Mobilo Card
Mobilo Card is a New York-based digital business card platform that combines NFC-enabled physical smart cards with cloud-based lead capture, AI scoring, and native CRM integrations, serving SMBs, mid-market teams, and enterprises across 200+ countries.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Mobilo Card does
Mobilo Card, operated by Lulu Systems, Inc. and headquartered in New York with regional offices in Amsterdam and Perth, is a private digital business card platform founded in 2019. The company combines NFC-enabled physical smart cards (available in Classic plastic, Wood, and Metal variants priced from $5 to $139) with a cloud-based profile and lead management platform. When a card is tapped or scanned, contacts are routed to a branded digital landing page where lead capture, enrichment (company, title, LinkedIn profile), and AI-based scoring against a custom ICP happen automatically in real time.
The product is delivered through three subscription tiers: a Pro plan for individual use, a Team plan with team management and analytics, and a Business plan for 100+ seat enterprise deployments featuring HR directory sync, SSO, and custom domains. Native integrations with Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics, plus a Zapier connector to 6,000+ apps, position Mobilo as a lead capture front-end for the dominant B2B CRM stacks. The platform is SOC 2 Type II certified and GDPR compliant, hosted on Google Cloud.
Mobilo monetizes through a combination of hardware sales, recurring subscriptions, and an enterprise sales-assisted motion layered on top of a product-led growth funnel. Named customers include Marriott, Tesla, Google, Target, Moody's, AAA, Keller Williams, and 10+ international banks, with the company reporting approximately 59,732 businesses deployed across 200+ countries and 10 million+ people connected. The company has raised approximately $4.1 million in seed funding from DeepWork Capital, TMT Investments, and Dutch angel investors, and was ranked #1 in independent 2026 expert reviews of digital business card platforms.
Mobilo Card firmographics
Firmographics- Name
- Mobilo Card
- Legal name
- Lulu Systems, Inc.
- Website
- https://mobilocard.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobilo Card is a New York-based digital business card platform that combines NFC-enabled physical smart cards with cloud-based lead capture, AI scoring, and native CRM integrations, serving SMBs, mid-market teams, and enterprises across 200+ countries.
- Ownership category
- akta.pro rank
Mobilo Card industry classification
Industry- Product category
- Digital Business Card Platform
- NAICS
- Greeting Card Publishers (513191)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Corporate Cards & Spend Controls (FSAGAJAF)
- akta.pro secondary industry
- Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)
Keywords
Where Mobilo Card is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mobilo Card business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Smart Card Hardware Sales: One-time purchase of physical NFC-enabled smart business cards available in Classic plastic ($39-$49), Wood ($59), and Metal ($139) materials. Cards include unlimited taps and shares. Custom branded cards with company logos.
- Pro Subscription: Pro plan at $9.50/month (after first 90 days free) or $19.99/month regular. Includes unlimited leads and contacts, personalized templates, QR code widget, digital wallet card, email signatures, lead capture and enrichment, and 24/7 support. Billed monthly or annually.
- Team Subscription: Team plan at $29.50/month base + $4/month per team member. Includes team management, unlimited members, control and locking of data fields, full team analytics, and CRM integrations. Billed annually per user.
- Business Subscription: Business plan at $5/month with HR directory sync, SSO, custom domain, and white-glove onboarding for 100+ seat deployments. Enterprise-grade features with dedicated support.
- Digital Wallet Card (Free with Purchase): Free digital wallet card included with any smart business card purchase or free with Team plan. Enables sharing via digital wallet without physical card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan - Individual/small team use |
| Subscription | Annual | Team Plan - Growing teams |
| Subscription | Annual | Business Plan - Enterprise |
| Unit Pricing | Monthly | Mobilo Branded NFC Card |
| Unit Pricing | Monthly | Custom Classic NFC Card |
| Unit Pricing | Monthly | Custom Wood NFC Card |
| Unit Pricing | Monthly | Custom Metal NFC Card |
| Subscription | Annual | Digital Wallet Card (Team) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Mobilo Card product offering
Product offeringCore offering
Mobilo provides NFC-enabled smart business cards (available in Classic plastic, Wood, and Metal) paired with a cloud-based digital profile and lead management platform. Cards enable tap or QR-code contact exchange that automatically captures, enriches, and scores leads, syncing data to CRM systems. The platform is sold via Pro, Team, and Business subscriptions with enterprise features including HR directory sync, SSO, and custom branding.
Product overview
Mobilo Card offers a smart digital business card platform that combines physical smart cards (NFC-enabled) with digital profile and lead management software. The product portfolio includes physical cards in Classic Plastic, Wood, and Metal materials, plus a free Digital Business Card. The platform is built around three subscription tiers: Pro ($3/month for individuals), Teams ($4/month for unlimited team members), and Business ($5/month for enterprise with HR sync and SSO). Key capabilities include NFC tap and QR code sharing, AI-powered lead scoring and enrichment, native CRM integrations (Salesforce, HubSpot, Pipedrive, Microsoft Dynamics), Zapier automation for 6,000+ apps, real-time team productivity analytics, and event lead capture. The platform is marketed primarily to enterprise sales teams and event networking professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Business Card (Free Digital Wallet Card) A free digital business card accessible via digital wallet, home screen widget, or Mobilo app. Supports contact sharing via QR Code, Apple NameDrop, AirDrop, SMS, and Email. Functions as a standalone digital networking tool without requiring a physical card.
- Classic Smart Business Card NFC-enabled physical business card made from recyclable plastic. Same size as a credit card, fully customizable with design and logo in full color on front and back. Equipped with NFC chip and QR Code with unlimited taps and shares for instant contact exchange.
- Wood Smart Business Card Eco-friendly smart card made from responsibly sourced Birch (light wood) or Sapele (dark wood), laser engraved with custom design and logo. Mobilo plants a tree for every wood card sold. NFC-enabled for tap-to-share contact exchange.
- Metal Smart Business Card Premium smart card made from stainless steel with laser-etched design in pure, fully recyclable metal. Modeled after premium credit cards for a bold, lasting impression. NFC-enabled for instant contact sharing via tap.
- Paper Plus Cards Fully customized paper cards with embedded digital capabilities. Combines the traditional paper card feel with smart digital functionality, allowing physical distribution while linking recipients to digital profiles and lead capture workflows.
- Personal Landing Page A branded digital profile page that opens when a Mobilo card is tapped or QR code is scanned. Customizable with headers, videos, photos, links, colors, logos, and layout. Includes team and company-wide page options for consistent branding.
- Mobilo Mobile App Mobile application for managing digital presence and following up with contacts. Enables QR code widget for Apple Watch and other mobile devices, allowing users to manage profiles, track leads, and share contact information from their phone.
- Business Card Scanner Standalone AI-powered scanner for importing and digitizing paper business cards. Uses data enrichment to send scanned contacts directly to marketing databases or CRM systems, automating the digitization of legacy paper-based networking.
Quantifiable outcome
- 10x more leads from events
- +5 more outcomes
Companies that use Mobilo Card
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
Mobilo Card technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
Mobilo Card partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecoreNative CRM integration partner. Mobilo maps fields, lead source tags, and assignment rules to automatically appear in Salesforce sales workflows.
- HubSpotcoreNative CRM integration partner. Leads captured via Mobilo sync directly to HubSpot with enrichment data.
- PipedrivecoreNative CRM integration partner. Mobilo captures leads sync to Pipedrive pipeline automatically.
- Microsoft DynamicscoreNative CRM integration partner for enterprise Microsoft ecosystem customers.
- ZapiercoreIntegration partner enabling Mobilo to connect with 6,000+ third-party applications including email, SMS, data enrichment tools, and Google Sheets for automation workflows.
- Google CloudcoreCloud infrastructure provider for secure hosting. Mobilo stores captured contacts on Google Cloud with configurable regional options for GDPR compliance.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Mobilo Card competitors and assessment
Company assessmentDirect peers
- Popl: Popl sells NFC-enabled physical and digital business cards with lead capture and CRM sync, marketed heavily to enterprise sales and event teams. Mobilo publishes explicit comparison pages vs Popl, making it a head-to-head rival in the same category.
- HiHello: HiHello is a direct competitor offering digital business cards with NFC tap sharing, QR codes, and CRM integrations. It targets individual professionals and enterprise teams with a freemium SaaS model, making it the closest comparable to Mobilo's product and go-to-market motion.
- Uniqode: Uniqode (formerly Beaconstac) provides QR code-based digital business cards and lead capture solutions with enterprise features like SSO and CRM integrations. Competes with Mobilo in the mid-market and enterprise tier with overlapping product functionality.
- Linq: Linq offers NFC digital business cards with CRM and marketing automation integrations, targeted at sales professionals and event networking. Named as a direct competitor in Mobilo's published comparison content.
- Wave Connect: Wave Connect provides digital business cards with tap-to-share functionality and team plans, directly competing with Mobilo in the SMB/professional segment. Listed as a direct competitor in Mobilo's comparison pages.
- V1CE: V1CE produces premium metal NFC business cards with digital profile management, competing with Mobilo's Metal card product and subscription software. Comparable premium positioning and direct-to-consumer hardware-plus-software model.
- Blinq: Blinq offers digital business cards with NFC and QR sharing, team management, and CRM integrations. It competes directly with Mobilo across SMB and mid-market segments and is named in Mobilo's competitive comparison content.
- Dot (formerly DotConnect): Dot offers NFC-enabled digital business cards focused on enterprise teams and contact management. Overlaps with Mobilo's product capabilities and enterprise go-to-market motion.
Broad incumbents
- HubSpot: HubSpot is a broad CRM and marketing automation incumbent that Mobilo integrates with. HubSpot offers its own contact management and could expand native contact capture features, posing both a partnership opportunity and a competitive threat to Mobilo's lead capture value proposition.
- Salesforce: Salesforce is the dominant CRM incumbent and a core integration partner for Mobilo. While currently a partner, Salesforce's breadth of contact, lead, and event management features represents an adjacent platform that could compete with or absorb digital business card workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mobilo Card social profiles
Digital presenceMobilo Card compliance and trust
Trust signalCompliance2 records
Mobilo Card financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobilo Card leadership team
Management profileNumber of profiles
Profiles3 records
Mobilo Card subsidiaries and ownership
Company hierarchySubsidiaries2 records
Mobilo Card funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobilo Card M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobilo Card
What does Mobilo Card do?
Mobilo provides NFC-enabled smart business cards (available in Classic plastic, Wood, and Metal) paired with a cloud-based digital profile and lead management platform. Cards enable tap or QR-code contact exchange that automatically captures, enriches, and scores leads, syncing data to CRM systems. The platform is sold via Pro, Team, and Business subscriptions with enterprise features including HR directory sync, SSO, and custom branding.
Is Mobilo Card a public or private company?
Mobilo Card is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mobilo Card founded?
Mobilo Card was founded in 2019. It employs 11 to 50 people.
Where is Mobilo Card based?
Mobilo Card is headquartered in New York, United States, in the North America region.
How does Mobilo Card make money?
Five revenue lines are on record. Smart Card Hardware Sales are the primary driver. The others are pro Subscription, team Subscription, business Subscription and digital Wallet Card (Free with Purchase).
Who are Mobilo Card's main competitors?
Direct peers on record are Popl, HiHello, Uniqode, Linq, Wave Connect, V1CE, Blinq and Dot (formerly DotConnect). Broad incumbents are HubSpot and Salesforce.
Does Mobilo Card have an API?
No public API is recorded for Mobilo Card.
What industry is Mobilo Card in?
Mobilo Card's product category is Digital Business Card Platform. Its primary akta.pro industry code is FSAGAJAF, Corporate Cards & Spend Controls, with a secondary code of FSAMAEAB, Mobile Wallets (NFC Tap-to-Pay / HCE). Its NAICS code is 513191 and its SIC code is 2771.