Outdooractive Corporate

Name

Outdooractive Corporate

Legal name

Outdooractive AG

Website

https://corporate.outdooractive.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Outdooractive Corporate operates a B2B/B2C digital outdoor tourism platform combining proprietary cartography, a destination management system, and a consumer app, serving tourism boards, ski resorts, outdoor brands, publishers, and 16.9M+ outdoor enthusiasts across Europe and select international markets.

Ownership category

akta.pro rank

Product category

Outdoor Tourism Platform

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Outdoor tourism platform
• Destination marketing software
• Digital travel guide
• Content management system
• Route planning platform

Headquarters

HQ city

Immenstadt

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. B2B SaaS Subscriptions (Outdooractive Business): The company generates recurring revenue through subscription plans (Free, Pro, Pro+) for its business customers including destinations, tourism boards, ski resorts, outdoor brands, and publishers who pay for platform access, content management tools, and distribution services.
2. Enterprise/Destination Partnerships: Customized B2B partnerships with destinations, brands, and tourism organizations for digital marketing, content distribution, and platform integration services, likely involving larger multi-year contracts.
3. Professional Services and Training: The company offers consulting, implementation support, and training services (Outdooractive Academy) for partners seeking to maximize platform value and digital transformation.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Outdooractive Corporate operates a digital outdoor tourism platform (the Outdooractive Platform) that combines proprietary cartography, editorial content, and a destination management system. It enables tourism providers (destinations, ski resorts, outdoor brands, publishers) to publish, manage, and syndicate outdoor content, while serving individual outdoor enthusiasts with route planning, travel guides, and real-time condition data across web, mobile, and partner channels.

Product overview

Outdooractive Corporate operates a platform-plus-services model centered on the Outdooractive Platform, a digital outdoor tourism ecosystem connecting destinations, brands, and outdoor enthusiasts. The core platform (Outdooractive Platform / outdooractive.com) provides interactive mapping, tour planning, and travel guide functionality. B2B partners access the platform via Outdooractive Business (DMS) for content management and distribution. Consumer access is via the Outdooractive.com web portal and mobile Outdooractive App. Related products include the alpenvereinaktiv.com portal (Alpine association partnership), the Travel Guide feature for destination customization, Community Features for social interaction, and the Snow Depth Map for winter activity planning. The company also offers Tourism AI (generative AI assistant), Outdooractive Academy (professional training), Outdooractive CAMPUS (educational access), and maintains a dedicated Research division for sustainable tourism innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Outdooractive Business: Content Management System (CMS) and Destination Management System (DMS) for partners to manage and publish content on the platform
• Outdooractive Academy
• Outdooractive CAMPUS
• Outdooractive Research

Products and services

• Outdooractive Platform The core digital outdoor tourism platform connecting destinations, brands, and outdoor enthusiasts worldwide, offering interactive maps, tour planning, travel guides, accommodation listings, ski resort information, weather data, and community features.
• Outdooractive Business (DMS) Content Management System / Destination Management System for B2B partners to create, manage, and publish outdoor and tourism content from one central location, with automatic distribution across multiple channels, rights management, and reporting.
• Outdooractive App Mobile application for iOS and Android providing outdoor enthusiasts access to the platform on mobile devices, including GPS navigation, offline maps, tour tracking, and real-time weather data, with Free, Pro, and Pro+ subscription tiers.
• alpenvereinaktiv.com Specialized portal developed in partnership with Alpine associations (DAV, OeAV, AVS) providing content focused on Alpine activities, hut information, and mountaineering routes.
• Outdooractive Tourism AI AI-powered assistant integrated into the platform for destination visitors, providing personalized responses to travel queries, tour recommendations, and destination information using generative AI technology.
• Outdooractive Academy Professional training and education service for tourism industry professionals, offering workshops and seminars delivered by Outdooractive experts covering platform technology, content management, and digital marketing.
• Outdooractive CAMPUS Educational institution program providing university and educational facility access to Outdooractive platform technology for teaching, research, and student projects.

Quantifiable outcome

• A medium-sized tourism destination can quintuple (5x) its reach on average through the platform
• +1 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability8 records

Feature5 records

Partnerships

26 partnerships are on record, tiered strategic, core and flagship.

• WandermagazinstrategicStrategic or Co-development Partner · 15 June 2026Partnership to elevate the digital hiking experience together, announced June 2026.
• Bergverlag RothercoreTechnology or Integration · 30 March 2026Integration of all Rother tour guide content (Germany's leading hiking guidebook publisher) into the Outdooractive platform, announced March 2026.
• ALPIN MagazinecoreTechnology or Integration · 11 March 2026ALPIN magazine integrating its tour content into the Outdooractive platform, enabling the mountain magazine to monetize its digital outdoor content.
• World Mountain and Trail Running Championships (WMTRC)flagshipGTM or Marketing Partner · 12 May 2023Official Map Partner of the World Mountain and Trail Running Championships and Innsbruck Alpine Summer, providing digital mapping and route planning for the event.
• MetGIScoreTechnology or IntegrationMetGIS provides real-time weather data integrated into the Outdooractive platform, displayed contextually with tours and outdoor activities both on web and mobile apps.
• Alpine Associations (DAV, OeAV, AVS)coreStrategic or Co-development PartnerPartnership with German (DAV), Austrian (OeAV), and South Tyrol (AVS) Alpine associations to provide comprehensive hut information and outdoor content through the alpenvereinaktiv.com portal. Huts are displayed regardless of whether privately owned or association-managed.
• GarmincoreTechnology or IntegrationGarmin GPS navigation devices receive Outdooractive content and route data, enabling outdoor enthusiasts to access trails and tours on their navigation devices.
• LiveAlpsNature ConsortiumcoreStrategic or Co-development PartnerOne-Health approach for visitor management and biodiversity protection in Alpine protected areas. Active research project with multiple partners.
• JOMP Innovation HubstrategicStrategic or Co-development PartnerInnovation hub for promoting physical activity through the joy of movement, in which Outdooractive participates.
• VIMAS Project ConsortiumcoreStrategic or Co-development PartnerMonitoring and management of visitors in recreation and protected areas. Active research project on visitor management.
• EduLab ConsortiumstrategicStrategic or Co-development PartnerDigital and sustainable education for future tourism innovators through innovative platform technology integration.
• LENKER Project ConsortiumstrategicStrategic or Co-development PartnerProject to create foundations for lifelong joy of cycling among young people.
• DATAxWB ConsortiumstrategicStrategic or Co-development PartnerStrengthening the adventure tourism sector in the Western Balkans by connecting local SMEs to international markets through a digital platform ecosystem.
• STANDOUT ConsortiumstrategicStrategic or Co-development PartnerPromoting outdoor sports through unified standards in urban cities to enhance physical, mental, and social wellbeing.
• REMOTE AlliancecoreStrategic or Co-development PartnerBuilding resilient business models for holistic development of developing and emerging destinations through sustainable outdoor tourism.
• ELSA Project ConsortiumstrategicStrategic or Co-development PartnerStudents bringing regional sustainability in tourism to life through digital storytelling and local content.
• ReCharge Outdoors ConsortiumstrategicStrategic or Co-development PartnerUsing real-time health data from wearables to tailor outdoor activities to individual recovery needs.
• Digital Ranger ConsortiumcoreStrategic or Co-development PartnerPreserving biodiversity and reducing disturbances by outdoor sports participants in protected areas using outdoor platforms and technology. Completed project.
• OTDI-SEE ConsortiumstrategicStrategic or Co-development PartnerConcepts and capacity-building solutions to strengthen visibility of the Western Balkans as an outdoor tourism destination. Completed project.
• DATES Project ConsortiumcoreStrategic or Co-development PartnerImplementation of a connected European data space for tourism. Completed project.
• DE-Klima-PLUS Project ConsortiumstrategicStrategic or Co-development PartnerDevelopment of a model concept for incentive activation for climate-friendly, climate-neutral, and climate-positive destination experiences. Completed project.
• AIR Project ConsortiumcoreStrategic or Co-development PartnerAI-based recommender for sustainable tourism using AI technology to develop sustainable visitor management in German tourism destinations. Completed project.
• EUREGIO Besuchermonitoring ConsortiumstrategicStrategic or Co-development PartnerInnovative approaches for smart visitor monitoring in the EUREGIO Zugspitz-Wetterstein-Karwendel cross-border region for nature and landscape protection.
• Pro AllianceflagshipStrategic or Co-development PartnerThe world's largest alliance for joint marketing with all professional partners in the outdoor sector, formed in 2019. Represents the core B2B partnership network.
• MeineWaldKI Project ConsortiumstrategicStrategic or Co-development PartnerContributing to forest condition assessment through citizen science and artificial intelligence.
• INSPIRES EU InitiativestrategicStrategic or Co-development PartnerEU-funded initiative for sustainable tourism research and innovation.

Scale indicators13 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Wikiloc: Crowd-sourced outdoor trail database with global coverage. Competes with Outdooractive on user-generated tour content, route sharing, and community-driven discovery.
• Komoot: Leading European outdoor route-planning app for hiking and cycling. Direct competitor to Outdooractive's consumer app, sharing similar DACH market focus, freemium model, and tour-based content library.
• AllTrails: World's largest outdoor trail database with strong North American presence. Competes directly with Outdooractive in consumer trail discovery, route planning, and community features, though AllTrails leads in US market share.
• Bergfex: Austrian outdoor and ski portal with strong DACH presence. Direct competitor in destination weather, snow reports, and hiking content; comparable business model targeting German-speaking outdoor enthusiasts.
• Ride with GPS: Cycling-focused route planning and navigation platform. Competes with Outdooractive in cycling-specific content while serving a narrower but passionate user segment.

Broad incumbents

• Strava: Global fitness activity tracking platform with route planning for runners and cyclists. Overlaps with Outdooractive in route planning but emphasizes social/athletic performance rather than destination tourism content.

Emerging players

• Trailforks: Mountain biking trail database integrated with Strava. Partial overlap with Outdooractive's cycling/hiking content; focused specifically on MTB trails and conditions.
• Plotaroute: UK-based route planning platform for walking, cycling, and running. Smaller peer competing in Outdooractive's expanding UK and international footprint.

Regional players

• Bergwelten: Austrian outdoor and mountaineering portal. Regional peer in DACH outdoor content market, comparable content depth for Alpine hiking and mountaineering routes.

Others

• Garmin Connect: Garmin's activity tracking ecosystem that both competes with and distributes Outdooractive content. Adjacent platform with own route planning features; Garmin is also a key Outdooractive distribution partner via navigation devices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/outdooractive
• Facebookfacebook.com/outdooractive
• LinkedInlinkedin.com/company/outdooractive
• Instagraminstagram.com/outdooractive
• Xx.com/corporate_oa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdooractive Corporate