SeekingSitters
- Company typePrivate
- Founded2004
- HeadquartersTulsa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
SeekingSitters firmographics
Firmographics- Name
- SeekingSitters
- Legal name
- SeekingSitters
- Website
- https://seekingsitters.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SeekingSitters industry classification
Industry- Product category
- Childcare Services
- NAICS
- Child Care Services (62441), Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351), Services-Employment Agencies (7361)
- akta.pro primary industry
- General Babysitter/Nanny Placement Agencies (HSAAALAA)
- akta.pro secondary industries
- Temporary/On-Demand Babysitter Placement (HSAAALAD), Part-Time Nanny Placement Agencies (HSAAALAC), Weekend & Short-Term Babysitting (HSAAAAAB)
Keywords
Where SeekingSitters is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
SeekingSitters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Family Membership Fees: One-time membership fee for families to access the service. Includes background screening on sitters, online account access, sitter profiles, and ability to request babysitters.
- Service Request Fees: Pay Per Request option where families are charged each time they request a babysitting event. Also includes Monthly and Annual Unlimited subscription options for frequent users.
- Franchise/Location Licensing: Local entrepreneurs pay activation fee ($3,000) and monthly fees ($499) for brand use, software access, training, and support to operate SeekingSitters in their territories.
- Additional Services: Nanny placement (one-time fee), pet sitting, house sitting, study support, and group event staffing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | One-time Family Membership |
| Usage-based | Pay-as-you-go | Pay Per Request |
| Subscription | Monthly | Monthly Unlimited |
| Subscription | Annual | Annual Unlimited |
| Unit Pricing | Pay-as-you-go | Standard Service Rates (4-hour block) |
| Unit Pricing | Pay-as-you-go | Holiday Rates |
| One time/ perpetual license | Pay-as-you-go | Location Owner Activation |
| Subscription | Monthly | Location Owner Monthly |
| Other | Multi-year contract | Franchise Application |
| Other | Pay-as-you-go | Sitter Compensation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SeekingSitters product offering
Product offeringCore offering
SeekingSitters provides background-screened, in-home babysitting and childcare services to families across the United States through a franchise-based network of local location owners. The company recruits, interviews, and screens sitters via its proprietary Spyglass Safety Seal process performed by in-house licensed private investigators, then matches them with families who request care online or by phone for one-time, recurring, or full-time needs.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100% safety record maintained since company founding in 2004
- +3 more outcomes
Companies that use SeekingSitters
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
SeekingSitters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
SeekingSitters partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Mother Road MarketminorPartnership to open a SeekingSitters Kids Corner play area at Mother Road Market in Tulsa. Feature area with toys, books, pillows, and play food for children. Includes story time events.
- Thrive Training InstituteminorPartnership to provide affordable and convenient online CPR and First Aid certification training for SeekingSitters babysitters. Training delivered by a paramedic/firefighter with 30+ years experience, featuring streamlined online learning under 45 minutes with 2-year certification.
- Oklahoma Foster Care Task Force / DHScorePartnership with Oklahoma foster care system to provide approved respite care for foster, adoptive, and reuniting families. SeekingSitters created Child Respite Resource nonprofit to help subsidize costs for families who receive limited DHS funding ($150/year).
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
SeekingSitters competitors and assessment
Company assessmentDirect peers
- Care.com: Largest U.S. marketplace for caregivers, including babysitters, nannies, and senior care. Overlaps directly with SeekingSitters' sitter-discovery and background-check offering, though Care.com operates as an open marketplace versus SeekingSitters' curated franchise model.
- Urbansitter: Babysitter and nanny marketplace targeting urban parents with vetted sitters. Competes head-on with SeekingSitters in on-demand urban babysitting, with overlapping target customer (working parents) and service categories.
- Sittercity: Online marketplace connecting families with babysitters and nannies, including background-checked providers. Directly competes with SeekingSitters in the same in-home babysitter placement category, with comparable positioning on safety screening.
Broad incumbents
- KinderCare: Largest U.S. provider of early childhood education and childcare centers. Adjacent competitor in the broader childcare category; offers occasional in-home and back-up care services that overlap with SeekingSitters' on-demand positioning.
- Bright Horizons: Large national provider of employer-sponsored childcare, including back-up care and in-home services. Overlaps with SeekingSitters on the in-home childcare category but operates primarily through employer contracts and center-based care at much larger scale.
Emerging players
- Bambino: Neighborhood-based babysitting app that connects parents with vetted sitters through community referrals. Directly comparable to SeekingSitters' on-demand in-home model, with a community-driven trust mechanism versus SeekingSitters' PI-led screening.
- Winnie: Childcare marketplace covering daycare centers, preschools, and in-home providers. Touches SeekingSitters' territory around in-home childcare search and parent decision-making, though it emphasizes center-based listings more than on-demand babysitting.
- Komae: Cooperative babysitting app where families exchange sitting hours within a trusted network. Competes with SeekingSitters on the in-home childcare use case through a community-trust model rather than franchise-licensed screening.
- Helpr: Employer-sponsored and on-demand childcare benefit platform providing backup in-home care. Comparable to SeekingSitters on the on-demand in-home childcare use case, with a more enterprise/B2B2C distribution angle.
Others
- TrustedHousesitters: Subscription-based marketplace for house sitting and pet care. Adjacent to SeekingSitters' house-sitting and pet-sitting ancillary services, though operating on a different (subscription/no-money-exchanged) model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SeekingSitters social profiles
Digital presenceSeekingSitters financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeekingSitters leadership team
Management profileNumber of profiles
Profiles7 records
SeekingSitters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeekingSitters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeekingSitters
What does SeekingSitters do?
SeekingSitters provides background-screened, in-home babysitting and childcare services to families across the United States through a franchise-based network of local location owners. The company recruits, interviews, and screens sitters via its proprietary Spyglass Safety Seal process performed by in-house licensed private investigators, then matches them with families who request care online or by phone for one-time, recurring, or full-time needs.
Is SeekingSitters a public or private company?
SeekingSitters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SeekingSitters founded?
SeekingSitters was founded in 2004. It employs 1 to 10 people.
Where is SeekingSitters based?
SeekingSitters is headquartered in Tulsa, United States, in the North America region.
How does SeekingSitters make money?
Four revenue lines are on record. Family Membership Fees are the primary driver. The others are service Request Fees, franchise/Location Licensing and additional Services.
Who are SeekingSitters's main competitors?
Direct peers on record are Care.com, Urbansitter and Sittercity. Broad incumbents are KinderCare and Bright Horizons. Emerging players are Bambino, Winnie, Komae and Helpr. TrustedHousesitters is listed as an others.
Does SeekingSitters have an API?
No public API is recorded for SeekingSitters.
What industry is SeekingSitters in?
SeekingSitters's product category is Childcare Services. Its primary akta.pro industry code is HSAAALAA, General Babysitter/Nanny Placement Agencies, with a secondary code of HSAAALAD, Temporary/On-Demand Babysitter Placement. Its NAICS code is 62441 and its SIC code is 8351.