Moxie
Moxie (goMoxie) is a private B2B customer guidance SaaS company founded in 2006 and based in San Bruno, California, serving mid-market and enterprise customers with software that onboards new customers and improves customer efficiency.
- Company typePublic
- Founded2006
- HeadquartersSan Bruno, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Moxie does
Moxie (goMoxie) is a privately held B2B software company headquartered in San Bruno, California, founded in 2006. The company operates a customer guidance platform designed to usher in new customers and increase customer efficiency, implying a SaaS product that supports both new-customer onboarding/engagement and existing-customer service workflows for B2B clients. The company employs 101-250 people and operates as a private for-profit entity. The product positioning predates the modern AI-agent nomenclature and targets the same buyer persona (customer experience and revenue operations leaders) that contemporary AI-native platforms now serve.
Moxie has raised approximately $35 million in disclosed venture funding across three rounds between 2007 and 2014, led primarily by Foundation Capital with participation from Oak Investment Partners, Hummer Winblad Venture Partners, and Powershift Group. In May 2014, the company acquired SimplyBox for an undisclosed amount, signaling a product and technology consolidation strategy. Leadership includes co-founder and CEO Tony Beizaee, COO Sparky Heitmann, and President & CEO Rebecca Ward, supported by VPs across North American Sales, Engineering/Security/SaaS Operations, Product Management, Finance/HR, and Marketing/Sales Operations — a structure consistent with a sales-led mid-market enterprise SaaS go-to-market.
The company's go-to-market relies on direct sales to mid-market and enterprise customers, with dedicated leadership in North American sales and marketing/sales operations. Pricing is not publicly disclosed, consistent with a B2B SaaS quote-based model. No customer logos, ARR figures, or segment revenue splits are disclosed in the input data, limiting visibility into customer concentration and revenue mechanics.
Moxie firmographics
Firmographics- Name
- Moxie
- Legal name
- NICE Ltd.
- Website
- https://gomoxie.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Moxie (goMoxie) is a private B2B customer guidance SaaS company founded in 2006 and based in San Bruno, California, serving mid-market and enterprise customers with software that onboards new customers and improves customer efficiency.
- Ownership category
- akta.pro rank
Moxie industry classification
Industry- Product category
- Customer engagement software
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)
- akta.pro secondary industries
- Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where Moxie is headquartered
LocationHeadquarters
- HQ city
- San Bruno
- HQ country
- United States
- HQ region
- North America
Markets served
Moxie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- CXone Platform Subscription: Enterprise cloud platform subscription for contact center AI and workforce management capabilities, sold as a comprehensive suite.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Moxie product offering
Product offeringCore offering
Moxie (goMoxie) develops and sells a customer guidance platform that ushers in new customers and increases customer efficiency. The platform is targeted at business customers seeking to improve customer acquisition and engagement workflows, delivered as a software service.
Product overview
NICE offers CXone, a unified enterprise customer experience AI platform that orchestrates both human and AI agents. The platform is structured with foundational capabilities (AI for CX, Integrations, Cloud Architecture, Agent Workspace, Supervisor Workspace) and three core capability pillars: Agentic Experience Automation (AI Agents for Self-Service, Sales/Marketing, Proactive Engagement, and Process Automation, plus Knowledge Management), Engagement Orchestration (Omnichannel Routing, IVR, Digital Experience, Outbound Engagement, Voice Services), and Workforce Empowerment (Workforce Management, Quality Management, Performance Management, Recording Management, Interaction Analytics, plus Copilot for Agents and Copilot for Supervisors). The portfolio also includes NICE Cognigy AI for conversational AI capabilities, all connected through an open integration ecosystem with RESTful APIs and SDKs.
Differentiator
Problem solved
Functional benefit
Brands
- CXone: The enterprise customer experience AI platform to orchestrate human and AI agents, automate service, empower workforce, and accelerate intelligent experiences at scale.
- Cognigy
- NICE Actimize
- NICE Public Safety
Products and services
- goMoxie Customer Guidance Platform A customer guidance platform designed to usher in new customers and increase customer efficiency for business users, marketed under the goMoxie brand.
Quantifiable outcome
- Reduce wait times through intelligent AI-powered routing
- +3 more outcomes
Companies that use Moxie
Customer profileSegments8 records
Ideal customer profiles1 record
Moxie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature4 records
Moxie partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CognigycoreNICE acquired Cognigy to combine CXone and Cognigy AI, enabling organizations to accelerate AI adoption and scale it seamlessly across every customer experience. This partnership strengthens NICE's conversational AI capabilities.
- Implementation PartnerscoreNICE-certified implementation partners provide deployment, integration, and consulting services for CXone platform implementations worldwide.
- CXexchange Marketplace PartnersminorPartner solutions available through the CXexchange Marketplace to extend CXone platform capabilities.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Moxie competitors and assessment
Company assessmentDirect peers
- Drift: Drift offers conversational marketing and live chat solutions for B2B websites, overlapping directly with goMoxie's online customer engagement and guidance use cases.
- Olark: Olark is a focused live chat SaaS provider for SMB and mid-market websites, competing in the same customer guidance and chat category as goMoxie.
- LivePerson: LivePerson provides enterprise-scale conversational AI and messaging platforms for customer engagement, sharing goMoxie's focus on online customer guidance and chat-based interaction across channels.
- Intercom: Intercom is a leading customer messaging platform offering live chat, in-app messaging, and conversational engagement tools — directly comparable to goMoxie's customer guidance and live chat offerings for B2B customers.
- SnapEngage: SnapEngage provides live chat and messaging tools for B2B customer engagement, directly comparable to goMoxie's chat-driven customer guidance offering.
Broad incumbents
- Genesys: Genesys is a large enterprise contact center and customer experience platform whose omnichannel routing and digital engagement capabilities intersect with goMoxie's customer guidance category at a much larger scale.
- Zendesk Chat: Zendesk's chat offering sits within a broader customer service and helpdesk suite — overlapping with goMoxie's chat/guidance capabilities but packaged as part of a much wider support platform.
- Bold360 (LogMeIn): Bold360 provides AI-powered live chat and customer engagement tools as part of LogMeIn's broader portfolio, comparable to goMoxie's chat and guidance solutions but with a larger enterprise footprint.
- [24]7.ai: [24]7.ai combines AI-driven customer engagement and contact center solutions, with digital messaging and chat capabilities that overlap with goMoxie's online customer guidance category.
Emerging players
- Userlike: Userlike is a smaller live chat and messaging provider serving European SMBs and mid-market customers, offering comparable chat-based customer guidance functionality to goMoxie.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Moxie social profiles
Digital presenceMoxie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moxie leadership team
Management profileNumber of profiles
Profiles8 records
Moxie funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moxie M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moxie
What does Moxie do?
Moxie (goMoxie) develops and sells a customer guidance platform that ushers in new customers and increases customer efficiency. The platform is targeted at business customers seeking to improve customer acquisition and engagement workflows, delivered as a software service.
Is Moxie a public or private company?
Moxie is a public company. It is classified as venture growth investor backed and is currently operating.
When was Moxie founded?
Moxie was founded in 2006. It employs 101 to 250 people.
Where is Moxie based?
Moxie is headquartered in San Bruno, United States, in the North America region.
How does Moxie make money?
One revenue line is on record: CXone Platform Subscription.
Who are Moxie's main competitors?
Direct peers on record are Drift, Olark, LivePerson, Intercom and SnapEngage. Broad incumbents are Genesys, Zendesk Chat, Bold360 (LogMeIn) and [24]7.ai. Userlike is listed as an emerging player.
Does Moxie have an API?
Yes. RESTful APIs and robust SDKs for endless customization options. Developer documentation is at developer.niceincontact.com.
What industry is Moxie in?
Moxie's product category is Customer engagement software. Its primary akta.pro industry code is BPAMAHAK, Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs), with a secondary code of BPAFAHAF, Influencer Campaign Operations & Managed Services. Its NAICS code is 54181 and its SIC code is 7311.