SafeNow

What SafeNow does

SafeNow GmbH, founded in 2018 and headquartered in Munich, operates a mobile personal-safety platform consisting of a free consumer iOS/Android app that lets users send emergency alerts to predefined contact groups via a hold-to-activate button. The app is engineered around an Always-Loud alarm that overrides device silent and Do Not Disturb modes, GPS outdoor positioning combined with Bluetooth Low Energy beacon-based indoor positioning for meter-accurate location inside buildings, geofenced SafeNow Zones that automatically connect users to on-site security without login, and an 11-language interface. The platform extends to a beta-stage Partner App for venue operators and a roadmap that includes a physical SafeNow Button accessory, smartwatch integration, and a lockscreen widget.

SafeNow's commercial model is a B2B-funded freemium: the consumer app is permanently free with no ads, premium tier, subscription, or data selling, while venue partners (public transit authorities, hotels, clubs, festivals, universities, shopping centers, parking garages, swimming pools, and corporate campuses) pay to instrument their locations as SafeNow Zones. The company has reported over 2,700 SafeNow Zones across Germany and counts Deutsche Bahn, the Schottenhamel Festhalle at Munich Oktoberfest, Breidenbacher Hof, Motel One, TU Berlin, Rock im Park, and others as named partners. Operations are run by a small team (1-10) led by co-founders and Managing Directors Tilman Rumland and Benjamin Risom, with no disclosed external funding, no disclosed revenue, and a partnership management function (Meike Göbel) handling venue sales.

Name

SafeNow

Legal name

SafeNow GmbH

Website

https://safenow.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SafeNow is a Munich-based company that operates a free consumer mobile safety app and a B2B venue partnership program, providing always-loud emergency alerts, meter-accurate indoor positioning, and on-site security dispatch across 2,700+ SafeNow Zones in Germany.

Ownership category

akta.pro rank

Product category

Personal Safety / Emergency Alert Software

NAICS

Security Systems Services (56162), Investigation, Guard, and Armored Car Services (56161)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE)

akta.pro secondary industry

Mobile Patrol & Alarm Response (HSAHAKAB)

Keywords

• Personal safety app
• Emergency alert app
• Venue safety zones
• Mobile safety platform
• Emergency response software

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. B2B Partnership / Venue Licensing: Venue partners (clubs, festivals, hotels, transit operators, corporate campuses) pay to create SafeNow Zones, funding the infrastructure that enables the permanently free consumer app. Partners invest in safety for their own employees and guests, which simultaneously makes the app free for all users.
2. Free Consumer App (Freemium): The SafeNow app is permanently free for end users with no ads, no premium tier, no subscription, and no data selling. Revenue is not derived directly from consumers but from B2B partnerships that subsidize the free app.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

SafeNow provides a permanently free mobile emergency alert app for iOS and Android that lets users send one-touch alarms with precise location to predefined contact groups, with an Always-Loud alarm that overrides device silent modes. It also operates a B2B SafeNow Zones service in which venue partners (transit hubs, hotels, festivals, clubs, corporate campuses) install infrastructure so the app automatically connects users entering the zone to on-site security staff with meter-accurate indoor positioning.

Product overview

SafeNow is a free mobile emergency alert platform consisting of the SafeNow App (iOS/Android), which enables users to send alarms with location data to predefined groups via a button-press mechanism that overrides silent modes. The platform includes SafeNow Zones - partner-enabled locations where local security personnel are also alerted. The ecosystem comprises the core consumer app, the SafeNow Partner App (beta) for venue management, and upcoming hardware integrations including the SafeNow Button and Smartwatch Integration. The platform supports 11 languages and operates on a B2B partnership model that keeps the consumer app free forever.

Differentiator

Problem solved

Functional benefit

Products and services

• SafeNow App Free mobile emergency alert application for iOS and Android that lets individual users send a one-touch alarm with precise live location to predefined contact groups, featuring an Always-Loud alarm tone that overrides Silent and Do Not Disturb modes, GPS outdoor location, and automatic group notification.
• SafeNow Zones (B2B venue safety service) B2B venue safety service for transit operators, hotels, festivals, clubs, corporate campuses, and public infrastructure operators; SafeNow sets up geofenced SafeNow Zones with meter-accurate indoor positioning so that visitors using the free SafeNow app can alert on-site security in addition to their personal contact groups. Over 2,700 SafeNow Zones have been deployed across Germany.
• SafeNow Partner App Companion mobile application for SafeNow Zone partner employees (security staff and venue managers) to manage their SafeNow Zone, assign helpers, and coordinate emergency response to alerts triggered by app users inside the zone. Currently in beta.

Quantifiable outcome

• 98% of security personnel and first aid providers recommend SafeNow (Deutsche Bahn Südkreuz study)
• +4 more outcomes

Named customers15 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

20 partnerships are on record, tiered minor and core.

• Additional Oktoberfest Festzelte (2+ tents)minorStrategic or Co-development Partner · 11 September 2025Münchner Merkur reported on September 11, 2025 that two additional Oktoberfest Festzelte joined SafeNow, expanding the number of SafeNow Zone-enabled tents at the festival.
• Deutsche Bahn (Hamburg Hauptbahnhof)coreStrategic or Co-development Partner · 26 October 2023Deutsche Bahn partnered with SafeNow to deploy SafeNow Zones at Hamburg Hauptbahnhof, enabling passengers and staff to alert security directly via the app. NDR 90,3 and Hamburger Abendblatt reported on the deployment, following a successful pilot at Berlin Südkreuz.
• Deutsche Bahn (Berlin Südkreuz)coreStrategic or Co-development Partner · 26 October 2023Deutsche Bahn Berlin Südkreuz was the first station to pilot SafeNow, followed by a formal study with German Federal Police (Bundespolizei). The study evaluated the effects on actual and perceived safety of passengers, employees, and businesses. The study report ('Abschlussbericht') is publicly available and referenced across all partner pages as proof of effectiveness: 0% false alarm rate, 98% recommendation rate, 100x greater coverage.
• Schottenhamel Festhalle (Oktoberfest)coreStrategic or Co-development Partner · 12 September 2023The iconic Schottenhamel Festhalle tent at Munich's Oktoberfest partnered with SafeNow in September 2023, transforming the entire tent into a SafeNow Zone. Press coverage from ZDF, Bild, Süddeutsche Zeitung, Münchner Merkur, and chip.de amplified the partnership widely.
• Bundespolizei (German Federal Police)coreStrategic or Co-development PartnerGerman Federal Police participated in the Deutsche Bahn / SafeNow study at Berlin Südkreuz station, evaluating the SafeNow system's impact on safety at the transit hub alongside Deutsche Bahn and SafeNow.
• Breidenbacher Hof Hotel (Düsseldorf)coreStrategic or Co-development PartnerLuxury hotel Breidenbacher Hof in Düsseldorf deployed SafeNow Zone. In a documented test, an employee in Room 325 triggered an alert at 9:20 PM and three staffers arrived within 40 seconds. Hotel manager Cyrus Heydarian is quoted endorsing the system.
• Motel OneminorStrategic or Co-development PartnerMotel One hotel chain operates as a SafeNow Zone partner, enabling guests to alert hotel security directly via the SafeNow app. Listed as an official SafeNow Zone (SafeSpot).
• TU BerlincoreStrategic or Co-development PartnerTechnical University of Berlin operates as an official SafeNow Zone (SafeSpot) since 3 years (as of content date). Campus grounds are instrumented with SafeNow Zone infrastructure.
• 089 BarminorStrategic or Co-development Partner089 Bar is a SafeNow Zone partner, enabling patrons to directly alert on-site security via the SafeNow app.
• P7S1 (Munich)minorStrategic or Co-development PartnerMunich-based club P7S1 operates as a SafeNow Zone partner.
• Pouch Club (Berlin)minorStrategic or Co-development PartnerBerlin-based club operating as an official SafeNow Zone since 70 days (as of content date). Patrons can alert club security directly via the app.
• Europa Center (Shopping Mall)minorStrategic or Co-development PartnerShopping center operating as a SafeNow Zone, with community requests (2,798 reviews) requesting the zone at this location indicating demand.
• Zoologischer Garten (Berlin Train Station)minorStrategic or Co-development PartnerBerlin train station operating as a SafeNow Zone since 2 years (as of content date). Part of the expanding Deutsche Bahn / SafeNow zone network.
• Sommerbad Neukölln (Berlin)minorStrategic or Co-development PartnerBerlin public swimming pool operating as a SafeNow Zone, enabling patrons to alert security or first aid staff.
• Isar Parkhaus (Munich)minorStrategic or Co-development PartnerMunich parking garage operating as a SafeNow Zone partner, addressing nighttime safety concerns raised by community reviews.
• Rock im Park FestivalminorStrategic or Co-development PartnerRock im Park music festival operates as a SafeNow Zone, enabling festival-goers to alert security staff during the event.
• Antenne Münster (Oktoberfest Münster)minorStrategic or Co-development PartnerMünster's local Oktoberfest event partnered with SafeNow, enabling visitors to access SafeNow Zone coverage. Antenne Münster reported on the partnership on September 25, 2024.
• Frauennotruf MünchenminorGTM or Marketing PartnerListed as a cooperation partner on the SafeNow download page. Frauennotruf München is a women's emergency hotline / crisis center in Munich, indicating a referral or awareness partnership.
• KOeV (Kommunaler Öffentlicher Personenverkehr)minorGTM or Marketing PartnerListed as a cooperation partner on the SafeNow download page, representing municipal public transport operators.
• VDMK (Verband Deutscher Messe- und Veranstaltungstechnik)minorGTM or Marketing PartnerListed as a cooperation partner on the SafeNow download page. VDMK is the German Association for Exhibition and Event Technology, relevant to festival and event venue partnerships.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• bSafe: bSafe is a personal-safety app offering SOS alerts, live GPS sharing, and follow-me timers for friends, family, and colleagues. It competes in the same smartphone-based group alerting category as SafeNow.
• React Mobile: React Mobile provides safety apps for hotels and hospitality with one-touch panic alerts sent to security staff with location. This is the same B2B venue model SafeNow uses for its hotel and venue zones.
• Noonlight: Noonlight provides a personal-safety app with one-touch emergency dispatch to a 24/7 monitoring center and shares live location with first responders. It is the closest US functional equivalent to SafeNow's alert-plus-dispatch model.
• Citizen: Citizen (formerly Vigilante) is a consumer personal-safety mobile app that delivers real-time alerts and lets users share location with contacts. It overlaps directly with SafeNow's core group alerting and live-location proposition.

Broad incumbents

• Rave Mobile Safety (Motorola Solutions): Rave Mobile Safety, now part of Motorola Solutions, provides mass-notification and panic-button software for campuses, cities, and enterprises. It competes with SafeNow in the university and public-safety B2B market.
• ADT: ADT is a large incumbent commercial and residential security provider offering monitored alarms, panic buttons, and on-site response services. It is a broader incumbent against which SafeNow competes for venue security budgets.
• Securitas: Securitas is a global security services provider with guarding, mobile patrol, and alarm response. SafeNow Zones essentially integrate with Securitas-style on-site security staff as the response layer.
• Bosch Building Technologies: Bosch Building Technologies provides integrated security systems (alarms, video, access control) for commercial buildings and public venues. It is a broader incumbent with overlapping safety-alerting capabilities.

Emerging players

• StaySafe (SoloProtect): StaySafe / SoloProtect offers lone-worker safety apps with SOS alerts, location sharing, and monitored response. While more focused on employee lone-worker use cases, it overlaps SafeNow's workplace and campus applications.
• Silent Beacon: Silent Beacon makes a wearable Bluetooth panic button paired with a smartphone safety app. It is comparable to SafeNow's hardware roadmap (SafeNow Button and smartwatch integration).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@safenow
• Facebookfacebook.com/safenowofficial
• LinkedInlinkedin.com/company/safenow
• Instagraminstagram.com/safenow_official
• TikToktiktok.com/@safenow_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafeNow