LactApp
LactApp is a Barcelona-based women's health technology company operating an AI-powered mobile application (vAlba) that delivers personalized breastfeeding support to mothers, professional training to clinicians, and B2B maternal-health programs to insurers and employers, primarily in Spain.
- Company typePrivate
- Founded2016
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What LactApp does
LactApp is a Barcelona-based women's health technology company founded in 2016 that operates a multi-product ecosystem centered on an AI-powered mobile application for personalized breastfeeding support. The core product is the LactApp consumer app (iOS and Android), which uses a proprietary AI model named vAlba to process natural-language queries and user-submitted images and return tailored lactation advice; the company reports over 1 million active users in Spain and app-store ratings of 4.6/5 (Google Play) and 4.9/5 (Apple Store). Beyond the consumer app, LactApp operates LactApp Medical (a separate professional app for clinicians), LactApp Academy (online education including a university postgraduate degree co-delivered with Universitat Ramon Llull), LactApp Barcelona (a physical and virtual clinic offering in-person and online consultations, home visits, physiotherapy, psychology, and related maternal-health services), LactApp Community (Zoom-based peer-support groups), LactApp Shop (e-commerce for maternal and infant products), and LactApp Business (B2B contracts with insurers, hospitals, and employers, with Adeslas as a referenceable customer).
Revenue is generated through multiple streams: freemium-to-premium app subscriptions (LactApp Plus), professional training fees (university posgrado at €2,000, continuing-education courses at €34–€90, IBCLC exam preparation), clinical consultation fees (€70 urgent, €165 home visits), e-commerce product sales, and B2B enterprise contracts. Distribution runs through Apple and Google app stores for the global consumer reach, a self-serve academy storefront for professionals, a single physical clinic in Barcelona for clinical services, and direct enterprise sales for organizational partnerships. The company is privately held as LACTAPP WOMEN HEALTH, S.L, has not disclosed institutional venture funding beyond a 2021 Google for Startups entry, and operates primarily from Spain with early presence in Mexico.
LactApp firmographics
Firmographics- Name
- LactApp
- Legal name
- LACTAPP WOMEN HEALTH, S.L
- Website
- https://lactapp.es
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LactApp is a Barcelona-based women's health technology company operating an AI-powered mobile application (vAlba) that delivers personalized breastfeeding support to mothers, professional training to clinicians, and B2B maternal-health programs to insurers and employers, primarily in Spain.
- Ownership category
- akta.pro rank
LactApp industry classification
Industry- Product category
- Women's Health and Breastfeeding Software (Digital Maternal-Infant Health)
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)
- akta.pro secondary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
Keywords
Where LactApp is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
LactApp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mobile app subscriptions: Freemium model with premium subscription features accessible through iOS and Android in-app purchases. Premium chat consultations with expert advisors are available as paid add-ons. Revenue from App Store and Google Play processing of subscription payments.
- Educational courses (LactApp Academy): Professional training programs including university posgrados (€2,000), continuing education courses, IBCLC exam preparation, and training for healthcare centers. Revenue from course enrollment fees with discounts for alumni and subscribers.
- In-person and online consultations (LactApp Barcelona): LactApp Barcelona clinic offers lactation consultations starting at €70 for urgent visits and €165 for home visits in Barcelona, Lleida, and Madrid areas. Services include lactation, pelvic floor physiotherapy, pediatric physiotherapy, ankyloglossia treatment, speech therapy, infant sleep, psychology, hormonal health, and nutrition consultations.
- E-commerce (LactApp Shop): Online store selling maternal and infant products with shipping within Spanish peninsula and Balearic Islands. Revenue from product sales with free shipping for orders over €100.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Expert University Degree in Breastfeeding (Posgrado) - €2,000 or €1,900 with single payment |
| One time/ perpetual license | Multi-year contract | IBCLC Exam Preparation Training (Simulacros) |
| One time/ perpetual license | Pay-as-you-go | Continuing Education Courses - €34 to €90 |
| Unit Pricing | Pay-as-you-go | LactApp Barcelona - Urgent Lactation Consultation - €70 |
| Unit Pricing | Pay-as-you-go | LactApp Barcelona - Home Visit - €165 |
| Subscription | Monthly | LactApp Plus subscription |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
LactApp product offering
Product offeringCore offering
LactApp is a women's health technology company that sells a freemium AI-powered mobile application providing personalized breastfeeding and maternal health consultation, supported by certified lactation consultants. The core app is reinforced by a premium subscription (LactApp Plus), a professional clinical app (LactApp Medical), an online training academy with a university postgraduate program (LactApp Academy), a physical and online consultation clinic in Barcelona (LactApp Barcelona), a peer-support community (LactApp Community), and an e-commerce store (LactApp Shop). The proprietary AI system vAlba processes natural language queries and user-submitted images to generate tailored breastfeeding and reproductive health recommendations.
Product overview
LactApp is a women's health technology company specializing in breastfeeding support and maternal care. The core product is the LactApp mobile application (iOS/Android), which was founded in 2016 as the first breastfeeding app to use artificial intelligence for personalized advice. The company operates a multi-product ecosystem comprising: the core LactApp app (consumer-facing, with AI-powered chat via vAlba and premium subscription LactApp Plus), LactApp Medical (professional clinical app for healthcare practitioners), LactApp Academy (online education platform with university-certified breastfeeding programs), LactApp Barcelona (a hybrid physical/virtual clinic offering in-person and online expert consultations across lactation, physiotherapy, psychology, and related specialties), LactApp Community (virtual peer support groups), LactApp Shop (e-commerce for maternal-infant products), and the LactApp Blog (editorial content). The company is headquartered in Barcelona, Spain, under LACTAPP WOMEN HEALTH, S.L.
Differentiator
Problem solved
Functional benefit
Brands
- LactApp Medical: App and platform for healthcare professionals providing daily support and clinical resources for breastfeeding counseling
- LactApp Academy
- LactApp Barcelona
- LactApp Business
- LactApp Community
- LactApp Clinic
Products and services
- LactApp (Core Mobile App) Consumer mobile application (iOS and Android) providing AI-powered personalized breastfeeding and maternal health consultation via the proprietary vAlba AI system, with chat, image analysis, knowledge base, breastfeeding tracking, and access to expert lactation consultants for mothers and expecting women.
- LactApp Medical Professional mobile app for IBCLC-certified lactation consultants, midwives, pediatricians, and other clinicians, offering evidence-based clinical case studies, protocols, and professional development resources for maternal-infant care.
- LactApp Academy Online education platform offering the university postgraduate 'Experto Universitario en Lactancia Materna' (€2,000) co-developed with Universitat Ramon Llull, IBCLC exam preparation training, and individual continuing education courses (€34-€90) for healthcare professionals.
- LactApp Barcelona (Clinic) Hybrid physical and online clinic in Barcelona (C/ Melcior de Palau 135) offering consultations with IBCLC-certified experts covering lactation (€70 urgent), home visits in Barcelona, Lleida, and Madrid (€165), pelvic floor physiotherapy, pediatric physiotherapy, ankyloglossia treatment, orofacial myology, infant sleep, perinatal psychology, hormonal health, and nutrition.
- LactApp Shop Online store selling maternal and infant care products including breastfeeding accessories and related items, with home delivery within Spain (peninsula and Balearic Islands) and free shipping on orders over €100.
Quantifiable outcome
- 4.6/5 average rating on Google Play and 4.9/5 on Apple Store reflecting high user satisfaction
- +2 more outcomes
Companies that use LactApp
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
LactApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature4 records
LactApp partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- ISALUD HEALTH SERVICES SLminorLead generation partnership for sending interested leads related to health insurance to ISALUD. LactApp shares data identifiers (identifying data, personal characteristics) with ISALUD for insurance lead conversion.
- AdeslascoreHealth insurance company partnership providing LactApp services as employee benefits. LactApp offers its platform and consultation services to Adeslas insured members, with dedicated validation FAQs and corporate pages.
- Universitat Ramon Llull (Facultat de Ciències de la Salut Blanquerna)coreAcademic partnership for co-developing and co-delivering the university postgraduate program 'Experto Universitario en Lactancia Materna'. Alba Padró, co-founder, serves as co-director of the program. LactApp provides faculty, case studies, and clinical expertise for the degree.
- Apple and GooglecorePlatform partnerships for app distribution through iOS App Store and Android Google Play. Both platforms process subscription payments and enable app distribution to global用户 bases.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
LactApp competitors and assessment
Company assessmentDirect peers
- Ovia Health: Ovia Health (owned by Labcorp) provides a women's health and family benefits platform covering fertility, pregnancy, and postpartum, and is sold through employers and health plans. Comparable to LactApp in serving expecting and new mothers via an app, with similar B2B2C distribution.
- Mahmee: Mahmee is a maternal-infant health platform connecting parents with in-person and virtual care providers including lactation consultants, midwives, and mental health specialists. Directly comparable to LactApp's blend of AI-guided self-service plus expert clinical consultations across the maternal journey.
- Tinyhood: Tinyhood offers on-demand video classes and 1:1 consultations with pediatric and lactation experts for new parents. Highly comparable to LactApp on the professional-education and direct expert-consultation layers.
- Maven Clinic: Maven Clinic is a leading virtual clinic for women's and family health, offering fertility, pregnancy, postpartum, and pediatric care — including lactation support — through a digital platform with employer and insurer contracts. Highly comparable to LactApp on target customer, virtual care delivery, and B2B distribution model.
Emerging players
- Woebot Health: Woebot Health develops AI-driven conversational mental health solutions, including maternal and postpartum mental health support. Comparable to LactApp's perinatal psychology service line and the AI-driven care delivery model underpinning vAlba.
- Clue: Clue is a women's health tracking app covering menstrual, reproductive, and pregnancy health. Comparable to LactApp on women's-health digital engagement, with partial overlap on pregnancy tracking but a different primary use case.
- Frida: Frida is a maternal care brand offering postpartum and baby products alongside an expanding content and telehealth offering. Comparable to LactApp's Shop and Barcelona clinic motions, and increasingly competing for the same postpartum consumer.
Broad incumbents
- What to Expect: What to Expect is a large pregnancy and parenting content platform with a companion app reaching tens of millions of expecting and new parents. Comparable to LactApp's content-plus-community motion and overlapping audience.
- Philips Pregnancy+: Philips' Pregnancy+ app is one of the most-downloaded pregnancy and baby development apps globally. While broader in scope and less specialized in lactation than LactApp, it competes for the same expecting-parent mindshare and app-store slot.
- BabyCenter: BabyCenter (owned by Everyday Health Group) is a global pregnancy and parenting platform offering content, tracking tools, and a community. Overlaps with LactApp on pregnancy/maternity tracking and content, but at a much larger, more generalist scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LactApp social profiles
Digital presenceLactApp compliance and trust
Trust signalCompliance1 record
LactApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
LactApp leadership team
Management profileNumber of profiles
Profiles6 records
LactApp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LactApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LactApp
What does LactApp do?
LactApp is a women's health technology company that sells a freemium AI-powered mobile application providing personalized breastfeeding and maternal health consultation, supported by certified lactation consultants. The core app is reinforced by a premium subscription (LactApp Plus), a professional clinical app (LactApp Medical), an online training academy with a university postgraduate program (LactApp Academy), a physical and online consultation clinic in Barcelona (LactApp Barcelona), a peer-support community (LactApp Community), and an e-commerce store (LactApp Shop). The proprietary AI system vAlba processes natural language queries and user-submitted images to generate tailored breastfeeding and reproductive health recommendations.
Is LactApp a public or private company?
LactApp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LactApp founded?
LactApp was founded in 2016. It employs 11 to 50 people.
Where is LactApp based?
LactApp is headquartered in Barcelona, Spain, in the Europe region.
How does LactApp make money?
Four revenue lines are on record. Mobile app subscriptions are the primary driver. The others are educational courses (LactApp Academy), in-person and online consultations (LactApp Barcelona) and E-commerce (LactApp Shop).
Who are LactApp's main competitors?
Direct peers on record are Ovia Health, Mahmee, Tinyhood and Maven Clinic. Emerging players are Woebot Health, Clue and Frida. Broad incumbents are What to Expect, Philips Pregnancy+ and BabyCenter.
Does LactApp have an API?
No public API is recorded for LactApp.
What industry is LactApp in?
LactApp's product category is Women's Health and Breastfeeding Software (Digital Maternal-Infant Health). Its primary akta.pro industry code is HLALAHAE, Lactation & Infant Feeding Telehealth (lactation consulting, pumping support), with a secondary code of HLAFAJAN, Lactation, Postpartum & Perinatal Support Services. Its NAICS code is 812191.