Minderest
Minderest is an AI-powered pricing and assortment intelligence SaaS platform founded in 2012 in Spain, serving enterprise retailers and manufacturers with direct-source competitor price monitoring, MAP/MSRP compliance, and AI dynamic pricing (Reactev) across 180+ global markets.
- Company typePrivate
- Founded2012
- HeadquartersMurcia, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Minderest does
Minderest is a Spain-based SaaS company founded in 2012 that provides AI-powered pricing and assortment intelligence to enterprise retailers, brands, and manufacturers. Its core platform collects pricing data directly from source websites (rather than via aggregators), handling dynamic content rendering and anti-bot detection to maintain claimed 99%+ accuracy across 180+ global markets in any language or currency, monitoring over 5 billion prices daily. The product portfolio spans competitor price monitoring, MAP/MSRP compliance tracking, AI Catalogue Intelligence, AI Promotion Intelligence, an InStore™ physical-store monitoring module, an Insite™ browser-extension analytics tool, and a Digital Shelf Benchmark module. Through its Reactev sub-brand, Minderest extends into AI-driven dynamic pricing automation, applying demand elasticity and market positioning models to generate prescriptive pricing recommendations.
The company operates a sales-led enterprise go-to-market with quote-based annual subscriptions and a self-serve customer portal at app.minderest.com. Its named customers include 11 of the world's 50 largest retailers, with logos such as eBay, HP, L'Oréal, Decathlon, Sony, Douglas, Brother, Leroy Merlin, Tradeinn, and Evolution. Reported customer outcomes from 35+ self-reported responses (2020-2023) include 9.8x ROI, 5-10% revenue uplift, and 80% time savings on data collection. Minderest holds ISO 27001 certification and has received third-party recognition as a top-10 price monitoring tool. Founded by CEO Antonio Tomás and CTO Juan Sánchez, the company has operated largely without disclosed venture funding beyond an early 2013 round from Mola, suggesting a bootstrapped growth trajectory reliant on enterprise sales execution rather than capital-driven scale-up.
Minderest firmographics
Firmographics- Name
- Minderest
- Legal name
- Minderest
- Website
- https://minderest.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Minderest is an AI-powered pricing and assortment intelligence SaaS platform founded in 2012 in Spain, serving enterprise retailers and manufacturers with direct-source competitor price monitoring, MAP/MSRP compliance, and AI dynamic pricing (Reactev) across 180+ global markets.
- Ownership category
- akta.pro rank
Minderest industry classification
Industry- Product category
- Pricing Intelligence Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
Keywords
Where Minderest is headquartered
LocationHeadquarters
- HQ city
- Murcia
- HQ country
- Spain
- HQ region
- Europe
Markets served
Minderest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to Minderest pricing intelligence platform with various tiers based on scope of monitoring, markets covered, and features. Enterprise customers with 1000+ SKUs and global presence drive recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing platform |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Minderest product offering
Product offeringCore offering
Minderest provides an AI-powered SaaS pricing intelligence platform that monitors competitor prices, product ranges, and marketplace activity across 180+ global markets in any language or currency, achieving 99%+ data accuracy through direct-source collection. The platform helps enterprise retailers, brands, and manufacturers avoid price wars, enforce MAP/MSRP compliance, and optimize promotional strategies. Its complementary Reactev product adds AI-driven dynamic pricing automation based on demand elasticity and market positioning models.
Product overview
Minderest is an AI-powered pricing intelligence platform comprising two core products: Minderest (a comprehensive SaaS pricing tool for ecommerce) and Reactev (an AI dynamic pricing automation platform). Together, these products form a unified pricing solution that helps retailers and brands monitor competitor prices and product ranges, react to market fluctuations, and anticipate future competitive threats. The platform offers over a dozen specialized modules including MAP/MSRP monitoring, AI Price Intelligence, AI Catalogue Intelligence, AI Promotion Intelligence, InStore™ for physical store monitoring, Digital Shelf Benchmark, Insite™ Analytics browser extension, and Competitive Environment analysis. Minderest processes over 5 billion monitored prices daily with 99%+ data accuracy across 180+ global markets.
Differentiator
Problem solved
Functional benefit
Brands
- Reactev: AI price optimization and dynamic pricing automation platform for retailers and manufacturers. Part of the Minderest group alongside Minderest, providing automated pricing based on elasticity of demand and market positioning models.
Products and services
- Minderest Pricing Intelligence Platform AI-powered SaaS pricing intelligence and competitor monitoring platform that monitors prices, product range, and marketplace activity across any country, language, or currency. Enables retailers and brands to identify competitor strategies and avoid price wars in distribution channels. Tracks over 5 billion prices daily with 99%+ accuracy across 180+ global markets.
- Reactev AI Dynamic Pricing AI price optimization and dynamic pricing automation platform that applies automated pricing based on elasticity of demand and market positioning models. Optimizes sales and profits by predicting market changes accurately using artificial intelligence, designed to help retailers become market leaders.
Quantifiable outcome
- 5-10% revenue increase (self-reported by 35+ customers, 2020-2023)
- +3 more outcomes
Companies that use Minderest
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles1 record
Minderest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Minderest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google ShoppingcoreMinderest monitors Google Shopping prices for customers - over 1.2 billion Google Shopping prices monitored for Tradeinn case study. Google Shopping serves as a data source and competitive intelligence channel.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Minderest competitors and assessment
Company assessmentDirect peers
- Prisync: Prisync is a direct competitor offering SaaS-based competitor price tracking and dynamic pricing for e-commerce retailers. It targets the same SMB-to-enterprise retail segment as Minderest with overlapping price monitoring, MAP enforcement, and product feed-based intelligence capabilities.
- Wiser: Wiser provides AI-driven retail price intelligence and competitive monitoring for brands and retailers. Its feature set — competitor price tracking, MAP monitoring, assortment intelligence, and digital shelf analytics — closely mirrors Minderest's core offering, serving overlapping enterprise customers.
- Competera: Competera is a pricing platform combining competitive price monitoring with AI-driven pricing optimization and demand-based price recommendations. It is one of the closest direct competitors to the combined Minderest + Reactev value proposition for enterprise retailers.
- Omnia Retail: Omnia Retail offers dynamic pricing software and competitive price intelligence for retailers and brands, with strong European market presence similar to Minderest. Its pricing automation, repricing rules, and competitive monitoring overlap substantially with Minderest's modules.
- Price2Spy: Price2Spy is a price monitoring and competitive intelligence SaaS targeted at retailers, brands, and manufacturers. It provides competitor price tracking, MAP monitoring, and repricing, positioning it as a direct functional peer for Minderest's monitoring use cases.
- Pricefx: Pricefx is an enterprise pricing software platform covering price optimization, management, and analytics for B2B and B2B2C companies. It competes with the Reactev half of Minderest's offering for larger organizations seeking full pricing lifecycle software rather than monitoring alone.
Broad incumbents
- Vendavo: Vendavo is a B2B pricing and margin optimization platform serving large industrial, distribution, and manufacturing enterprises. It overlaps with Minderest's brand/manufacturer customer segment but focuses on B2B price management rather than retail competitive monitoring.
- Revionics (Aptos): Revionics, now part of Aptos, provides retail price optimization and markdown/pricing lifecycle software for grocers and specialty retailers. It competes with Minderest/Reactev in AI-driven pricing optimization for large enterprise retail customers.
- NielsenIQ: NielsenIQ is a global measurement and data analytics powerhouse offering competitive retail intelligence, pricing, and market share data. It competes with Minderest at the high end of the enterprise segment through bundled competitive intelligence offerings for CPG brands and large retailers.
Emerging players
- DataWeave: DataWeave provides competitive intelligence and digital shelf analytics for retailers and consumer goods companies. Its focus on product availability, pricing, and assortment data overlaps with Minderest's catalogue intelligence and digital shelf benchmark modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
Minderest social profiles
Digital presenceMinderest compliance and trust
Trust signalCompliance1 record
Minderest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minderest leadership team
Management profileNumber of profiles
Profiles2 records
Minderest funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minderest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minderest
What does Minderest do?
Minderest provides an AI-powered SaaS pricing intelligence platform that monitors competitor prices, product ranges, and marketplace activity across 180+ global markets in any language or currency, achieving 99%+ data accuracy through direct-source collection. The platform helps enterprise retailers, brands, and manufacturers avoid price wars, enforce MAP/MSRP compliance, and optimize promotional strategies. Its complementary Reactev product adds AI-driven dynamic pricing automation based on demand elasticity and market positioning models.
Is Minderest a public or private company?
Minderest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Minderest founded?
Minderest was founded in 2012. It employs 51 to 100 people.
Where is Minderest based?
Minderest is headquartered in Murcia, Spain, in the Europe region.
How does Minderest make money?
One revenue line is on record: saaS Platform Subscription.
Who are Minderest's main competitors?
Direct peers on record are Prisync, Wiser, Competera, Omnia Retail, Price2Spy and Pricefx. Broad incumbents are Vendavo, Revionics (Aptos) and NielsenIQ. DataWeave is listed as an emerging player.
Does Minderest have an API?
Yes. Minderest offers a public API that enables businesses to combine pricing data collected by Minderest with data from any area or department including Marketing, Pricing, Sales, and Finance. The API allows users to make metrics more understandable, comparable, and actionable, supporting BI tool integration and data-driven decision-making across the enterprise. Developer documentation is at app.minderest.com/analytics/price/competitiveness.
What industry is Minderest in?
Minderest's product category is Pricing Intelligence Software. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads). Its NAICS code is 541511 and its SIC code is 7372.