FoundersToday
FoundersToday is a bootstrapped Austrian startup-news portal and PR agency that publishes funding news, founder stories, and leadership profiles, and sells paid media placements syndicated into major outlets for early- and mid-stage startups.
- Company typePrivate
- Founded2023
- HeadquartersLinz, Austria
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FoundersToday does
FoundersToday is a privately held, bootstrapped startup-news portal and PR agency headquartered in Linz, Austria, founded in 2022 (firmographics) / 2023 (corporate timeline) by Peter Oberlik, who serves as Founder & CEO alongside Chief Sales Officer Florian Skala. The company publishes funding-round coverage, founder stories, and leadership profiles on a WordPress-based digital platform (founderstoday.news), and distributes content through LinkedIn, Instagram, Facebook, and YouTube to a community the company describes as 'tens of thousands' of social followers and roughly 24,295 newsletter subscribers. Beyond editorial, FoundersToday operates three additional product surfaces: a free downloadable Startup Magazine with nine published issues, the 'Exit or Die' podcast distributed on YouTube, Spotify, and Apple Podcasts, and paid PR agency services that syndicate client stories into major outlets including Benzinga, Digital Journal, Vogue, Bloomberg, Google News, and Business. Growth hacking services are offered through a partnership with GrowthPunks, and a quarterly European Venture Sentiment Index report is co-distributed with Venionaire Capital.
The company's revenue model is professional-services based, anchored on paid featurings and sponsored content placements on top of its media reach; pricing is quote-based and not publicly disclosed. The primary customer segment is early- to mid-stage startup founders seeking media visibility, with secondary audiences of investors and broader ecosystem participants consuming free editorial. Featured clients named in the data include Isometric, Superlight, Kyrok, Ladder Health, Kinoa, Wikifarmer, STIQ, and Natech, spanning AI certification, electric logistics, pharma supply chain, pediatric care, agriculture, and embedded finance. Geographic coverage has expanded beyond Austria into the broader DACH region, the United States, Switzerland, Greece, and Israel. There is no proprietary technology platform, no AI/ML capability, no disclosed venture funding, and no patents or certifications; the business runs lean with 1-10 employees and is funded organically from operating revenue.
FoundersToday firmographics
Firmographics- Name
- FoundersToday
- Legal name
- FoundersToday
- Website
- https://founderstoday.news
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FoundersToday is a bootstrapped Austrian startup-news portal and PR agency that publishes funding news, founder stories, and leadership profiles, and sells paid media placements syndicated into major outlets for early- and mid-stage startups.
- Ownership category
- akta.pro rank
FoundersToday industry classification
Industry- Product category
- Startup Media and PR Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Entrepreneurship Foundations & Startup Basics (EDAMAHAA)
- akta.pro secondary industries
- Entrepreneurship, Business & Innovation Camps (EDAMALAL), Accelerator / Incubator-Backed ETA Programs (FSANALAD)
Keywords
Where FoundersToday is headquartered
LocationHeadquarters
- HQ city
- Linz
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
FoundersToday business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Paid Features and Advertising: Through paid featurings, FoundersToday promotes startups and founders to its community of tens of thousands of followers across social media channels, reaching millions of people on online channels. This is the primary revenue-generating service.
- PR Agency Services: The company acts as a PR agency providing editorial coverage, advertising, and success-story articles for clients seeking placement in major news outlets, leveraging relationships with publications such as Benzinga, Digital Journal, Vogue, Bloomberg, Business, and Google News.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
FoundersToday product offering
Product offeringCore offering
FoundersToday is a startup news portal and PR agency that publishes editorial coverage of funding rounds, founder stories, and leadership profiles while selling paid featuring and PR agency services to startups seeking media visibility. It also produces the Exit or Die podcast, a digital Startup Magazine, and offers growth hacking and investor resource content to the European startup ecosystem.
Product overview
FoundersToday is a startup news portal and PR agency that operates as a media platform offering news coverage, content creation services, and educational resources for the startup ecosystem. The company publishes a digital Startup Magazine with multiple issues, hosts the Exit or Die Podcast featuring founder interviews, and provides paid PR featurings for startups. Additional offerings include Growth Hacking services through a partner, a free investor database resource, and the European Venture Sentiment Index research report via partnership with Venionaire Capital. The platform reaches its audience through newsletters, social media channels, and podcast distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Startup Magazine Digital magazine featuring international startups, founder stories, and investor profiles from the startup and tech scene, available as free downloadable issues for the startup ecosystem audience.
- Exit or Die Podcast Podcast featuring conversations with founders, investors, and decision-makers about funding, failure, breakthrough moments, and entrepreneurship mindset, distributed via YouTube, Spotify, and Apple Podcasts.
- PR Agency Services
Quantifiable outcome
- Reaches tens of thousands of followers on social media channels and millions of people across online channels.
Companies that use FoundersToday
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
FoundersToday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FoundersToday partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- GrowthPunkscoreFoundersToday partners with GrowthPunks to offer growth hacking services for clients, including content creation, funnel building, email marketing, and social media channel management. This partnership extends FoundersToday's service offering beyond pure media coverage into execution-oriented marketing support.
- Venionaire CapitalminorVenionaire Capital provides the European Venture Sentiment Index (EVSI) Report through FoundersToday. In a Europe-wide quarterly survey, they assess venture capital investor sentiment and outlook, which FoundersToday distributes as content to its audience.
- BenzingaminorBenzinga is listed among the publications FoundersToday works with to distribute content and amplify client stories across major news outlets.
- Digital JournalminorDigital Journal is listed among the publications FoundersToday cooperates with for content distribution and media amplification.
- BloombergminorBloomberg is listed among the publications FoundersToday works with for content distribution across major news channels.
- Google NewsminorGoogle News is listed among the publications FoundersToday cooperates with for content distribution and broader media reach.
- VogueminorVogue is listed among the publications FoundersToday works with, contributing to the brand's cross-publication media strategy.
- BusinessminorBusiness is listed among the publications FoundersToday cooperates with for content distribution.
- Clever CloverminorClever Clover and Loonshot Ventures collaborate together and will work together in the future, as reported through FoundersToday's partner content section covering the startup ecosystem.
- Loonshot VenturesminorLoonshot Ventures and Clever Clover are collaborating, as featured in FoundersToday's partner news coverage for the startup ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
FoundersToday competitors and assessment
Company assessmentDirect peers
- EU-Startups: EU-Startups is a long-running online media outlet focused on European startup news, funding rounds, and founder interviews. It serves the same founder/VC audience as FoundersToday and monetizes via job boards and sponsored content.
- Tech.eu: Tech.eu covers European technology and startup news with editorial coverage of funding, M&A, and ecosystem trends. It competes for the same European startup-news reader and advertiser base as FoundersToday.
- Tech Funding News: Tech Funding News is a niche startup news outlet covering funding rounds and founder profiles, similar to FoundersToday's editorial mix. It directly competes for both readers and paid featuring clients in the startup PR space.
- Sifted: Sifted is a leading European startup news platform covering funding rounds, founder stories, and ecosystem intelligence. It directly overlaps FoundersToday's editorial niche (European startup news) and target audience (founders and investors), making it the closest peer.
Broad incumbents
- PitchBook News: PitchBook News provides editorial coverage of venture capital, private equity, and startup funding activity as part of PitchBook's broader data platform. It overlaps with FoundersToday's coverage of funding rounds and serves a similar investor audience.
- Crunchbase News: Crunchbase News is the editorial arm of Crunchbase, covering funding rounds, founder profiles, and ecosystem intelligence globally. It is a broader incumbent with deeper data infrastructure but overlaps substantially with FoundersToday's editorial coverage of funding news.
- TechCrunch: TechCrunch is a global, large-scale tech and startup news outlet covering funding, founder stories, and product launches. It is a broad incumbent in the same category as FoundersToday, with significantly larger reach and resources.
- The Information: The Information is a subscription-based tech and startup news outlet covering funding rounds, founder interviews, and industry analysis. It is a broader, paywalled incumbent that competes for high-quality startup-news readers and paying subscribers.
Regional players
- 5-HT Digital Hub Chemistry & Health: 5-HT is a Germany-based digital hub and ecosystem platform covering startups in chemistry and health. It is a regional/vertical media peer that overlaps with FoundersToday's broader startup-news and ecosystem-coverage model within a defined geography and industry.
Others
- GrowthPunks: GrowthPunks is a growth hacking agency offering content creation, funnel building, and email marketing. It is already an established GTM partner of FoundersToday and represents an adjacent execution-services peer that overlaps with FoundersToday's service-line expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
FoundersToday social profiles
Digital presenceFoundersToday financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoundersToday leadership team
Management profileNumber of profiles
Profiles2 records
FoundersToday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoundersToday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoundersToday
What does FoundersToday do?
FoundersToday is a startup news portal and PR agency that publishes editorial coverage of funding rounds, founder stories, and leadership profiles while selling paid featuring and PR agency services to startups seeking media visibility. It also produces the Exit or Die podcast, a digital Startup Magazine, and offers growth hacking and investor resource content to the European startup ecosystem.
Is FoundersToday a public or private company?
FoundersToday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FoundersToday founded?
FoundersToday was founded in 2023. It employs 1 to 10 people.
Where is FoundersToday based?
FoundersToday is headquartered in Linz, Austria, in the Europe region.
How does FoundersToday make money?
Two revenue lines are on record. Paid Features and Advertising is the primary driver. The others are PR Agency Services.
Who are FoundersToday's main competitors?
Direct peers on record are EU-Startups, Tech.eu, Tech Funding News and Sifted. Broad incumbents are PitchBook News, Crunchbase News, TechCrunch and The Information. 5-HT Digital Hub Chemistry & Health is listed as a regional player. GrowthPunks is listed as an others.
Does FoundersToday have an API?
No public API is recorded for FoundersToday.
What industry is FoundersToday in?
FoundersToday's product category is Startup Media and PR Services. Its primary akta.pro industry code is EDAMAHAA, Entrepreneurship Foundations & Startup Basics, with a secondary code of EDAMALAL, Entrepreneurship, Business & Innovation Camps. Its SIC code is 7311.