.greenedgecycling.com) selling official team merchandise including the MAAP TDF jersey.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

GreenEdge Cycling operates a multi-tier professional cycling organization running men's and women's UCI WorldTour teams (Team Jayco AlUla and Liv AlUla Jayco) plus men's and women's UCI Continental development squads, selling sponsorship inventory (title naming rights, jersey branding, and equipment partnerships) to enterprise brands while competing in elite international road cycling events. The organization also operates a direct-to-consumer e-commerce store selling official team merchandise including MAAP collaboration jerseys and fan apparel.

Product overview

GreenEdge Cycling operates a multi-tiered professional cycling organization comprising four teams across both the men's and women's programs. The portfolio includes Team Jayco AlUla (men's WorldTour), Liv AlUla Jayco (women's WorldTour), Liv AlUla Jayco Women's Continental Team, and Hagens Berman Jayco Men's Continental Team. The organization serves as Australia's first combined men's and women's WorldTour cycling team structure, providing a pathway from Continental development to WorldTour competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Jayco AlUla (Men's WorldTour Team) Men's UCI WorldTour professional cycling team competing in elite international road cycling races including Grand Tours (Tour de France, Giro d'Italia, Vuelta a España), Monuments (Milano-Sanremo, Tour of Flanders, Liège-Bastogne-Liège), and one-day Classics. Sells title and equipment sponsorship inventory to enterprise brands seeking global endurance-sports exposure.
• Liv AlUla Jayco (Women's WorldTour Team) Women's UCI WorldTour professional cycling team competing at the highest level of women's professional road cycling, including Tour de France Femmes, Giro d'Italia Women, UAE Tour Women, Strade Bianche, Tour of Flanders, and Ardennes Classics. Offers sponsorship exposure to women's cycling audiences and apparel partnership opportunities.
• Liv AlUla Jayco Women's Continental Team Women's UCI Continental development cycling team providing a structured pathway for riders transitioning to the WorldTour level. Three riders (Mackenzie Coupland, Noä Jansen, Matilde Vitillo) moved up from this squad to the WorldTeam on two-year contracts beginning January 2026.
• Hagens Berman Jayco UCI Men's Continental Team Men's UCI Continental development cycling team providing competitive opportunities and race exposure for emerging professional cyclists on the Continental and national European race calendars. Title sponsored by Hagens Berman.
• Official Team Merchandise Store Direct-to-consumer e-commerce storefront selling official team merchandise and fan apparel including MAAP collaboration jerseys, team kit, exclusive Tour de France jerseys, and match-worn memorabilia. Operates as a secondary revenue stream alongside sponsorship.

Quantifiable outcome

• Team Jayco AlUla competing in 15th consecutive WorldTour season (2026), demonstrating sustained elite-level competitive presence.
• +7 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• JaycoflagshipGTM or Marketing PartnerJayco is the title sponsor of Team Jayco AlUla, providing naming rights, recreational vehicle branding on team jerseys, and primary financial sponsorship. Jayco is an Australian recreational vehicle manufacturer and one of the longest-standing partners of GreenEDGE Cycling.
• AlUlaflagshipGTM or Marketing PartnerAlUla is a title sponsor of both Team Jayco AlUla and Liv AlUla Jayco. AlUla is a Saudi Arabian heritage and tourism destination under the Royal Commission for AlUla, using the sponsorship to promote international tourism and cultural destination awareness through elite cycling.
• Liv CyclingflagshipGTM or Marketing PartnerLiv Cycling is the official bike and kit partner for Liv AlUla Jayco (women's WorldTour) and Liv AlUla Jayco Women's Continental Team. Liv provides complete bicycles, equipment, and cycling apparel for the women's teams, and supports the development pathway from Continental to WorldTour level.
• Hagens BermancoreGTM or Marketing PartnerHagens Berman is the title sponsor of the Hagens Berman Jayco Men's UCI Continental Team, supporting the development pathway and providing exposure on the Continental race calendar in Europe.
• Giant BicyclescoreGTM or Marketing PartnerOfficial bike supplier for Team Jayco AlUla providing complete bicycle fleet for all WorldTour riders. Giant is one of the world's largest bicycle manufacturers.
• MAAP (Melbourne Ashgrove Athletic Apparel)coreGTM or Marketing PartnerPremium Australian cycling apparel brand and official kit supplier for Team Jayco AlUla. MAAP collaborates on exclusive merchandise drops including Tour de France jerseys sold through the team store, with jersey hunt competitions organized around Grand Tour events.
• ShimanocoreTechnology or IntegrationOfficial component and groupset supplier for Team Jayco AlUla, providing Shimano Dura-Ace, Ultegra, and related component systems for all team bicycles.
• CadexcoreTechnology or IntegrationCadex provides premium wheels and finishing kit for Team Jayco AlUla WorldTour bikes. Cadex is a high-performance wheel and component brand under Giant.
• DometicminorGTM or Marketing PartnerDometic provides outdoor and travel equipment for team operations during race camps and travel, supporting athlete comfort and logistics during extended race calendars.
• 6d Sports NutritionminorGTM or Marketing Partner6d Sports Nutrition became an official partner from 2026, providing sports nutrition products to support rider performance and recovery across the race season.
• MitcheltoncoreGTM or Marketing PartnerMitchelton is a historical partner of GreenEDGE Cycling, originally part of the team's founding identity (Mitchelton-Scott era). The brand appears in the partner logo section indicating continued association.
• Let's Go MotorhomesminorGTM or Marketing PartnerLet's Go Motorhomes provides recreational vehicle support for team operations, appearing in the official sponsor logo section.
• WalbikeminorGTM or Marketing PartnerWalbike is a bike retailer/brand appearing in the sponsor logo section, supporting team operations.
• MatchwornshirtminorGTM or Marketing PartnerMatchwornshirt is a memorabilia and fan engagement platform that sells authenticated team-worn shirts and memorabilia from official team kit, appearing in the sponsor section.
• Alpin LodgesminorGTM or Marketing PartnerAlpin Lodges appears in the sponsor logo section, likely providing accommodation services for team training camps and race travel in alpine regions.
• FalomominorGTM or Marketing PartnerFalomo appears in the sponsor logo section, likely providing team furniture or bedding products for race hotel accommodation.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Movistar Team: Spanish UCI WorldTour team owned by Telefónica with a long history of men's and women's parallel squads. Comparable to GreenEdge as a peer WorldTour organization running dual men's and women's programs under a single corporate sponsor umbrella.
• BORA-hansgrohe: German UCI WorldTour team with industrial title sponsors and Primož Roglič as headline GC rider. Comparable to GreenEdge as a mid-budget peer WorldTour team pursuing GC ambitions on a sponsor-revenue model below the top three spenders.
• Israel-Premier Tech: UCI ProTeam (recently elevated/relegated between WorldTour and ProTour) with a state-linked title sponsor and ambitions for WorldTour status. Comparable to GreenEdge as a destination/state-linked professional cycling team competing in similar mid-budget tier for sponsor renewal economics.
• Lidl-Trek: UCI WorldTour team with consumer-brand title sponsor (Lidl) and equipment partner Trek. Comparable to GreenEdge as a peer WorldTour team pursuing a similar title-plus-equipment sponsorship architecture with strong consumer-brand marketing integration.
• Ineos Grenadiers: UCI WorldTour team and one of the largest-spending outfits in professional cycling, with comparable men's and women's WorldTour presence. Directly comparable to GreenEdge as a peer WorldTour team competing for Grand Tour sponsorships and rider signings.
• Team Visma-Lease a Bike: Dutch-registered UCI WorldTour team built on a multi-sponsor title-and-equipment model (Visma, LeasePlan, Jumbo historically). Comparable to GreenEdge as a multi-sponsor WorldTour organization competing for Grand Tour GC honors and equipment-supplier economics.
• UAE Team Emirates-XRG: UCI WorldTour team with Tadej Pogačar as headline rider and a UAE-state-linked sponsor ecosystem. Comparable to GreenEdge as a title-sponsor-driven WorldTour model and as a competitor for Grand Tour and sponsor outcomes.
• EF Education-EasyPost: U.S.-registered UCI WorldTour team with a global education brand as title sponsor. Comparable to GreenEdge as a non-European-registered WorldTour team whose model pairs a destination/lifestyle title sponsor with an equipment supplier (Cannondale).
• Soudal Quick-Step: Belgian UCI WorldTour team anchored by an industrial title sponsor (Soudal) and a long equipment-supplier tail (Specialized). Comparable to GreenEdge as a multi-sponsor WorldTour team whose revenue model relies on title naming rights plus equipment partners.
• Bahrain Victorious: UCI WorldTour team funded by a sovereign-linked title sponsor (Bahrain). Comparable to GreenEdge as a destination/state-sponsored WorldTour team and a direct competitor for both Gulf-state sponsorship dollars and Grand Tour race outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GreenEDGEteam
• YouTubeyoutube.com/channel/UCV9vvIQ8gxceqrBkn-P7rlw
• Instagraminstagram.com/greenedgecycling

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenEdge Cycling