Oxlo Systems
Oxlo Systems provides automotive retail data integration, DMS certification, and customer experience aggregation software to OEMs, lenders, dealer service providers, and dealer groups across North America.
- Company typePrivate
- Founded2004
- HeadquartersBroomfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Oxlo Systems does
Oxlo Systems is a B2B automotive retail software provider founded in 2004 and operating as Dura Oxlo LLC under Dura Software (acquired 2023). The company serves three interconnected customer segments: OEMs and captive lenders (e.g., Ford, VW Credit, Hyundai), Dealer Service Providers (DSPs), and large dealer groups. Its platform connects disparate Dealer Management Systems (DMS) through real-time APIs, automated certification testing, and centralized specification management, enabling OEMs and lenders to enforce data validation, message queuing, and endpoint management across heterogeneous dealer environments.
The core technology comprises a patented Self-Service Integration Platform for 24/7 automated certification testing, a suite of real-time data-exchange APIs, and ASAP (Automated Score Aggregation Program), which consolidates customer-experience survey data (CSI, NPS, CSE, SEI) across multiple brands and rooftops into standardized CSV and dashboard outputs. The platform is ISO 27002 compliant, advertises 99.99% uptime, and processes 70M+ transactions annually across 3,500+ dealers, 50+ brand integrations, 25+ certified DSPs, and 10+ countries.
Oxlo's commercial model combines recurring subscriptions (data aggregation, platform access) with managed certification services and professional services delivered through a dedicated enterprise sales motion. Pricing is quote-based and not publicly disclosed. Distribution relies on direct enterprise sales supplemented by OEM and DSP partner referrals, with field-marketing presence at events such as NADA Show. Historical venture funding (~$7.5M total across 2004-2005) predates the Dura Software acquisition, which is now the controlling ownership structure.
Oxlo Systems firmographics
Firmographics- Name
- Oxlo Systems
- Legal name
- Dura Oxlo LLC
- Website
- https://oxlo.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oxlo Systems provides automotive retail data integration, DMS certification, and customer experience aggregation software to OEMs, lenders, dealer service providers, and dealer groups across North America.
- Ownership category
- akta.pro rank
Oxlo Systems industry classification
Industry- Product category
- Automotive Retail Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where Oxlo Systems is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Oxlo Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- DMS Certification Services: Managed certification services for Dealer Service Providers seeking to integrate with OEMs and lenders. Includes dedicated integration engineers, automated testing, and ongoing compliance management.
- Data Aggregation Services (ASAP): Automated score aggregation program providing ongoing data collection, normalization, and delivery services. Weekly data exports in CSV format with automated processes replacing manual data collection.
- Dealer Data Integration Platform: Platform providing real-time DMS data integration, endpoint management, and secure data exchange between dealers, OEMs, and lenders. Centralized partner management for security and efficiency.
- Professional Services: Implementation services, training, and ongoing technical support including 24/7 support, deployment management, and specification maintenance.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Oxlo Systems product offering
Product offeringCore offering
Oxlo Systems sells a cloud-based automotive retail data integration platform that connects OEMs, lenders, dealers, and Dealer Service Providers (DSPs) through real-time APIs. Its core offerings include the ASAP (Automated Score Aggregation Program) for dealer groups, a patented Self-Service Integration and Certification Platform for DSPs, and DMS integration plus dashboard and managed services for OEMs and captive lenders, delivered with ISO 27002 security and 99.99% uptime.
Product overview
Oxlo Systems offers a unified automotive retail software platform centered on two core solutions: ASAP (Automated Score Aggregation Program) for dealer groups and DMS Integration/Certification services for Dealer Service Providers, OEMs, and Lenders. ASAP automates customer satisfaction data collection across 20+ automotive brands, aggregating CSI, NPS, and other metrics into standardized CSV outputs and dashboards. The DSP Certification Platform provides self-service testing, 24/7 automated validation, and centralized specification management to accelerate dealer system certifications. OEM/Lender solutions offer real-time DMS data integration with 99.99% uptime, message queuing, and custom analytics dashboards. The platform processes data across 10+ countries and integrates with 50+ applications, supporting 3,500+ dealers and 70M+ annual transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- ASAP – Automated Score Aggregation Program Automation platform that consolidates customer experience survey data (CSI, NPS, CSE, SEI, and related KPIs) from multiple OEM brands, dealer rooftops, and timeframes (YTD, 3-Month, Previous Month, Current Month) into standardized CSV outputs and dashboards, eliminating manual data silos for enterprise dealer groups.
- Dealer System Certification Platform Patented self-service integration platform providing 24/7 automated testing against OEM and lender certification specifications with real-time feedback, test case automation, and centralized specification management for Dealer Service Providers seeking DMS certification.
- DMS Integration Solutions Real-time automotive DMS data integration platform for OEMs and captive lenders providing data validation, automatic queuing, downtime detection, endpoint management, and complex business rules implementation across diverse dealer management systems and DSPs.
- Managed Services 24/7 managed services for DSPs and integration partners including production endpoint security, dealer deployment management, SSL certificate maintenance, token management, and a centralized portal for specifications and certification status.
Quantifiable outcome
- Underperforming stores exceed industry CSI benchmarks after implementation
- +4 more outcomes
Companies that use Oxlo Systems
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Oxlo Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Oxlo Systems partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- FordcoreExpanded partnership with Ford Protect Extended Service Business (ESB) for automation and plan management improvements. Oxlo developed dynamic price book creation, streamlined finance data transformation, and automated file-processing workflow with GUI. Project expanded in 2025-2026 to include Canada rollout and GUI/API interfaces.
- FordcoreGroundbreaking ESPS Automation Project with Ford, focused on automating Ford Protect Extended Service Business operations including price books, pricing databases, and PDF generation. 2025 saw completion and expansion of the Ford GESB Automation project.
- VolkswagencoreOngoing updates and partnership reinforcement with VW Credit Inc. in Libertyville, IL. Oxlo supports FinanceSource integration for VW dealers. 2026 roadmap includes continued OEM integration projects with Volkswagen Credit.
- HyundaicoreHyundai DMS Standardization project supporting both existing and new business processes to drive consistency and scalability. Hyundai Information Services North America partnered with Oxlo for web-based DCS integration.
- Hudson Automotive GroupcoreCase study customer and partner. Hudson Automotive Group (50+ dealerships, 7 states, brands including Honda, Hyundai, Volvo, Acura, Nissan, Chevy, Jeep) uses Oxlo's ASAP solution for CSI data aggregation across all locations and brands.
- VW Credit Inc.coreVW Credit Inc. partnered with Oxlo for FinanceSource integration, enabling delivery of first phase integration to dealers quickly and flawlessly according to schedule.
- Hyundai Information Services North AmericacoreHyundai Information Services North America partnered with Oxlo for integration with their new web-based DCS. Oxlo's implementation was first to go live among all integrators.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Oxlo Systems competitors and assessment
Company assessmentDirect peers
- PBS Systems: PBS Systems is a DMS provider focused on franchised auto dealers, particularly groups, with integration requirements similar to Oxlo's. Comparable as a DSP counterpart and integration-adjacent platform for dealer groups.
- RouteOne: RouteOne provides credit application, desking, and dealer-lender integration infrastructure for the auto retail industry. A direct functional peer to Oxlo's lender/OEM integration business, serving many of the same dealer and lender counterparties.
- StoneEagle: StoneEagle provides F&I, dealer performance, and metrics solutions to automotive retailers, including CSI and customer experience measurement — overlapping with Oxlo's ASAP data aggregation use case.
Emerging players
- Tekion: Tekion is a cloud-native automotive retail platform serving dealers and OEMs with a modern, API-first architecture. Comparable to Oxlo in targeting digital transformation in automotive retail and in building integration-centric capabilities, though as a broader dealer platform.
- Quorum Information Technologies: Quorum is a Canadian-headquartered DMS provider with strong dealer group and OEM integration capabilities. Comparable to Oxlo in the cross-OEM integration and dealer group data workflows space, particularly given Oxlo's Canadian retail specs work.
- Sincro: Sincro is a digital automotive retail platform serving dealer groups and OEMs with digital storefront, CRM, and integration solutions. Comparable to Oxlo in the dealer group software ecosystem, particularly for multi-brand, multi-rooftop customer experience and data aggregation.
- MAX Digital: MAX Digital provides dealer-facing software for inventory, desking, and customer engagement with data and integration layers similar in function to parts of Oxlo's platform. A relevant peer in the dealer group software stack where Oxlo's ASAP competes for wallet.
Broad incumbents
- CDK Global: CDK Global is the largest DMS provider in North America, serving dealers and OEMs with end-to-end retail management systems. It is comparable to Oxlo as both a direct integration counterparty and a potential competitor absorbing DMS-to-OEM integration natively. CDK's quoting language specifically references Oxlo on integration projects.
- Reynolds & Reynolds: Reynolds & Reynolds is a major DMS incumbent serving franchised auto dealers, with deep integration requirements to OEMs and lenders. Highly comparable to Oxlo as both a customer of integration services and a potential in-house builder of similar capabilities.
- Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, is a leading dealer finance and DMS platform with lender integration capabilities. Directly comparable to Oxlo in the lender-to-dealer integration space, particularly around credit application and contract management workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Oxlo Systems social profiles
Digital presenceOxlo Systems compliance and trust
Trust signalCompliance2 records
Oxlo Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxlo Systems leadership team
Management profileNumber of profiles
Profiles4 records
Oxlo Systems funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxlo Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxlo Systems
What does Oxlo Systems do?
Oxlo Systems sells a cloud-based automotive retail data integration platform that connects OEMs, lenders, dealers, and Dealer Service Providers (DSPs) through real-time APIs. Its core offerings include the ASAP (Automated Score Aggregation Program) for dealer groups, a patented Self-Service Integration and Certification Platform for DSPs, and DMS integration plus dashboard and managed services for OEMs and captive lenders, delivered with ISO 27002 security and 99.99% uptime.
Is Oxlo Systems a public or private company?
Oxlo Systems is a private company. It is classified as corporate owned and is currently operating.
When was Oxlo Systems founded?
Oxlo Systems was founded in 2004. It employs 11 to 50 people.
Where is Oxlo Systems based?
Oxlo Systems is headquartered in Broomfield, United States, in the North America region.
How does Oxlo Systems make money?
Four revenue lines are on record. DMS Certification Services are the primary driver. The others are data Aggregation Services (ASAP), dealer Data Integration Platform and professional Services.
Who are Oxlo Systems's main competitors?
Direct peers on record are PBS Systems, RouteOne and StoneEagle. Emerging players are Tekion, Quorum Information Technologies, Sincro and MAX Digital. Broad incumbents are CDK Global, Reynolds & Reynolds and Dealertrack (Cox Automotive).
Does Oxlo Systems have an API?
Yes. Oxlo provides APIs for real-time data exchange between OEMs, lenders, dealers, and Dealer Management Systems (DMS). The platform enables bi-directional data exchange through a collection of APIs, supporting data validation, message queuing, and real-time communication. Features include endpoint management, automatic queueing, downtime detection, and complex business rules implementation.
What industry is Oxlo Systems in?
Oxlo Systems's product category is Automotive Retail Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 5182.