What Company Distilling does

Company Distilling (legal entity Tri Star Spirits, LLC) is a privately held Tennessee craft distillery operating three company-owned distillery and retail locations — Lynchburg, Thompson's Station, and Townsend — plus a warehouse and distribution center in Maryville, TN. The company was formed in 2020 after founders (including former Jack Daniel's Master Distiller Jeff Arnett) acquired and rebranded H Clark Distillery (originally founded August 2014). It produces a tiered portfolio including flagship whiskeys (Straight Bourbon finished with Maple, Straight Rye finished with Cherry, Straight Tennessee Whiskey finished with Apple), limited-release single-barrel and cask-strength expressions (including a Pecan Wood finish and an upcoming Amburana Wood finish), the Ghost Rail gin line, Nothing Vodka, and the Ace Gap eight-SKU flavored sub-brand.

The company's production is grounded in proprietary wood-finishing techniques using native Tennessee hardwoods (maple, cherry, apple, pecan) and the Lincoln County Process of maple charcoal mellowing; Ghost Rail gin is distilled on a small open-fired Alembic pot still using six botanicals. Operations span direct-to-consumer sales and experiential tourism at the three distilleries (including the $139.99-per-person Fill Your Own Bottle experience), wholesale distribution to retail stores, restaurants, and bars across 10 U.S. states (Alabama, Colorado, Florida, Georgia, Louisiana, Missouri, Oklahoma, South Carolina, Tennessee, Texas), limited international placement in Belgium and the Netherlands (broker: [email protected]), and online channels through Seelbachs.com and Instacart. A Custom Etched Bottle gifting channel supports corporate and personal milestone use cases at $359.94 per six-bottle case minimum.

Revenue mechanics rest on three pillars: (1) DTC spirit sales and paid tasting/Fill-Your-Own-Bottle experiences at the three distilleries (the primary traffic engines within Tennessee Whiskey Trail tourism); (2) wholesale three-tier distribution across 10 U.S. states with limited international SKUs; and (3) the Custom Etched Bottle premium channel. Marketing blends experiential events (35+ events per month at peak), an email "Proof List" for limited-release pre-sales, social and earned media (Spirits Business, Whisky Advocate, Robb Report), the Gather Around Giving charitable grant program, and Tennessee sports sponsorships (One Knoxville SC, March 2025). Leadership transitioned to CEO Cassie Halley in 2026, signaling continued emphasis on hospitality-led brand building.

Name

Company Distilling

Legal name

Tri Star Spirits, LLC

Website

https://companydistilling.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Company Distilling is a Tennessee craft distillery that produces and sells small-batch whiskeys, gin, vodka, and flavored spirits via three company-owned distillery/retail locations in Tennessee, wholesale distribution across 10 U.S. states and Belgium/Netherlands, and online channels, using proprietary native-hardwood wood-finishing techniques.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Craft Distilleries & Microdistilleries (THAFALAH), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft whiskey distillery
• Tennessee whiskey production
• Wood-finished bourbon
• Craft gin vodka
• Distillery tasting experiences

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Production and Sales: Company Distilling generates revenue through the production and sale of distilled spirits including whiskeys (flagship and limited release), gin, vodka, and flavored spirits. Products are sold through three distillery locations (direct-to-consumer), wholesale distribution to retail stores and bars/restaurants across 10 U.S. states, and online through Seelbachs.com and Instacart.
2. Experiential Tourism: Revenue from paid tasting experiences, distillery tours, and the 'Fill Your Own Bottle' experience at the Townsend location ($139.99/person). This creates an additional revenue stream while building brand loyalty and driving product sales.
3. Custom Etched Bottle Sales: Custom etched whiskey bottles sold in cases (6 bottles minimum) for personal gifting and corporate gifting at $359.94 per case (bourbon) plus $50 setup fee. Creates premium revenue opportunity with higher margins.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Company Distilling is a Tennessee craft distillery that produces and sells a portfolio of small-batch distilled spirits, including wood-finished bourbons and rye whiskeys (with maple, cherry, apple, and pecan finishes), Tennessee whiskeys (Lincoln County Process), dry and barrel-aged gin (Ghost Rail), vodka (Nothing Vodka), and a line of flavored spirits (Ace Gap). The company operates three distillery locations in Tennessee offering tastings, tours, retail purchases, custom etched corporate gifting bottles, and signature Fill Your Own Bottle experiences. Products are also distributed through wholesale partners across 10 U.S. states and internationally in Belgium and the Netherlands.

Product overview

Company Distilling is a Tennessee whiskey distillery with a multi-award-winning portfolio of spirits organized into three tiers: flagship whiskeys (Straight Bourbon with Maple Wood, Straight Rye with Cherry Wood, Straight Tennessee Whiskey with Apple Wood), limited release products (Cask Strength Bourbon, Seismic Rye Single Barrel, Tennessee Three Wood Single Barrel, Pecan Wood Finish, 8-Year Wheated Bourbon, Tennessee Four Grain Bourbon), and Ghost Rail spirits (Tennessee Dry Gin, Heirloom Gin) plus Nothing Vodka. The Ace Gap sub-brand offers eight flavored spirits for camp-style cocktails. The company operates three distillery locations in Tennessee (Lynchburg, Thompson's Station, Townsend) offering tastings, tours, and exclusive experiences including Fill Your Own Bottle and custom etched bottles.

Differentiator

Problem solved

Functional benefit

Products and services

• Straight Bourbon Whiskey Finished with Maple Wood Wheated bourbon fully matured in oak barrels and finished with maple wood. Opens with sweet notes of caramel and cinnamon toast paired with green apple, finishing with silky blend of oak and maple. 90 proof, 45% ABV. For whiskey enthusiasts seeking unique craft flavor profiles.
• Straight Rye Whiskey Finished with Cherry Wood Direct descendant of the Exploratory Series Single Barrel Rye. Opens with aromas of rye grass, black licorice, oak, and vanilla with dark cherry, black pepper, and leather flavors; finishes with toasted cherry and oak wood. 100 proof, 50% ABV. For rye whiskey enthusiasts seeking bold cherry-wood character.
• Straight Tennessee Whiskey Finished with Apple Wood Mellowed through maple charcoal, matured in charred white oak, and finished with toasted apple wood. Aromas of cinnamon, nutmeg, and golden raisins with subtle vanilla, cinnamon, cloves and plums. 86.5 proof, 43.25% ABV. For Tennessee whiskey traditionalists seeking unique apple wood character.
• Cask Strength Straight Bourbon Whiskey Original wheated bourbon recipe uncut for maximum flavor with bold maple finish. Hints of tobacco and leather accented by sweet baking spices with flavors of cinnamon toast and baked apple. Distillery exclusive. 117 proof, 58.5% ABV. For bourbon enthusiasts seeking cask strength expressions.
• Seismic Rye Single Barrel Straight Rye Whiskey Named after seismic monitoring station AS107 in Tuckaleechee Caverns. Opens with rye grass, black licorice, oak, vanilla with dark cherry and black pepper flavors. 107 proof, 53.5% ABV. For collectors seeking single barrel rye expressions.
• Tennessee Three Wood Single Barrel Straight Tennessee Whiskey Fuller mouthfeel with cinnamon apple and golden raisin character, clean and lingering warm finish. Mellowed through maple charcoal, matured in charred white oak, finished with toasted apple wood. 93.1 proof, 46.55% ABV. For collectors of single barrel Tennessee whiskey.
• Single Barrel Straight Tennessee Whiskey Finished with Pecan Wood Toasted pecan wood imparts rich, nutty flavor and subtle sweetness. Grain bill 80% corn, 10% rye, 10% malted barley. Mellowed through hard sugar maple charcoal. Highest bottling proof at 124.8 proof, 62.4% ABV. For collectors and event attendees.
• 8 Year Wheated Straight Bourbon Whiskey Eight years developing aromas of vanilla, tobacco and toasted oak with flavors of vanilla, fruit, and cream soda and lingering oak finish. Cask strength, uncut. Fill Your Own Bottle exclusive at Townsend location. 122 proof, approximately 61% ABV. For collectors and Fill Your Own Bottle participants.
• Tennessee Four Grain Straight Bourbon Whiskey Small batch cask strength bourbon with mash bill 70% corn, 15% barley, 7.5% rye, 7.5% wheat. Aged seven years with notes of butterscotch, plums, pipe tobacco. 95.6 proof, 47.8% ABV. Also available as High Angel's Share variant aged 4-6 years. For bourbon connoisseurs seeking grain-forward small-batch expressions.
• Ghost Rail Tennessee Dry Gin Small batch gin distilled on open-fired Alembic still using six botanicals: juniper berry, coriander, cardamom, lemon peel, orange peel, and angelica root. Named after abandoned train tracks. Warm body and smooth citrus finish. 88 proof, 44% ABV. For gin enthusiasts seeking craft distillation.
• Ghost Rail Heirloom Gin Barrel-aged gin extending bourbon lovers' palate into a new spirit category. Combines barrel notes of vanilla and oak spice with pine and citrus flavors of gin. Distilled on open-fired Alembic still then aged in barrels. Available starting November 9, 2024, exclusively at Thompson's Station and Townsend distilleries. For gin enthusiasts and distillery visitors.
• Nothing Vodka Crafted from 100% grains grown in USA, charcoal mellowed for smooth finish. Intentionally tasteless providing crisp, clean, clear foundation for cocktails. 80 proof, 40% ABV. For vodka drinkers and cocktail enthusiasts.
• Ace Gap Flavored Spirits Line of flavored spirits named for a trail area in the Smoky Mountains famous for moonshining past. Designed for camp-style cocktails pairing with grocery store items. Available in 8 flavors: Harvest Apple, Blackberry, Chocolate Truffle, Coconut, Espresso, Oatmeal Cookie, Peach, Vanilla Bean. 60 proof, 30% ABV. For consumers seeking easy-mix flavored spirits.
• Amburana Wood Finish Bourbon Single Barrel Wheated Straight Bourbon Whiskey Finished with Amburana Wood, the company's first wood finish sourced from outside North America. Limited release available by pre-sale only. For collectors seeking unique single barrel wood-finished bourbons.
• Fill Your Own Bottle Experience Exclusive hands-on experience at Townsend distillery where participants receive a guided tasting, fill a 750ml bottle directly from a single barrel cask, and cork, seal, and sign a personalized label. Currently featuring 8 Year Wheated Bourbon. $139.99 per person, available Saturdays and Sundays by reservation. For whiskey collectors and experience-seeking consumers.
• Custom Etched Bottles Custom etched whiskey bottles for personal celebrations, corporate gifting, and special events with designs permanently etched into glass. Minimum one case (6 bottles); starting at $359.94 for etched bourbon whiskey plus a $50 setup fee. For corporate gifting buyers, event planners, and individuals marking special occasions.

Quantifiable outcome

• Multi-award winning spirits recognized at Ascot Awards, San Francisco World Spirits Competition, Los Angeles International Spirits Competition, Denver International Spirits Competition, and New York International Spirits Competition

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Service Dogs for VeteransminorStrategic or Co-development Partner2026 Gather Around Giving grant recipient. Company Distilling's charitable program supports nonprofits creating positive community change. Service Dogs for Veterans provides service dogs to veterans.
• Dancing Well: The Soldier ProjectminorStrategic or Co-development Partner2026 Gather Around Giving grant recipient. Louisville-based nonprofit restoring well-being of veterans through community dance. Recognized by Creative Forces NEA Military Healing Arts Network.
• America's VetDogs - The Veteran's K-9 CorpsminorStrategic or Co-development Partner2026 Gather Around Giving grant recipient. Organization providing service dogs to veterans and active-duty military personnel.
• Paws Giving IndependenceminorStrategic or Co-development Partner2026 Gather Around Giving grant recipient. Nonprofit focused on service dog placement and independence support for individuals with disabilities.
• Service Dogs of VirginiaminorStrategic or Co-development Partner2026 Gather Around Giving grant recipient. Charlottesville-based nonprofit that has placed over 125 service and facility dogs since 2000. Accredited by Assistance Dogs International.
• NYC Kids ProjectminorStrategic or Co-development Partner2026 Gather Around Giving grant recipient. New York-based nonprofit organization.
• Arizona Small Dog RescueminorStrategic or Co-development Partner2026 Gather Around Giving grant recipient. Arizona-based animal rescue organization.
• The Service Dog Institute of SCminorStrategic or Co-development Partner2026 Gather Around Giving grant recipient. South Carolina-based service dog organization.
• 4 Paws for Ability, IncminorStrategic or Co-development Partner2026 Gather Around Giving grant recipient. International nonprofit that places service dogs with children and veterans.
• Emerald Coast Wildlife RefugeminorStrategic or Co-development Partner2026 Gather Around Giving grant recipient. Florida-based wildlife conservation organization.
• Mutts With A MissionminorStrategic or Co-development Partner2026 Gather Around Giving grant recipient. Organization focused on service dog training and placement.
• Saco River Wildlife CenterminorStrategic or Co-development Partner2026 Gather Around Giving grant recipient. Wildlife rehabilitation and conservation organization.
• One Knoxville SCminorGTM or Marketing PartnerSports team sponsorship. One Knoxville SC is a professional soccer team in Knoxville, Tennessee. Company Distilling is an official sponsor, with Gold Rush cocktail served at home games.
• ABC Fine Wine & SpiritsminorChannel Partner/ Reseller/ DistributorRetail partner hosting free tasting events. Company Distilling conducts tastings at ABC Fine Wine & Spirits locations, including Clermont, FL location (1395 East Highway 50).
• Blount PartnershipcoreStrategic or Co-development PartnerBlount Partnership was instrumental in providing expertise and support throughout Company's development. Kim Mitchell, Director of Tourism with Blount Partnership, helped connect the founding team together and led to the development of Company Distilling.
• Tennessee Distillers GuildcoreStrategic or Co-development PartnerFounders Kris Tatum and Jeff Arnett served as President and Vice President of the Guild. Worked on legislation to uncork the distilling industry in Tennessee. Tatum advanced legislation that increased revenue and alleviated taxes for all distillers in the state.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Chattanooga Whiskey: Tennessee craft distillery operating a downtown Chattanooga distillery and tasting room with experimental finishing techniques. Directly comparable as a multi-location Tennessee craft distillery with proprietary finishing programs and DTC/experiential focus.
• Nelson's Greenbrier Distillery: Nashville-based Tennessee craft distillery revived by descendants of the original Greenbrier founder. Compares closely on craft Tennessee whiskey positioning, downtown Nashville tasting room operations, and multi-channel distribution growth.
• Ole Smoky Distillery: Tennessee moonshine and whiskey distillery with multiple Gatlinburg/Pigeon Forge locations and mass retail distribution. Comparable on Tennessee production base, multi-location tourism strategy, and broad flavor/flavored spirit portfolio expansion.
• Sugarlands Distilling Company: Gatlinburg craft distillery producing flavored moonshine and spirits with high tourism traffic. Comparable as a Smoky Mountains tourist-facing craft distillery with experiential retail and aggressive flavor/flavored line strategy.
• Corsair Distillery: Nashville craft distillery with multiple locations producing experimental whiskeys, gin, and rum. Comparable Tennessee craft producer with similar innovation-driven approach and small-batch finishing techniques.
• Uncle Nearest Premium Whiskey: Tennessee whiskey brand with strong craft and premium positioning, accelerated distribution growth, and significant DTC storytelling. Comparable Tennessee craft/premium whiskey peer with rapidly expanding national footprint.

Emerging players

• Leiper's Fork Distillery: Tennessee craft distillery near Franklin producing small-batch whiskey. Comparable geographic positioning in Williamson County, adjacent to Company Distilling's Thompson's Station location, and similar craft production scale.
• Old Glory Distillery: Tennessee craft distillery in Clarksville producing small-batch whiskeys with tasting room. Comparable on craft Tennessee whiskey production and DTC experiential model at smaller scale.

Broad incumbents

• Jack Daniel's (Brown-Forman): Dominant Tennessee whiskey producer and former employer of Master Distiller Jeff Arnett. Comparable on Tennessee whiskey production and shared lineage through Arnett; represents the incumbent standard Company Distilling must differentiate against.
• George Dickel Distillery: Diageo-owned Tennessee whiskey producer using Lincoln County Process. Comparable as another craft-adjacent Tennessee whiskey producer operating tastings, with overlapping geographic and category positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@companydistilling
• Facebookfacebook.com/CompanyDistilling
• LinkedInlinkedin.com/company/company-distilling
• Instagraminstagram.com/company_distilling
• Pinterestpinterest.com/companydistilling
• Xx.com/co_distillingtn

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Company Distilling