MobiFone

What MobiFone does

MobiFone Telecommunications Corporation, founded in 1993, is a Vietnamese state-owned mobile network operator and one of three dominant carriers (alongside Viettel and VNPT) controlling over 90% of Vietnam's mobile subscriptions. The company provides mobile voice, SMS, and 4G/5G data services to individual subscribers and enterprises, supported by a nationwide retail and dealer network, the My MobiFone app, and SMS/USSD self-service channels across all 63 provinces. Its technology stack spans LTE and 5G network infrastructure (with Nokia network optimization reducing energy consumption by approximately 14%), cloud-native workloads on AWS, and an expanding portfolio of digital platforms including mobiEdu (education with adaptive AI), mobiAgri (precision agriculture), mobiCloud, MobiFone Money, and the MEET online meeting platform recognized as a Potential National Digital Platform.

MobiFone monetizes through subscription-based mobile plans (daily to annual tiers ranging from 5,000 VND to 6M VND), usage-based international roaming across 500+ networks in nearly 180 countries, transaction fees from the MobiFone Digital Payments subsidiary (licensed by the State Bank of Vietnam in March 2026), digital content including exclusive World Cup 2026 broadcasting rights, and enterprise solutions covering IoT connectivity, dedicated business plans (m-Business, mBiz360), and government digital transformation contracts. The youth sub-brand Saymee (launched with AWS and Amdocs) targets younger demographics with specialized plans.

The company's go-to-market combines direct sales teams for enterprise and government clients, retail stores and authorized dealers for consumers, and digital self-service via app and website. Strategic positioning is shifting from pure telecom to a state-backed digital ecosystem spanning fintech (MobiFone Digital Payments, CBDC pilot participation), enterprise APIs (GSMA Open Gateway joint platform with Viettel and VNPT), and satellite connectivity (Spacecoin partnership targeting $100M annual revenue). Ownership remains with the Government of Vietnam under police control, and no private equity or public shareholders are indicated in the source data.

Name

MobiFone

Legal name

MobiFone Telecommunications Corporation

Website

https://mobifone.vn

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MobiFone is a Vietnamese state-owned mobile network operator and one of three dominant carriers, providing 4G/5G voice and data services, digital payments infrastructure, enterprise solutions, and digital content to individual consumers, enterprises, financial institutions, and government across Vietnam.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers (517121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Carrier Billing & Telco Mobile Money (FSAMAEAD)

akta.pro secondary industries

Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD), Billing, Payments & Subscription Management (MPAHAJAC), App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• Mobile telecommunications services
• Mobile data plans
• Digital payment platform
• International roaming services
• Enterprise telecom solutions

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Mobile Voice and Data Services: Core telecom revenue from mobile voice, SMS, and data services through prepaid and postpaid subscription plans. Plans range from daily data packages (5,000 VND/day for 500MB) to monthly plans (90,000-500,000 VND) and annual packages with bundled data and voice minutes.
2. International Roaming Services: International roaming services enabling subscribers to use services abroad, with roaming partnerships with over 500 networks in nearly 180 countries and territories.
3. Digital Payment Services: MobiFone Digital Payments subsidiary provides intermediary payment services including financial switching, electronic clearing, and payment gateway. Revenue generated from transaction fees and service charges from financial institutions.
4. Digital Content and Entertainment: Revenue from content services including World Cup broadcasting rights, gaming platform MobiGames, streaming service mobiOn, and entertainment content partnerships.
5. Enterprise and Government Solutions: Customized telecom and digital solutions for enterprise customers including dedicated business plans, IoT connectivity, and digital transformation services.
6. SIM Cards and Device Sales: Revenue from SIM card sales, eSIM services, FWA device management, and associated hardware.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

MobiFone operates a nationwide mobile telecommunications network in Vietnam, selling prepaid and postpaid voice and data subscriptions to consumers and enterprises, along with international roaming services. Around the connectivity core, it monetizes a portfolio of digital services including licensed digital payments (MobiFone Digital Payments, MobiFone Money), education (mobiEdu), agriculture (mobiAgri), cloud storage (mobiCloud), gaming (MobiGames), and the MyPoint loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• MobiFone Digital Payments: Digital payments subsidiary offering intermediary services including financial switching, electronic clearing, and payment gateway services. Licensed by the State Bank of Vietnam.
• Saymee
• MobiFone Money
• mobiEdu
• MobiGames
• mobiCloud
• MyPoint

Products and services

• Prepaid and postpaid mobile voice and data plans Subscription-based mobile voice, SMS, and mobile data packages (daily, monthly, and annual) for individual consumers and business users in Vietnam.
• International roaming services Usage-based mobile voice, SMS, and data roaming for MobiFone subscribers traveling outside Vietnam, billed per day or per usage.
• MobiFone Digital Payments State-licensed digital payment platform enabling money transfers, bill payments, QR payments, and merchant acquiring services.
• MobiFone Money Digital finance ecosystem built on MobiFone's licensed payment rails, offering financial products and digital wallet services to consumers.
• mobiEdu Online education ecosystem offering adaptive learning content and tools for students, parents, and educational institutions in Vietnam.
• mobiGames Gaming content and distribution platform providing mobile games and digital entertainment to MobiFone subscribers.
• mobiCloud Cloud storage service for consumers and small businesses to back up photos, videos, and documents from mobile devices.
• mobiAgri

Quantifiable outcome

• 14% energy consumption reduction with Nokia network optimization
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• DETI TechnologycoreStrategic or Co-development Partner · 5 June 2026Spacecoin signed a three-year exclusive MOU with Vietnam's DETI Technology to develop and distribute its decentralized satellite telecommunications stack in the country. The deployment targets MobiFone and Gtel as major Vietnamese mobile carrier partners, aiming for minimum $100 million in annual revenue. The initiative combines satellite connectivity, sovereign routing, blockchain, and Edge AI technologies.
• VisacoreStrategic or Co-development Partner · 30 March 2026MobiFone Digital Payments announced collaboration with Visa as part of its launch of Vietnam's fourth-generation national payment infrastructure. The partnership supports intermediary services including financial switching, electronic clearing, and payment gateway services, backed by parent MobiFone Telecommunications Corporation and licensed by the State Bank of Vietnam.
• National Payment Corporation of Vietnam (NAPAS)coreTechnology or Integration · 30 March 2026MobiFone Digital Payments signed MOU with NAPAS for interconnection with the existing domestic payments system, enabling seamless integration with Vietnam's national payment infrastructure and over 20 member institutions.
• HuaweimajorTechnology or Integration · 6 March 2026Mobifone, Vietnam's police-owned telecom operator, is in talks with Huawei for new 5G network contracts, marking a shift from Vietnam's 2020 commitment under the US Clean Network initiative to exclude Huawei and ZTE from its 5G infrastructure. This follows similar contracts signed by market leaders Viettel and VNPT with the same Chinese suppliers.
• ZTEmajorTechnology or Integration · 6 March 2026Mobifone is in discussions with ZTE for new 5G network contracts, representing a notable shift from Vietnam's earlier exclusion of Chinese 5G equipment providers. ZTE has secured additional 5G antenna deals worth over $20 million in Vietnam.
• NokiamajorTechnology or IntegrationNokia partnership for digital network planning and optimization services enabled MobiFone to reduce energy consumption by approximately 14% with no performance degradation. Nokia's First Time Right approach combines 3D design, beam-set optimization, and analytics tools to achieve target network performance more than 30% faster compared to traditional methods.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS serves as cloud infrastructure partner for MobiFone's digital transformation, including cloud-native 5G core workloads and the youth brand Saymee launch with Amdocs support. AWS positions itself as key partner supporting telco-to-techco transformation trends in Vietnam.
• AmdocscoreTechnology or IntegrationAmdocs partnered with MobiFone and AWS to support the launch of youth brand Saymee, representing MobiFone's move toward digital services and telco-to-techco transformation.
• Viettel and VNPTcoreStrategic or Co-development PartnerMobiFone, Viettel, and VNPT agreed to jointly develop a standardized digital platform under the GSMA Open Gateway initiative to enhance digital identity verification, combat online fraud, and promote a safer digital ecosystem. The collaboration focuses on authentication, fraud prevention, geolocation, device verification, and payments, targeting enterprise clients especially in finance.
• GSMAcoreStrategic or Co-development PartnerThe three major Vietnamese telecom operators (MobiFone, Viettel, VNPT) collaborate under the GSMA Open Gateway initiative, deploying CAMARA APIs and integrating with major cloud providers (AWS, Google Cloud, Microsoft Azure) for digital identity verification and fraud prevention.
• State Bank of VietnamcoreStrategic or Co-development PartnerMobiFone and Viettel were selected as active participants in Vietnam's first Central Bank Digital Currency (CBDC) pilot program, aiming to increase transaction transparency, combat money laundering, reduce the shadow economy, and lower costs associated with physical cash management.
• VTV (Vietnam Television)coreStrategic or Co-development PartnerMobiFone partnership with VTV for World Cup 2026 broadcasting rights, offering exclusive packages (World Cup VIP and World Cup Plus) through VTVgo platform with 104 live matches, VOD replays, and exclusive 8-10 minute highlight packages.
• Booking.comminorGTM or Marketing PartnerPartnership through hotel.mobifone.vn website providing hotel booking services, offering customers access to ideal hotel accommodations with exclusive deals.
• Google PlayminorGTM or Marketing PartnerMobiFone payment service integration with Google Play allowing customers to make purchases using their mobile account balance on Android devices.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Viettel Group: Vietnam's largest state-owned telecom operator and MobiFone's primary competitor. Also state-owned (military-backed), Viettel leads the market with 5 million 5G subscribers by Dec 2025 and competes across mobile, fixed broadband, and emerging digital services. Direct competitor in same Vietnamese market with similar product offerings and state-affiliated structure.
• Vietnamobile: The fourth mobile network operator in Vietnam, jointly backed by Hutchison and Hanoi Investment Group. Smaller than the Big 3 state operators but competes directly in the same Vietnamese mobile market with similar prepaid/postpaid service offerings targeting price-sensitive consumers.
• VNPT (Vietnam Posts and Telecommunications): Vietnam's second-largest state-owned telecom operator, parent of Vinaphone mobile brand. Co-participant with MobiFone in 5G rollout, GSMA Open Gateway initiative, and CBDC pilot. Directly comparable state-owned telecom operator competing in same market with similar regulatory positioning and customer segments.
• FPT Telecom: Vietnam's largest private telecom operator and technology conglomerate. As a privately-run competitor, FPT offers fixed broadband, mobile services (under FPT Mobile), and is expanding into AI, cloud, and digital services. More agile than state-owned peers; represents the private-sector competitive threat to MobiFone's market position.

Regional players

• Globe Telecom: Major Philippine telecom operator that successfully transformed into a digital platform via GCash (now a dominant fintech). Highly comparable business model evolution: traditional telco expanding into payments, financial services, and digital ecosystems—similar to MobiFone Digital Payments and MobiFone Money strategy.
• Grameenphone: Bangladesh's largest mobile operator, majority-owned by Telenor. Comparable emerging-market telco serving a large population with prepaid-dominant subscriber base, pursuing digital financial services (MyCash) and ecosystem expansion similar to MobiFone's MobiFone Money strategy.
• True Corporation: Thai telecom operator offering mobile (TrueMove), fixed broadband, and digital services including TrueMoney wallet. Comparable as a regional Southeast Asian telco pursuing telco-to-techco transformation with fintech and digital platform diversification.

Emerging players

• Reliance Jio: India's disruptive digital-first telecom operator that forced industry transformation through aggressive pricing and integrated digital ecosystem (JioSaavn, JioCinema, JioPay). Relevant as a comparable telecom operator demonstrating the digital ecosystem monetization model MobiFone is pursuing through its multi-platform strategy.

Broad incumbents

• Axiata Group Berhad: Malaysian telecom conglomerate operating mobile networks across ASEAN (CelcomDigi in Malaysia, XL Axiata in Indonesia, Robi in Bangladesh). Comparable regional telecom operator pursuing digital transformation with multiple digital verticals and fintech ambitions similar to MobiFone's diversification strategy.
• Singtel: Singapore's largest telecom operator with extensive Southeast Asian presence through associates (AIS in Thailand, Globe in Philippines, Telkomsel in Indonesia). Comparable as a regional incumbent with diversified telecom, digital services, and fintech (via Dash) operations across multiple Southeast Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mobifone3g
• Facebookfacebook.com/mobifone
• LinkedInlinkedin.com/company/vmsmobifone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobiFone