MyHammer AG
MyHammer GmbH operates Germany's largest online marketplace connecting homeowners with over 87,744 verified tradespeople across 39 trade categories. Part of the Instapro/Angi group, the platform offers free job posting for customers and pay-per-contact monetization from tradespeople.
- Company typePrivate
- Founded2005
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What MyHammer AG does
MyHammer GmbH (operating as MyHammer AG) is Germany's largest online marketplace for home repair, renovation, and maintenance services, connecting residential and small-business customers with over 87,744 vetted self-employed tradespeople and small craft businesses across 39 trade categories (Gewerke) including plumbing, construction, roofing, electrical, painting, HVAC, tiling, and carpentry. The legal entity is headquartered in Berlin (Dircksenstr. 4, 10179 Berlin) and is a privately held subsidiary of the Instapro Group, which itself sits within the Angi family of home-services brands operating across 8 international markets (USA, Canada, UK, Netherlands, France, Italy, Austria, and Germany). As of January–December 2025, the platform reports approximately 90,000+ jobs posted per month, over 9 million cumulative jobs processed, and more than 1.17 million independent customer reviews, with a platform-wide average rating of 4.7 out of 5.
The core product is a two-sided marketplace accessible via website (my-hammer.de) and dedicated iOS/Android apps for both customers and tradespeople. Key components include a free customer-facing job-posting and quote-comparison flow, a partner-facing lead-matching engine that filters job notifications by trade specialty and geography, a tradesperson onboarding and credential-verification system that checks trade licenses, master craftsman certificates (Meisterbrief), ID, and business registration, and a review system gated to completed, paid transactions with automated integrity checks. The company also operates 'Preisradar', a content property of price guides and cost benchmarks, alongside city-level SEO landing pages that capture top-of-funnel local search demand.
The business model is asymmetric: customers post jobs at no cost, while monetization is concentrated on the supply side via pay-per-contact fees (charged when a tradesperson contacts a customer after receiving a lead) and/or recurring subscriptions for tradespeople, supplemented by content and SEO-driven top-of-funnel traffic. The company was founded in 2005 and raised a $3.2M funding round from HV Capital in June 2008; leadership comprises Samantha Morin and Kelly Yamamoto on the management board (Geschäftsführung) with Jeff Kip serving as Deputy Chairman of the Supervisory Board.
MyHammer AG firmographics
Firmographics- Name
- MyHammer AG
- Legal name
- MyHammer GmbH
- Website
- https://my-hammer.de
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MyHammer GmbH operates Germany's largest online marketplace connecting homeowners with over 87,744 verified tradespeople across 39 trade categories. Part of the Instapro/Angi group, the platform offers free job posting for customers and pay-per-contact monetization from tradespeople.
- Ownership category
- akta.pro rank
MyHammer AG industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Specialty Trade Contractors (238)
- SIC
- Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Skilled Trades (Electricians/Plumbers/HVAC/Carpenters) Staffing (BPACAEAB)
- akta.pro secondary industry
- Contractor Payroll, Invoicing & Payment Services (BPACAGAD)
Keywords
Where MyHammer AG is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MyHammer AG business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Tradesperson Subscription / Contact Fees: Tradespeople pay a monthly subscription/fee to access job leads and contact customers. The core monetization comes from the supply side (tradespeople) of the two-sided marketplace, with customers posting jobs for free.
- Lead Generation Fees: When a tradesperson receives a job lead and wants to contact the customer, MyHammer charges a fee. This pay-per-contact model monetizes the marketplace's demand-side (customer) leads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free job posting for customers |
| Transaction based/ take rate | Pay-as-you-go | Tradesperson contact fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MyHammer AG product offering
Product offeringCore offering
MyHammer operates an online two-sided marketplace where homeowners in Germany post jobs free of charge and receive competitive quotes from verified local tradespeople across 35+ trade categories including plumbing, roofing, electrical, painting, tiling, HVAC, carpentry, and renovation. Tradespeople register at no cost and pay subscription and per-contact fees to receive targeted job leads matched to their trade specialty and geographic region. The platform monetizes primarily from the supply side of the marketplace while delivering consumers free access to vetted contractors backed by reviews and credential verification.
Product overview
MyHammer AG operates Germany's largest handyman/tradespeople marketplace, connecting customers (Auftraggeber) with more than 87,744 registered, vetted tradespeople across 39 trade categories (Gewerke) including plumbing, construction, roofing, electrical, painting, tiling, HVAC, carpentry, and more. The platform consists of a customer-facing web portal and mobile app (MyHammer App — Kundenversion) for posting jobs and managing tradespeople, a separate partner-facing mobile app (MyHammer App — Handwerker-Partnerversion) for contractors to receive job leads, a Handwerkerregistrierung & Profilverwaltung onboarding and profile system, an Auftragsvermittlungssystem for matching job requests with qualified tradespeople, a Bewertungs- und Rezensionssystem with over 1,170,143 independent reviews, a Qualitätsprüfung & Handwerker-Verifikation service verifying credentials of regulated trades, a Preisradar content feature with cost guides, and a Handwerker-Kategorien directory. The core value proposition is free job posting for customers and paid lead generation for tradespeople, with platform verification of business registrations and trade licenses.
Differentiator
Problem solved
Functional benefit
Products and services
- MyHammer Platform (Marketplace) Web-based online marketplace connecting homeowners and property managers (Auftraggeber) with vetted tradespeople and contractors (Auftragnehmer) across Germany. Customers post job requests free of charge, receive quotes from verified local tradespeople, and compare profiles. Covers 35+ trade categories with 87,744+ registered tradespeople.
- MyHammer Customer App (MyHammer Handwerkersuche) Mobile application for end customers (homeowners/renters) to post jobs, manage requests, browse tradespeople profiles, chat with contractors, and leave reviews. Available on iOS and Android.
- MyHammer Partner App (for tradespeople) Mobile application for tradespeople to receive job leads matched to their trade and region, manage quotes, communicate with customers, and receive push notifications for new opportunities. Available on iOS and Android.
Quantifiable outcome
- 4.7 out of 5 average platform rating from customers
- +2 more outcomes
Companies that use MyHammer AG
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
MyHammer AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MyHammer AG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Instapro Group / AngicoreMyHammer is part of the Instapro Group and Angi family, an international network of home services platforms. The group operates in 8 markets: Germany (MyHammer), USA (Angi & HomeAdvisor), Canada (HomeStars), UK (MyBuilder), Netherlands (Werkspot), France (Travaux), Austria (MyHammer), and Italy (Instapro). This affiliation provides international reach, shared technology, and cross-market synergies.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
MyHammer AG competitors and assessment
Company assessmentDirect peers
- MyBuilder (UK): Direct sister platform under Instapro/Angi serving UK homeowners and tradespeople with the same two-sided model. Most comparable because it shares product, business model, and category with MyHammer, just operating in a different geography.
- Travaux (France): Direct sister platform under Instapro/Angi serving France with the same home services marketplace model. Highly comparable in trade categories, customer profile, and monetization mechanics.
- Thumbtack (USA): Independent US-based marketplace connecting customers with local professionals across 35+ home services categories. Closely comparable in product scope (multi-trade marketplace), pay-per-contact monetization, and review system, though operating at much larger US scale.
- HomeStars (Canada): Direct sister platform under Angi/Instapro for Canada. Same review-driven marketplace product focused on home renovation and repair professionals, directly comparable in structure.
- Instapro (Italy): Direct sister platform under Instapro/Angi serving Italian homeowners and tradespeople. Same product, monetization, and category as MyHammer in a different European market.
- Werkspot (Netherlands): Direct sister platform under Instapro/Angi serving the Dutch market with the identical two-sided home services marketplace model. Functionally equivalent peer in a smaller adjacent geography.
- Checkatrade (UK): Independent UK home services marketplace requiring vetting/background checks of tradespeople and providing consumer reviews. Closely comparable model in a parallel European market, independent of the Angi/Angi network.
- Blauarbeit (Germany): Independent German trades/services marketplace connecting customers with regional Handwerker. Direct in-country competitor with similar trade breadth and review system, providing the relevant competitive benchmark within Germany.
Broad incumbents
- Angi (USA): The flagship US sister platform under Instapro/Angi. Broader incumbent that scaled similar homeowner-to-pro matching far beyond Germany with additional services (ads, leads, professional tools); comparable model, much larger scale and footprint.
- HomeAdvisor (USA): Sister platform in the US under Angi/Instapro. Operates the same two-sided lead-generation marketplace for home services with pro subscription and per-lead fees, making it a functionally identical peer at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MyHammer AG social profiles
Digital presenceMyHammer AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyHammer AG leadership team
Management profileNumber of profiles
Profiles3 records
MyHammer AG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyHammer AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyHammer AG
What does MyHammer AG do?
MyHammer operates an online two-sided marketplace where homeowners in Germany post jobs free of charge and receive competitive quotes from verified local tradespeople across 35+ trade categories including plumbing, roofing, electrical, painting, tiling, HVAC, carpentry, and renovation. Tradespeople register at no cost and pay subscription and per-contact fees to receive targeted job leads matched to their trade specialty and geographic region. The platform monetizes primarily from the supply side of the marketplace while delivering consumers free access to vetted contractors backed by reviews and credential verification.
Is MyHammer AG a public or private company?
MyHammer AG is a private company. It is classified as corporate owned and is currently operating.
When was MyHammer AG founded?
MyHammer AG was founded in 2005. It employs 51 to 100 people.
Where is MyHammer AG based?
MyHammer AG is headquartered in Berlin, Germany, in the Europe region.
How does MyHammer AG make money?
Two revenue lines are on record. Tradesperson Subscription / Contact Fees are the primary driver. The others are lead Generation Fees.
Who are MyHammer AG's main competitors?
Direct peers on record are MyBuilder (UK), Travaux (France), Thumbtack (USA), HomeStars (Canada), Instapro (Italy), Werkspot (Netherlands), Checkatrade (UK) and Blauarbeit (Germany). Broad incumbents are Angi (USA) and HomeAdvisor (USA).
Does MyHammer AG have an API?
No public API is recorded for MyHammer AG.
What industry is MyHammer AG in?
MyHammer AG's product category is Home Services Marketplace. Its primary akta.pro industry code is BPACAEAB, Skilled Trades (Electricians/Plumbers/HVAC/Carpenters) Staffing, with a secondary code of BPACAGAD, Contractor Payroll, Invoicing & Payment Services. Its NAICS code is 238 and its SIC code is 1700.