SB Technology
SB Technology is a privately-held, Miami-based authorized distributor of 50+ consumer electronics brands, selling audio, computing, gaming, AR/AI wearables, and lifestyle gear wholesale to retailers across the USA, Canada, Latin America, Europe, and the Middle East.
- Company typePrivate
- Founded2007
- HeadquartersDoral, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SB Technology does
SB Technology (legal entity SB TECHNOLOGY NY CORP) is a privately-held consumer electronics distribution company founded in 2007 and headquartered in Miami, Florida, with operational offices in Aventura, Toronto, and Mumbai. The company operates as an authorized distributor and wholesale partner for more than 50 consumer electronics brands, spanning audio (JBL, JVC, Anker, Skullcandy, Dolphin Audio, HiFuture), computing (Dell, Lenovo, MSI), gaming and streaming (PlayStation 5, Xbox, Roku), drones and cameras (DJI), AR/AI wearables (Rokid, Meta Quest), mobile charging (Anker), smart home (Dreame), and lifestyle gear (Thule, TOZO). Its business model is straightforward B2B hardware distribution: SB Technology procures consumer electronics in bulk from brand partners and resells to retailers across the USA, Canada, Latin America, Europe, and the Middle East, earning margins on the spread.
The company serves primarily small and mid-sized retailers seeking access to a diversified CE brand portfolio under a single procurement relationship, with end consumers reached indirectly through these retail channels. Customer acquisition relies on direct sales outreach by a small leadership team (CEO Beshair Tharadra, VP Global Sales Danish Ansari, VP Sales Latin America Juan Pablo) plus a company website (sbtechnology.net) featuring a customer registration form. No public pricing, contract terms, or revenue figures are disclosed, and transaction terms are negotiated bilaterally with retailers.
SB Technology's competitive positioning rests on nearly two decades of distribution relationships, a broad multi-brand portfolio, and multi-regional reach rather than proprietary technology. The firm is founder-led, with no disclosed institutional investors, no funding rounds, and no parent company. The company is actively expanding, adding new brand partnerships (TOZO, Thule, Rokid) in 2025 and hiring across sales, logistics, and finance, but operates with a lean team of 11-50 employees and has no internal AI/ML, API, or proprietary technology stack beyond a transactional procurement interface.
SB Technology firmographics
Firmographics- Name
- SB Technology
- Legal name
- SB TECHNOLOGY NY CORP
- Website
- https://sbtechnology.net
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SB Technology is a privately-held, Miami-based authorized distributor of 50+ consumer electronics brands, selling audio, computing, gaming, AR/AI wearables, and lifestyle gear wholesale to retailers across the USA, Canada, Latin America, Europe, and the Middle East.
- Ownership category
- akta.pro rank
SB Technology industry classification
Industry- Product category
- Consumer Electronics Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)
Keywords
Where SB Technology is headquartered
LocationHeadquarters
- HQ city
- Doral
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
SB Technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Consumer Electronics Distribution: Revenue generated through distribution and wholesale of consumer electronics and hardware products to retailers. The company represents over 50 brand names including audio equipment, mobile charging, smart glasses, and lifestyle products, earning margins through bulk purchasing and resale to retail customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
SB Technology product offering
Product offeringCore offering
SB Technology is an authorized wholesale distributor of consumer electronics products, representing more than 50 brand names including JBL, Anker, TOZO, Thule, Dell, Lenovo, Meta, MSI, DJI, Dreame, Rokid, and others. The company purchases products in bulk from these brand partners and resells them to retail businesses across the USA, Canada, Latin America, Europe, and the Middle East. It supports retailers with competitive pricing, a user-friendly procurement interface, and strategic guidance on product launches and market penetration.
Product overview
SB Technology is a consumer electronics distribution company serving as an authorized distributor and wholesale partner for over fifty consumer electronics brands. The company operates a multi-brand distribution model, distributing products from brands including Rokid (AR glasses), Anker (charging solutions), Dolphin Audio, HiFuture, JVC, JBL, Thule, and TOZO. Additionally, through their wholesale division, they distribute brands such as Case Logic, Dell, DJI, Dreame, Lenovo, Meta, MSI, PS5, Roku, Skullcandy, Stralink, and X-box. The company serves retailers across USA, Canada, Latin America, Europe, and Middle East, offering products for home and office environments including audio equipment, mobile charging, smart wearables, entertainment devices, and lifestyle gear.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Brand Consumer Electronics Distribution
Companies that use SB Technology
Customer profileSegments2 records
Ideal customer profiles1 record
SB Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SB Technology partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- TOZOcoreSB Technology partnered with TOZO, an American consumer electronics company based in Seattle, Washington, established in June 2015 by Ryel Lin. TOZO focuses on designing and manufacturing smart devices and digital accessories utilizing Bluetooth technology including headphones, wireless earbuds, smartwatches, and speakers.
- ThulecoreSB Technology partnered with Thule, a globally recognized premium brand specializing in products enabling active lifestyles. Founded in Sweden in 1942, Thule designs high-quality, durable gear transport solutions including luggage, sports equipment, and outdoor gear under the motto 'Bring your life.'
- JBLcoreSB Technology distributes JBL products, an iconic audio technology brand founded in 1946. JBL produces high-quality audio equipment including speakers, headphones, home audio systems, and professional sound equipment, with a legacy of innovation spanning decades.
- AnkercoreSB Technology distributes Anker products, a global leader in mobile charging and consumer electronics. Anker operates in over 140+ markets and is trusted by more than 200 million users worldwide, delivering cutting-edge charging solutions and smart devices.
- RokidcoreSB Technology distributes Rokid products, a global pioneer in augmented reality (AR) and artificial intelligence. Founded in 2014, Rokid creates human-centered smart glasses that integrate digital intelligence into everyday life, focusing on innovative AI and AR wearable technologies.
- Dolphin AudiominorSB Technology distributes Dolphin Audio products, offering cutting-edge Bluetooth speakers, soundbars, microphones, and karaoke machines for unparalleled audio experiences.
- HiFutureminorSB Technology distributes HiFuture products, a brand focused on acoustic experience innovation. The company produces consumer electronics products designed to support passionate individuals with technology solutions.
- JVCcoreSB Technology distributes JVC products, a brand with strong legacy in sound and visual technology. JVC offers headphones, home entertainment systems, projectors, camcorders, and car audio solutions, creating immersive experiences through advanced technology.
- DellcoreSB Technology distributes Dell products through their wholesale channel, offering computers, laptops, and technology solutions for home and office environments.
- DJIcoreSB Technology distributes DJI products, a leading brand in drone and camera technology, through their wholesale operations.
- LenovocoreSB Technology distributes Lenovo products including computers, laptops, and technology solutions through their wholesale channel.
- MetacoreSB Technology distributes Meta products including Quest VR headsets and related consumer electronics through their wholesale channel.
- MSI (Micro-Star International)coreSB Technology distributes MSI products including gaming computers, laptops, and components through their wholesale channel.
- Sony PlayStation (PS5)coreSB Technology distributes PlayStation 5 gaming consoles and related products through their wholesale channel.
- RokucoreSB Technology distributes Roku streaming devices and products through their wholesale channel.
- Microsoft XboxcoreSB Technology distributes Xbox gaming consoles and products through their wholesale channel.
- SkullcandyminorSB Technology distributes Skullcandy headphones and audio products through their wholesale channel.
- DreameminorSB Technology distributes Dreame products including smart home cleaning devices through their wholesale channel.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
SB Technology competitors and assessment
Company assessmentBroad incumbents
- Ingram Micro: Global IT and consumer electronics distributor serving retailers, resellers, and enterprise customers worldwide. Comparable as a broad incumbent in the same B2B electronics distribution category where SB Technology operates, but at vastly greater scale and breadth.
- TD SYNNEX: Major global IT and consumer electronics distributor formed from the merger of SYNNEX and Tech Data. Competes in the same B2B electronics distribution space with a multi-vendor portfolio model analogous to SB Technology's 50+ brand approach.
Direct peers
- D&H Distributing: Distributor of consumer electronics, IT, and home entertainment products to small and mid-sized retailers and resellers. Direct peer to SB Technology in serving independent and SMB retailers with multi-brand consumer electronics distribution.
- Petra Industries: Consumer electronics distributor specializing in audio, video, and custom installation products for independent retailers. Closely comparable to SB Technology as a focused, retailer-oriented CE distributor carrying a multi-brand portfolio.
- ScanSource: Technology distributor of specialty technology products including consumer electronics, AV, and communications solutions. Comparable multi-vendor B2B distribution model with similar target customer base of resellers and retailers.
- TeleDynamics: Distributor of consumer electronics, home theater, and broadband products serving retailers and service providers. Direct peer in focused consumer electronics B2B distribution with a similar brand portfolio model.
- Worthington Distribution: Distributor of consumer electronics and accessories to retailers across North America. Comparable to SB Technology as a specialized multi-brand CE distributor serving the retail channel.
- JAM Industries: Canadian-based distributor of consumer electronics, musical instruments, and lifestyle products. Closely comparable in B2B distribution of consumer electronics brands to retailers, and relevant given SB Technology's Toronto office serving the Canadian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SB Technology social profiles
Digital presenceSB Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
SB Technology leadership team
Management profileNumber of profiles
Profiles9 records
SB Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SB Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SB Technology
What does SB Technology do?
SB Technology is an authorized wholesale distributor of consumer electronics products, representing more than 50 brand names including JBL, Anker, TOZO, Thule, Dell, Lenovo, Meta, MSI, DJI, Dreame, Rokid, and others. The company purchases products in bulk from these brand partners and resells them to retail businesses across the USA, Canada, Latin America, Europe, and the Middle East. It supports retailers with competitive pricing, a user-friendly procurement interface, and strategic guidance on product launches and market penetration.
Is SB Technology a public or private company?
SB Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SB Technology founded?
SB Technology was founded in 2007. It employs 11 to 50 people.
Where is SB Technology based?
SB Technology is headquartered in Doral, United States, in the North America region.
How does SB Technology make money?
One revenue line is on record: consumer Electronics Distribution.
Who are SB Technology's main competitors?
Broad incumbents on record are Ingram Micro and TD SYNNEX. Direct peers are D&H Distributing, Petra Industries, ScanSource, TeleDynamics, Worthington Distribution and JAM Industries.
Does SB Technology have an API?
No public API is recorded for SB Technology.
What industry is SB Technology in?
SB Technology's product category is Consumer Electronics Distribution. Its primary akta.pro industry code is CRAEAEAF, Business Technology & Electronics Wholesale Clubs (B2B). Its NAICS code is 42343 and its SIC code is 5045.