What Bundil does

Bundil, Inc. is a privately-held US fintech founded in 2018 and headquartered in Addison/Dallas, Texas, that operates a consumer mobile application enabling automated cryptocurrency micro-investing. The product rounds up users' everyday credit or debit card transactions to the nearest dollar (with configurable $0.50 or $1.00 round-up options) and invests the spare change into one of four supported cryptocurrencies: Bitcoin, Ethereum, Litecoin, and Bitcoin Cash. The platform also supports manual purchases up to $10,000 per transaction and offers in-app portfolio tracking.

The technical architecture is a thin mobile client on top of third-party infrastructure: Plaid handles bank linking and ACH, while cryptocurrency purchases are routed through exchange partners Wyre and Coinbase/GDAX, with users' assets held in self-custody wallets at the exchange partner rather than on Bundil's balance sheet. Bundil itself does not custody funds, does not manage private keys, and exposes no proprietary AI/ML layer. The company employs 1–10 people and distributes exclusively through the Apple App Store and Google Play Store with a self-serve, product-led growth motion.

Bundil generates revenue through a flat $5 monthly subscription fee that bundles round-up automation, manual buys, and portfolio management, plus implicit transaction economics from exchange partners. Its primary customer segment is individual US consumers seeking passive exposure to crypto. Go-to-market has historically relied on earned media (2018 Shark Tank appearance with Kevin O'Leary, CES 2019 feature, CNBC coverage, Product Hunt listing) and referral/word-of-mouth rather than paid sales channels. The company received seed/accelerator engagement from Goodwater Capital (March 2022) and Techstars (January 2023) and is actively fundraising via Fundable.com.

Name

Bundil

Legal name

Bundil, Inc.

Website

https://enjoybundil.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bundil is a mobile application that enables individual consumers to automatically invest spare change from everyday debit and credit card purchases into cryptocurrencies such as Bitcoin, Ethereum, Litecoin, and Bitcoin Cash via a $5 monthly subscription.

Ownership category

akta.pro rank

Product category

Consumer Cryptocurrency Investment Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Payment Gateways & Checkout APIs (FSADAIAA)

akta.pro secondary industry

Digital Gift Cards, Vouchers & Stored-Value (Crypto) (FSADAIAN)

Keywords

• Crypto micro-investing
• Spare change investing
• Round-up investing
• Cryptocurrency mobile app
• Automated crypto investing

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Monthly Subscription Fee: Bundil charges a flat fee of $5 per month for access to the platform. This subscription model allows for lower transaction rates compared to competitors while providing all app features including round-ups, manual buys, and portfolio management.
2. Cryptocurrency Transaction Processing: The platform processes cryptocurrency purchases on behalf of users through third-party exchanges (Wyre, Coinbase/GDAX), earning revenue through spread or transaction fees embedded in the $5 monthly subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bundil provides a mobile application that automatically rounds up users' everyday credit or debit card purchases to the nearest dollar and invests the spare change into a user-selected cryptocurrency (Bitcoin, Ethereum, Litecoin, or Bitcoin Cash). The platform supports automated round-ups, manual crypto purchases up to $10,000 per transaction, and in-app portfolio management, and charges a flat $5 monthly subscription fee.

Product overview

Bundil offers a single unified mobile application that enables automatic cryptocurrency investing through spare change round-ups. The core product is the Bundil Mobile App, which includes round-up functionality to automatically invest spare change into crypto, a Buy More feature for manual purchases up to $10K per transaction, and built-in portfolio management. The app supports Bitcoin, Ethereum, Litecoin, and Bitcoin Cash. Bundil charges a flat fee of $5 per month for access to all features.

Differentiator

Problem solved

Functional benefit

Products and services

• Bundil Mobile App A consumer mobile application available on iOS App Store and Google Play that automatically invests users' spare change from everyday credit or debit card purchases into cryptocurrency. Supports Bitcoin, Ethereum, Litecoin, and Bitcoin Cash. Charges a flat $5 monthly subscription and includes automated round-ups, manual purchases up to $10,000 per transaction, and in-app portfolio management.

Quantifiable outcome

• Example: $0.50 round-up on every purchase yields approximately $1.50/day ($45/month) invested

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Wyre, Inc.coreTechnology or IntegrationWyre provides the cryptocurrency exchange infrastructure for Bundil, enabling the platform to purchase cryptocurrency on behalf of users. Wyre handles the actual crypto transactions while Bundil provides the user interface and automation.
• PlaidcoreTechnology or IntegrationPlaid provides bank account verification and connection services, allowing Bundil users to securely link their bank accounts to the platform for ACH processing and transaction tracking.
• Coinbase/GDAXcoreTechnology or IntegrationCoinbase and GDAX (Coinbase's trading platform) are used to purchase cryptocurrency on behalf of Bundil users. The privacy policy explicitly states 'We are currently purchasing cryptocurrency using your Coinbase account and GDAX.'

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Robinhood: Robinhood offers commission-free crypto alongside stocks with recurring buy features, targeting the same retail consumer base as Bundil. Its scale and broad product portfolio make it a formidable incumbent competitor.
• Coinbase: Coinbase offers recurring crypto purchases and is a backend exchange/custodian for Bundil itself. As a much larger incumbent, it competes directly for retail crypto investing dollars with deeper asset coverage and stronger brand.
• Crypto.com: Crypto.com offers recurring crypto purchases and a broad rewards/cashback ecosystem targeting retail consumers. It competes with Bundil for users seeking automated dollar-cost-averaging into crypto.
• Gemini: Gemini is a regulated US crypto exchange offering recurring purchases and custody. It competes for the same compliance-minded retail crypto investors Bundil targets, with a stronger institutional and security brand.
• SoFi Invest: SoFi bundles checking, lending, brokerage and crypto investing into one consumer app with no management fees. Its bundled fintech approach threatens Bundil's standalone positioning by offering more value at no extra cost.

Direct peers

• Acorns: Acorns pioneered spare-change round-up investing in equities and now offers crypto allocation within its subscription app. It is the most direct conceptual analog to Bundil, targeting the same horizontal consumer segment with a similar automation-first value proposition.
• Stash: Stash is a subscription-based micro-investing app for retail consumers offering fractional shares and crypto. Like Bundil, it targets beginner investors with small recurring contributions and a flat monthly fee.
• Public.com: Public is a social investing platform offering stocks, ETFs and crypto with recurring buy features. It targets the same retail micro-investor audience as Bundil with mobile-first onboarding.
• Wealthsimple: Wealthsimple offers automated, low-fee investing in stocks and crypto for retail consumers in Canada. Its recurring investment functionality and beginner-friendly positioning mirror Bundil's approach.

Emerging players

• M1 Finance: M1 Finance offers automated, recurring investing in stocks and (limited) crypto via dynamic portfolio pies. It overlaps with Bundil in automation-driven retail investing, though its focus is broader portfolio construction rather than spare-change micro-investing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bundilapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bundil