The Jasmine Pearl

What The Jasmine Pearl does

The Jasmine Pearl, LLC is a Portland, Oregon-based importer and hand-blender of specialty loose leaf teas founded in 2004 by Heather Agosta and Chuck Bauman. The company sources teas directly from farms in China, Taiwan, Japan, India, South Africa, Sri Lanka, Colombia, and Nepal, then hand-blends proprietary formulations in a single Northeast Portland warehouse at 2222 NE Oregon St. Its product portfolio spans black, green, white, oolong, puerh, yellow, and herbal teas, plus matcha, whole herbs and spices, teaware (ceramic mugs, teapots, infusers), curated gift samplers, and a seasonal magazine-catalog publication called Feel Better Magazine.

The business runs a dual-channel model. Direct-to-consumer sales flow through a BigCommerce e-commerce storefront serving individual tea enthusiasts in the US and Canada, with warehouse pickup available and free shipping thresholds at $35 retail and $99 wholesale. The B2B wholesale channel supplies cafes, restaurants, grocery stores, gift shops, wellness centers, and food and beverage manufacturers — including ice cream producers, kombucha makers, confectioners, bakeries, and bubble tea shops — using the teas as both finished beverage and ingredient input. Operating as an Oregon LLC, the company is founder-owned, privately held, and bootstrapped with no external institutional investment recorded.

Following a major 2020 restructuring triggered by the pandemic, the company operates 100% online with a team of 6–8, down from 23 pre-pandemic; the brick-and-mortar teashop closed permanently. It allowed its USDA Organic certification to lapse in 2020 owing to resource constraints, though it continues to source primarily from certified-organic supplier farms. Operations adhere to Good Manufacturing Practices compliant with state and federal food safety regulations, and its teas have received press coverage from outlets including the New York Times, Food & Wine, and Newsweek.

Name

The Jasmine Pearl

Legal name

The Jasmine Pearl, LLC

Website

https://thejasminepearl.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jasmine Pearl is a Portland-based importer and hand-blender of specialty loose leaf teas, founded in 2004, selling proprietary blends directly to consumers online and through wholesale to cafes, restaurants, and food and beverage manufacturers across the US and Canada.

Ownership category

akta.pro rank

Product category

Specialty Loose Leaf Tea

NAICS

Coffee and Tea Manufacturing (311920), Spice and Extract Manufacturing (311942)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Loose leaf tea
• Specialty tea blends
• Wholesale tea supply
• Herbal tisanes
• Tea accessories

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Tea Sales: Direct-to-consumer online sales of loose leaf teas, herbal teas, teaware, and herbs & spices to individual customers.
2. Wholesale/B2B Sales: B2B sales of tea blends to cafes, restaurants, grocery stores, gift shops, wellness centers, and food/beverage manufacturers including ice cream, kombucha, confections, baked goods, and bubble tea companies.
3. Gift Certificates: Digital gift certificates sold to customers for redemption on future purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Jasmine Pearl is a Portland, Oregon-based importer and hand-blender of specialty loose leaf teas that sells directly to consumers through its e-commerce website and to businesses through a wholesale program. The company sources teas from farms in China, Taiwan, Japan, India, South Africa, Sri Lanka, Colombia, and Nepal, then crafts proprietary blends (including in-house roasted chai spices) for retail sale in black, green, white, oolong, puerh, yellow, matcha, and herbal varieties. In addition to tea, the company offers teaware, herbs and spices, gift samplers, and a wholesale supply channel for cafes, restaurants, and food/beverage manufacturers.

Product overview

The Jasmine Pearl Tea Company operates as a direct importer and blender of specialty loose leaf teas, offering a diverse portfolio centered on loose leaf teas, teaware, herbs & spices, and publications. The core product line consists of proprietary tea blends (black, green, white, oolong, puerh, herbal teas, and matcha) sourced from origins including China, Taiwan, Japan, India, South Africa, Sri Lanka, Colombia, and Nepal. The tea collection is complemented by functional teaware (mugs, cups, teapots, infusers), whole herbs and spices for blending, and the Feel Better Magazine seasonal catalog. The company serves both direct-to-consumer retail (online) and B2B wholesale channels, supplying teas to cafes, grocery stores, restaurants, wellness centers, and food/beverage manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Loose Leaf Tea Collection

Quantifiable outcome

• Teas sold in hundreds of cafes and stores across the country

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Colombia Tea FarmminorOthersDirect sourcing relationship with tea farm in Colombia where teas have been sourced. Founder Chuck Bauman visited the plantation in 2018 to strengthen the partnership.
• Growing GardensminorOthersCommunity partnership with Growing Gardens for their Spring Dig-In garden-a-thon event supporting fresh food access.
• Townshend's TeaminorOthersWhen Townshend's Tea ceased operations in 2019, Jasmine Pearl welcomed their wholesale customers as new wholesale partners.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Harney & Sons: Family-owned specialty tea blender and direct-to-consumer retailer founded in 1983. Comparable to Jasmine Pearl as a multi-generational specialty tea company with wholesale distribution, proprietary blends, and a national wholesale footprint in cafes and restaurants.
• Adagio Teas: Online-first specialty loose leaf tea retailer offering proprietary blends, single-origin teas, and customizable blending. Comparable to Jasmine Pearl as a DTC-focused specialty tea brand with proprietary blends and broad origin coverage.
• Republic of Tea: Specialty tea company offering premium loose leaf and bagged teas, herbs, and accessories through DTC and wholesale channels. Comparable to Jasmine Pearl for similar product breadth, gift-oriented positioning, and wholesale distribution to specialty retailers.
• Rishi Tea & Botanicals: Direct-trade specialty tea and botanical importer/blender with strong wholesale and DTC presence. Comparable to Jasmine Pearl for direct farm sourcing, organic and botanical ingredients, and proprietary blends targeting premium tea and food service customers.
• DAVIDsTEA: Canadian specialty tea retailer with strong DTC e-commerce and former retail store footprint. Comparable to Jasmine Pearl for loose leaf and proprietary blends, gift-oriented merchandising, and digital-first operations.

Regional players

• Steven Smith Teamaker: Portland-based specialty tea company founded by Steven Smith (co-founder of Stash Tea). Comparable to Jasmine Pearl for Pacific Northwest regional positioning, premium loose leaf offerings, and small-batch blending approach.
• Smith Teamaker: Portland-based premium tea company with retail teahouse and DTC operations. Directly comparable geographic peer to Jasmine Pearl in the Pacific Northwest specialty tea market with overlapping wholesale and DTC channels.
• TeaSource: Midwest-based online specialty tea retailer and wholesaler offering loose leaf teas and blends. Comparable to Jasmine Pearl for DTC e-commerce focus, proprietary blends, and wholesale distribution to cafes and restaurants.

Broad incumbents

• Stash Tea: Established specialty tea brand owned by Ford Ventures with broad distribution in grocery and food service. Comparable to Jasmine Pearl for loose leaf and bagged specialty tea offerings with nationwide wholesale presence, though at significantly larger scale.
• Teavana: Former specialty tea retail brand acquired by Starbucks, now primarily a packaged goods offering. Comparable to Jasmine Pearl as a brand operating in the premium tea category with broad consumer recognition and food service distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jasminepearlteaco
• Instagraminstagram.com/thejasminepearl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jasmine Pearl