Velocity Marketing

What Velocity Marketing does

Velocity Effect (also operating as Velocity Marketing) is a private digital marketing agency founded in 1996 and headquartered in Green Cove Springs, Florida. The firm operates a distributed workforce model, employing 11-50 digital specialists who work remotely from home offices across the United States, enabling access to certified talent unrestricted by geography.

The company's service portfolio spans four core practice areas: Brand Strategy (brand promise, logo, tagline, and collateral development), Digital Marketing (Google/Bing/LinkedIn/social ads management, SEO, hypergeotargeting, display retargeting, and email campaigns), Event Planning (signature events for nonprofits and corporate clients, sponsorship structuring, and volunteer coordination), and Fundraising (capital campaigns, major donor programs, annual campaigns, and alumni engagement). All PPC specialists are Google Ads certified with a minimum of 3 years and an average of 8 years of experience. The agency also offers Digital Learning Sessions — paid custom training for CEOs, CMOs, and marketing teams — and free Google/Bing ads audits as a lead-generation tool.

Velocity Effect monetizes entirely through professional services fees, with no disclosed pricing, no publicly reported revenue, and no external funding or institutional ownership. The go-to-market is sales-led via phone-based consultations and website contact forms, targeting enterprise clients, healthcare systems, higher education institutions, nonprofit organizations, and corporate businesses. Notable client relationships include Bon Secours Mercy Health (10 years), Catholic Charities (Dragon Boat Races, 20th year), Africa.com, ViTel Net, Eventique, and historical engagements with Colgate-Palmolive, eBay, PayPal, DeWalt, and the University of Maryland. The firm is led by founder, president and CEO Nancy Landrum Mahoney, with Timothy Powell as Creative Director and Lisa R. Boone as PPC lead.

Name

Velocity Marketing

Legal name

Velocity Effect

Website

https://velocityeffect.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Velocity Effect is a private, distributed digital marketing agency founded in 1996 that provides brand strategy, paid digital advertising, event planning, and fundraising services to enterprise, healthcare, higher education, and nonprofit clients across the US and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Ongoing digital marketing services including Google/Bing Ads management, social media advertising, SEO, and content marketing. Revenue is generated through service fees for campaign management and strategy.
2. Creative Services: Creative services including brand strategy, website design and production, graphic design, video production (live video, animated video, reels, GIFs), and content development.
3. Event Planning Services: Event planning and production services for nonprofit and corporate events, including signature events, sponsorship structures, and volunteer coordination.
4. Fundraising Services: Fundraising strategy and campaign services for nonprofit organizations including capital campaigns, major donor targeting, annual campaigns, and alumni engagement.
5. Training and Consulting: Digital Learning Sessions including marketing audits, custom one-day, two-day, and ongoing training sessions for CEOs, CMOs, and marketing teams.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Velocity Effect is a distributed digital marketing agency that delivers brand strategy, paid digital advertising (Google Ads, Bing Ads, social media), event planning, and fundraising campaign services. The firm operates a virtual workforce model of certified digital specialists to serve nonprofits, healthcare systems, higher education institutions, and corporate clients with measurable ROI outcomes.

Product overview

Velocity Effect is a distributed digital marketing agency offering a comprehensive suite of marketing services. The core offerings consist of Brand Strategy (brand promise, personality, logo, tagline, and collateral design), Digital Marketing (Google/Bing/LinkedIn/social media advertising, SEO, hypergeotargeting, display retargeting), Event Planning (signature events, sponsorship structuring, volunteer coordination), Fundraising (capital campaigns, major donor programs, digital fundraising), and Creative Services (website design, graphic design, video production, content/copywriting). These services are delivered as integrated consulting and execution engagements rather than standalone software products. The agency also offers Digital Learning Sessions for client education and marketing audits.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy

Quantifiable outcome

• 37x return on media spend for Africa.com Harvard Business School certification program across nine African countries
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency of similar size (~500+ employees but comparable SMB/mid-market focus) offering SEO, PPC, web design, and content marketing — a direct competitor to Velocity's core service stack with overlapping customer profile.
• KlientBoost: KlientBoost is a PPC and conversion-rate-optimization agency specializing in paid search, paid social, and landing page optimization — directly comparable to Velocity's PPC management focus with a similar client profile.
• Directive: Directive is a B2B digital marketing agency specializing in SEO, paid media, and content for SaaS and tech companies — a comparable agency targeting enterprise/mid-market clients with a similar multi-channel service approach.
• SmartSites: SmartSites is a digital marketing agency offering web design, SEO, PPC, and social media services to SMBs and mid-market clients — a comparable full-service alternative to Velocity with overlapping service offerings.
• Ignite Visibility: Ignite Visibility is a full-service digital marketing agency offering SEO, paid media, social, email, and CRO services — comparable to Velocity's multi-channel service portfolio with similar mid-market enterprise positioning.
• Disruptive Advertising: Disruptive Advertising is a PPC-focused digital agency specializing in Google Ads, Bing Ads, and paid social — directly competing with Velocity's certified-PPC team and serving similar mid-market and enterprise clients.
• LYFE Marketing: LYFE Marketing is a digital marketing agency focused on social media management, PPC, and SEO for small to mid-sized businesses — directly comparable to Velocity's service mix and target customer profile.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, PPC, social media, and content marketing — directly comparable to Velocity in service breadth and target customer segments including nonprofits and SMBs.

Broad incumbents

• Hawke Media: Hawke Media is a full-service digital marketing agency offering paid media, SEO, content, and creative services — a larger incumbent with overlapping service offerings and a comparable SMB-to-mid-market client profile.
• Tinuiti: Tinuiti is one of the largest independent performance marketing agencies in the U.S., offering paid media, SEO, and creative services across channels — a larger incumbent that overlaps with Velocity's digital advertising offering but operates at substantially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Marketing