SnapEngage
SnapEngage is a B2B live chat and conversational messaging platform that helps sales, support, and healthcare teams engage website visitors, qualify leads, and deliver omnichannel customer communication with HIPAA, GDPR, and PCI compliance.
- Company typePrivate
- Founded2007
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SnapEngage does
SnapEngage is a B2B software provider of live chat and conversational messaging solutions used by sales, customer support, and healthcare teams to engage website visitors, qualify leads, and resolve service issues in real time. The platform's core product is the SnapEngage Live Chat / TeamSupport Messaging & Live Chat widget, supplemented by a modular stack of AI-powered chatbots (Answer Bot, Guide Bot, Chatbot API, Advanced Agent AI), an omnichannel module spanning SMS, Facebook Messenger, WeChat, and Tweet-to-Chat via Hootsuite, a Design Studio for widget branding, and a Security & Compliance Suite covering HIPAA with BAA, GDPR, CCPA, PCI DSS, and SOC 2 Type 2. Native integrations connect the platform to HubSpot, Salesforce, Microsoft Dynamics, Zendesk, Help Scout, TOPdesk, Jira, Basecamp, Slack, and Microsoft Teams, with custom workflows exposed through a Chatbot API.
The company was founded in 2007 and acquired by TeamSupport LLC in May 2021, after which it operates as a wholly-owned product line under TeamSupport with branding presented as "SnapEngage by TeamSupport." SnapEngage runs a sales-led, quote-based go-to-market motion targeting mid-market and enterprise B2B buyers, complemented by self-service free trial signup, an online registration path, and a White Label Reseller and Integrated Partner Program. Pricing is not publicly disclosed; the company sells annual SaaS subscriptions plus optional professional services for onboarding, training, and dedicated client success management. Target segments are B2B sales teams, customer service organizations, and healthcare providers, with named customers including AlienVault and a large U.S. medical rehabilitation provider operating 100+ hospitals and 1,500+ outpatient centers.
The company operates from offices in Dallas, Texas (operational headquarters), Boulder, Colorado, and Berlin, Germany, serving customers across North America and Europe. Operational signals cited by the company include 99.98% platform uptime, a 95% average CSAT rating across support engagements, and third-party recognition including Inc. 5000 (2018) and multiple Stevie Awards for Customer Service.
SnapEngage firmographics
Firmographics- Name
- SnapEngage
- Legal name
- SnapEngage, LLC
- Website
- https://snapengage.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SnapEngage is a B2B live chat and conversational messaging platform that helps sales, support, and healthcare teams engage website visitors, qualify leads, and deliver omnichannel customer communication with HIPAA, GDPR, and PCI compliance.
- Ownership category
- akta.pro rank
SnapEngage industry classification
Industry- Product category
- Customer Engagement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Team Messaging & Chat (BPAMAMAA)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where SnapEngage is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SnapEngage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Live Chat Software Subscription: SaaS subscription model for live chat and messaging platform. Customers pay for access to the chat software, chatbots, integrations, and analytics features. Multiple plan tiers are offered with varying feature sets.
- Professional Services: Onboarding assistance programs, training services, and client success management offered as add-on professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Various plans and features to meet unique business needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SnapEngage product offering
Product offeringCore offering
SnapEngage is a B2B messaging and live chat platform that enables real-time customer engagement, lead capture, and customer support via configurable chat widgets, AI-powered chatbots (Answer Bot, Guide Bot, Chatbot API), and omnichannel integrations (SMS, Facebook Messenger, WeChat, Twitter). The platform targets sales and customer service teams with enterprise-grade security including HIPAA, GDPR, and PCI compliance, and integrates with major CRM and help desk systems such as Salesforce, HubSpot, and Zendesk.
Product overview
SnapEngage is a B2B live chat and messaging platform acquired by TeamSupport in May 2021. The product portfolio centers on SnapEngage Live Chat / TeamSupport Messaging & Live Chat as the core product, supplemented by modular add-ons including Chatbots (Answer Bot, Guide Bot, Chatbot API, Advanced Agent AI), Design Studio for branding customization, Security & Compliance Suite (HIPAA, PCI, SSO), Omnichannel (SMS, Facebook Messenger, WeChat, Hootsuite), HealthEngage for healthcare, Reporting & Analytics, and Professional Services. The platform integrates with major CRMs (HubSpot, Salesforce, Microsoft Dynamics), help desks (Zendesk, Help Scout), and project management tools (Jira, Basecamp). SnapEngage positions itself as an enterprise-grade solution with AI-powered chatbot automation and strong compliance credentials.
Differentiator
Problem solved
Functional benefit
Brands
- HealthEngage: HIPAA-compliant live chat solution for healthcare organizations.
- Answer Bot
- Guide Bot
- Design Studio
Products and services
- SnapEngage Live Chat Messaging and live chat software for B2B customer support, enabling real-time engagement, lead capture, and customer service across websites with configurable chat widgets.
- Chatbots (Answer Bot, Guide Bot, Chatbot API) AI-powered chatbot suite including Answer Bot for automated knowledge-base responses, Guide Bot for intelligent routing, Chatbot API for custom integrations, and Advanced Agent AI for machine learning-powered agent suggestions.
- HealthEngage (HIPAA-Compliant Chat) HIPAA-compliant live chat solution for healthcare organizations, enabling secure patient engagement while maintaining compliance with healthcare privacy regulations and providing Business Associate Agreements.
- Design Studio Customization tool enabling color palettes, button styling, pre-chat and offline forms, logo display, and white-label options to match brand identity across chat interfaces.
- Omnichannel Multi-channel communication capabilities integrating SMS-to-Chat, Tweet-to-Chat via Hootsuite, Facebook Messenger, WeChat, and mobile-optimized visitor chat within a unified Conversations Hub.
- Security & Compliance Suite Enterprise security and compliance features including HIPAA-compliant chat with BAA, Single Sign-On (SSO) via SAML 2.0 and ADFS, PCI compliance, SSL encryption, audit logs, and GDPR/CCPA data privacy features.
- Reporting & Analytics Analytics suite including team capacity reporting, audit logs, real-time activity monitoring, Google Analytics integration, agent performance reporting, and audience behavior insights.
- Professional Services & Onboarding Customized training programs, onboarding assistance, CRM and help desk integration training, and dedicated Client Success Managers for quarterly reviews and optimization.
Companies that use SnapEngage
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
SnapEngage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
Feature11 records
SnapEngage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TeamSupportcoreTeamSupport acquired SnapEngage in May 2021 to add a leading Messaging and Live Chat offering to its existing customer support product portfolio. The acquisition combines SnapEngage's chat technology with TeamSupport's comprehensive post-sale customer support platform. SnapEngage now operates as a product line under TeamSupport, with combined messaging and ticketing capabilities.
Scale indicators5 records
Recent moves3 records
Expansion highlights5 records
SnapEngage competitors and assessment
Company assessmentDirect peers
- Intercom: Intercom is a leading conversational AI and live chat platform for sales, marketing, and support teams. It competes directly with SnapEngage in B2B live chat, chatbots, and AI-powered customer engagement for mid-market and enterprise customers.
- Tawk.to: Tawk.to offers a freemium live chat platform widely used by SMBs and mid-market companies. It competes with SnapEngage on core chat and basic chatbot functionality, though SnapEngage differentiates on enterprise compliance and integrations.
- Tidio: Tidio offers live chat and AI chatbots aimed at SMB and mid-market e-commerce and B2B customers. It overlaps with SnapEngage on chatbot automation, multichannel messaging, and CRM/help desk integrations.
- LiveChat: LiveChat is a long-established live chat and messaging SaaS targeting sales and support teams across SMB and enterprise tiers. It competes with SnapEngage on core live chat, chatbot, and help desk integration capabilities.
- Drift (Salesloft): Drift (now part of Salesloft) pioneered conversational marketing and B2B live chat for sales-led organizations. It overlaps directly with SnapEngage on live chat, chatbot routing, and sales-conversion use cases.
- Olark: Olark is a live chat SaaS focused on SMB and mid-market customer support and sales. It competes with SnapEngage on core live chat, chatbots, and CRM/help desk integrations with comparable pricing tiers.
Broad incumbents
- HubSpot Conversations: HubSpot's free Conversations tool bundles live chat, chatbots, and team email into its CRM platform. It is a partial competitor to SnapEngage, particularly for SMB and mid-market customers already using HubSpot's marketing and sales hubs.
- Kustomer (Meta): Kustomer, owned by Meta, is a CRM and customer service platform that includes messaging and chat capabilities. It overlaps with SnapEngage's omnichannel messaging and enterprise support use cases.
- Zendesk Chat (Zendesk): Zendesk Chat is part of Zendesk's broader customer service platform. It competes with SnapEngage as a bundled live chat offering for enterprise support teams already invested in Zendesk's ticketing and CRM ecosystem.
Emerging players
- Userlike: Userlike is a European live chat and messaging platform with strong GDPR positioning. It competes with SnapEngage in mid-market and enterprise B2B, particularly in the DACH region where SnapEngage also has a Berlin office.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SnapEngage social profiles
Digital presenceSnapEngage compliance and trust
Trust signalCompliance7 records
SnapEngage financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnapEngage leadership team
Management profileNumber of profiles
Profiles1 record
SnapEngage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnapEngage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnapEngage
What does SnapEngage do?
SnapEngage is a B2B messaging and live chat platform that enables real-time customer engagement, lead capture, and customer support via configurable chat widgets, AI-powered chatbots (Answer Bot, Guide Bot, Chatbot API), and omnichannel integrations (SMS, Facebook Messenger, WeChat, Twitter). The platform targets sales and customer service teams with enterprise-grade security including HIPAA, GDPR, and PCI compliance, and integrates with major CRM and help desk systems such as Salesforce, HubSpot, and Zendesk.
Is SnapEngage a public or private company?
SnapEngage is a private company. It is classified as corporate owned and is currently operating.
When was SnapEngage founded?
SnapEngage was founded in 2007. It employs 11 to 50 people.
Where is SnapEngage based?
SnapEngage is headquartered in Boulder, United States, in the North America region.
How does SnapEngage make money?
Two revenue lines are on record. Live Chat Software Subscription is the primary driver. The others are professional Services.
Who are SnapEngage's main competitors?
Direct peers on record are Intercom, Tawk.to, Tidio, LiveChat, Drift (Salesloft) and Olark. Broad incumbents are HubSpot Conversations, Kustomer (Meta) and Zendesk Chat (Zendesk). Userlike is listed as an emerging player.
Does SnapEngage have an API?
Yes. SnapEngage offers a Chatbot API that enables custom bot functionality integration into digital customer engagement strategies. The API allows gathering customer information, improving lead qualification, deflecting routine support queries, and integrating custom chatbots into live chat workflows.
What industry is SnapEngage in?
SnapEngage's product category is Customer Engagement Software. Its primary akta.pro industry code is BPAMAMAA, Team Messaging & Chat, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.