Packaworld

What Packaworld does

Packaworld is a privately-held New Zealand sporting goods company founded in 2013 and headquartered in Wellington. The company designs, manufactures, and distributes portable inflatable sports equipment under four core product lines: Packabocce (inflatable bocce courts in Competition, Recreation, and Mini sizes with wheelchair-accessible gates), Packagoals (multi-sport inflatable goals for football, goalball, handball, water polo, and water skyball), Packapost (the world's first truly portable full-size rugby post meeting World Rugby guidelines), and Packaline (portable line markings). The underlying technology relies on PVC and synthetic inflatable constructions engineered so uprights remain rigid when inflated, enabling transport in a car trunk and setup or breakdown in minutes on any flat surface, including grass, sand, water, gym floors, and cruise-ship decks.

Packaworld sells primarily through four regional direct-to-consumer e-commerce storefronts (Australia, Europe, New Zealand, USA), with local-currency pricing and a 3.5% credit-card processing fee. Distribution is supported by 3PL warehouses in Apeldoorn, the Netherlands (operated by Strong in Logistics Solutions) and Sydney (operated by ACR Supply Partners), and by specialty channel partners including World Rugby Shop (USA), Delfina Sport (Australia water polo), and AirGoal Sports (East Asia/China). The company operates Packaworld Europe BV as a wholly-owned regional subsidiary alongside the New Zealand parent, Packaworld International Limited.

The customer base is vertically specialized across Special Olympics organizations globally, schools and educational institutions, water polo clubs and associations, rugby organizations (including visually impaired rugby programs), retirement and senior living communities, emerging-sport federations such as the Water Skyball Federation, and cruise lines (P&O Cruises, five ships). The company is founder-led by CEO Peter Roberts, with no disclosed external institutional ownership; the only disclosed funding events are NZ$3,358 (2017) and NZ$13,983 (2020) in Callaghan Innovation R&D grants. Recognition includes finalist status at the Wellington Gold Awards in Export (2017) and Innovation Gold (2020), and at the 2016 AmCham-DHL Express Success and Innovation Awards.

Name

Packaworld

Legal name

Packaworld International Limited

Website

https://packaworld.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Packaworld is a New Zealand-based sporting goods company that designs and sells portable inflatable courts and goals for bocce, rugby, water polo, goalball, and water skyball, serving Special Olympics programs, schools, sports clubs, retirement communities, and cruise lines globally through regional e-commerce stores and channel distributors.

Ownership category

akta.pro rank

Product category

Portable Sporting Goods

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

akta.pro secondary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Portable sports equipment
• Inflatable bocce courts
• Portable rugby posts
• All-ability sport gear
• Portable sports goals

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Portable Sports Equipment Sales: Packaworld sells a range of portable inflatable sports equipment including bocce courts (Packabocce), rugby posts (Packapost), water polo goals and fields, goalball goals, and water skyball equipment. Products are sold as one-time purchases through online stores and channel partners. Pricing varies by region (EUR, NZD, AUD, USD).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels4 records

Core offering

Packaworld designs, manufactures, and sells portable inflatable sporting goods that transform any flat surface into a regulation playing field in minutes. Its product line spans Packabocce portable bocce courts (Competition, Recreation, Mini), Packagoals multi-sport portable goals (football, goalball, handball, water polo, water skyball), Packapost full-size inflatable rugby posts meeting World Rugby guidelines, and Packaline portable line markings, with products sold via four regional online stores and channel partners across Australia, Europe, New Zealand, and the USA.

Product overview

Packaworld is a sporting goods company specializing in portable inflatable courts and goals for all-ability sport. The product portfolio centers on four core product lines: Packabocce (inflatable bocce ball courts available in Competition, Recreation, and Mini sizes), Packagoals (multi-sport portable goals for football, goalball, handball, water polo, and water skyball), Packapost (full-size portable rugby posts meeting World Rugby regulations), and Packaline (portable line markings). The company operates regional online stores for Australia, Europe, New Zealand, and the USA, with products shipped from warehouses in New Zealand, the Netherlands, and Australia. The products are designed to enable sport to be played anywhere, with quick setup and takedown times, supporting accessibility and inclusion in sports programs worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Packabocce: Portable inflatable bocce courts for competitions and recreational use
• Packagoals
• Packaline
• Packapost

Products and services

• Packabocce portable bocce courts Portable inflatable bocce ball courts available in Competition, Recreation, and Mini sizes that can be set up and packed away in minutes on any flat surface. Designed for all-ability sport with wheelchair-accessible gates, and used by Special Olympics organizations, schools, retirement communities, and cruise lines for inclusive bocce programs.
• Packagoals portable multi-sport goals Portable inflatable goals for multiple sports including football, goalball, handball, water polo, and water skyball. Designed for easy transportation and quick setup at any venue, with rigid uprights when inflated.
• Packapost full-size inflatable rugby posts Portable full-size inflatable rugby posts meeting World Rugby size guidelines. The world's first truly portable rugby posts with regulation-height crossbar, designed for use on any surface including synthetic turf where permanent posts cannot be installed. Designed by founder Peter Roberts and used by clubs, schools, and blind rugby programs.
• Packaline portable line markings Portable line markings for sports courts and fields, enabling quick setup of playing lines for various sports without permanent markings. Used by organizations including the Australian Cheer Union for all-abilities hip hop team training.
• Water Polo Packagoals and Fields Inflatable 4-metre-wide water polo goals and floating playing fields that can be set up in pools, beaches, lakes, and open water venues. Goals are inflatable yet rigid when set up, used for beach water polo tournaments and youth water polo programs.
• Water Skyball Packagoals and Fields Portable inflatable 4-metre-wide goals and fields for the emerging sport of water skyball played in waist-deep water. Designed to allow organizers to take the sport to schools, remote swimming pools, and new countries for competitions.
• Goalball Packagoals Portable inflatable goalball goals used for the Paralympic sport designed for athletes with visual impairments. Used by programs including Minnesota State Academy for the Blind.

Quantifiable outcome

• Bocce ball participation in New York schools grew 10% in one year with portable courts
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Special Olympics Western AustraliacoreStrategic or Co-development Partner · 13 February 2026State Coordinator Kendall King rolls out Packabocce courts in parks, schools, and community venues across Perth for bocce activations and 'have a go' events to introduce new players to the sport.
• Delfina SportcoreChannel Partner/ Reseller/ Distributor · 19 September 2022Australia's leading water polo teamwear provider became an official distributor of Packaworld's portable Water Polo Fields and Packagoals to the Australian water polo community. Delfina Sport is owned and managed by aquatic athletes who have competed on the international circuit.
• World Rugby ShopcoreChannel Partner/ Reseller/ Distributor · 9 September 2022Leading North American rugby retailer became a distributor of Rugby Packaposts, making portable posts available to rugby competition organizers, clubs, schools and others across the USA through their online store.
• The Change FoundationminorStrategic or Co-development Partner · 2 September 2021UK charity partnering with Packaworld on the 'Bring VI Rugby to the Paralympic Games' campaign to raise the profile of visually impaired rugby and further its case to be played at the Paralympic Games.
• Strong in Logistics Solutions (SILS)minorImplementation/ SI/ Consulting Partner · 15 March 2021Warehouse operator in Apeldoorn, Netherlands shipping orders to European customers. Orders shipped from this warehouse enable faster delivery times and lower shipping costs for European customers.
• Special Olympics Puerto RicocoreStrategic or Co-development Partner · 1 July 2019Bocce co-ordinator and event co-organizer using Packabocce courts for national bocce tournaments and adapted sport carnivals. Puerto Rican representatives often return from international Special Olympics events with medals.
• ACR Supply PartnersminorImplementation/ SI/ Consulting Partner · 20 March 2019Sydney warehousing and logistics business storing Packaworld products on-shore for shipment to Australian addresses, reducing shipping costs and delivery times for Australian customers.
• AirGoal SportscoreChannel Partner/ Reseller/ Distributor · 2 October 2017Distribution agreement extending Packaworld's distribution network to east Asian countries including China. Following several years of collaboration, Packaworld and AirGoal Sports entered a formal distribution agreement as one of China's leading sports equipment suppliers.
• P&O CruisescoreChannel Partner/ Reseller/ Distributor · 23 March 2016Five P&O Cruises ships use Packabocce inflatable bocce courts for onboard passenger activities. The portable courts solve the problem of not having large amounts of space on ships and can be set up and packed away in minutes.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kwik Goal: US manufacturer of portable and semi-permanent soccer goals, goals, and field equipment sold to clubs, schools, and tournaments. Closest analogue in portable team-sports goals and is the kind of incumbent Packaworld competes with in the inflatable format.
• Harrod Sport: UK-based manufacturer of portable goals, posts, and nets for rugby, football, hockey, and netball. Directly competes with Packaworld in the portable rugby post category and shares the school/club buyer profile.
• Bison Inc. US manufacturer of portable and institutional basketball, volleyball, and team-sport equipment. Comparable in portable team-sports hardware sold to schools and recreation facilities.
• First Team Inc. US maker of portable and in-ground basketball goals, volleyball systems, and team-sport equipment. Comparable in portable team-sports goals and the school/recreation buyer profile.
• Jaypro Sports: US manufacturer of athletic facility and field equipment including portable goals, nets, and team-sport hardware for schools and clubs. Comparable in product mix (goals, nets, field equipment) and institutional customer base.
• Cramer Sports: US manufacturer of athletic training, sports medicine, and team-sport equipment including portable goals. Comparable as a sporting-goods vendor serving schools, clubs, and athletic programs.

Regional players

• Pacer Group: New Zealand-based supplier of team-sport and physical education equipment to schools and clubs. Comparable as a NZ-headquartered sporting-goods seller targeting the same schools and clubs Packaworld serves.

Broad incumbents

• Lifetime Products: Large US maker of portable basketball hoops, tables, and outdoor recreation equipment. Comparable as a portable sports/recreation equipment incumbent with far greater scale and distribution.
• BSN Sports: US-based broad-line distributor of team-sport equipment to schools, leagues, and youth programs. Comparable as a sporting-goods channel serving the same school and youth-sport customer Packaworld targets.

Emerging players

• Air-Sports International: Niche maker of inflatable sports and recreation products including inflatable pitches and goals. Closest direct competitor in the inflatable portable sports equipment format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/packaworld
• Facebookfacebook.com/PackaWORLD
• LinkedInlinkedin.com/company/packaworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packaworld