bSafe
bSafe Ltd. is a Norway-based SaaS provider of an emergency alert and response platform offering voice-activated SOS, live GPS, real-time audio/video streaming, and AI moderation to individual consumers via a consumer app and to enterprises, government, and security partners via B2B sales and API/SDK integration.
- Company typePrivate
- Founded2007
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What bSafe does
bSafe Ltd. is a Norway-incorporated SaaS company that operates a personal and public safety platform centered on voice-activated and one-touch SOS, live GPS tracking with auto-recording, real-time audio/video streaming to guardians or monitoring centers, and AI-assisted emergency moderation. The product is delivered to consumers via the Apple App Store with an exclusive Apple ecosystem integration, and to organizations via a B2B Partner Portal, direct enterprise sales, and an API/SDK program supporting OEM, white-label, and embedded deployments for security firms, government, first responders, mobile operators, and alarm monitoring companies. The company is led by founder and CEO Rich Larsen with co-founder Silje Vallestad as Chief Safety Officer and a small executive bench (CRO, lead designer, head of product marketing).
Revenue mechanics combine consumer subscriptions, enterprise licensing/API access, and partner integration/professional services, though pricing, ARR, and customer counts are not disclosed. The company has raised approximately $5.4M cumulatively across six rounds from 2008 through October 2018, with Sparebanken Vest and HolbergFondene as named investors, and the company's investor materials emphasize 'traction without traditional funding.' Strategic positioning targets the global workplace-violence and personal-safety market, with stated emphasis on the USA as the primary expansion market.
bSafe firmographics
Firmographics- Name
- bSafe
- Legal name
- bSafe Ltd.
- Website
- https://getbsafe.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bSafe Ltd. is a Norway-based SaaS provider of an emergency alert and response platform offering voice-activated SOS, live GPS, real-time audio/video streaming, and AI moderation to individual consumers via a consumer app and to enterprises, government, and security partners via B2B sales and API/SDK integration.
- Ownership category
- akta.pro rank
bSafe industry classification
Industry- Product category
- Personal Safety Software
- NAICS
- Security Systems Services (56162), Investigation and Security Services (5616)
- SIC
- Services-Computer Programming Services (7371), Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- Video Alarm Verification & Remote Video Monitoring (VSaaS Monitoring) (BPAKAFAE)
- akta.pro secondary industry
- Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use) (IMAGAIAF)
Keywords
Where bSafe is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
bSafe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: Subscription-based SaaS model providing emergency response capabilities to consumers, businesses, and enterprise clients with tiered access to platform features including SOS activation, live streaming, and monitoring services.
- Enterprise Licensing and API Access: Enterprise licensing for large entities requiring deeper API integration, white-labeling options, and dedicated technical support for security companies, government agencies, and first responder organizations.
- B2B Partner Integration Services: Technical integration services for partners including mobile operators, electronic manufacturers, alarm monitoring companies, and security firms requiring custom deployments.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels1 record
bSafe product offering
Product offeringCore offering
bSafe sells a SaaS-based emergency alert and response platform that lets users trigger SOS via voice activation or one-touch button, share live GPS location, stream real-time video and audio to trusted contacts or monitoring centers, and automatically document incidents. The platform is delivered as a consumer mobile app (Apple App Store and Google Play) and as enterprise-grade deployments via API/SDK integration, white-labeling, and a B2B Partner Portal for corporates, government agencies, first responders, security firms, and OEM partners.
Product overview
bSafe is a unified mobile safety platform (SaaS) providing comprehensive emergency alert and response capabilities. The core platform combines voice-activated SOS, live GPS tracking with auto-recording, AI-powered moderation and response coordination, and real-time streaming to emergency contacts or professional monitoring centers. The platform is designed for individual consumers as well as enterprise deployment across businesses, schools, healthcare facilities, lone workers, and government/public safety organizations, with API/SDK integration available for large entities seeking to embed or white-label the technology.
Differentiator
Problem solved
Functional benefit
Products and services
- bSafe Emergency Alert and Response Platform A SaaS emergency response platform that lets individual users trigger SOS via voice activation or one-touch button, share live GPS location, stream real-time video and audio to trusted contacts or professional monitoring centers, and automatically document incidents. It is distributed as the bSafe consumer app on the Apple App Store and Google Play, with premium features available for individual users seeking enhanced personal safety.
- bSafe Enterprise Safety Platform (B2B Partner Portal) An enterprise edition of the bSafe platform offered through a dedicated B2B Partner Portal for corporates, schools, healthcare and social care, hospitality, rideshare, real estate, non-profits, and lone workers. It enables employee protection, lone worker monitoring, workplace violence prevention, and incident documentation, with tiered access to platform features and dedicated technical support.
- bSafe API/SDK Integration and White-Label Program An integration offering that provides APIs and SDKs for embedding bSafe's SOS, live streaming, and GPS capabilities into third-party platforms, with white-labeling options and dedicated technical support. It is targeted at large entities including security companies, government and public safety agencies, mobile operators, electronic manufacturers, first responders, alarm monitoring firms, and military/police organizations.
Quantifiable outcome
- Emergency dispatch time reduced from 7-13 minutes to seconds
- +3 more outcomes
Companies that use bSafe
Customer profileSegments10 records
Ideal customer profiles3 records
bSafe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
bSafe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- AppleflagshipExclusive agreement integrating bSafe's cutting-edge safety features into the Apple ecosystem. iPhone users can now activate SOS alerts even when their device is tucked away in a pocket, purse, or jacket. Apple App Store highlights bSafe's SOS button that automatically starts audio and video recording via voice command if needed, with Live Streaming allowing guardians to see and hear what's happening in real time.
- Nightingale Security InccoreStrategic alliance combining bSafe's alert capabilities with Nightingale Security's drone response technology. CEO Jack Wu states: 'At Nightingale, we believe emergency response is a team sport. Combining the alert ability of bSafe and our drone's ability to respond, the complete solution will be more effective than each of the technologies alone.' Partnership bridges personal and public security.
- GKA Technology / MySafe PlacecoreCEO Gavin Anthony describes bSafe as 'a game changer when it comes to personal alert technology, and with the addition of full 24/7 monitoring makes the bSafe solution the premium safety solution for anyone on their own or at risk.' Partnership provides comprehensive monitoring services integrated with bSafe's emergency response platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
bSafe competitors and assessment
Company assessmentOthers
Direct peers
- Noonlight: Personal safety platform offering SOS triggering, location sharing, and dispatch to first responders via a mobile app and SDK. Now part of Life360, Noonlight is the closest direct competitor to bSafe's consumer SOS and enterprise API/SDK model.
- Citizen: Real-time public safety alert app that notifies users of nearby incidents and integrates with 9-1-1. Citizen overlaps with bSafe's real-time situational awareness and emergency response positioning.
- Rescu: Subscription personal emergency dispatch app that connects users to private emergency responders. Rescu competes with bSafe's premium, 24/7-monitoring offering for consumers willing to pay for faster response.
- Silent Beacon: Personal safety device and app combining a wearable panic button with real-time location alerts to contacts and emergency services. Silent Beacon is comparable to bSafe's combined hardware/app safety experience.
Broad incumbents
- Life360: Family location and safety app with SOS, crash detection, and emergency dispatch (via the Noonlight acquisition). Life360 competes with bSafe in consumer personal safety and increasingly in family/lone-worker protection.
- RapidSOS: Emergency response data platform that links connected devices (including apps and wearables) to 9-1-1 PSAPs with rich location and sensor data. RapidSOS is a complementary/competing backend for the kind of PSAP integration bSafe is targeting.
- ADT: Largest U.S. professionally monitored alarm/security company with consumer and enterprise offerings. ADT represents the incumbent monitored-security model that bSafe's alarm-monitoring partnerships and 24/7 monitoring integrations compete against.
Emerging players
- Flock Safety: Public safety technology company providing license plate reader and video surveillance for law enforcement and communities. Flock is an emerging competitor/adapter in the public safety tech stack bSafe is targeting through first-responder and government partnerships.
- Bond (Convey Health Solutions / personal security services): On-demand personal security and response service that dispatches trained security personnel to user locations. Bond competes with bSafe on premium monitored response and the bridge between consumer alerts and professional intervention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
bSafe social profiles
Digital presencebSafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
bSafe leadership team
Management profileNumber of profiles
Profiles5 records
bSafe funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bSafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bSafe
What does bSafe do?
bSafe sells a SaaS-based emergency alert and response platform that lets users trigger SOS via voice activation or one-touch button, share live GPS location, stream real-time video and audio to trusted contacts or monitoring centers, and automatically document incidents. The platform is delivered as a consumer mobile app (Apple App Store and Google Play) and as enterprise-grade deployments via API/SDK integration, white-labeling, and a B2B Partner Portal for corporates, government agencies, first responders, security firms, and OEM partners.
Is bSafe a public or private company?
bSafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bSafe founded?
bSafe was founded in 2007. It employs 11 to 50 people.
Where is bSafe based?
bSafe is headquartered in Philadelphia, United States, in the North America region.
How does bSafe make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are enterprise Licensing and API Access and B2B Partner Integration Services.
Who are bSafe's main competitors?
Ring (Amazon) is listed as an others. Direct peers are Noonlight, Citizen, Rescu and Silent Beacon. Broad incumbents are Life360, RapidSOS and ADT. Emerging players are Flock Safety and Bond (Convey Health Solutions / personal security services).
Does bSafe have an API?
Yes. bSafe offers API and SDK integration for large entities including security companies, government agencies, mobile operators, electronic manufacturers, first responders, alarm monitoring services, and military/police organizations. The API enables seamless integration with existing systems, white-labeling options, and dedicated technical support for enterprise and organizational deployment.
What industry is bSafe in?
bSafe's product category is Personal Safety Software. Its primary akta.pro industry code is BPAKAFAE, Video Alarm Verification & Remote Video Monitoring (VSaaS Monitoring), with a secondary code of IMAGAIAF, Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use). Its NAICS code is 56162 and its SIC code is 7371.