ZYTO

What ZYTO does

ZYTO Technologies, Inc. is a privately held wellness technology company founded in 2004 by Dr. Vaughn R. Cook and headquartered in Lehi, Utah, with manufacturing in Lindon, Utah. The company develops and sells integrated hardware and software products for biocommunication-based wellness decision support, serving more than 15,000 practitioners across 50+ countries.

The company's core product is the ZYTO Hand Cradle, an FDA-cleared Class II medical device that records galvanic skin response (GSR) patterns through six non-invasive contact points. During a guided session averaging three to five minutes, the paired software platform presents digital Virtual Items representing wellness concepts (supplements, oils, body systems, lifestyle topics) and records response patterns, then organizes the data into structured wellness reports. The product portfolio is tiered: ZYTO Balance (entry-level subscription at approximately $399/month with 196 curated items), ZYTO Select ($9,750 upfront plus $50/month, with 3,000+ items), ZYTO Elite ($14,750 upfront plus $50/month, with 8,000+ items and full clinical features), and ZYTO EVOX ($10,750 upfront plus $50/month), a voice-mapped perception reframing add-on that integrates with Select and Elite. ZYTO Remote extends the platform to internet-based remote sessions. Manufacturing is conducted from an ISO 13485-certified facility.

The business model is a subscription-plus-hardware hybrid: software license fees with monthly maintenance subscriptions, bundled initial Hand Cradle hardware with warranty, and recurring professional services including training, certification (Trinity ZYTO Specialist), and technical support with a dedicated success manager on Elite. Go-to-market is sales-led and segmented across wellness practitioners (naturopaths, chiropractors, energy-medicine practitioners), network marketers for branded scan experiences, and individual consumers who access scans via the practitioner locator network. The company is founder-led (Dr. Cook remains Chairman) and self-funded, with no disclosed institutional investment, operating with a team of 51-100 employees.

Name

ZYTO

Legal name

ZYTO Technologies, Inc.

Website

https://zyto.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

ZYTO Technologies is a private wellness technology company that develops an FDA-cleared Class II galvanic skin response device and tiered software platforms used by 15,000+ holistic practitioners and network marketers across 50+ countries for client wellness consultations.

Ownership category

akta.pro rank

Product category

Wellness Technology Software

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Biocommunication technology
• Galvanic skin response
• Wellness software platform
• Electrodermal scanning
• FDA-cleared medical device

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Software Subscriptions: Monthly or annual subscription fees for software platforms. Balance at $399/month (flash sale $299), Select at $9,750 + $50/month, Elite at $14,750 + $50/month, EVOX at $10,750 + $50/month. Subscriptions include software updates, support, and training while active.
2. Hardware Sales: ZYTO Hand Cradle FDA-cleared Class II medical device sold to practitioners and network marketers. Included with initial software purchase; additional units available separately. 1-year warranty included, extendable to 2 years with active subscription.
3. Professional Services & Training: Onboarding training, live webinar invitations, ZYTO Forum access, technical support, and extended support included in subscriptions. Elite includes dedicated success manager and priority support options.
4. Referral Program Revenue: One-time referral bonuses paid to existing subscribers for software referrals. Bonuses range from $50 (Balance referral) to $450 (Elite referral), with recurring credits for continued subscription activity.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

ZYTO develops and sells tiered biocommunication software platforms (Balance, Select, Elite, and EVOX) that pair with an FDA-cleared Class II Hand Cradle hardware device to record galvanic skin response (GSR) patterns during guided wellness sessions. The company packages this hardware-software system for wellness practitioners, chiropractors, and network marketers who use the structured wellness reports to support client consultations, with pricing structured as upfront platform license fees plus recurring monthly subscriptions.

Product overview

ZYTO offers a connected ecosystem of software platforms, hardware devices, and wellness libraries designed to support practitioner-guided wellness conversations. The portfolio consists of four software tiers: Balance (entry-level), Select (mid-tier), and Elite (full clinical suite), plus EVOX as an add-on perception reframing module that integrates with Select and Elite. All software platforms use the FDA-cleared Hand Cradle device to record galvanic skin response (GSR) data during guided sessions. Virtual Items represent digital wellness references across supplements, essential oils, lifestyle factors, and body systems. The platform is backed by 25+ years of biocommunication research and serves practitioners in 50+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• ZYTO Balance: Entry-level practitioner platform with curated virtual item library, 12+ report formats, and structured wellness reporting tools for growing wellness practices.
• ZYTO Select
• ZYTO Elite
• ZYTO EVOX
• ZYTO Hand Cradle

Products and services

• ZYTO Balance Entry-level practitioner platform providing streamlined wellness sessions with a curated library of 196 Virtual Items, 12+ structured wellness report formats, custom client profiles, and basic wellness-focused reporting tools. Targeted at growing wellness practices and network marketers at $399/month.
• ZYTO Select Mid-tier practitioner platform with custom Virtual Item capability (3,000+ items), side-by-side session comparisons, practitioner notes and follow-ups, expanded reporting options, and libraries from 250+ product companies. Designed for growing wellness practices at $9,750 + $50/month.
• ZYTO Elite Full clinical suite providing complete access to all ZYTO features including 8,000+ Virtual Items, advanced report builder, custom template creation, unlimited manual sessions, priority technical support, and a dedicated success manager for multi-practitioner wellness organizations at $14,750 + $50/month.
• ZYTO EVOX Voice-mapped perception reframing platform that records voice patterns across 16 perception zones to support structured reframing sessions and emotional wellness conversations. Integrates with Select and Elite platforms. Priced at $10,750 + $50/month.
• ZYTO Hand Cradle FDA-cleared Class II medical device that records galvanic skin response (GSR) patterns during practitioner-guided wellness sessions. USB-connected, non-invasive hardware component with 6 contact points and sealed durable construction, used with all ZYTO software platforms.

Quantifiable outcome

• Sessions complete in 3-5 minutes on average
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor.

• 23andMeminorOthersListed as an industry player in the Direct-to-Consumer Relationship Tests market alongside ZYTO in a market research report. Not an active partnership but competitive positioning in the same market segment.
• AncestryDNAminorOthersListed as an industry player in the Direct-to-Consumer Relationship Tests market alongside ZYTO in a market research report. Not an active partnership but competitive positioning in the same market segment.
• MyHeritageminorOthersListed as an industry player in the Direct-to-Consumer Relationship Tests market alongside ZYTO in a market research report. Not an active partnership but competitive positioning in the same market segment.
• EverlywellminorOthersListed as an industry player in the Direct-to-Consumer Relationship Tests market alongside ZYTO in a market research report. Not an active partnership but competitive positioning in the same market segment.
• LetsGetCheckedminorOthersListed as an industry player in the Direct-to-Consumer Relationship Tests market alongside ZYTO in a market research report. Not an active partnership but competitive positioning in the same market segment.
• Pathway GenomicsminorOthersListed as an industry player in the Direct-to-Consumer Relationship Tests market alongside ZYTO in a market research report. Not an active partnership but competitive positioning in the same market segment.
• InvitaeminorOthersListed as an industry player in the Direct-to-Consumer Relationship Tests market alongside ZYTO in a market research report. Not an active partnership but competitive positioning in the same market segment.
• LabCorpminorOthersListed as an industry player in the Direct-to-Consumer Relationship Tests market alongside ZYTO in a market research report. Not an active partnership but competitive positioning in the same market segment.
• Quest DiagnosticsminorOthersListed as an industry player in the Direct-to-Consumer Relationship Tests market alongside ZYTO in a market research report. Not an active partnership but competitive positioning in the same market segment.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HeartMath: HeartMath's Inner Balance device uses GSR/HRV biofeedback for emotional regulation and stress resilience, mirroring ZYTO's GSR-based biocommunication device for wellness practitioners and individuals.
• Muse (Interaxon): Muse builds consumer EEG biofeedback headbands for meditation and focus — a direct analogue in consumer-grade biofeedback devices sold into the same wellness/self-regulation channel.
• Apollo Neuro: Apollo Neuro sells a wearable that delivers low-frequency vibrations for stress and sleep, targeting wellness-minded consumers and practitioners — same end-user segment and direct-to-consumer-plus-practitioner model.
• BrainTap Technologies: BrainTap produces audio-visual entrainment and brain-exercise devices marketed through wellness practitioners for stress, sleep, and performance — overlapping practitioner channel and biofeedback use case.
• NeuroSky: NeuroSky manufactures low-cost EEG and biosensor chips used in consumer wellness and brain-fitness products; comparable as a low-cost biosignal hardware platform feeding wellness applications.

Broad incumbents

• Thought Technology: Thought Technology is a long-established clinical biofeedback and psychophysiology equipment maker (pro/clinical channel). Broader than ZYTO, but competes for the same practitioner wallet share in the GSR/EMG/EEG equipment category.

Emerging players

• Emotiv: Emotiv makes consumer and research EEG headsets used for meditation, focus, and brain-computer interfaces — adjacent wellness biofeedback technology competing for the same practitioner/consumer mindshare.
• NeuroField: NeuroField offers clinical neurofeedback and low-intensity TMS/pEMF systems used by integrative and functional medicine practitioners — a tighter sub-segment overlap with ZYTO's practitioner customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/ZYTOtechnology
• Facebookfacebook.com/ZYTOTechnologies
• LinkedInlinkedin.com/company/zyto
• Instagraminstagram.com/zytotech
• Xx.com/zyto_biotech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZYTO