What Airspeeder does

Airspeeder (Airspeeder Ltd, UK-incorporated) is the operator of the world's first premium eVTOL racing league, founded by Matt Pearson in 2016 alongside its sister manufacturer Alauda Aeronautics. The company runs a two-tier racing structure: the remotely-piloted EXA Series, which serves as a technical test-bed and feeder for crewed competition, and the crewed Airspeeder Grand Prix using the hydrogen-electric Mk4 eVTOL capable of 360 kph. The core technology stack centers on octocopter-configured eVTOL craft with LiDAR/RADAR collision avoidance (virtual forcefields), AI Gimballed Thrust, slide-and-lock 20-second battery swap, AR visor HUDs, and 5G-enabled real-time telemetry. Alauda Aeronautics, headquartered in Adelaide, South Australia, manufactures the vehicles and housed the world's first electric flying racing car factory, partially funded by a $20 million AUD commitment from the South Australian Government inside the Australian Space Park.

Airspeeder monetizes through four primary streams: broadcast and media rights (multi-year deals with Fox Sports Australia via Foxtel and Kayo, DAZN for global streaming, and EXTREME International); team vehicle and equipment sales from Alauda to OEM manufacturers and motorsport teams that compete in the series; sponsorship and technical partnerships with brands including IWC Schaffhausen, Intel (Official Intelligence Partner), Acronis, and Saltwater Games; and gaming/esports revenue through the Celeros AAA mixed-reality racing game. Pricing for team entries and vehicle purchases is not publicly disclosed, and public spectator attendance is limited to VIPs in luxury pavilions. The company is headquartered commercially in London, with engineering and manufacturing in Adelaide and a third commercial office in New York, and targets a global, multi-continental event footprint enabled by digitally governed sky-tracks and modular vertiports.

The business serves three customer segments: OEM manufacturers and motorsport teams (primary revenue source purchasing vehicles from Alauda), a tech-savvy motorsport and futurism enthusiast audience consuming content via streaming and gaming, and the broader eVTOL industry ecosystem that benefits from racing-driven technology development. Commercial operations are supported by a global leadership team drawn from Boeing, Airbus, McLaren, Ferrari, Jaguar Land Rover, Williams Racing, and Formula 1, with board oversight from former Wisk Aero CEO Gary Gysin. In September 2025, Airspeeder received the first experimental certificate for a racing eVTOL, establishing a first-mover regulatory pathway for crewed eVTOL competition.

Name

Airspeeder

Legal name

Airspeeder Ltd

Website

https://airspeeder.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Airspeeder (Airspeeder Ltd), founded in 2016, operates the world's first premium eVTOL racing league, running the remotely-piloted EXA Series and crewed Mk4 hydrogen-electric racing events. It monetizes through broadcast rights, team vehicle sales from sister manufacturer Alauda Aeronautics, sponsorships, and gaming via the Celeros mixed-reality platform.

Ownership category

akta.pro rank

Product category

Electric Flying Car Racing

NAICS

Guided Missile and Space Vehicle Propulsion Unit and Propulsion Unit Parts Manufacturing (336415)

SIC

Aircraft Engines & Engine Parts (3724), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Services-Racing, Including Track Operation (7948), Aircraft & Parts (3720)

akta.pro primary industry

Electric & Hybrid-Electric Propulsion (eVTOL/Regional) (IMABADAH)

akta.pro secondary industries

Air Taxi & Urban Air Mobility (eVTOL) Operators (TLAFAAAD), Flight Control Computers & Autopilot Systems (IMABAFAA)

Keywords

• EVTOL racing series
• Flying car racing
• Electric aircraft motorsport
• Advanced air mobility
• Drone racing league

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Broadcasting and Media Rights: Airspeeder generates revenue through broadcast content deals with major sports networks and streaming platforms. Multi-year deals with Fox Sports Australia, DAZN, and EXTREME International for exclusive content distribution.
2. Team Vehicle Sales: Teams purchase original craft and equipment from Alauda Aeronautics, the Airspeeder series' exclusive manufacturer. Teams are given freedom to set race strategy and recruit pilots while competing on identical technical platforms.
3. Sponsorship and Partnership: Technical and commercial partnerships with major brands including IWC Schaffhausen, Intel, Acronis, and others who pay for association with the pioneering racing series.
4. Gaming and Esports: Partnership with Saltwater Games brings Airspeeder into the Celeros mixed-reality AAA racing game, creating new revenue streams through gaming ecosystem including the Play2Impact feature where players earn in-game assets for real-world causes.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Airspeeder operates the world's first premium eVTOL (electric vertical take-off and landing) racing series, featuring the remotely-piloted EXA Series as a feeder championship and the upcoming crewed Airspeeder Grand Prix races. Racing vehicles are manufactured by sister company Alauda Aeronautics and sold to OEM manufacturers and motorsport teams, with the racing series functioning as a technology test-bed that accelerates eVTOL safety, battery, and hydrogen-electric powertrain development for the broader advanced air mobility market.

Product overview

Airspeeder is the world's first electric flying car racing series, operating as both a premium motorsport league and a technology accelerator for the eVTOL (electric Vertical Take-Off and Landing) industry. The company operates a two-tier racing structure: the remotely-piloted EXA Series serves as the development and feeder series, while the crewed Airspeeder Grand Prix series (launching 2024) showcases piloted Mk4 hydrogen eVTOL craft at up to 360 kph. The product portfolio centers on high-performance eVTOL vehicles (Mk3 unmanned and Mk4 crewed), augmented by the modular vertiport infrastructure designed with HOK, the Celeros mixed-reality gaming platform, and the Veritone-powered digital media hub. Key enabling technologies include LiDAR/RADAR collision avoidance systems, AR visor displays, and 5G race communications infrastructure. The racing series functions as a technology test-bed accelerating the broader advanced air mobility revolution, projected by Morgan Stanley to reach $1.5 trillion by 2040.

Differentiator

Problem solved

Functional benefit

Brands

• EXA Series: Remotely-flown electric flying racing series, serving as the feeder series for crewed Airspeeder Grand Prix races.
• Mk4
• Mk3

Products and services

• EXA Series Airspeeder's first remotely-flown electric flying racing series, featuring up to four teams with two remote pilots per team competing in three individual events across the globe. Serves as the feeder series for crewed Airspeeder races and a technical test-bed for racing teams.
• Airspeeder Mk3 The world's first fully functional electric flying racing car, designed for remote operation. Features octocopter X formation layout, LiDAR and RADAR collision avoidance systems, carbon fibre frame, and 120 kph top speed. Weighs 100kg unmanned with a thrust-to-weight ratio above two.
• Airspeeder Mk4 The world's fastest hydrogen electric eVTOL aircraft and first crewed version of the flying racing car. Capable of 360 kph (225 mph), powered by a 1,000 kW Thunderstrike Hydrogen Turbogenerator with 300km range. Features carbon fibre monocoque design, AI Gimballed Thrust technology, and 0-100 km/h in 2.8 seconds.
• Modular Race Vertiport World's first modular race vertiport designed with HOK, featuring solar power infrastructure, a 'leave no trace' sustainability policy, a Skydeck for 360-degree immersive fan experience, and retractable landing pads for mid-race battery-swap pit stops. Designed for initial capacity of 10 teams and 20 Airspeeders with scalability to meet evolving needs of the sport.
• Celeros Gaming Platform AAA mixed-reality racing game developed by Saltwater Games featuring the AirspeederXR crewed racing eVTOL series. Includes Play2Impact in-game economy supporting real-world social and environmental projects, and Celeros Academy for pilot training and skill development.

Quantifiable outcome

• eVTOL industry projected to reach $1.5 trillion market size by 2040 according to Morgan Stanley
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core and minor.

• HOKcoreStrategic or Co-development Partner · 1 October 2024Collaboration with global architecture firm HOK to design the world's first modular race vertiport. HOK's London-based Sports + Entertainment team designed the Skydeck concept featuring retractable landing pads, solar power, and immersive 360-degree spectator experience.
• INK AgencyminorGTM or Marketing Partner · 1 October 2024Partner providing all imagery for the modular vertiport design project.
• Epidemic SoundminorGTM or Marketing Partner · 1 October 2024Partner working on all sound design for the Airspeeder racing series content.
• Veritone Inc.coreTechnology or Integration · 14 December 2023Multi-year partnership with Veritone Inc. (NASDAQ: VERI) and base cloud media solutions provider to manage Airspeeder's digital media, broadcast content, and data operations. Veritone's AI-powered Digital Media Hub (DMH) streamlines operations, facilitates global content distribution, and enhances viewing experience for fans worldwide.
• SportDomecoreStrategic or Co-development Partner · 13 December 2023Strategic partnership making SportDome the Official Sports Advisory Partner. SportDome brings expertise in sports organization, event management, strategic marketing, and commercial partnership development drawn from experience in Europe and Saudi Arabia.
• EXTREME InternationalcoreGTM or Marketing Partner · 14 November 2023Year-long global content partnership with EXTREME International featuring Airspeeder EXA Series content on EXTREME's Unreel and Auto AllStars channels. Programming includes Road to Flying Car Racing, Race Highlights, Finding Extreme Pilots, and Building Flying Cars.
• Saltwater GamescoreStrategic or Co-development Partner · 26 April 2023Partnership to bring Airspeeder crewed racing eVTOL series into Celeros, an innovative AAA mixed-reality racing game with Play2Impact in-game economy supporting real-world environmental projects. Saltwater Games is also an investor in Airspeeder.
• DAZNcoreGTM or Marketing Partner · 25 April 2023Global content deal with DAZN for streaming of racing content worldwide.
• IntelcoreTechnology or Integration · 28 March 2023Official Intelligence Partner providing end-to-end systems support and insights using Intel Core and Intel Xeon processors to power the world's first flying electric car racing series. Partnership aims to improve appeal to racers and fans through advanced intelligence capabilities.
• Fox Sports AustraliacoreGTM or Marketing Partner · 30 January 2023Groundbreaking two-year broadcast content deal bringing exclusive flying car racing content to Australian audiences across Foxtel and Kayo Sports streaming service. Programming includes EXA Series highlights and Finding Extreme Pilots series.
• Aurora Media WorldwidecoreImplementation/ SI/ Consulting Partner · 1 January 2022Sports production company executive producing Road to Flying Car Racing documentary and producing inaugural 2022 season race content for broadcast distribution.
• Fleet Space TechnologiescoreStrategic or Co-development Partner · 8 December 2021Co-founded by Matt Pearson along with Alauda Aeronautics and Airspeeder, Fleet Space Technologies establishes manufacturing and R&D hub in same vicinity enabling knowledge and facilities sharing.
• IWC SchaffhausencoreStrategic or Co-development Partner · 15 June 2021Engineering and time partnership with Swiss luxury watch manufacturer IWC Schaffhausen. Both companies share passion for technological progress, human endeavour, and sustainability. Knowledge exchange between Alauda engineers and IWC designers establishes engineering standards for the racing machines.
• Telstra PurplecoreTechnology or Integration · 1 January 2021Partnership with Telstra Purple to provide 5G connectivity solutions linking Speeders to EXA Series ground cockpits, facilitating collision avoidance systems and enabling instantaneous telemetry and race data transfer. Partnership with Amazon Web Services for cloud infrastructure.
• AcroniscoreTechnology or Integration · 8 September 2020Strategic technical and commercial partnership with global cyber protection leader Acronis to secure LiDAR and Machine Vision technology, telemetry data, and race operations. Acronis provides state-of-the-art cyber protection solutions ensuring data security for racing operations.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Formula E: Formula E is the premier electric racing series, the most direct analog to Airspeeder's eVTOL racing league. Both target premium motorsport audiences, attract OEM participation (Mercedes, Porsche, Jaguar), and position racing as a technology accelerator for electric mobility. Formula E's successful global expansion provides a clear template for Airspeeder's monetization path.
• Drone Racing League: DRL operates a global aerial racing competition with broadcasting partnerships and a young tech-savvy audience, making it the closest analog to Airspeeder's product offering. Both racing leagues feature high-speed aerial craft, streaming-centric content distribution, and a focus on futuristic motorsport entertainment.
• Red Bull Air Race: Red Bull Air Race was a global aerial racing series featuring high-speed piloted aircraft competing on timed courses. While it used conventional aircraft (not eVTOL), it shares Airspeeder's DNA of premium aerial motorsport, speed, and global broadcast ambition — making it a directly comparable racing series even though it concluded in 2019.

Others

• Alauda Aeronautics: Airspeeder's sister company and exclusive vehicle manufacturer, responsible for building the Mk3 and Mk4 eVTOL racing aircraft. While not a peer in the competitive sense, Alauda is the structural backbone of Airspeeder's racing series and provides the underlying aerospace technology that the racing league commercializes.

Broad incumbents

• Wisk Aero: Wisk Aero is a Boeing-backed eVTOL air taxi developer pursuing autonomous urban air mobility. Airspeeder's board member Gary Gysin is Wisk's former CEO, providing direct executive overlap. While Wisk focuses on commercial passenger transport and Airspeeder on racing, both are developing foundational eVTOL technology and share the same regulatory pathway.
• Joby Aviation: Joby Aviation is a leading eVTOL air taxi developer with FAA certification progress and commercial partnerships. As one of the most prominent eVTOL companies, Joby occupies the commercial urban air mobility space that Airspeeder's racing series indirectly serves as a technology showcase and public-acceptance platform.

Emerging players

• Volocopter: Volocopter is a German eVTOL developer focused on urban air taxi services and has publicly demonstrated piloted eVTOL flights. As a peer in the broader eVTOL ecosystem, Volocopter shares Airspeeder's positioning around demonstrating eVTOL technology publicly, though Volocopter targets commercial passenger service rather than racing.
• Lilium: Lilium is a German eVTOL developer building electric regional air mobility aircraft. While focused on commercial passenger service rather than racing, Lilium's eVTOL jet technology is adjacent to Airspeeder's Mk4 hydrogen-electric powertrain development, and both compete for the same advanced air mobility market opportunity.
• Archer Aviation: Archer Aviation is a US-based eVTOL developer with backing from Stellantis and United Airlines. While pursuing commercial air taxi service rather than racing, Archer sits in the same eVTOL ecosystem and represents the commercial end-market that Airspeeder's racing-driven technology development aims to support.
• Motorsport Games: Motorsport Games operates racing esports leagues and video games across multiple motorsport series. Their racing-as-entertainment-with-gaming model parallel's Airspeeder's Celeros partnership with Saltwater Games, making them a comparable business model peer for the racing-league-meets-virtual-entertainment monetization stack.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubebit.ly/AirspeederYouTube
• LinkedInlinkedin.com/company/airspeeder
• Instagraminstagram.com/airspeeder
• Xx.com/airspeederhq
• Facebookfacebook.com/airspeeder

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airspeeder