EdMotion

What EdMotion does

EdMotion Inc is a private education-technology company headquartered in Cary, North Carolina that operates the SMALLab embodied learning platform. The company was originally founded in 2010 as SMALLab Learning and was acquired by the current EdMotion Inc entity on 2021-11-18. SMALLab is a room-sized mixed-reality learning environment that uses Kinect-based motion-capture sensors, projectors, and tracked wands to let K-12 students physically interact with educational scenarios projected onto floors and walls. The platform pairs the hardware installation with a content library of more than 1,000 standards-aligned activities across 30+ interactive learning scenarios spanning science, mathematics, and language arts, plus complementary offerings WINK! (a web-based companion application accessible on any device) and Animation Studio (a game design and programming course tool).

The company monetizes through fixed-price SMALLab hardware installations bundled with multi-year software subscriptions priced at the school level rather than per seat, yielding unlimited student and teacher accounts on each contract, and supplements this with Professional Development by Design services and a SMALLab Experience Program trial offering. Customers are predominantly K-12 schools and districts, with secondary penetration into museums and science centers, and the company actively supports district purchases via a SMALLab Grant Program and CARES Act qualified expenditure positioning.

EdMotion's go-to-market is direct enterprise field sales to districts and schools, supplemented by content marketing through an educational blog and event-driven in-person demonstrations. Its competitive positioning rests on peer-reviewed ASU-led research (86% increase in student understanding, 6.8x collaboration gains, 33% teacher performance improvements) originally funded by the National Science Foundation, Bill & Melinda Gates Foundation, MacArthur Foundation, and Intel Research. Operations hold FERPA, COPPA, and SOPIPA compliance, and the company is led by CEO Alton Delane (Harvard Business School MBA, former U.S. Navy nuclear submarine officer), COO Mira Riley, and Director of Operations Cyndi Boyd, supported by a small overall team of fewer than 10 employees.

Name

EdMotion

Legal name

EdMotion Inc

Website

https://edmotionlearning.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

EdMotion Inc operates the SMALLab embodied learning platform, providing room-sized mixed-reality K-12 learning environments backed by ASU-validated research. It sells hardware-plus-subscription installations to schools, districts, and museums, complemented by WINK! and Animation Studio products.

Ownership category

akta.pro rank

Product category

K-12 Educational Technology

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ)

Keywords

• Embodied learning solutions
• K-12 educational technology
• Interactive learning environments
• Motion capture learning
• Mixed reality education

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. SMALLab Software Subscription: Fixed-price subscription model with no limits on the number of student and teacher accounts, ensuring unfettered access to everyone at school. Includes access to Resources content library with over 1,000 standards-aligned activities.
2. SMALLab Hardware Systems: Room-sized interactive environment requiring physical hardware installation including motion capture sensors, projectors, and tracking equipment. Sold as part of initial implementation.
3. SMALLab Experience Program: Trial and demonstration program allowing schools to experience SMALLab before purchase commitment.
4. Professional Development Services: Training and implementation support services including Professional Development by Design program where developers create custom scenarios for specific curricula.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

EdMotion provides embodied learning solutions for K-12 education through its SMALLab platform, a room-sized mixed reality learning environment that uses motion capture sensors to let students physically interact with standards-aligned educational content. The company sells a fixed-price software subscription bundled with a content library of more than 1,000 K-12 activities, supplemented by hardware installation and professional development services for school and district implementations.

Product overview

EdMotion offers an embodied learning platform portfolio consisting of three integrated products. SMALLab is the core room-sized interactive learning environment where students engage physically with educational content through movement. WINK! extends SMALLab learning as a web-based companion application accessible on any device. Animation Studio provides advanced capabilities for game design, animation, and programming education. The products share a unified approach to embodied learning that connects body and mind through kinesthetic engagement, with a content library of over 1,000 K-12 standards-aligned activities available across the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SMALLab Room-sized interactive embodied learning environment in which students physically move and use tracked wands to interact with educational content projected on floors and walls, grounded in research on full-body kinesthetic learning for K-12 schools and districts.
• WINK! Web-based learning app available on any device that extends SMALLab learning experiences outside the physical SMALLab room for K-12 students and teachers.
• Animation Studio Tool supporting game design, animation, computer graphics, and programming courses for K-12 classrooms, integrated with the SMALLab ecosystem to advance student creative and technical skills.
• Professional Development by Design (PDxDesign) Paid service in which EdMotion developers collaborate with teachers to design and produce custom embodied learning scenarios tailored to specific curricula and student learning levels.

Quantifiable outcome

• 86% increase in student understanding
• +3 more outcomes

Named customers12 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered strategic, core and minor.

• Carnegie Mellon University (Entertainment Technology Center)strategicStrategic or Co-development PartnerBrainSTEM team from CMU worked with Elizabeth Forward Middle School to develop custom SMALLab games for fractions, order of operations, and language arts instruction.
• Arizona State UniversitycoreStrategic or Co-development PartnerConducted empirical research studies measuring 86% student learning gains, 6.8X collaboration increases, and 33% teacher performance improvements in SMALLab environments.
• GameDeskstrategicStrategic or Co-development PartnerCollaborative efforts to build library of full-fledged STEM gaming curriculum and embodied implementation content.
• Elizabeth Forward School DistrictminorStrategic or Co-development PartnerPartner school where BrainSTEM team developed custom SMALLab learning experiences addressing specific curriculum areas.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BrainPOP: Widely adopted K-12 educational content platform with interactive games and simulations, comparable subscription-based GTM into school districts.
• Promethean: Established interactive display and classroom engagement vendor selling into the same K-12 district procurement channels with broader portfolio positioning.
• Discovery Education: Major K-12 digital curriculum provider with standards-aligned content and immersive video experiences, an alternative for districts seeking engagement without hardware installs.
• SMART Technologies: Long-standing interactive whiteboard and classroom software vendor competing for the same instructional technology budgets with mature distribution.

Direct peers

• zSpace: Provides immersive AR/VR K-12 STEM learning stations that similarly combine hardware installations with standards-aligned content, competing for the same district innovation budgets as SMALLab.
• Labster: Virtual lab simulations for STEM education, sharing SMALLab's thesis that immersive, interactive experiences outperform textbook learning in science classrooms.
• Nearpod: Interactive K-12 lesson delivery platform with VR/3D activities and collaborative engagement features, addressing the same teacher pain point of student disengagement with a software-only model.

Emerging players

• ClassVR: Dedicated classroom VR/AR system for K-12 with structured content and teacher controls, a comparable mixed-reality learning environment with similar price-per-classroom economics.
• Merge EDU: AR-based K-12 STEM tools and holograms that bring 3D interactive content into classrooms, competing for the same embodied/interactive learning narrative at lower price points.

Regional players

• Avantis Education: UK-based provider of classroom VR/AR solutions for K-12 with content libraries and teacher training, comparable product-market fit in international markets where EdMotion has no presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edmotion

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EdMotion