What We Wear Us does

We Wear Us operates a web-based SaaS platform that lets individual professionals and small businesses create, customize, and share digital business cards via QR codes and shareable links. The platform supports front/back card artwork uploads, profile pictures, social media links, up to 20 customizable link/button slots, and integrated peer-to-peer payment collection across CashApp, Google Pay, PayPal, Zelle, and Apple Pay. The product is delivered as a self-serve web application with no native mobile app, image processing (cropping for profile and card faces), and QR-code generation/scanning built into the dashboard.

The company monetizes through a two-tier subscription model: Basic at $10/month or $100/year and Gold at $20/month or $200/year, processed via Stripe. Gold adds promotional features including intro video, photo slide gallery, video intro page, up to three additional cards, a personal bio section, ad banners, and a 10% referral-link commission. The platform is localized in six languages (English, Spanish, Turkish, French, Arabic, Hebrew) and is positioned as an eco-friendly alternative to paper business cards.

We Wear Us is a privately held company headquartered in San Francisco with a single disclosed founder (Diya Varma) and no disclosed institutional funding, headcount, or parent entity. Go-to-market is fully product-led through wewearus.com with self-serve registration, no sales motion, and no documented paid acquisition channels. Operating geographies confirmed are the United States and the Philippines, with a global registration funnel covering 190+ countries.

Name

We Wear Us

Legal name

We Wear Us

Website

https://wewearus.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

We Wear Us is a San Francisco-based SaaS platform that lets individual professionals and small businesses create and share digital business cards with QR codes and integrated peer-to-peer payment options, monetized via Basic ($10/mo) and Gold ($20/mo) self-serve subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Plans: Two-tier subscription model (Basic and Gold) with monthly and annual billing options. Basic tier at $10/month provides core features including profile picture, QR code, contact points, social media links, and up to 20 links. Gold tier at $20/month adds intro/promo video, photo slide, video intro page, up to 3 additional cards, personal bio, ad banners, and 10% referral link commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

We Wear Us is a web-based SaaS platform that lets individual professionals and small businesses create, customize, and share digital business cards via QR codes and shareable links. The platform integrates multiple payment options (CashApp, Google Pay, PayPal, Zelle, Apple Pay) directly on the card for receiving payments. It is offered through two subscription tiers—Basic at $10/month and Gold at $20/month—with profile pictures, social media links, contact points, and customizable buttons.

Product overview

We Wear Us is a digital business card platform offering a two-tier subscription model: the Basic Plan (entry-level) and Gold Plan (premium). The platform enables professionals to create shareable digital cards with profile information, contact points, social media links, payment integration options (CashApp, Google Pay, PayPal, Zelle, Apple Pay), and QR code functionality. Users can upload profile pictures and card artwork (front/back), customize links and buttons, and include promotional video content on higher-tier plans. The Gold Plan adds advanced features including video intro pages, photo slide galleries, multiple card support, personal bio sections, and a referral commission program.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Plan Entry-level subscription offering the core We Wear Us digital business card with profile picture, QR code, contact points, social media links, and up to 20 customizable links/buttons. Priced at $10/month or $100/year.
• Gold Plan Premium subscription tier offering all Basic features plus intro/promo video, photo slide gallery, video intro page, up to 3 additional cards, personal bio section, ad banners, and a 10% referral link commission. Priced at $20/month or $200/year.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HiHello: HiHello is a direct competitor offering digital business cards with QR-code sharing, contact exchange, and team/enterprise plans. It targets the same individual professional and SMB segments as We Wear Us and is the closest functional peer.
• Popl: Popl sells digital business cards and tap-to-share NFC products aimed at professionals and small businesses. It competes head-to-head with We Wear Us in the digital card category, with stronger distribution and mobile-first positioning.
• Blinq: Blinq is a digital business card platform featuring QR codes, NFC tap-to-share, and team management. It targets the same individual and SMB personas as We Wear Us with a more developed product and mobile app.
• Switch (formerly Switch.cm): Switch is a digital business card and contact-management app focused on professionals. It overlaps directly with We Wear Us on QR-code based sharing and contact capture workflows.
• Beacon (formerly Contactable): Beacon is a digital business card platform sharing the same core use cases (digital cards, QR code, contact sharing). It is a comparable peer for individual pros and SMBs evaluating We Wear Us.
• Linq: Linq offers digital business cards with NFC and QR sharing for individuals and teams. It is a direct horizontal peer in the digital-card space.
• Mobilo: Mobilo provides smart digital business cards and lead-capture tools targeting sales teams and SMBs. It is a relevant peer especially around the 'small business' segment We Wear Us targets with the Gold tier.

Broad incumbents

• Canva / Linktree: Linktree (and adjacent 'link-in-bio' tools like Canva's link pages) serve as adjacent incumbents offering shareable profile hubs with social links. They are broader incumbents that overlap We Wear Us on the 'link consolidation + social links' value proposition though not specialized in business cards.
• Apple Wallet / Google Wallet (as identity surfaces): Apple Wallet and Google Wallet are broad incumbents providing digital identity/contact-card surfaces on mobile. They do not directly sell business cards but represent a platform-level competitive backdrop that any digital card player must navigate.

Emerging players

• Haystack (formerly v-Card / V-cards) / KADO: KADO and similar tools offer digital business cards with payment integration, overlapping with We Wear Us's combined contact+payment card positioning. Emerging player status reflects a smaller user base but a closely related feature set.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights5 records

Customer concentration

• Xx.com/wewearus
• LinkedInlinkedin.com/company/we-wear-us

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Wear Us