AimLabs
AimLabs builds an AI-powered aim training platform for competitive FPS gamers, offering personalized tasks, real-time analytics, and game-specific training across 40M+ players on Steam, Xbox, PlayStation, and Epic.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What AimLabs does
AimLabs (legal entity State Space Labs, Inc.) is a New York-based, privately-held software company that builds an AI-powered aim training platform for first-person shooter (FPS) gamers. The core product, Aimlabs, is a desktop and console application distributed across Steam, Epic Games Store, Xbox Store, and PlayStation Store that delivers 50,000+ training tasks and playlists across 500+ FPS game profiles, using machine learning models and cognitive/sensory assessments to personalize routines, identify player weaknesses, and track long-term performance through heatmaps, benchmarks, and trend analytics. The platform is built by a team that includes neuroscientists, designers, developers, and computer vision pioneers, with three peer-reviewed academic publications supporting its methodology, and has official game partnerships with Riot Games' VALORANT and Ubisoft's Rainbow Six Siege.
The company's business model is product-led freemium: the base trainer is free, and revenue is generated primarily through Aimlabs+, a monthly subscription priced at $7-$10 (with longer-commitment discounts) that unlocks the AI Aim Coach, Sensitivity Finder 2.0, Adaptive Tasks, Academy video courses, the Valorant Training Center, and merchandise discounts. A secondary merchandise revenue stream operates through shop.aimlabs.com, and an OEM partnership with ASUS ROG extends the brand into co-branded peripherals. Growth is driven by community and esports channels — Steam Workshop user-generated content, Discord, social media, and tournament partnerships with brands including Red Bull and Logitech G — rather than traditional sales motion.
Aimlabs reports 40M+ players and serves competitive FPS enthusiasts, esports professionals (with named endorsements from TenZ, Demon1, and other pros), and game-specific player segments across VALORANT, CS2, Fortnite, Overwatch, and Apex Legends. The company is founder-led by Wayne Mackey (CEO) and operates with 11-50 employees. No external venture funding is disclosed in available sources, suggesting organic growth or profitability.
AimLabs firmographics
Firmographics- Name
- AimLabs
- Legal name
- State Space Labs, Inc.
- Website
- https://aimlabs.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AimLabs builds an AI-powered aim training platform for competitive FPS gamers, offering personalized tasks, real-time analytics, and game-specific training across 40M+ players on Steam, Xbox, PlayStation, and Epic.
- Ownership category
- akta.pro rank
AimLabs industry classification
Industry- Product category
- Gaming Performance Software
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
Keywords
Where AimLabs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
AimLabs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Aimlabs+ Premium Subscription: Monthly and multi-month subscription tiers providing access to exclusive features including Sensitivity Finder 2.0, AI Aim Coach, Valorant Training Center, Academy courses, 50% discount on merchandise shop, and advanced analytics
- Shop merchandise sales: E-commerce store selling exclusive Aimlabs branded merchandise with premium members receiving 50% discount
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription for Aimlabs+ |
| Subscription | Multi-year contract | Quarterly subscription for Aimlabs+ |
| Subscription | Multi-year contract | Best value - 6 month subscription for Aimlabs+ |
| Freemium | Pay-as-you-go | Free tier access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
AimLabs product offering
Product offeringCore offering
AimLabs builds and distributes an AI-powered aim training software platform for first-person shooter (FPS) gamers. The core Aimlabs trainer provides 50,000+ personalized training tasks, real-time performance analytics, and game-specific tools supporting 500+ FPS titles, with the Aimlabs+ premium subscription unlocking advanced features such as the AI Aim Coach, Universal Sensitivity Finder 2.0, and Academy video courses. Complementary standalone tools include the free Mouse Sensitivity Converter and the Aimlabs Academy learning platform.
Product overview
Aimlabs is a unified AI-powered aim training platform designed for competitive FPS gamers. The core product is the Aimlabs aim trainer (available on Steam, Epic Games Store, PlayStation, and Xbox), which provides 50K+ training tasks with AI analytics and real-time performance tracking. The platform's premium tier, Aimlabs+, unlocks advanced features including the AI-powered Sensitivity Finder 2.0, AI Aim Coach, and Academy video courses. Supporting tools include the free Mouse Sensitivity Converter, Benchmarks assessment system, Creator Studio for custom tasks, and Steam Workshop integration for community content. The platform positions itself as scientifically-backed with cognitive and sensory assessments, and maintains official partnerships with Valorant and Rainbow Six Siege.
Differentiator
Problem solved
Functional benefit
Products and services
- Aimlabs (Aim Lab) AI-powered aim training software for first-person shooter (FPS) gamers, providing 50,000+ personalized training tasks, real-time performance analytics (Heatmaps, Trends, Aim Analysis metrics), and game-specific tools across 500+ FPS titles. Free base tier available via Steam, Epic Games Store, Xbox, and PlayStation, with an optional Aimlabs+ premium subscription unlocking advanced features. Used by over 40 million players from casual gamers to esports professionals.
- Mouse Sensitivity Converter Free browser-based tool that converts mouse sensitivity from a chosen origin game to hundreds of other FPS titles, ensuring consistent aim feel across games via cm/360 calculations. Targets FPS players who switch between titles and want equivalent sensitivity settings.
- Aimlabs Academy Video learning platform offering courses from expert aim coaches and professional players across multiple FPS games. Includes interactive learning plans and educational content designed to teach aiming techniques, with Discovery AI recommending relevant courses based on gameplay issues.
Quantifiable outcome
- Members using Sensitivity Finder 2.0 improve 49% faster
- +2 more outcomes
Companies that use AimLabs
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
AimLabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
AimLabs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, minor and core.
- Logitech GmajorLogitech G PLAYDAYS x Aimlabs Summer '26 aim competition with $15K+ in prizes and in-game rewards.
- Gonna Need MilkminorThe Milk Cup 2025 women's Fortnite LAN at TwitchCon San Diego with $300,000 prize pool, the largest for a women's Fortnite event in the US.
- Red BullmajorRed Bull and Aimlabs joined forces for the Ultimate VALORANT Showdown, an esports competition event.
- Riot Games (VALORANT)coreOfficial partner of VALORANT with dedicated training center and 1:1 Valorant map recreations in Aimlabs. VALORANT Training Center provides game-specific tips and practice scenarios.
- Rainbow Six SiegecoreOfficial partner of Rainbow Six Siege with game-specific training profiles and scenarios.
- ProGuidesmajorProGuides offers VALORANT courses from pro players like Boaster and Yay. Aimlabs Discovery AI can suggest courses based on gameplay issues.
- ASUS ROGminorROG Aimlabs Mouse product collaboration with analytical graphs and gaming peripherals.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AimLabs competitors and assessment
Company assessmentDirect peers
- Aimtastic: Free, open-source aim trainer focused on accessibility and a growing community of contributors. Competes with AimLabs at the value end of the aim training market and shares the cross-game community-driven ethos.
- Aim Hero: Long-standing aim training tool on Steam offering similar task-based FPS training scenarios. Competes directly with AimLabs for the same consumer FPS gamer segment, though with less AI-driven personalization and a smaller content library.
- 3D Aim Trainer: Established browser-based and downloadable aim trainer with detailed statistics tracking. Competes with AimLabs in the consumer aim-training category and historically popular with casual FPS players.
- Invictus Aim Trainer: Premium aim trainer offering scenario-based training for popular FPS titles. Directly competes with AimLabs in the paid aim-training subscription category with comparable feature depth and analytics.
- Kovaak's Aim Trainer: The historically dominant PC aim trainer (by TheMeta) used by most professional FPS players and the Voltaic benchmarking community. Directly comparable to AimLabs in core functionality (FPS aim training with analytics) but with stronger credibility in the pro segment.
Broad incumbents
- Mobalytics: Esports performance analytics platform (acquired by Discord) providing game-specific stats, builds, and AI-driven coaching tips across League of Legends, Valorant, and other titles. Adjacent to AimLabs in applying AI/analytics to competitive gaming improvement.
- Blitz.gg: In-game overlay and analytics tool for competitive gamers offering real-time stats, builds, and AI recommendations. Comparable to AimLabs in using data-driven personalization to improve competitive gaming performance.
- Razer Cortex: Razer-branded game optimization and booster suite with FPS-boosting, deal-finding, and game-launching features. A broad incumbent in the PC gamer utility category that touches the same end-user (competitive PC gamers) as AimLabs.
Emerging players
- GamerSensei: Marketplace for 1-on-1 human coaching across competitive games. Comparable to AimLabs in targeting skill improvement for competitive gamers but using human coaches instead of AI-driven self-training tools.
- ProGuides: Subscription video-course platform for competitive games featuring pro-player instructors (Boaster, Yay, etc.). Aimlabs Discovery AI directly cross-references ProGuides content, making it both a partner and an adjacent offering in the gaming-improvement ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AimLabs social profiles
Digital presenceAimLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
AimLabs leadership team
Management profileNumber of profiles
Profiles1 record
AimLabs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AimLabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AimLabs
What does AimLabs do?
AimLabs builds and distributes an AI-powered aim training software platform for first-person shooter (FPS) gamers. The core Aimlabs trainer provides 50,000+ personalized training tasks, real-time performance analytics, and game-specific tools supporting 500+ FPS titles, with the Aimlabs+ premium subscription unlocking advanced features such as the AI Aim Coach, Universal Sensitivity Finder 2.0, and Academy video courses. Complementary standalone tools include the free Mouse Sensitivity Converter and the Aimlabs Academy learning platform.
Is AimLabs a public or private company?
AimLabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AimLabs founded?
AimLabs was founded in 2017. It employs 11 to 50 people.
Where is AimLabs based?
AimLabs is headquartered in New York, United States, in the North America region.
How does AimLabs make money?
Two revenue lines are on record. Aimlabs+ Premium Subscription is the primary driver. The others are shop merchandise sales.
Who are AimLabs's main competitors?
Direct peers on record are Aimtastic, Aim Hero, 3D Aim Trainer, Invictus Aim Trainer and Kovaak's Aim Trainer. Broad incumbents are Mobalytics, Blitz.gg and Razer Cortex. Emerging players are GamerSensei and ProGuides.
Does AimLabs have an API?
No public API is recorded for AimLabs.
What industry is AimLabs in?
AimLabs's product category is Gaming Performance Software. Its primary akta.pro industry code is EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms. Its NAICS code is 611620 and its SIC code is 3949.