Futureshirts
- Company typePrivate
- Founded1996
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Futureshirts does
Futureshirts, Inc. is a privately held, Nashville-based full-service merchandise company founded in 1996 that serves the music and entertainment industry. The company operates four interconnected service lines: Full-Service Touring (on-site merch managers, logistics, and real-time sales tracking for tours ranging from club runs to stadium acts), E-Commerce (custom themed online stores with content creation, multi-channel marketing, fulfillment, and in-house customer service), Product Development (design, custom cut-and-sew, and domestic/international manufacturing), and Retail & Brand Licensing (placement of merchandise with 100+ global retailers). Its technology stack centers on integration with the atVenu platform, which provides real-time sales tracking, nightly reporting, royalty statement generation, and tax reconciliation across touring operations. Reported scale metrics include 200,000+ packages delivered per year, 1.4M+ fans served monthly, 2,000+ retail placements, and 1M+ products distributed.
The company generates revenue across four streams: professional service fees for touring merchandise operations, transaction-based e-commerce store management, product development fees for design and manufacturing, and licensing royalties from retail distribution. Its customer base includes a mix of legacy catalog artists (Journey, Foreigner, Hans Zimmer, Sara Evans, Bethel Music) and contemporary touring acts (Riley Green, Laufey, Cody Johnson, Dasha, NeedToBreathe). Distribution is global across channels including on-site touring, direct-to-consumer e-commerce, Amazon Merch, and major retail partners such as Macy's, Target, Walmart, Nordstrom, Costco, Saks Fifth Avenue, and Neiman Marcus. The company is led by President and Partner Matt Pih, with operations managed by Corey Neal and general management by Jon Ekker, and reports a headcount of 11-50 employees with no disclosed external funding.
Futureshirts firmographics
Firmographics- Name
- Futureshirts
- Legal name
- Futureshirts, Inc.
- Website
- https://futureshirts.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Futureshirts industry classification
Industry- Product category
- Music Merchandise Services
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Promotional Product Distribution & Fulfillment (BPAFAMAB)
Keywords
Where Futureshirts is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Futureshirts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Touring Merchandise Services: Full-service touring merchandise including on-site merch managers, logistics, real-time sales tracking, nightly reporting, royalty statements, and tax reconciliation for artists on tour
- E-Commerce Store Management: Custom themed online store creation with promotionally-minded account management, content creation, photography, marketing, and fulfillment for artist merchandise
- Product Development: Custom merchandise product development including design, quality blanks stocked worldwide, custom cut and sew products, with domestic and international manufacturing capabilities
- Retail & Brand Licensing: Placement of merchandise with 100+ global retailers including Macy's, Amazon, Target, Walmart. Over 2,000 placements and 1mil+ products distributed through mass market, independent, and specialty retailers
Go-to-market motion3 records
Distribution channels4 records
Marketing channels2 records
Futureshirts product offering
Product offeringCore offering
Futureshirts is a full-service merchandise company serving music and entertainment clients with four integrated service lines: Full-Service Touring (on-site merch managers, logistics, budgeting, forecasting, and real-time sales/inventory tracking via atVenu), E-Commerce (custom themed online stores, content creation, photography, multi-channel marketing, and fulfillment), Product Development (designers, custom cut-and-sew apparel, domestic and international manufacturing), and Retail & Brand Licensing (placement with 100+ global retailers including Macy's, Amazon, Target, Walmart). The company delivers over 200,000 packages per year and serves more than 1.4 million fans monthly.
Product overview
Futureshirts is a full-service merchandise company serving the music and entertainment industry. The company operates four interconnected service lines: Full-Service Touring (on-site merchandise management for live events), E-Commerce (custom online stores with fulfillment), Product Development (design and manufacturing of custom merchandise), and Retail & Brand Licensing (placement of products with major retailers globally). Together, these services enable artists to manage merchandise operations from touring through retail distribution, with the company reporting over 200,000 packages delivered per year and serving over 1.4 million fans monthly.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Touring
Quantifiable outcome
- 200,000+ packages delivered per year
- +4 more outcomes
Companies that use Futureshirts
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Futureshirts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Futureshirts partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Macy'scoreRetail distribution partner placing Futureshirts merchandise products in Macy's department stores globally
- AmazoncorePrimary retail and e-commerce partner through Amazon Merch shops and general merchandise distribution
- TargetcoreRetail distribution partner for merchandise placement in Target stores
- WalmartcoreRetail distribution partner for merchandise placement in Walmart stores
- NordstrommajorRetail distribution partner including Nordstrom Rack for merchandise placement
- CostcomajorRetail distribution partner for bulk merchandise placement in Costco warehouses
- TJ MaxxmajorOff-price retail distribution partner for merchandise placement
- atVenucoreTechnology integration partner providing real-time sales tracking, inventory management, nightly reporting, and ticketing platform for touring operations
- Saks Fifth AvenuemajorLuxury retail distribution partner for high-end merchandise placement
- Neiman MarcusmajorLuxury retail distribution partner for premium merchandise placement
- Urban OutfittersmajorSpecialty retail partner for lifestyle merchandise placement
- Hot TopicmajorSpecialty retail partner for music and pop culture merchandise
- RevolveminorFashion e-commerce partner for merchandise distribution
- ShopbopminorFashion e-commerce partner for merchandise distribution
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Futureshirts competitors and assessment
Company assessmentDirect peers
- Bravado: Universal Music Group's global merchandise and brand management division; the largest music merchandising company in the world, providing touring, e-commerce, retail licensing, and product development for UMG-signed artists — directly overlapping Futureshirts' full-service model across every service line.
- Live Nation Merchandise: Merchandise arm of Live Nation Entertainment, handling touring merch, e-commerce, and retail programs for artists on Live Nation-promoted tours. Competes head-to-head with Futureshirts on touring merchandise services for major and emerging artists.
- Warner Music Artist Services: Merchandise and brand services division of Warner Music Group, providing touring, e-commerce, and retail distribution for Warner-signed artists. Operates the same end-to-end merchandise stack as Futureshirts, anchored by major label relationships.
- EMP Merchandising: European-based mail-order and e-commerce retailer specializing in music-licensed merchandise (band tees, hoodies, collectibles). Directly comparable on the DTC music merchandise side, with overlapping artist roster and product mix.
- Retail Monster: Band-merchandise e-commerce and fulfillment platform serving independent and signed artists, with retail distribution into mass merchants. Closely comparable on the e-commerce store management and fulfillment service line.
- Araca Group: Entertainment merchandise and consumer products company providing licensed apparel, touring merchandise, and retail programs for Broadway, film, and music clients. Comparable service stack and target artist/IP profile to Futureshirts.
Broad incumbents
- Fanatics: Massive sports and entertainment merchandise operator with licensed apparel, e-commerce, and retail distribution at global scale. Overlaps with Futureshirts on retail licensing and DTC commerce for entertainment IP, but operates across sports, music, and broader entertainment verticals with materially greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Futureshirts social profiles
Digital presenceFutureshirts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Futureshirts leadership team
Management profileNumber of profiles
Profiles3 records
Futureshirts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Futureshirts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Futureshirts
What does Futureshirts do?
Futureshirts is a full-service merchandise company serving music and entertainment clients with four integrated service lines: Full-Service Touring (on-site merch managers, logistics, budgeting, forecasting, and real-time sales/inventory tracking via atVenu), E-Commerce (custom themed online stores, content creation, photography, multi-channel marketing, and fulfillment), Product Development (designers, custom cut-and-sew apparel, domestic and international manufacturing), and Retail & Brand Licensing (placement with 100+ global retailers including Macy's, Amazon, Target, Walmart). The company delivers over 200,000 packages per year and serves more than 1.4 million fans monthly.
Is Futureshirts a public or private company?
Futureshirts is a private company. It is classified as unknown and is currently operating.
When was Futureshirts founded?
Futureshirts was founded in 1996. It employs 11 to 50 people.
Where is Futureshirts based?
Futureshirts is headquartered in Nashville, United States, in the North America region.
How does Futureshirts make money?
Four revenue lines are on record. Touring Merchandise Services are the primary driver. The others are E-Commerce Store Management, product Development and retail & Brand Licensing.
Who are Futureshirts's main competitors?
Direct peers on record are Bravado, Live Nation Merchandise, Warner Music Artist Services, EMP Merchandising, Retail Monster and Araca Group. Fanatics is listed as a broad incumbent.
Does Futureshirts have an API?
No public API is recorded for Futureshirts.
What industry is Futureshirts in?
Futureshirts's product category is Music Merchandise Services. Its primary akta.pro industry code is BPAFAMAB, Promotional Product Distribution & Fulfillment. Its SIC code is 5130.