The Ortus Club

What The Ortus Club does

The Ortus Club is a Singapore-headquartered, privately held B2B event services company that organizes executive knowledge-sharing events for enterprise technology and financial services clients. Founded in 2015 by Sam Adcock and Jess Circi and operating under the legal entity Ortus Strategy, Pte. Ltd., the company delivers four primary event formats — Executive Roundtables (8–15 attendees), Masterclasses and Panels (15–30), Virtual Events, and Large-Scale Events & Summits (50–200+) — each conducted under Chatham House Rule in pitch-free, vendor-neutral environments curated and moderated by a 1,300+ moderator pool. The company also offers Partner Events, a content portfolio (CMO Chats / CTO Chats / CFO Chats podcasts, The Art of Networking guide, and The 2026 Event Marketer's Playbook), and the Ortus Moderator Certification program.

The company's core capability is not proprietary technology but event curation methodology, moderator certification, and guest acquisition infrastructure, executed across 132 cities in 41 countries via offices in Singapore, Manila, and sales coverage in the US and UK. Virtual events are delivered through third-party platforms (Zoom, Hopin, Remo, Bizzabo, ON24); there is no disclosed first-party technology product. The 650+ venue partner ecosystem and 15+ language capabilities enable local execution at global scale, and reported operational KPIs include an 84% roundtable attendance rate and 4,000+ meetings set through the roundtable format.

Revenue is generated through professional-services, project/event-based engagements sold via direct enterprise sales with dedicated account managers. Pricing is custom and quote-based, with factors including event format, location, audience size, and ancillary services; contracts are multi-year. The company has hosted 2,122+ events engaging 27,190+ decision-makers over its decade of operation, serving named enterprise clients such as Microsoft, AWS, Google Cloud, Nvidia, OpenAI, Salesforce, Adobe, PayPal, Visa, Mastercard, Slack, Zoom, and Fortinet.

Name

The Ortus Club

Legal name

Ortus Strategy, Pte. Ltd.

Website

https://ortusclub.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

The Ortus Club is a Singapore-headquartered B2B event services company that curates and hosts pitch-free executive roundtables, masterclasses, virtual events, and summits for enterprise technology and financial services clients across 132 cities and 41 countries.

Ownership category

akta.pro rank

Product category

Corporate Event Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Corporate Team-Building & Offsite Services (HSACADAF)

Keywords

• Executive event services
• B2B event marketing
• Corporate roundtables
• Knowledge sharing events
• Executive networking events

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Corporate Event Hosting Services: The Ortus Club generates revenue by organizing and hosting B2B executive events for corporate clients (hosts). Companies pay to host roundtables, masterclasses, virtual events, and summits that connect them with senior decision-makers. The service includes full event lifecycle management: venue selection, guest acquisition, moderation, food and beverages, and post-event follow-up support. Revenue is project/event-based with clients engaging for specific events or ongoing series.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Ortus Club organizes and hosts B2B executive events for corporate clients, including in-person roundtables, masterclasses, virtual events, and large-scale summits. The company provides end-to-end event management covering venue selection, guest acquisition, expert moderation under Chatham House Rule, food and beverages, and post-event follow-up, enabling hosts to engage senior decision-makers through pitch-free peer-advisory discussions.

Product overview

The Ortus Club is a B2B event marketing company offering a portfolio of event formats designed for executive knowledge-sharing and networking. The core offering includes Executive Roundtables (8-15 executives, peer-advisory discussions), Masterclasses and Panels (15-30 senior leaders, intensive learning), Virtual Events (webinars and online discussions), and Large-Scale Events and Summits (50-200+ leaders, flagship experiences). Supporting offerings include Partner Events (curated third-party events), the CMO Chats Podcast Series, The 2026 Event Marketer's Playbook (annual strategic guide), The Art of Networking (comprehensive hosting guide), and an Ortus Moderator Certification Program. All events are characterized by pitch-free environments, Chatham House Rule confidentiality, and expert moderation to facilitate candid peer-to-peer dialogue among senior decision-makers.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Roundtables In-person executive roundtables that bring together 8-15 senior decision-makers for confidential, pitch-free, peer-advisory discussions under Chatham House Rule. These intimate events focus on knowledge-sharing and collaboration around specific business topics.
• Masterclasses and Panels Intensive, high-level learning experiences for larger yet selective audiences of 15-30 senior leaders, combining keynote insights, moderated dialogue, and collaborative breakout sessions for deeper education and engagement.
• Virtual Events and Webinars Scalable virtual events that connect executives across regions for focused, high-quality discussions using virtual engagement platforms, breakout rooms, and digital collaboration tools.
• Large-Scale Events and Summits High-impact half-day or full-day flagship experiences bringing together 50-200+ senior leaders for keynotes, expert panels, fireside chats, and intimate breakout sessions with comprehensive branding and full execution support.
• Partner Events Industry events organized by trusted partners that The Ortus Club recommends and extends access to for their community, including sporting events with exceptional hospitality and curated guest lists.
• Ortus Moderator Certification Program Certification program for event moderators demonstrating tried-and-tested expertise and consistent adherence to high standards for fostering participation and building trust in executive discussions.

Quantifiable outcome

• 84% attendance rate for roundtables
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered flagship, core and minor.

• NvidiaflagshipGTM or Marketing PartnerNvidia hosts executive roundtable events with The Ortus Club, positioning the company at the center of AI and advanced computing discussions with senior decision-makers. The partnership enables Nvidia to engage C-suite leaders on cutting-edge technology topics through curated peer exchanges.
• MicrosoftflagshipGTM or Marketing PartnerMicrosoft partners with The Ortus Club for field marketing initiatives, hosting executive events that bring together senior leaders to discuss cloud infrastructure, enterprise software, and digital transformation topics.
• AWSflagshipGTM or Marketing PartnerAWS collaborates with The Ortus Club on APAC-focused executive events, empowering business leaders across the region through curated knowledge-sharing discussions on cloud innovation and digital transformation.
• Google CloudflagshipGTM or Marketing PartnerGoogle Cloud hosts executive events through The Ortus Club platform, engaging senior IT and business leaders on cloud infrastructure, AI, and enterprise collaboration topics.
• OpenAIflagshipGTM or Marketing PartnerOpenAI partners with The Ortus Club to host executive discussions on AI applications, safety, and enterprise adoption, positioning the company at the forefront of AI thought leadership.
• AdobecoreGTM or Marketing PartnerAdobe collaborates with The Ortus Club on executive events focused on creative technology, digital experience, and marketing innovation topics relevant to enterprise customers.
• SlackcoreGTM or Marketing PartnerSlack partnered with The Ortus Club for the 'Future of Work Cruise' event in Singapore, exploring digital transformation and collaboration technology with APAC executives.
• ZoomcoreGTM or Marketing PartnerZoom hosted a masterclass in Bangkok with The Ortus Club titled 'The Future of Workplace Productivity: Emerging Trends in AI & Communication' for communication technology executives.
• FortinetcoreGTM or Marketing PartnerFortinet collaborates with The Ortus Club on cybersecurity leadership events, including roundtable discussions in Manila engaging senior security leaders on evolving threat landscapes.
• SalesforcecoreGTM or Marketing PartnerSalesforce engages with The Ortus Club for executive events in the SaaS and FinTech sectors, facilitating discussions on CRM, customer experience, and digital transformation topics.
• WorkdaycoreGTM or Marketing PartnerWorkday partners with The Ortus Club for executive discussions on human capital management, financial management, and enterprise planning topics with senior finance and HR leaders.
• TwiliocoreGTM or Marketing PartnerTwilio collaborated with The Ortus Club for a Chinese New Year celebration event, showcasing the power of combining meaningful connections with unique experiences. Continuing partnership into 2025.
• VisacoreGTM or Marketing PartnerVisa trusted The Ortus Club to gather senior executives for valuable knowledge exchange on payments technology and digital commerce topics.
• MastercardcoreGTM or Marketing PartnerMastercard partners with The Ortus Club for executive event hosting, engaging senior decision-makers on fintech innovation and digital payments topics.
• Dell TechnologiescoreGTM or Marketing PartnerDell Technologies collaborates with The Ortus Club on executive events focused on digital transformation, cloud infrastructure, and enterprise technology topics.
• IBMcoreGTM or Marketing PartnerIBM partnered with The Ortus Club for executive events including discussions in Melbourne, engaging senior IT leaders on enterprise computing and AI topics.
• SupersidecoreGTM or Marketing PartnerSuperside co-hosted a creative leadership roundtable with The Ortus Club in London, discussing how creative leaders can preserve artistic vision while scaling creative excellence.
• CouchbasecoreGTM or Marketing PartnerCouchbase partnered with The Ortus Club for North American executive events on cloud innovation, engaging senior database and cloud technology leaders.
• VonagecoreGTM or Marketing PartnerVonage collaborated with The Ortus Club for an executive cruise event in Chicago, themed 'Voyage of Trust,' focusing on business connections and industry discussions.
• OracleflagshipGTM or Marketing PartnerOracle partners with The Ortus Club for large-scale summit events and executive discussions, engaging senior leaders on enterprise software and cloud infrastructure topics.
• ThoughtworkscoreGTM or Marketing PartnerThoughtworks partnered with The Ortus Club for global virtual events in 2025, leveraging the platform to connect with senior IT decision-makers through innovative event formats.
• ZendeskcoreGTM or Marketing PartnerZendesk collaborates with The Ortus Club on contact centre transformation events, engaging customer experience leaders on CX innovation and service technology topics.
• CloudflarecoreGTM or Marketing PartnerCloudflare hosts executive events with The Ortus Club, engaging senior IT and security leaders on web infrastructure, performance, and cybersecurity topics.
• Tata CommunicationscoreGTM or Marketing PartnerTata Communications partnered with The Ortus Club for events in Hong Kong, engaging senior leaders on digital infrastructure and communications transformation topics.
• NetAppcoreGTM or Marketing PartnerNetApp collaborates with The Ortus Club on executive events focused on cloud data management and data infrastructure topics for senior technology leaders.
• DataminrminorGTM or Marketing PartnerDataminr partnered with The Ortus Club for global executive events, engaging senior leaders on AI-powered risk detection and real-time information topics.
• CanvacoreGTM or Marketing PartnerCanva partners with The Ortus Club for executive events, engaging creative and marketing leaders on visual communication and design technology topics.
• JLLminorGTM or Marketing PartnerJLL (Jones Lang LaSalle) partners with The Ortus Club for executive events, engaging senior real estate and facilities leaders on workplace transformation topics.
• AvanadecoreGTM or Marketing PartnerAvanade collaborates with The Ortus Club on executive events, engaging senior IT and digital transformation leaders on Microsoft ecosystem and consulting topics.
• CiscocoreGTM or Marketing PartnerCisco partners with The Ortus Club for large-scale summit events, engaging senior executives on networking, collaboration, and cybersecurity topics.
• AsanacoreGTM or Marketing PartnerAsana collaborates with The Ortus Club for executive events, engaging senior leaders on workplace productivity and project management topics.
• InsiderminorGTM or Marketing PartnerInsider partners with The Ortus Club for executive events focused on digital marketing and customer engagement technology topics.
• Checkout.comcoreGTM or Marketing PartnerCheckout.com partners with The Ortus Club for enterprise events, engaging senior finance and payments leaders on payment technology and fintech topics.
• Workplace from MetacoreGTM or Marketing PartnerWorkplace from Meta hosts executive events with The Ortus Club, engaging senior HR and IT leaders on workplace collaboration and digital transformation topics.
• PayPalcoreGTM or Marketing PartnerPayPal partners with The Ortus Club for executive events, engaging senior finance and technology leaders on digital payments and fintech innovation topics.
• Google Chrome EnterprisecoreGTM or Marketing PartnerGoogle Chrome Enterprise collaborates with The Ortus Club on executive events, engaging senior IT leaders on browser technology and enterprise security topics.

Scale indicators13 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• GDS Group: GDS Group runs executive summits, roundtables, and knowledge-sharing events for senior technology and business decision-makers globally. It is the closest direct competitor to The Ortus Club with a comparable B2B executive events format and similar sponsor and attendee base.
• Pavilion: Pavilion (formerly Revenue Collective) is a private community of senior GTM, sales, and marketing leaders that runs roundtables, summits, and peer exchanges. Comparable executive peer-community model with overlapping senior marketing and revenue leader audiences.
• YPO (Young Presidents' Organization): YPO is a global peer network of CEOs and senior executives organized into chapters for confidential peer learning, roundtables, and forums. Comparable executive peer-advisory model serving a similar C-suite audience and event-driven engagement format.
• Vistage: Vistage operates paid peer advisory groups for executives (CEOs, business leaders) that bring together senior members for confidential roundtables and 1:1 advisory. Directly comparable to Ortus's executive roundtable model in audience, format, and Chatham-Rule-style conversations.

Others

• Cvent: Cvent is an enterprise event management platform offering registration, attendee management, and event marketing automation. Comparable ecosystem participant serving the same enterprise event organizers as customers, though it operates at the technology layer rather than as a managed service like Ortus.
• Bizzabo: Bizzabo is an event experience operating system that provides software for B2B events, hybrid events, and webinars. Adjacent and potentially competing on the event technology layer, but operates as a SaaS platform rather than a managed event service provider like Ortus.

Broad incumbents

• Informa: Informa is one of the largest global B2B events, exhibition, and conference organizers across technology, healthcare, and other industry verticals. Comparable as a major event organizer serving enterprise technology audiences, though at vastly larger scale and broader portfolio.
• Questex: Questex organizes B2B industry events, conferences, and hosted-buyer programs across technology, healthcare, and other verticals. Comparable as a B2B event organizer with an enterprise customer base, though larger and primarily trade-show focused.
• Emerald: Emerald is a large B2B event organizer and media company operating industry trade shows, conferences, and proprietary events across multiple verticals. Comparable as a broader B2B event organizer serving enterprise audiences, though at greater scale and more focused on trade shows than peer roundtables.

Emerging players

• Chief: Chief is a private membership network for C-suite women that curates peer groups, events, and roundtables. Comparable executive peer-community model with similar Chatham-Rule-style small-group formats, though focused on a distinct executive cohort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-ortus-club
• Xx.com/The_OrtusClub

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ortus Club