Confirmit

What Confirmit does

Confirmit, operating as Forsta under Informa TechTarget, provides an AI-powered human experience platform for enterprise CX, EX, brand, and market research programs. The platform supports 2,500 brands across 12 verticals including retail, insurance, financial services, and technology.

Name

Confirmit

Legal name

Foresta, Inc.

Website

https://confirmit.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Confirmit, operating as Forsta under Informa TechTarget, provides an AI-powered human experience platform for enterprise CX, EX, brand, and market research programs. The platform supports 2,500 brands across 12 verticals including retail, insurance, financial services, and technology.

Ownership category

akta.pro rank

Product category

Customer Experience & Research Technology Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Customer experience software
• Employee experience platform
• Market research software
• Survey management software
• Voice of customer

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Subscriptions: The company provides an AI-powered HX platform to enterprise customers across multiple industries. Revenue is generated through platform subscriptions, consulting services, and strategic insights engagements.
2. Professional Services: In-house delivery, support, and success teams provide consulting services including onboarding and training, participant management, and technical assistance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Confirmit provides software that enables organizations to conduct customer feedback, employee feedback, and market research programs via an AI-powered Human Experience (HX) platform. The platform unifies customer experience, brand experience, employee experience, and market research modules with agentic AI-driven analysis, supported by in-house consulting, onboarding, training, and technical assistance services.

Product overview

Foresta is a Customer Experience and Research Technology company offering a unified platform-plus-modules architecture. The core HX Platform serves as the central AI-powered hub that connects all experience data. The platform is augmented by specialized modules for Customer Experience, Brand Experience, Employee Experience, and Market Research, each with multiple sub-products. The ecosystem also includes complementary sub-brands such as Research HX, InMoment, ReviewTrackers, and Rio SEO. Foresta AI powers the entire ecosystem with Agentic AI capabilities, enabling 99.6% predictive accuracy and reducing analysis time by 75%. The company serves over 2,500 brands across 12 industries including retail, insurance, financial services, technology, restaurants, hotels, automotive, entertainment, travel, and utilities.

Differentiator

Problem solved

Functional benefit

Brands

• Forsta Plus: Premium research and experience management platform with advanced analytics capabilities
• Research HX
• Forsta AI
• HX Platform

Products and services

• HX Platform AI-powered Human Experience platform that connects all types of customer, employee, brand, and market research data into a single environment for enterprise experience programs.
• Forsta AI AI capability layer on the HX Platform featuring agentic AI for research assistance, predictive behavior modeling, and generative AI summaries and recommendations for experience data.
• Customer Experience Customer experience module offering Voice of Customer, Omnichannel Analytics, digital focus groups, crowdsourcing, digital feedback, and contact center insights to help enterprises win, delight, and retain customers.
• Brand Experience Brand experience module covering reputation management, listings management, review publishing and requesting, local pages, social media management, competitive insights, and search insights.
• Employee Experience Employee experience module for employee engagement, 360 and 180 assessments, employee pulse surveys, employee lifecycle tracking, and employee crowdsourcing.
• Market Research Comprehensive market research module with advanced data collection, digital diaries, data visualization, multi-mode research, online and in-person focus groups, panel management, and online communities.
• Consulting Services Strategic consulting services covering onboarding, training, participant management, and technical assistance to help enterprise clients operationalize insights from the HX platform.
• Data Science Services Expert data science services that analyze enterprise experience data and extract meaningful, actionable insights on behalf of clients.
• Forsta Plus Premium tier offering within the broader platform ecosystem providing advanced analytics capabilities.
• Research HX Research-focused human experience platform providing dedicated market research technology infrastructure, linked to the FocusVision brand.

Quantifiable outcome

• 99.6% predictive accuracy with agentic AI
• +2 more outcomes

Named customers6 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• FocusVision (Research HX)coreTechnology or IntegrationFocusVision provides research technology infrastructure. Forsta offers Research HX platform through home.focusvision.com and book.focusvision.com, indicating a close operational partnership for market research solutions.
• InMomentcoreTechnology or IntegrationInMoment is a related experience management platform under the same corporate umbrella, accessible via identity.inmoment.com. Represents integrated experience management solutions.
• Forsta PluscoreTechnology or IntegrationExtended platform offering Forsta Plus as part of the company's product ecosystem, representing premium tier services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Verint: Verint is a larger enterprise incumbent in customer engagement, workforce engagement, and voice-of-customer analytics. It overlaps with Forsta's contact center, EX, and CX analytics offerings as part of a broader portfolio.
• Zendesk: Zendesk offers customer service and experience software broadly across SMB and enterprise. Its CX and employee experience capabilities compete with parts of Forsta's platform, especially in mid-market and customer support use cases.

Direct peers

• Yext: Yext provides listings management, local SEO, and reviews management for multi-location brands. It overlaps with Rio SEO (owned by Forsta) and the broader Brand Experience module.
• Reputation.com: Reputation.com focuses on reputation management, listings, reviews, and social listening for multi-location enterprises. It is directly comparable to Forsta's Brand Experience module, particularly for retail, hospitality, and automotive customers.
• Medallia: Medallia is a direct competitor in enterprise CX and EX, with a strong focus on unstructured feedback analytics and frontline action. It competes head-to-head with Forsta's HX Platform in retail, financial services, and hospitality verticals.
• Qualtrics: Qualtrics is the closest direct competitor, offering enterprise experience management (CX, EX, brand, product) on a unified AI-driven platform. It targets the same Fortune 500 buyer with similar subscription-based, sales-led GTM.
• Sprinklr: Sprinklr unifies customer experience, social, and brand experience management on a single AI platform. It overlaps directly with Forsta's CX, Brand Experience, and reputation management modules for enterprise customers.
• Press Ganey: Press Ganey is a leading patient and employee experience measurement platform, especially in healthcare. It is highly comparable to Forsta's Employee Experience and survey-driven CX offerings, and historically has been part of the same corporate family.

Emerging players

• SurveyMonkey: SurveyMonkey (now including GetFeedback) offers survey-based CX and market research tooling, mostly to mid-market. It is a partial competitor to Forsta's CX and Market Research modules but lacks the same enterprise depth.
• Bazaarvoice: Bazaarvoice focuses on consumer ratings, reviews, and user-generated content for retail and CPG brands. It overlaps with Forsta's review and brand experience capabilities but is narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/confirmit
• Xx.com/confirmit
• Facebookfacebook.com/confirmitsoftware

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confirmit