Vios Fertility Institute

What Vios Fertility Institute does

Vios Fertility Institute is a private, for-profit fertility practice headquartered in Chicago, Illinois, founded in 2015. It positions itself as a "cutting edge fertility practice" delivering "high tech, personalized care," indicating a clinical differentiation strategy centered on technology-enabled patient experience rather than commodity IVF volume. The practice employs between 101 and 250 people, placing it in the mid-sized segment of the U.S. fertility clinic market, though specific clinic count, geographic footprint beyond the Chicago headquarters, and case mix were not disclosed in the supplied data.

The business model is consistent with standard U.S. fertility clinic economics: revenue generated per IVF cycle, egg freezing cycle, and ancillary reproductive services, paid through a mix of self-pay, insurance reimbursement, and (potentially) employer-sponsored benefit programs. However, no pricing, payer-mix, employer-channel contracts, or revenue figures were disclosed for Vios specifically, leaving the revenue mechanics unverified. The most significant disclosed event is the departure of founding physician and St. Louis-region Chief Medical Officer Dr. Amber Cooper to competitor Kindbody, which raises a talent-retention question but does not, on the available evidence, indicate a change in Vios's operating model or strategic direction.

The input material also contains extensive product, location, and sub-brand detail (IVF, egg freezing, Kindlabs, Kindeos, Oncofertility, LGBTQ+ family building, an employer benefit platform, and 20+ clinic locations). On inspection, this material pertains to Kindbody, a separate fertility care company, and is attributed to Vios only through the personnel-transition entry above. It has therefore been excluded from this description of Vios Fertility Institute to avoid conflating the two entities.

Name

Vios Fertility Institute

Legal name

Kindbody

Website

https://viosfertility.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Vios Fertility Institute is a Chicago-based, private fertility practice founded in 2015, employing 101-250 people and positioning itself as a tech-enabled, personalized fertility care provider.

Ownership category

akta.pro rank

Product category

Fertility Services

NAICS

Family Planning Centers (621410)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility treatment
• IVF services
• Reproductive medicine
• Fertility care
• Family building

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Core offering

Vios Fertility Institute is a private fertility practice founded in 2015 in Chicago that delivers personalized reproductive and fertility care. The practice explicitly emphasizes a high-technology clinical approach combined with individualized patient treatment, serving individuals and couples seeking assistance with conception and family building.

Product overview

Kindbody operates as a tech-enabled fertility care platform offering a unified suite of clinical services through modern, technology-enhanced clinics across the United States. The core product portfolio centers on IVF and conception care, egg freezing and embryo banking, LGBTQ+ family building, and male fertility services, supported by diagnostic laboratory services (Kindlabs). The platform is augmented by add-on modules including Kindbody360 holistic care, the Kindeos third-party reproduction program (egg donor and gestational surrogacy), and Oncofertility services for cancer patients. Kindbody also offers an employer fertility benefit solution providing direct fertility care access as an employee benefit. A virtual services channel enables remote consultations. The company positions itself as a vertically integrated, one-stop platform spanning fertility assessment through treatment delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Kindbody360: Holistic Care: Holistic care service offering
• Kindlabs
• Kindeos
• Oncofertility
• Medteach

Products and services

• Fertility Care Services Personalized, technology-enabled fertility diagnosis and treatment services delivered through the Vios Fertility Institute practice for individuals and couples seeking assistance with conception and family building.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KindbodyminorOthersDr. Amber Cooper, formerly a founding physician and Chief Medical Officer for the St. Louis region of Vios Fertility Institute, joined Kindbody as CMO of Genomics and Lab Operations. This appears to be a personnel transition rather than a formal partnership between the two organizations.

Recent moves1 record

Expansion highlights2 records

Direct peers

• Kindbody: Tech-enabled, multi-site U.S. fertility platform offering IVF, egg freezing, employer benefits, and lab services. Directly comparable because it competes in the same REI/IVF service categories as Vios and recently hired a founding Vios physician (Dr. Amber Cooper) into senior leadership.
• CCRM Fertility (Colorado Center for Reproductive Medicine): Large multi-clinic U.S. fertility network providing IVF, egg freezing, and reproductive endocrinology. Comparable as a multi-site, multi-physician REI platform with national footprint and lab services.
• Shady Grove Fertility: One of the largest U.S. fertility clinic networks offering IVF, IUI, egg freezing, and andrology services. Comparable multi-site REI platform serving similar patient demographics and employer-benefit relationships.
• Boston IVF: Multi-site New England-based fertility network providing IVF, egg freezing, and reproductive endocrinology. Comparable multi-physician, multi-clinic REI practice with affiliated lab services.
• RMA (Reproductive Medicine Associates) network: National REI practice network delivering IVF, egg freezing, and fertility diagnostics across multiple U.S. clinics. Comparable multi-site specialty provider in the same physician-services category.
• Prelude Fertility: PE-backed fertility services platform aggregating clinics and egg-freezing offerings. Comparable as a multi-clinic fertility consolidator with employer and consumer-facing services that compete for the same patient pool.
• Extend Fertility: Egg-freezing-focused fertility clinic with multiple U.S. locations. Comparable as a tech-forward, premium-positioned REI practice targeting elective egg-freezing and family-building services.
• Seattle Reproductive Medicine: Multi-physician REI practice providing full-scope fertility care including IVF, egg freezing, and andrology. Comparable independent specialty clinic with a comparable clinical services portfolio.
• New Hope Fertility Center: Multi-location fertility clinic offering IVF, egg freezing, and LGBTQ+ family-building services. Comparable specialty outpatient provider competing for similar patient demographics.

Emerging players

• Carrot Fertility: Employer-sponsored fertility benefits platform that partners with clinics (including Vios peers) to deliver covered care. Comparable as a channel and payer-side ecosystem participant shaping how patients access fertility services like Vios's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/kindbody
• Xx.com/viosfert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vios Fertility Institute