Hjc America, Inc.

What Hjc America, Inc. does

HJC America, Inc. is the US distribution subsidiary of South Korea-based HJC Corporation, a helmet manufacturer founded in 1971. Operating from La Habra, California, the company designs, markets, and distributes motorcycle and snow sport helmets under the HJC brand across North America through a dual channel of authorized dealers and direct e-commerce (hjchelmets.us). Its product portfolio spans eight categories including the premium RPHA Series with carbon fiber and P.I.M. EVO construction featuring FIM racing homologation, full-face (i11, F71, C10, Y10), modular (F100, i100, i91), open face (F31, V31 Carbon, i20N), off-road (i50, C50), snow variants, licensed collaborations (Red Bull, Marvel, SEGA, Universal Pictures), and the SMART HJC Bluetooth communication system co-developed with SENA. Pricing spans entry-level units around $199.99 to premium RPHA and racing replica models exceeding $900, with warranty terms ranging from 3 to 5 years.

The business model is unit-based hardware sales of protective headgear to consumers and dealers, supplemented by licensing royalties on co-branded and racer-replica helmets, and recurring accessory revenue from replacement visors, cheek pads, comfort liners, and SMART HJC Bluetooth devices. Technology differentiation rests on proprietary composite shell engineering (P.I.M. EVO with carbon-aramid, carbon, glass fiber, organic non-woven, and natural linen fiber layups), the Advanced Channeling Ventilation System (ACS), FIM FRHPhe-01/02 racing homologation, DOT FMVSS 218 and ECE 22.06 certifications, and the latest SNELL M2025D certification on the i11. The company maintains motorsports authenticity through sponsorships of MotoGP and WorldSBK athletes including Brad Binder (Red Bull KTM) and Fabio Quartararo.

HJC America serves seven distinct rider segments including sport-touring, racing/track, cruiser, off-road/adventure, snow sports, youth, and licensed brand enthusiast riders. Go-to-market combines a wholesale dealer network supported by a locator tool, direct-to-consumer e-commerce, motorsports sponsorship for top-of-funnel brand credibility, Instagram organic social, email marketing, and video/multimedia content. The company has no disclosed venture funding, operates as a private corporate subsidiary, and does not publicly disclose revenue figures.

Name

Hjc America, Inc.

Legal name

HJC America, Inc.

Website

https://hjchelmets.us

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

HJC America, Inc. is the US distribution subsidiary of South Korea-based HJC Corporation, selling motorcycle and snow sport helmets across North America through authorized dealers and direct e-commerce. It serves sport-touring, racing, cruiser, off-road, snow, youth, and licensed IP rider segments with a full premium-to-entry product portfolio.

Ownership category

akta.pro rank

Product category

Motorcycle Helmets

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Motorcycle helmets
• Snow sport helmets
• Protective headgear
• Carbon fiber helmets
• Racing helmets

Headquarters

HQ city

La Habra

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Helmet Sales: One-time sales of motorcycle and snow helmets through dealer network and direct e-commerce. Revenue generated from full retail pricing to end consumers.
2. Accessories and Replacement Parts: Sales of replacement visors, cheek pads, comfort liners, Bluetooth communication devices (SMART HJC), and other helmet accessories.
3. Licensed Product Collaborations: Special edition helmets featuring licensed designs from Red Bull, Marvel, SEGA, Universal Pictures, and racing replicas generate premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HJC America, Inc. designs, manufactures, and sells motorcycle and snow sport helmets and related protective headgear across eight product categories including the premium RPHA Series, Full Face, Modular, Open Face, Off Road, and Snow helmets, plus licensed collections and SMART HJC Bluetooth communication systems. The company sells through an authorized dealer network and direct e-commerce storefront across the North American market.

Product overview

HJC America, Inc. offers a comprehensive portfolio of motorcycle helmets across eight distinct product categories: the premium RPHA Series (including RPHA 1N V2 Carbon, RPHA 12, RPHA 12N, RPHA 72, RPHA 91, RPHA 60, RPHA 31) featuring advanced carbon fiber and PIM EVO construction with FIM racing homologation; Full Face helmets (F71, F71 Carbon, i71, i11, C71, C10, V10, Y10); Modular/Convertible helmets (F100, F100 Carbon, i100, i91, i80, C91); Open Face helmets (F31, i20N, i31, V31, V31 Carbon, C20); Off Road helmets (i50, V60, C50); Snow helmets (C10 Snow, C91 Snow, i91 Snow); Licensed Collections (Red Bull, Marvel, Universal Pictures, SEGA collaborations); and SMART HJC Bluetooth communication devices co-developed with SENA. The RPHA Series represents the flagship premium line with racing-level certification, while the Full Face and Modular lines serve sport-touring, touring, and everyday riding segments. The company also offers a dedicated youth helmet (Y10) and various licensed/racer replica options.

Differentiator

Problem solved

Functional benefit

Brands

• RPHA Series: Premium line of helmets including RPHA 1N, RPHA 12, RPHA 72, RPHA 91, RPHA 60, RPHA 31 featuring advanced materials and racing homologation
• Smart HJC
• F Series
• i Series

Products and services

• RPHA Series Premium Helmets
• RPHA 1N V2 Carbon
• RPHA 12 Carbon
• RPHA 91 Carbon
• Full Face Helmets
• HJC i11 Helmet
• F71 Carbon Helmet
• C10 Helmet
• Y10 Youth Helmet
• Modular Helmets
• Open Face Helmets
• V31 Carbon Helmet
• Off Road Helmets
• Snow Helmets
• SMART HJC Bluetooth Communication Systems
• Licensed Helmet Collections
• Racer Replica Helmets

Quantifiable outcome

• Aerodynamic drag reduction of 19.7% and lift reduction of 6.2% on RPHA 72 model
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• SENAcoreTechnology or IntegrationSMART HJC Bluetooth communication systems co-developed exclusively with SENA for HJC helmets. The 2nd generation SMART HJC features a fully integrated all-in-one design optimized for weight balance and aerodynamic performance in HJC helmet models.
• FIM (Fédération Internationale de Motocyclisme)coreStrategic or Co-development PartnerFIM Racing Homologation Programme for helmets (FRHPhe-01 and FRHPhe-02). HJC helmets developed and certified to meet FIM's strict competition-level protection requirements including oblique impacts and penetration resistance testing.
• Red BullflagshipGTM or Marketing PartnerLicensed helmet collaboration featuring Red Bull branding and MotoGP team designs including Red Bull Austin GP and Red Bull Misano GP replicas.
• Marvel EntertainmentflagshipGTM or Marketing PartnerLicensed helmet collection featuring Marvel characters including Venom, Toxin, Ant-Man, and other Marvel superhero designs.
• SEGAcoreGTM or Marketing PartnerLicensed helmet collaboration featuring SEGA characters including Sonic the Hedgehog and Shadow the Hedgehog designs.
• Universal PicturescoreGTM or Marketing PartnerLicensed helmet collection featuring Universal Pictures characters including How to Train Your Dragon (Toothless, Light Fury) designs.
• MotoGP Factory Racing TeamsflagshipStrategic or Co-development PartnerHJC supplies helmets to MotoGP athletes including Red Bull KTM Factory Racing and other championship teams. Product feedback from elite racing directly influences helmet development and provides authenticity for consumer products.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AGV: AGV is an Italian premium helmet brand synonymous with Valentino Rossi and MotoGP. It competes with HJC's RPHA line on FIM-certified racing helmets and racer-replica SKUs, with comparable premium ASPs and licensed-graphics strategies.
• Arai Helmets: Arai is a Japanese premium helmet maker known for round-shell, hand-built construction and FIM/Snell certifications. It competes directly with HJC's RPHA 1N and racing-replica lines in the elite racing and premium street helmet segments.
• Bell Helmets: Bell is a US-based helmet maker with broad coverage across motorcycle, snow, and off-road segments. It competes with HJC across full-face, modular, and snow helmet categories and uses a similar dealer-plus-DTC distribution model in North America.
• ScorpionEXO: ScorpionEXO is a US-distributed value-to-mid-range helmet maker offering sport, touring, modular, and off-road models. It competes most directly with HJC's i-series and F-series mid-range helmets on price-sensitive buyers seeking feature parity at lower ASPs.
• Shoei: Shoei is a Japanese premium motorcycle helmet manufacturer with a strong MotoGP and racing heritage. It directly competes with HJC's RPHA premium line on FIM-certified racing helmets and sport-touring segments, with comparable carbon-fiber shell technology and similar ASPs at the high end.
• LS2 Helmets: LS2 is a Spanish-origin helmet brand that has scaled aggressively in the US through value-tier full-face, modular, and off-road SKUs. It competes with HJC's C-series and V-series entry-level lines and pressures HJC's pricing on the lower end.
• Schuberth: Schuberth is a German premium helmet manufacturer specializing in modular and quiet touring helmets. It overlaps with HJC's RPHA 91, F100, and i100 modular lines and competes in the premium touring segment with similar carbon and fiberglass shell technology.
• Nolan / N-Com: Nolan is an Italian mid-to-premium helmet maker (N-Com is its integrated Bluetooth line, analogous to HJC's SMART HJC). It competes with HJC across modular, full-face, and sport-touring segments and offers an integrated comms ecosystem directly comparable to HJC's SENA partnership.

Emerging players

• Fox Racing: Fox Racing is a US-based motocross and off-road apparel/helmet brand with overlapping customer demographics (off-road, motocross riders). It competes with HJC's i50, V60, C50, CS-MX II, and CL-XY II off-road lines and shares youth-rider market overlap.

Others

• Sena Technologies: Sena is HJC's exclusive Bluetooth communications partner (SMART HJC) and a leading maker of motorcycle intercoms. While not a direct helmet competitor, it is an ecosystem partner whose technology is integrated into HJC's premium helmets and competes with Cardo and other comms brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hjchelmets
• LinkedInlinkedin.com/company/hjc-helmets

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hjc America, Inc.