Blue Cross and Blue Shield of Oklahoma
Blue Cross and Blue Shield of Oklahoma is a customer-owned mutual health insurer serving more than 850,000 members across all 77 Oklahoma counties with individual, family, Medicare, and employer group health plans, operating as a division of Health Care Service Corporation (HCSC).
- Company typePrivate
- Founded1939
- HeadquartersTulsa, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Blue Cross and Blue Shield of Oklahoma does
Blue Cross and Blue Shield of Oklahoma (BCBSOK) is a customer-owned mutual health insurer founded in 1939, operating as a division of Health Care Service Corporation (HCSC), the largest customer-owned health insurer in the United States with 18.6 million members. BCBSOK is the only statewide customer-owned health insurer in Oklahoma and the state's largest private health insurer, serving more than 850,000 members across all 77 counties. The company offers a comprehensive product portfolio including individual and family plans (Gold, Silver, Bronze level plans plus MyBlue HMO), Medicare Advantage and Supplemental plans, employer group plans (small group, mid-market, large group with PPO and HMO network options such as Blue Choice PPO, BlueLincs HMO, Blue Advantage PPO, Blue Preferred PPO, BlueOptions PPO), and ancillary products including dental, vision (via EyeMed), life, disability, critical illness, accident, and hospital indemnity coverage underwritten by Dearborn Life Insurance Company.
The company's technology stack centers on a member digital platform ecosystem including the Blue Access for Members (BAM) portal, the BCBSOK mobile app, Provider Finder tools, and the Guided Health digital experience with AI-powered search. Recent technology investments include the Unity Health Hub (launched March 2026, powered by Solera Health), which matches members to over 20 curated digital health solutions, and the forthcoming Edge Plans powered by Easify (launching January 2027), a guided employer coverage product. Integrations span telehealth via MDLive, vision via EyeMed, claims via Verint-powered Connect Community, and absence management via ComPsych/FMLASource.
BCBSOK generates revenue through subscription-based monthly health insurance premiums collected from individuals, families, employers, and Medicare beneficiaries, plus ancillary premiums for supplemental coverage. Distribution is multi-channel: direct-to-consumer enrollment through bcbsok.com, a network of licensed insurance producers using the Blue Access for Producers portal, direct employer group sales including national accounts, and Health Insurance Marketplace participation. Customer segments include individual/family, Medicare beneficiaries, employers of all sizes, producers/agents, and healthcare providers. The company operates exclusively within Oklahoma but provides BlueCard access to the Blue Cross Blue Shield national network for members needing care outside the state.
Blue Cross and Blue Shield of Oklahoma firmographics
Firmographics- Name
- Blue Cross and Blue Shield of Oklahoma
- Legal name
- Blue Cross and Blue Shield of Oklahoma
- Website
- https://bcbsok.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Blue Cross and Blue Shield of Oklahoma is a customer-owned mutual health insurer serving more than 850,000 members across all 77 Oklahoma counties with individual, family, Medicare, and employer group health plans, operating as a division of Health Care Service Corporation (HCSC).
- Ownership category
- akta.pro rank
Blue Cross and Blue Shield of Oklahoma industry classification
Industry- Product category
- Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Agencies and Brokerages (524210)
- SIC
- Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)
- akta.pro secondary industry
- Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH)
Keywords
Where Blue Cross and Blue Shield of Oklahoma is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Cross and Blue Shield of Oklahoma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Health Insurance Premiums: Blue Cross and Blue Shield of Oklahoma generates revenue primarily through health insurance premiums paid by individuals, families, employers, and Medicare beneficiaries. Premiums are collected on a monthly basis and provide coverage for medical, pharmacy, dental, and vision benefits.
- Ancillary Insurance Products: Revenue from supplementary insurance products including life insurance, short-term and long-term disability, accidental death and dismemberment, critical illness, accident, and hospital indemnity coverage. These products are underwritten by Dearborn Life Insurance Company and offered alongside medical coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Metallic Level Plans - Individual & Family |
| Subscription | Monthly | Large Group Health Plans (151+ employees) |
| Subscription | Monthly | Medicare Plans |
| Subscription | Monthly | Small Group Fully Insured Plans |
| Subscription | Monthly | Ancillary Products |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Blue Cross and Blue Shield of Oklahoma product offering
Product offeringCore offering
Blue Cross and Blue Shield of Oklahoma is the state's only statewide, customer-owned health insurer, selling medical, pharmacy, dental, vision, and ancillary insurance products to individuals, families, Medicare beneficiaries, and employer groups of all sizes across all 77 Oklahoma counties. The company distributes its products through direct enrollment, licensed producers, and group sales, supported by digital member portals, mobile applications, and integrated health management tools.
Product overview
Blue Cross and Blue Shield of Oklahoma offers a comprehensive health insurance portfolio serving individuals, families, and employer groups of all sizes. The core offerings include Individual & Family Health Insurance (with Gold, Silver, Bronze tiers and MyBlue HMO), Medicare Plans (Advantage and Supplemental), and Group/Employer Plans. Group plans include Blue Choice PPO℠, BlueLincs HMO℠, Blue Advantage PPO℠, Blue Preferred PPO℠, and BlueOptions PPO℠ network products. The company provides extensive ancillary products including Dental, Vision (via EyeMed), Life Insurance, Short-Term and Long-Term Disability, Accidental Death and Dismemberment, Critical Illness, Accident, and Hospital Indemnity. Digital platforms include Blue Access for Members portal, BCBSOK Mobile App, Unity Health Hub (powered by Solera Health), and Blue Access for Producers. New Edge Plans powered by Easify℠ launching January 2027 offer guided health coverage for employers. Additional services include Health Advocacy Solutions, Wellbeing Management, Integrated Pharmacy, Blue365 discounts, Well onTarget℠ wellness rewards, Telehealth/Virtual Care, and various specialty services including Travel Resource Services and Beneficiary Resource Services.
Differentiator
Problem solved
Functional benefit
Brands
- Edge Health Plans: New guided health coverage product powered by Easify, set to launch January 1, 2027, designed to reduce total healthcare costs and administrative complexity for employers with flexible, transparent coverage and integrated digital tools.
- Unity Health Hub
- Blue Access for Members (BAM)
- Blue365
- Well onTarget
- BCBSOK App
Products and services
- Individual & Family Health Insurance
Quantifiable outcome
- 7-16% lower overall risk for diabetes-related vision loss and kidney disease with integrated diabetes programs
- +5 more outcomes
Companies that use Blue Cross and Blue Shield of Oklahoma
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Blue Cross and Blue Shield of Oklahoma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
Blue Cross and Blue Shield of Oklahoma partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and minor.
- Solera HealthcoreSolera Health powers the Unity Health Hub, a unified digital platform that matches BCBSOK members to over 20 curated digital health solutions in one integrated experience. This partnership enables coordinated customer service and condition management resources for members.
- MDLivecoreMDLive provides virtual urgent care services integrated into BCBSOK individual marketplace plans, enabling members to access telehealth consultations for non-emergency medical concerns.
- EyeMed Vision CarecoreEyeMed provides vision benefits for BCBSOK members through a provider network offering comprehensive vision exams and corrective eyewear. Members can access in-network providers including national and retail chains, with online purchasing options through Glasses.com and ContactsDirect.com.
- Health Care Service CorporationcoreHealth Care Service Corporation (HCSC) is the parent company of Blue Cross and Blue Shield of Oklahoma. HCSC is the largest customer-owned health insurance company in the United States with over 18.6 million members. BCBSOK operates as a division of HCSC, a Mutual Legal Reserve Company.
- FMLASource / ComPsych CorporationstrategicComPsych Corporation provides FMLASource absence management services, combining disability products with FMLA-related leave administration. The partnership provides easy integration of STD insurance and FMLA leaves through single phone or online intake.
- Morneau ShepellminorMorneau Shepell provides Beneficiary Resource Services to life insurance policyholders and beneficiaries, helping them manage legal issues, funeral planning, will creation, emotional recovery, and financial management after the loss of a loved one. Available to groups with 51+ eligible members.
- Assist AmericaminorAssist America administers Travel Resource Services, providing international travelers with emergency medical assistance, physician and dentist referrals, prescription replacement, legal assistance, and evacuation services. Coverage up to $150,000 maximum.
- Dearborn Life Insurance CompanycoreDearborn Life Insurance Company, headquartered in Lombard, Illinois, underwrites life, disability, critical illness, accident, and vision insurance products offered through BCBSOK. BCBSOK operates as the trade name for Dearborn Life Insurance Company in Oklahoma, an independent licensee of the Blue Cross and Blue Shield Association.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Blue Cross and Blue Shield of Oklahoma competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat7 records
Customer concentration
Blue Cross and Blue Shield of Oklahoma social profiles
Digital presenceBlue Cross and Blue Shield of Oklahoma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Cross and Blue Shield of Oklahoma leadership team
Management profileNumber of profiles
Blue Cross and Blue Shield of Oklahoma subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blue Cross and Blue Shield of Oklahoma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Cross and Blue Shield of Oklahoma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Cross and Blue Shield of Oklahoma
What does Blue Cross and Blue Shield of Oklahoma do?
Blue Cross and Blue Shield of Oklahoma is the state's only statewide, customer-owned health insurer, selling medical, pharmacy, dental, vision, and ancillary insurance products to individuals, families, Medicare beneficiaries, and employer groups of all sizes across all 77 Oklahoma counties. The company distributes its products through direct enrollment, licensed producers, and group sales, supported by digital member portals, mobile applications, and integrated health management tools.
Is Blue Cross and Blue Shield of Oklahoma a public or private company?
Blue Cross and Blue Shield of Oklahoma is a private company. It is classified as management employee owned and is currently operating.
When was Blue Cross and Blue Shield of Oklahoma founded?
Blue Cross and Blue Shield of Oklahoma was founded in 1939. It employs 501 to 1,000 people.
Where is Blue Cross and Blue Shield of Oklahoma based?
Blue Cross and Blue Shield of Oklahoma is headquartered in Tulsa, United States, in the North America region.
How does Blue Cross and Blue Shield of Oklahoma make money?
Two revenue lines are on record. Health Insurance Premiums are the primary driver. The others are ancillary Insurance Products.
Does Blue Cross and Blue Shield of Oklahoma have an API?
No public API is recorded for Blue Cross and Blue Shield of Oklahoma.
What industry is Blue Cross and Blue Shield of Oklahoma in?
Blue Cross and Blue Shield of Oklahoma's product category is Health Insurance. Its primary akta.pro industry code is CRADAMAD, Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges), with a secondary code of BPAIAKAH, Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage). Its NAICS code is 524114 and its SIC code is 6321.