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ServiceMaster

Full company profile

uuid00082v7

Namestring
ServiceMaster
Legal namestring
ServiceMaster OpCo Holdings LLC
Websiteurl
https://www.servicemaster.com
Company typeenum
Private
Founded yearint
1929
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersAtlanta, United States
HQ citystring
Atlanta
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
disaster restoration services, commercial cleaning services, residential cleaning services, moving and relocation services, junk removal services
SIC code2 codes
  • Services-Management Services8741
  • Services-Personal Services7200
Product category
Franchised Home and Commercial Services
Revenue model1 record
1Franchise royalties and fees
TypeLicensing Royalties
Description

ServiceMaster Brands generates revenue through franchise royalties and fees from its network of over 3,200 franchisees across 4,600+ locations. Franchisees pay ongoing royalties based on their revenue, and the company provides brand support, training, technology, and operational resources in return. The company also generates fees from new franchise sales.

servicemaster.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 7 records shown
1ServiceMaster Restore
Description

Disaster restoration services including water damage, fire damage, mold remediation, and reconstruction

servicemaster.com
+6 more records
Core offering1 text field

ServiceMaster Brands is a franchisor that licenses and supports seven home and commercial service brands covering disaster restoration, commercial and residential cleaning, moving, junk removal, and bioremediation. The company sells franchise rights and collects ongoing royalties from a network of more than 3,200 franchisees operating over 4,600 locations in the United States and 9 other countries, while individual franchisees deliver the underlying services to end customers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Over $3.6B in system-wide sales annually
+1 more record
Product overview1 text field

ServiceMaster Brands operates as a diversified franchise network offering needs-based services under a platform-plus-modules architecture. The company generates over $3.6B in system-wide sales through seven brands across restoration, cleaning, moving, and junk removal industries. The portfolio includes ServiceMaster Restore (disaster restoration with construction services), ServiceMaster Recovery Management (enterprise large-loss recovery), ServiceMaster Clean (commercial/residential cleaning), Merry Maids (home cleaning), TWO MEN AND A TRUCK (moving services), TWO MEN AND A JUNK TRUCK (junk removal), and ServiceMaster BioClean (bioremediation). With over 3,200 franchisees across 4,600+ locations serving 1M+ homes and businesses annually in 50 states and 9 countries, the brands share a commitment to the 'Be There When You Need Us' purpose while maintaining distinct identities.

Product and service1 record
1ServiceMaster Restore
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Hire Heroes USA
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2023-01-01
Description

ServiceMaster Restore and ServiceMaster Clean have partnered with Hire Heroes USA since 2023 for the 'We Serve: Veterans' initiative. The partnership supports veterans transitioning to civilian careers through fundraising and job placement assistance. The franchise network has raised over $700,000 cumulatively (over $500,000 as of May 2025, reaching $700,000+ by May 2026). The initiative includes national golf tournaments, local franchisee-led events, and access to Hire Heroes USA's job board for veteran employment. ServiceMaster Restore and Clean earned Hire Heroes USA's 2025 Partner of the Year award.

Recent move10 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Neighborly
TypeBroad incumbent
Description

Multi-brand franchise platform owning Molly Maid, Mr. Handyman, Rainbow International, and 20+ other home service brands. Most direct comparable as a diversified franchise services holding company competing with ServiceMaster across multiple categories.

2Stanley Steemer
TypeDirect peer
Description

Carpet cleaning, tile, and hard-surface floor care franchise network with 300+ locations. Comparable to ServiceMaster Clean and Merry Maids in residential and commercial cleaning.

3PuroClean
TypeDirect peer
Description

National franchise network of property damage restoration and remediation specialists. Direct competitor to ServiceMaster Restore in the water, fire, mold remediation category.

41-800-GOT-JUNK?
TypeDirect peer
Description

North America's largest junk removal franchise, serving both residential and commercial customers. Directly comparable to TWO MEN AND A JUNK TRUCK in the franchise junk-removal category.

5Rainbow International Restoration
TypeDirect peer
Description

Necessity-based home services franchise specializing in water, fire, and mold damage restoration. Operates within Neighborly's franchise portfolio; direct competitor to ServiceMaster Restore.

6College HUNKS Hauling Junk & Moving
TypeDirect peer
Description

Franchise-based junk hauling and moving services company. Directly comparable to TWO MEN AND A TRUCK and TWO MEN AND A JUNK TRUCK across moving and junk removal.

7SERVPRO Industries
TypeDirect peer
Description

Largest privately held franchisor of fire and water cleanup and restoration services in North America, with 2,000+ franchises. Directly comparable to ServiceMaster Restore in disaster restoration category and franchise model.

8ChemDry
TypeDirect peer
Description

Carpet and upholstery cleaning franchise with 3,500+ locations globally. Comparable to ServiceMaster Clean in commercial and residential cleaning categories.

9The Maids Home Services
TypeDirect peer
Description

Residential house cleaning franchise network with 200+ locations. Direct competitor to Merry Maids in the recurring residential cleaning franchise category.

10BELFOR Franchise Group
TypeDirect peer
Description

Franchise arm of BELFOR Holdings providing restoration and cleaning services (water, fire, mold) through franchised locations. Direct competitor to ServiceMaster Restore with similar franchise-led GTM.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights8 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries8 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ServiceMaster

Franchised Home and Commercial Servicesservicemaster.com

ServiceMaster firmographics

Firmographics
Name
ServiceMaster
Legal name
ServiceMaster OpCo Holdings LLC
Website
https://www.servicemaster.com
Company type
Private
Founded year
1929
Operating status
Operating
Headcount range
5,001–10,000 employees
Ownership category
akta.pro rank

Where ServiceMaster is headquartered

Location

Headquarters

HQ city
Atlanta
HQ country
United States
HQ region
North America

Offices3 records

Markets served

ServiceMaster business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Franchise royalties and fees: ServiceMaster Brands generates revenue through franchise royalties and fees from its network of over 3,200 franchisees across 4,600+ locations. Franchisees pay ongoing royalties based on their revenue, and the company provides brand support, training, technology, and operational resources in return. The company also generates fees from new franchise sales.

Distribution channels1 record

Marketing channels4 records

ServiceMaster product offering

Product offering

Core offering

ServiceMaster Brands is a franchisor that licenses and supports seven home and commercial service brands covering disaster restoration, commercial and residential cleaning, moving, junk removal, and bioremediation. The company sells franchise rights and collects ongoing royalties from a network of more than 3,200 franchisees operating over 4,600 locations in the United States and 9 other countries, while individual franchisees deliver the underlying services to end customers.

Product overview

ServiceMaster Brands operates as a diversified franchise network offering needs-based services under a platform-plus-modules architecture. The company generates over $3.6B in system-wide sales through seven brands across restoration, cleaning, moving, and junk removal industries. The portfolio includes ServiceMaster Restore (disaster restoration with construction services), ServiceMaster Recovery Management (enterprise large-loss recovery), ServiceMaster Clean (commercial/residential cleaning), Merry Maids (home cleaning), TWO MEN AND A TRUCK (moving services), TWO MEN AND A JUNK TRUCK (junk removal), and ServiceMaster BioClean (bioremediation). With over 3,200 franchisees across 4,600+ locations serving 1M+ homes and businesses annually in 50 states and 9 countries, the brands share a commitment to the 'Be There When You Need Us' purpose while maintaining distinct identities.

Differentiator

Problem solved

Functional benefit

Brands

  • ServiceMaster Restore: Disaster restoration services including water damage, fire damage, mold remediation, and reconstruction
  • ServiceMaster Clean
  • ServiceMaster Recovery Management
  • Merry Maids
  • TWO MEN AND A TRUCK
  • TWO MEN AND A JUNK TRUCK
  • ServiceMaster BioClean

Products and services

  • ServiceMaster Restore

Quantifiable outcome

  • Over $3.6B in system-wide sales annually
  • +1 more outcomes

Companies that use ServiceMaster

Customer profile

Segments2 records

Ideal customer profiles3 records

ServiceMaster technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

ServiceMaster partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Hire Heroes USAcoreStrategic or Co-development Partner · 1 January 2023ServiceMaster Restore and ServiceMaster Clean have partnered with Hire Heroes USA since 2023 for the 'We Serve: Veterans' initiative. The partnership supports veterans transitioning to civilian careers through fundraising and job placement assistance. The franchise network has raised over $700,000 cumulatively (over $500,000 as of May 2025, reaching $700,000+ by May 2026). The initiative includes national golf tournaments, local franchisee-led events, and access to Hire Heroes USA's job board for veteran employment. ServiceMaster Restore and Clean earned Hire Heroes USA's 2025 Partner of the Year award.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

ServiceMaster competitors and assessment

Company assessment

Broad incumbents

  • Neighborly: Multi-brand franchise platform owning Molly Maid, Mr. Handyman, Rainbow International, and 20+ other home service brands. Most direct comparable as a diversified franchise services holding company competing with ServiceMaster across multiple categories.

Direct peers

  • Stanley Steemer: Carpet cleaning, tile, and hard-surface floor care franchise network with 300+ locations. Comparable to ServiceMaster Clean and Merry Maids in residential and commercial cleaning.
  • PuroClean: National franchise network of property damage restoration and remediation specialists. Direct competitor to ServiceMaster Restore in the water, fire, mold remediation category.
  • 1-800-GOT-JUNK?: North America's largest junk removal franchise, serving both residential and commercial customers. Directly comparable to TWO MEN AND A JUNK TRUCK in the franchise junk-removal category.
  • Rainbow International Restoration: Necessity-based home services franchise specializing in water, fire, and mold damage restoration. Operates within Neighborly's franchise portfolio; direct competitor to ServiceMaster Restore.
  • College HUNKS Hauling Junk & Moving: Franchise-based junk hauling and moving services company. Directly comparable to TWO MEN AND A TRUCK and TWO MEN AND A JUNK TRUCK across moving and junk removal.
  • SERVPRO Industries: Largest privately held franchisor of fire and water cleanup and restoration services in North America, with 2,000+ franchises. Directly comparable to ServiceMaster Restore in disaster restoration category and franchise model.
  • ChemDry: Carpet and upholstery cleaning franchise with 3,500+ locations globally. Comparable to ServiceMaster Clean in commercial and residential cleaning categories.
  • The Maids Home Services: Residential house cleaning franchise network with 200+ locations. Direct competitor to Merry Maids in the recurring residential cleaning franchise category.
  • BELFOR Franchise Group: Franchise arm of BELFOR Holdings providing restoration and cleaning services (water, fire, mold) through franchised locations. Direct competitor to ServiceMaster Restore with similar franchise-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

ServiceMaster social profiles

Digital presence

ServiceMaster financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ServiceMaster leadership team

Management profile

Number of profiles

Profiles10 records

ServiceMaster subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

ServiceMaster funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ServiceMaster M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceMaster

What does ServiceMaster do?

ServiceMaster Brands is a franchisor that licenses and supports seven home and commercial service brands covering disaster restoration, commercial and residential cleaning, moving, junk removal, and bioremediation. The company sells franchise rights and collects ongoing royalties from a network of more than 3,200 franchisees operating over 4,600 locations in the United States and 9 other countries, while individual franchisees deliver the underlying services to end customers.

Is ServiceMaster a public or private company?

ServiceMaster is a private company. It is classified as private equity controlled and is currently operating.

When was ServiceMaster founded?

ServiceMaster was founded in 1929. It employs 5,001 to 10,000 people.

Where is ServiceMaster based?

ServiceMaster is headquartered in Atlanta, United States, in the North America region.

How does ServiceMaster make money?

One revenue line is on record: franchise royalties and fees.

Who are ServiceMaster's main competitors?

Neighborly is listed as a broad incumbent. Direct peers are Stanley Steemer, PuroClean, 1-800-GOT-JUNK?, Rainbow International Restoration, College HUNKS Hauling Junk & Moving, SERVPRO Industries, ChemDry, The Maids Home Services and BELFOR Franchise Group.

Does ServiceMaster have an API?

No public API is recorded for ServiceMaster.

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Live signals
WikipediaPeabody Place: Difference between revisionsPeabody Place was a mixed-use redevelopment project in Downtown Memphis, Tennessee, that opened as an enclosed shopping mall in 2001 but struggled financially and officially closed to the public in February 2012 after failing to compete with suburban alternatives. The mall, initially anchored by Muvico cinema, Jillian's entertainment lounge, and Tower Records, saw most of its stores close over the years as foot traffic declined. ServiceMaster later relocated its global headquarters to the former mall space in 2016, completing renovations to convert the building into office space in 2018.PR NewswireServiceMaster Restore and Hire Heroes USA Partner for Fourth Annual We Serve: Veterans Golf TournamentServiceMaster Restore and ServiceMaster Clean are partnering with Hire Heroes USA for the fourth annual We Serve: Veterans Golf Tournament on May 28 at TPC Sawgrass in Ponte Vedra Beach, Florida. Since 2023, the franchise brands have raised over $700,000 for Hire Heroes USA, which provides career services free of charge for veterans and military spouses. The organizations expect 200 guests and will continue hosting local franchisee-led events around the country to support veteran employment outcomes.AD HOC NEWSServiceMaster Global stock (US81762P1021): spin-off story and what matters for investorsServiceMaster Global, a US-based provider of facility and janitorial services, has become an independent company following its separation from the broader ServiceMaster group and the spin-off of Terminix in 2014. Investors are focused on its strategy execution and growth prospects in a competitive US services market, with revenue primarily driven by long-term contracts and increased demand for hygiene and sanitation services. The company’s performance depends on operational efficiency, wage cost management, and market conditions, with broader industry trends influencing its outlook.LinkedInServiceMaster® BrandsServiceMaster® Brands is a franchise provider operating over 4,900 locations across 50 states and nine countries, generating more than $3.7 billion in system-wide sales annually. The company manages seven distinct brands including ServiceMaster Restore®, TWO MEN AND A TRUCK®, and Merry Maids®, serving residential and commercial clients in restoration, cleaning, and moving industries.1851 Franchise MagazineServiceMaster Restore Franchise Adds Construction ServicesServiceMaster Restore franchisees are expanding beyond disaster mitigation to offer managed repair and construction services, positioning themselves as a single-source solution from initial response through full reconstruction. The company operates more than 800 franchise locations globally and is investing in training, technology, and peer collaboration to support this integration. This shift responds to customer and insurance carrier preferences for consolidated accountability and streamlined project timelines.LinkedInUnited States Cleaning Services Market Outlook 2024-2033: Growth Drivers, Trends & Investment OpportunitiesThe United States cleaning services market is projected to grow from USD 120 billion in 2024 to USD 210 billion by 2033, reflecting a compound annual growth rate of approximately 6.2%, driven by technological innovation, regulatory evolution, and demographic shifts. Automation and green/sustainable solutions are identified as the leading transformational trends, collectively contributing over 35% to market growth, while consolidation through M&A activity among top players is accelerating at 30% annually. Major industry players including ABM Industries, ServiceMaster, Jani-King, and ISS World are leveraging technology integration and eco-friendly offerings to strengthen competitive positioning amid rising operational costs and supply chain pressures.AD HOC NEWSServiceMaster Global Stock: Strategic Evolution in Restoration and Facility Services Amid Market ShiServiceMaster Global is actively repositioning itself post-restructuring as a provider of disaster restoration and facility maintenance services across North America. The company has shifted towards high-margin restoration services and technology integration to enhance operational efficiency and market positioning.ServiceMaster RestoreServiceMaster by FranciscoThe article reviews customer experiences with ServiceMaster, highlighting positive feedback on their carpet cleaning and water leak response services.LinkedInPest Control Services Market Revenue Projections at a Projected 4.2% CAGR from 2026 to 2033Market research published by Zone Analytics projects the global pest control services market to grow at a CAGR of 4.2% from 2026 to 2033, driven by rising pest invasions, urbanization, and increasing demand for eco-friendly solutions. The report analyzes market segmentation across general pest control and termite control services, serving residential and commercial applications. Key industry players including Anticimex, Ecolab, Rentokil Initial, Rollins, and ServiceMaster are identified as major competitors, with the market size estimated around $20 billion and projected to reach USD 30 billion by 2033, supported by technological innovations such as smart pest monitoring systems and AI integration.Data Insights MarketUnderstanding Consumer Behavior in Residential Restoration Service Market: 2026-2034The residential restoration service market is projected to grow from $22.2 billion in 2024 to $38.6 billion by 2033, reflecting a compound annual growth rate of 6.4%, driven by increasing natural disasters, aging infrastructure, and rising consumer awareness of professional restoration services. The market is characterized by a fragmented competitive landscape featuring large national chains alongside smaller regional firms, with key players including ServiceMaster Restore and SERVPRO. Growth is expected to be concentrated in the United States, particularly in disaster-prone states such as Florida, Texas, and California.