Husqvarna

What Husqvarna does

Husqvarna AB (publ) is a Swedish public limited company, listed on the Stockholm Stock Exchange under ticker HUSQ B, headquartered in Huskvarna, Sweden, with 10,000+ employees and a 330+ year operating history dating to its 1689 founding. The company manufactures outdoor power products across three end-markets: forestry, gardening, and construction. Its portfolio spans 20+ product categories including robotic lawn mowers (Automower, CEORA), chainsaws, walk-behind and ride-on lawn mowers, zero-turn mowers, garden tractors, grass trimmers, brushcutters, hedge trimmers, pole saws, pruning saws, forestry clearing saws, power cutters, leaf blowers, pressure washers, scarifiers, cultivators, snow throwers, and wet/dry vacuum cleaners, complemented by personal protective equipment and forestry accessories. Products are available in battery (40V platform), electric, and gasoline configurations, with the Husqvarna Aspire sub-brand targeting compact residential use and CEORA targeting large commercial properties.

The company's technology platform centers on battery and robotics, with proprietary AI vision technology deployed in newer robotic mowers for real-time environment sensing, obstacle recognition, and adaptive mowing. Connected services (Automower Connect, Husqvarna Connect) provide smartphone control and monitoring, while Husqvarna Fleet Services enables fleet-level management for professional operators, and Husqvarna Home Service offers installation, maintenance, and seasonal storage. Recent launches include the Automower iQ Series (2025) and the Power Axe 350i 40V 18-inch cordless chainsaw (November 2025).

Husqvarna monetizes through hardware product sales across residential and professional segments, supplemented by recurring service revenue from professional service contracts (Service Plus, Warranty Plus, Lease Plus) and consumer services (Husqvarna Home Service). GTM is multi-channel: direct e-commerce via husqvarna.com, an extensive global dealer and reseller network serving professional and residential customers, Amazon marketplace listings, and physical retail storefronts. Marketing is supported by email/newsletter acquisition (with 5% first-order discount), events and competitions, and content marketing through buying guides and product information. Five target customer segments are served: residential homeowners, professional landscapers/arborists/forestry workers, golf and sports turf operators, facility and property managers, and professional forestry operations.

Name

Husqvarna

Legal name

Husqvarna AB (publ)

Website

https://husqvarna.se

Company type

Public

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Husqvarna AB (publ) is a Swedish public company manufacturing outdoor power products for forestry, gardening, and construction. It sells robotic lawn mowers, chainsaws, trimmers, and professional landscaping equipment through dealer networks, direct e-commerce, and Amazon to residential, professional landscaping, forestry, and facility management customers.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Outdoor Power Equipment Retailers (44423), Landscaping Services (561730)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

Keywords

• Robotic lawn mowers
• Outdoor power equipment
• Chainsaws and trimmers
• Battery-powered tools
• Forestry equipment

Headquarters

HQ city

Huskvarna

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Product Sales: Primary revenue stream from selling outdoor power equipment including robotic lawn mowers, chainsaws, trimmers, blowers, and related accessories. Products are sold through direct e-commerce, dealers, and retail partners as one-time purchases with recommended retail prices.
2. Professional Services: Husqvarna generates revenue from professional service offerings including Husqvarna Service Plus, Warranty Plus, and Lease Plus programs for professional users. Also includes Husqvarna Home Service offering installation, maintenance, and seasonal storage for residential customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Husqvarna designs, manufactures, and sells outdoor power equipment for forest, garden, and park applications, including robotic and conventional lawn mowers, chainsaws, trimmers, brushcutters, hedge trimmers, pole saws, ride-on and zero-turn mowers, garden tractors, power cutters, leaf blowers, pressure washers, snow throwers, scarifiers, cultivators, and personal protective equipment. Products are offered in battery, electric, and gasoline configurations, supported by a unified 40V battery platform, connectivity services (Automower Connect, Husqvarna Connect), and professional/residential service programs (Husqvarna Home Service, Husqvarna Fleet Services, Warranty Plus, Lease Plus, Service Plus).

Product overview

Husqvarna is a manufacturer of professional forest, park, and garden products founded in 1669. The company's product portfolio is organized as a multi-category platform of outdoor power equipment comprising core product lines including robotic lawn mowers (Automower®), chainsaws (Motorsåg), walk-behind and ride-on lawn mowers (Gräsklippare, Åkgräsklippare, Zero Turn, Trädgårdstraktorer), vegetation management tools (Grästrimmer, Röjsåg, Häcksaxar, Stångsågar, Grensågar, Skogsröjsågar), and specialty equipment (Kapmaskiner, Lövblåsare, Högtryckstvättar, Vertikalskärare, Jordfräsar, Snöslungor, Dammsugare). Products are available in battery-powered (40V platform), electric, and gasoline configurations, with the battery line expanded through the Aspire™ sub-brand for residential users and CEORA for professional robotic mowing. The portfolio is complemented by connected services (Automower® Connect, Husqvarna Connect), installation and maintenance services (Husqvarna Home Service), fleet management (Husqvarna Fleet Services), and accessories including personal protective equipment and forestry tools. Recent AI integration includes computer vision and autonomous agent capabilities in robotic mowers through the AI vision technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Automower: Husqvarna's robotic lawn mower brand, featuring AI vision technology for autonomous lawn care
• Husqvarna Aspire
• Husqvarna CEORA
• Husqvarna Fleet Services
• Automower Connect

Products and services

• Automower® Robotic Lawn Mowers (Robotgräsklippare) Flagship line of autonomous robotic lawn mowers for residential and professional use, featuring AI vision technology for real-time environment sensing, obstacle avoidance, and adaptive mowing. Models include the Automower iQ Series for professional applications and CEORA for large commercial areas.
• Chainsaws (Motorsåg) Gasoline, battery, and electric-powered chainsaws for professional forestry, tree care, and homeowner use, including professional-grade models with X-Force bars, ergonomic handles, and specialized variants for tree care and arborist work.
• Walk-Behind Lawn Mowers (Gräsklippare) Walk-behind lawn mowers available in gasoline, battery, and electric variants for residential and professional use, including self-propelled options and grass collection systems.
• Ride-on Mowers (Åkgräsklippare) Ride-on lawn mowers for medium to large properties in professional and residential configurations with various cutting deck sizes.
• Zero Turn Mowers (Spakstyrda åkgräsklippare) Lever-steered zero turn radius mowers for professional grounds maintenance with superior maneuverability around obstacles.
• Garden Tractors (Trädgårdstraktorer) Garden tractors for larger residential properties combining mowing capability with versatility for other lawn care tasks.
• Grass Trimmers & Brushcutters (Grästrimmer & Röjsåg) Battery, electric, and gasoline-powered string trimmers for edging and trimming, plus heavy-duty brushcutters for clearing thick vegetation.
• Hedge Trimmers (Häcksaxar) Battery, electric, and gasoline-powered hedge trimmers, including pole hedge trimmers for extended reach and bush/shear tools for detailed pruning.
• Pole Saws (Stångsågar) Extension-handle chainsaws for pruning trees and tall branches from the ground without ladders.
• Pruning Saws & Secateurs (Grensåg & Sekatörer) Pruning saws and battery-powered secateurs for tree care and precise plant trimming.
• Forestry Clearing Saws (Skogsröjsågar) Heavy-duty brush saws designed for professional forestry and vegetation clearing operations.
• Power Cutters (Kapmaskiner) Electric, battery, and gasoline-powered cut-off machines for concrete, metal, and masonry cutting in construction applications.
• Leaf Blowers & Leaf Vacuums (Lövblåsare & Lövsugar) Battery, electric, and gasoline-powered leaf blowers and leaf vacuum systems for yard cleanup.
• Pressure Washers (Högtryckstvättar) Pressure washers for residential and professional cleaning of decks, driveways, vehicles, and buildings.
• Scarifiers & Moss Rakers (Vertikalskärare & Mossrivare) Battery-powered lawn scarifiers and moss removers for lawn renovation and thatch removal.
• Cultivators & Tillers (Jordfräsar) Rototillers and cultivators for soil preparation in gardens and landscaping projects.
• Snow Throwers (Snöslungor) Electric and gasoline-powered snow throwers for residential snow removal.
• Vacuum Cleaners (Dammsugare) Wet and dry vacuum cleaners for workshop and outdoor cleaning applications.
• Battery-Powered Products (Batteridrivna Produkter) Comprehensive line of battery-powered outdoor power equipment spanning all major product categories, powered by Husqvarna's 40V battery platform for residential and professional use.
• Husqvarna Aspire™ Compact battery-powered product line designed for homeowners with smaller properties, offering streamlined versions of key tools in a unified battery ecosystem.
• Husqvarna CEORA Professional robotic lawn mower designed for large-scale commercial properties such as sports fields and corporate campuses.
• Personal Protective Equipment & Workwear Safety helmets, visors, hearing protection, work jackets, pants, gloves, boots, and chainsaw protective pants for outdoor power equipment operators.
• Forestry & Tree Care Tools Guide bars, chains, filing equipment, axes, felling tools, lifting equipment, and tool belts for chainsaw and forestry operations.
• Husqvarna Home Service Professional installation, maintenance, and seasonal storage service for Husqvarna robotic lawn mowers for residential customers.
• Husqvarna Fleet Services Fleet management solution for professionals managing multiple robotic lawn mowers, providing tracking, maintenance scheduling, and operational insights.
• Automower® Connect Smartphone connectivity service for Husqvarna robotic lawn mowers, enabling remote control, status monitoring, and scheduling through a mobile application.
• Husqvarna Connect Bluetooth connectivity service enabling users to connect and manage their battery-powered Husqvarna equipment via smartphone.
• Power Axe 350i Cordless Chainsaw 18-inch cordless chainsaw with 40V 7.5Ah battery and charger, designed for demanding cutting tasks with quiet operation suitable for professional and residential use.

Quantifiable outcome

• Projected USD 3.66 billion robotic lawn mower market by 2032 globally

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Strategic Partnerships (unspecified)coreStrategic or Co-development Partner · 29 October 2025Husqvarna has launched its Automower iQ Series and established strategic partnerships to enhance product capabilities in the robotic lawn mower market. These partnerships aim to strengthen Husqvarna's competitive position in the growing smart home and automated landscaping segment.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stihl: German manufacturer of chainsaws, trimmers, and outdoor power equipment serving both professional forestry and residential users. Direct competitor to Husqvarna's core chainsaw and professional product lines, with overlapping dealer networks across Europe and North America.
• The Toro Company: US-based manufacturer of lawn mowers, zero-turn mowers, and professional grounds maintenance equipment. Directly overlaps with Husqvarna's walk-behind, ride-on, and zero-turn mower product lines serving both residential and professional customer segments.
• MTD Products: Manufacturer of outdoor power equipment under brands including Cub Cadet and Troy-Bilt, covering lawn tractors, walk-behind mowers, and zero-turn mowers. Directly competes with Husqvarna across residential and professional lawn care categories.
• Briggs & Stratton: Manufacturer of small engines and outdoor power equipment for lawn and garden applications. Comparable to Husqvarna in supplying power solutions for residential and commercial lawn equipment, with overlap in both engines and finished products.
• Echo Incorporated: Manufacturer of professional-grade outdoor power equipment including chainsaws, trimmers, and blowers. Directly competes with Husqvarna in the professional forestry, landscaping, and grounds maintenance segments.

Broad incumbents

• John Deere: Global manufacturer of agricultural, construction, and turf equipment including lawn tractors and commercial mowing solutions. Overlaps with Husqvarna's garden tractors and professional turf segments as part of a much broader equipment portfolio.
• Honda Power Equipment: Division of Honda manufacturing lawn mowers, generators, and other outdoor power equipment. Competes with Husqvarna across residential and professional segments as part of Honda's broader mobility and power equipment portfolio.
• Bosch Power Tools: Global manufacturer of power tools and garden tools including battery-powered outdoor equipment. Overlaps with Husqvarna's battery-powered mowing and trimming product lines as part of a much broader power tools portfolio.

Emerging players

• EGO Power+ (Chervon): Battery-powered outdoor power equipment brand with a strong 56V platform spanning mowers, trimmers, and chainsaws. Emerging challenger to Husqvarna's battery and 40V platform offerings in the residential and light-commercial segments.
• Worx (Positec): Owner of the Worx and Landroid (robotic mower) brands, competing directly with Husqvarna's Automower line in residential robotic mowing. Represents a meaningful emerging threat in the robotic and battery categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HusqvarnaGroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Husqvarna