Perenn Bakery

What Perenn Bakery does

Perenn Bakery is a multi-location bakery, cafe, and grocery concept founded in 2013 by Aubrey and Tyler O'Laskey, who met at the Culinary Institute of America and transitioned from private chef and catering careers to build the brand around craft, community, and sustainability. The company operates 8+ distinct physical locations across Reno, Nevada and Nashville/Franklin, Tennessee, spanning a flagship production bakery (Rancharrah), bread counter cafe (Midtown), boutique grocery, museum venue cafes (Nevada Museum of Art, Cheekwood Estate & Gardens), the Berry Hill Manufactory (production hub for Tennessee), a bakery-by-day/rotisserie-by-night restaurant (Franklin), and the sister Claio Rotisserie restaurant. Product offerings include fresh pastries, viennoiserie, bread, espresso, breakfast and lunch fare, bake-at-home frozen pastries with up to 6-month freezer stability, and packaged goods like the Perenn Signature Granola shipped nationwide via USPS. The company operates a catering business with locations in both states, accepting orders through ToastTab with minimum notice requirements.

Perenn's business model combines in-store counter-service retail, third-party delivery via DoorDash, online pickup ordering through ToastTab/Shopify, nationwide packaged-goods shipping, and a high-value membership program: Gold ($1,000 pre-loaded gift card with 10% lifetime discount) and Platinum ($5,000 pre-loaded gift card with 15% lifetime discount), both valid across all Nevada and Tennessee locations including catering and holiday packages. Revenue recognition for memberships is upfront as stored value, providing working-capital float and locked-in customer retention. Pricing for packaged goods is fixed (e.g., $18.50 per 1 lb granola box), while in-store and catering pricing is not publicly disclosed. The company markets primarily through organic channels — Instagram (@aubreyandtyler), a founders' Substack newsletter (aubreyandtyler.substack.com), ToastTab email signup, and word-of-mouth via community events and donation requests. The technology stack is entirely third-party (Shopify for e-commerce, Toast/ToastTab for POS and ordering, DoorDash for delivery, USPS for shipping); no proprietary technology or AI capabilities are disclosed.

The customer base is primarily local consumers and community members in Reno and Nashville/Franklin, with a secondary segment of corporate customers and frequent diners purchasing Gold/Platinum memberships for dining discounts, corporate gifting, and exclusive events. Perenn is founder-owned with no institutional investment, no parent company, and no public listing; it operates as an independent private business alongside its sister concept Claio Rotisserie. The company is actively expanding, with a new Perenn Grocery Nashville location scheduled to open in Wedgewood Village in late summer 2026.

Name

Perenn Bakery

Legal name

Perenn Bakery

Website

https://perennbakery.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Perenn Bakery is a founder-owned multi-location bakery, cafe, and grocery operator with 8+ locations across Reno, Nevada and Nashville/Franklin, Tennessee, serving local consumers with handcrafted bread, viennoiserie, espresso, catering, and a Gold/Platinum membership program.

Ownership category

akta.pro rank

Product category

Artisan Bakery & Cafe

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Limited-Service Restaurants (722513), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery
• Specialty coffee
• Cafe catering
• Frozen pastries
• Curated grocery

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. In-store retail sales: Counter service sales of fresh pastries, bread, espresso, and prepared foods at bakery café locations. All locations offer counter service with dine-in and takeout options.
2. Catering orders: Large catering orders placed through dedicated catering pages for both Nevada and Tennessee locations, with a minimum notice requirement of 48-72 hours.
3. Delivery orders (DoorDash): Delivery orders fulfilled by DoorDash, a third-party delivery partner. Delivery is available from multiple locations.
4. Gold and Platinum membership cards: Pre-loaded gift cards with tiered membership benefits. Gold Card ($1,000) offers 10% discount; Platinum Card ($5,000) offers 15% discount for life as long as balance is maintained. Revenue recognized upfront as stored value.
5. Shipping / nationwide product sales: Nationwide U.S. shipping via USPS Priority Mail for packaged goods such as Perenn Signature Granola (2-3 day delivery).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Perenn Bakery operates a multi-location bakery, cafe, and curated grocery concept. The company handcrafts bread, pastries, viennoiserie, and espresso at production facilities, then serves these items through counter-service cafes in Nevada and Tennessee. Offerings extend to catering services for events, bake-at-home frozen pastries, packaged goods (such as signature granola) shipped nationwide, and a curated grocery with pantry and home items.

Product overview

Perenn Bakery is a multi-location bakery, cafe, and grocery business with locations in Reno, Nevada and Nashville/Franklin, Tennessee. The core offerings include freshly baked bread, pastries, viennoiserie, espresso, and breakfast/lunch fare. Their product portfolio consists of: (1) retail packaged goods including Perenn Signature Granola and bake-at-home frozen pastries available for purchase in-store; (2) membership programs including The Perenn Gold Card ($1,000+) and Platinum Card ($5,000+) offering percentage discounts on all purchases; (3) in-person dining at multiple cafe locations including Midtown, Rancharrah (flagship with on-site production), Berry Hill (manufactory), and Franklin (which transitions to rotisserie/bistro for dinner); (4) catering services for large orders; (5) grocery concepts in Nevada and upcoming Nashville location; and (6) a cafe at the Nevada Museum of Art. A sister restaurant, Claio Rotisserie, operates in Reno. Online ordering and delivery is available through Shopify, Toast, and DoorDash integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Claio: A cozy rotisserie restaurant in Reno, Nevada centered around rotisserie cuisine, dreamt up by Aubrey and Tyler O'Laskey of Perenn Bakery. Open for dinner Thursday-Monday and brunch Saturday-Sunday.

Products and services

• Perenn Signature Granola Signature granola crafted with organic oats, real butter, pure maple syrup, toasted nuts and seeds, and dried fruit. Packaged as a 1 lb box and available for nationwide shipping or local pickup.
• The Perenn Gold Card A $1,000 pre-loaded gift card offering 10% off all purchases at Perenn Bakery locations in Nevada and Tennessee, including catering and holiday packages. Discount applies as long as the card maintains a balance, with additional perks like private happy hour invitations.
• The Perenn Platinum Card A $5,000 pre-loaded gift card offering 15% off for life at all Perenn Bakery locations, including holiday packages and catering. Platinum members are invited to a private bread class with dinner and drinks at the Production Bakery in Oak Hill, TN or Perenn Rancharrah in Reno.
• Bake-at-Home Pastries Frozen pastries available for in-person purchase, including croissant cinnamon rolls, orange almond morning buns, classic and chocolate croissants, twice-baked almond croissants, garlic breads, brioche buns, milk buns, hot cross buns, and cookie dough. Products hold in freezer for up to 6 months and are available at the Rancharrah location.
• Catering Services Large-order catering available for events in both Nevada and Tennessee. Nevada catering requires a minimum of 3 days notice; Tennessee catering requires a minimum of 48 hours notice. Orders are placed through dedicated catering pages, with the Berry Hill location in Nashville handling Tennessee catering.
• Perenn Grocery Boutique grocery offering espresso, bread, pantry items, and home goods, located next to Perenn Bakery at The Village at Rancharrah in Reno. A second Perenn Grocery location is set to open in Wedgewood Village, Nashville in late summer 2026.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash serves as the delivery fulfillment partner for Perenn Bakery orders. Delivery is available from Midtown, Rancharrah, Franklin, and Berry Hill locations. DoorDash handles all aspects of last-mile delivery, with Perenn Bakery managing order preparation.
• ToastTabcoreTechnology or IntegrationToastTab provides the online ordering platform for takeout pickup orders and catering orders across all Perenn Bakery locations in Nevada and Tennessee. ToastTab also hosts Perenn's marketing email signup pages.
• Claio RotisserieminorStrategic or Co-development PartnerClaio Rotisserie is a sister restaurant of Perenn Bakery, also founded by Aubrey and Tyler O'Laskey, located in Reno, Nevada. Gold and Platinum Perenn membership card holders are invited to private happy hours at both Perenn and Claio Rotisserie.
• USPSminorOthersUSPS Priority Mail is used for nationwide shipping of Perenn Signature Granola and other packaged goods. Estimated delivery is 2-3 days after shipping.
• Nevada Museum of ArtminorStrategic or Co-development PartnerPerenn operates an on-site café at the Nevada Museum of Art (160 W. Liberty, Reno), offering counter service brunch and bakery items. This is a venue partnership where Perenn operates within the museum space.
• Cheekwood Estate & GardensminorStrategic or Co-development PartnerPerenn operates a café within the Frist Learning Center at Cheekwood Estate & Gardens in Nashville. The café requires museum admission or membership to access, and serves pastries, espresso, and a cafe menu.

Scale indicators1 record

Recent moves8 records

Expansion highlights6 records

Direct peers

• Tartine Bakery: San Francisco-based craft bakery and cafe known for high-quality handmade bread and viennoiserie. Operates multi-format retail locations (bakery, cafe, manufactory) with national shipping — directly comparable to Perenn's bakery-cafe-grocery model built around craft, ritual, and founder-driven brand storytelling.
• Domique Ansel Bakery: Celebrity chef-founded artisan bakery in NYC with multiple locations, known for viennoiserie and craft pastries. Directly comparable to Perenn on founder-culinary-credential brand story, premium pricing, and counter-service retail format.
• Levain Bakery: NYC-based artisan bakery specializing in handmade baked goods with multiple retail locations nationwide. Operates a bakery-cafe counter-service model with strong brand identity and is comparable to Perenn on format, price point, and craft positioning.
• Magnolia Bakery: Iconic NYC bakery with multiple retail locations and nationwide shipping of packaged goods. Comparable to Perenn on multi-format retail bakery model, brand-driven national awareness, and shipping D2C channel for packaged baked goods.
• SusieCakes: Multi-location American bakery chain specializing in classic cakes, cookies, and cupcakes with a distinct nostalgic brand. Comparable to Perenn on multi-unit retail bakery model, founder-led brand, and craft positioning, though with a narrower product line.
• Proof Bakery: Los Angeles-based artisanal bakery and cafe from chef Nancy Silverton, emphasizing craft pastries and bread. Directly comparable to Perenn on founder-credentialed bakery-cafe model and artisan/ritual brand positioning.

Broad incumbents

• Paris Baguette: Large US-based bakery-cafe chain offering French-inspired pastries, bread, and cafe beverages. Comparable to Perenn's bakery-cafe counter-service model and cafe-with-seating format, though operating at franchise scale with standardized menu and pricing.
• Le Pain Quotidien: Global bakery-cafe chain with communal-table dining and organic, artisanal positioning. Comparable to Perenn as a multi-format bakery-cafe operator, though at vastly larger scale and with more standardized operating model.
• La Colombe: Specialty coffee roaster and operator of cafes serving pastries and light food. Comparable to Perenn on cafe-with-pastry retail model and direct-to-consumer shipping of packaged goods, though coffee rather than bakery is the lead product.
• Boudin Bakery: Long-standing San Francisco sourdough bakery chain with multiple retail-cafe locations and nationwide shipping. Comparable to Perenn on bakery-cafe counter service, signature bread program, and direct-to-consumer shipping via packaged goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perenn Bakery